Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 17-20, 2011 Ritz Carlton Hotel, Marina del Rey, California Tuesday, October 18th The SuperSessions 9:00 AM - 10:15 AM Track II: ViDeo-5, TV-2011-5. Salon II Over the Top TV - Content and the Consumer Experience - New Technologies as Gateway to the New Hollywood The combination of the TV, the set-top, the broadband connection and a host of new CE devices and services is breaking down the barriers of the TV viewing experience. And as the technology innovates, the relationship between the content producer and the consumer is being completely redefined. Every player in the entertainment and technology food chain - from content owner to middleware and head-end operator, to the subscriber service provider and finally to the CE manufacturer, all play an equally key role. The idea that consumers might use a TV, demanding personal and enhanced video services, as they do a computer has arrived - and at this dinner, we welcome the industry players who are leading this transformation. Andrew B. Drooker, Senior Director of Emerging Platforms, The Weather Channel Jose Marquez, Vice President of Digital Media, mun2 Sachin Sathaye, Senior Marketing Manager for Video Solutions, Service Provider Group, Cisco John Griffin, Senior Director, Online Media, Dolby Laboratories Basil Badawiyeh, Vice President, Product Management, MediaNavi, Technicolor David Prager, co founder, Revision3 & Chief Strategist/Producer, Diggnation, Foundation Stuart McKechnie, Director Strategic Marketing, Zoran Corporation Amy Friedlander Hoffman, President, Priority Digital Media, Moderator Andrew B. Drooker, Senior Director of Emerging Platforms, The Weather Channel: As the senior director of emerging platforms, Drooker is responsible for the research and development of TWC products on new platforms, devices or appliances. Weather is one of the most searched for and requested categories by digital consumers, so Drooker helps to ensure the most accurate and reliable weather information from TWC is available on any new tool that can access the Internet. At TWC since 2006, he previously served as chief technology officer of insurance company Strickland General Agency and as vice president of network systems at Turner Broadcasting, focusing on architecture and research and development. A self-proclaimed “geek,” Drooker started working on a computer at a young age, writing video games with his brother on the TRS-80 in the BASIC programming language. Now with more than 20 years in the technology field, his “geeky” interests still serve him well. Drooker constantly looks for advances or improvements in TWC’s technological capabilities, and he was awarded the Innovation Award at The Weather Channel for this passion. A native of Atlanta, Drooker holds a bachelor’s degree in political science from Georgia State University, where he minored in statistics, marketing and computer science. While at Georgia State, he was also awarded the Sparks Award for recognition of his willingness to go the extra mile with good humor and perseverance. An avid comic book collector, Drooker is a family man who shares time – and his love of gadgets – with his brother, niece and his dog, Bella. Stuart McKechnie, Director of Strategic Marketing at Zoran Corporation since 2004, now CSR, has more than twenty-five years experience in high-tech electronics. He has directed projects that range from strategic planning through product specification, management, development and marketing to sales and customer support. His experience includes time with technology startups as well as more than fifteen years with the global giant Philips Electronics, serving at both Philips Semiconductors and Philips Consumer Electronics. His focus has been on high-volume products and services developed from leading edge consumer electronics technology, with a special emphasis on digital video and imaging. Stuart holds a B.Sc. and a Ph.D. in Physics from the University of Southampton in the UK, where he specialized in analyzing space imagery. Peter E. Blacker, Executive Vice President, Digital Media and Emerging Business, Telemundo: Peter Blacker is the executive vice president of Telemundo's Digital Media and Emerging Business Division. He reports to Jacqueline Hernández, chief operating officer, Telemundo Communications Group, LLC. In this role, Blacker leads the division's mission to fully leverage original programming on Telemundo and mun2, the network's cable channel for bi-cultural youth, through custom branded entertainment, digital and mobile cross-platform solutions. He oversees the network's digital and mobile properties including Telemundo.com, the MSN and Televisa partnerships, holamun2.com, International Digital Media and Telemundo Emerging Platforms, which also incorporates Mobile and Licensing and Merchandising efforts. Due in large part to Blacker's efforts, Telemundo has become a digital powerhouse that currently streams over 14 million videos monthly, making it a leader within the NBCUniversal family. In addition, Blacker's team collaborates and partners with Telemundo's Sales Teams to offer 360 degree promotions on-air and offline and explore new marketing alternatives as they come to the market - from podcasts to broadband sponsorships - offering advertisers the very latest in interactive marketing. Formerly the senior vice president of Digital Media for the Telemundo Network Group, Blacker joined Telemundo in 2005 and led the company into the digital media space. He was responsible for developing the network's partnerships with MSN, Yahoo, Terra, Esmas and iTunes on the launch of iTunes Latino. He also launched the popular bi-lingual youth site, holamun2.com. Blacker has received several industry accolades. In 2006, Blacker was recognized by Advertising Age in its annual "Media Industry Top 40 Under 40'" and in 2007 he was selected by the publication as one of the "Top 10 Players in the U.S. Hispanic Media Market." With over a decade of experience, Blacker was previously vice president, Multicultural & International for AOL Media Networks. There he created AOL's first Interactive Marketing Strategy for the U.S. Multicultural Market and led pioneering market research efforts such as the AOL Roper Starch Latino CyberStudy and AOL Urban Insights Series. A well recognized industry leader and a pioneer in online advertising, Blacker is an outspoken advocate of the media and has previously served as Chairman of the Internet Advertising Bureau's Hispanic Committee. He holds a Bachelor of Science from Cornell University. Sachin Sathaye, Senior Marketing Manager for Video Solutions, Service Provider Group, Cisco: Sachin Sathaye brings more than 17 years of telecommunications industry experience spanning engineering, support, business consulting and marketing, to his current role as Senior Marketing Manager for Service Provider Video Solutions with Cisco. In this position, Mr. Sathaye is responsible for defining strategy, technological & business architectural plays and marketing video, cloud and data center solutions to sp segments such as cable, telco and media broadcasters. Previously at Cisco, Mr. Sathaye spent five years in advanced services for network consulting, supporting the company’s enterprise and SP accounts. He has led advanced services delivery management and business development during his tenure in customer advocacy with emphasis on enterprise and SP network design consultancy, operational efficiency strategy and fault management encompassing technologies such as, routing, MPLS, security, VoIP and network management systems. Sachin Sathaye holds a bachelor of science degree in computer science from the Pune University, India and a masters of business administration in global management. John Griffin, Director, Connected Electronics, Dolby Laboratories: As Director of Dolby Laboratories’ Connected Electronics business, John Griffin oversees the management and marketing of Dolby’s CE product portfolio. He works with a wide range of Dolby customers and partners on home theatre, online, Blu-ray, and connected entertainment products and services. Previously, Mr. Griffin served as Dolby's Director of Games marketing. Mr. Griffin earned a bachelor’s degree in philosophy from the University of Illinois at Urbana-Champaign. Amy Friedlander Hoffman, President, Priority Digital Media: Amy Friedlander-Hoffman currently runs Priority Digital Media, a strategic consulting practice focused on content and distribution strategy across TV, broadband and mobile. Engagements include digital media strategy, entitlement of content across multiple platforms, broadband and cable content distribution, IPTV, VOD, rich media on-line advertising and software solutions for multiplatform content delivery and management. Most recently, Amy was the Senior Vice President, Programming for AT&T Operations. As AT&T entered the video market to compete with cable and satellite, Amy oversaw the interactive programming and convergence for Project Lightspeed, the initiative to expand the fiber-optics network deeper into neighborhoods to deliver AT&T U-verse TV, AT&T Yahoo! High Speed Internet, U-verse Enabled and voice over IP services. Amy was ultimately responsible for AT&T’s broadband programming, which included overseeing all online content negotiation and licensing, and execution of AT&T's broadband and three screen content plans for AT&T’s online services. Such services included Blue Room, Homezone, Broadband TV, U-verse OnTheGo and others. Preceding AT&T, Ms. Friedlander-Hoffman headed a consulting practice, Xanthum Partners, which helped clients from around the globe with content strategy, development and deployment. Ms. Friedlander-Hoffman was previously General Counsel and SVP of Business Development for Intertainer, the first VOD service delivered over both broadband and cable and helped the company raise over $100 Million from companies such as Microsoft, Comcast, Intel, Qwest, Sony, NBC and Thomson Consumer Electronics. She was responsible for negotiating content agreements with the major studios and programmers, distribution agreements with cable companies and telcos, and general technology ventures. In the Business Development role, Ms. Friedlander-Hoffman was responsible for international development and led her team to implement Intertainer’s strategy related to content distribution and software services. Prior to her tenure with Intertainer, Ms. Friedlander-Hoffman practiced corporate law at Gibson, Dunn & Crutcher in Los Angeles. Ms. Friedlander-Hoffman holds a JD from the University of Chicago and a BA with honors from the University of Michigan.