Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 17-20, 2011 Ritz Carlton Hotel, Marina del Rey, California Tuesday, October 18th The SuperSessions 3:50 PM - 5:00 PM Track I: AdvUp-9, Salon I Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR More than ever, in this challenging economy, agencies and brand managers are faced with a dual problem. First and foremost, they must get the best bang for their buck in reaching their target audience. At the first fork in the road they must choose between the “traditional” ad markets of TV, cable and print, versus the new technologies, from broadband to mobile. Once that decision has been made, understanding how to allocate within the choice-structure of “new media” - broadband, social media, search, mobile, ITV etc. - must be determined. The advertising choices of 2011 will be a fascinating reflection of the state of the actual economy as well as the trending attitudes toward the new media platforms. Chris Raleigh, SVP of Advertising Sales, The Weather Channel Davina Kent, Director, Western Division, Spotlight Integrated Media Sales Comcast Spotlight Tara Maitra, SVP, GM, Content and Media Sales, TiVo Inc. Jim Turner, SVP Business Development, Canoe Ventures Jennifer Cooper, Director, Media and Entertainment Strategy, Adobe Scott Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company Vince Messina, Regional Sales Director, Western U.S., Microsoft Advertising Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator Davina Kent, Director, Western Division, Spotlight Integrated Media Sales Comcast Spotlight Davina has been involved in the entertainment and media industry for over a decade. Davina joined the Strategic Alliances team at Comcast in February 2008 working with the national advertising community to help design and commercialize Comcast's emerging digital advertising portfolio, including VOD products, interactive applications, addressable solutions, and set-top-box analytics. Prior to joining Comcast, Davina worked for TiVo initially to lead the TiVo launch in the UK partnered with BSkyB based in London. She then transitioned back to the United States to play a key role, as Vice President of National Advertising Sales, building TiVo's advertising and audience measurement business. Before joining TiVo, Davina held marketing and business development roles at Buena Vista Home Entertainment and DIRECTV. As a marketing executive at DIRECTV she supported the launch of the satellite service in the United States. To extend her international experience, Davina joined Galaxy Latin America to lead the launch of DIRECTV throughout Latin America as a Marketing and Sales executive. Chris Raleigh, SVP of ad sales, TWC: Chris Raleigh is in charge of network ad revenue generation and oversees TWC’s national sales offices. He is based in TWC’s New York office. Prior to joining The Weather Channel in 2008, he served as senior vice president of advertising sales for GSN, the Sony Pictures Entertainment and Liberty Media-owned game content cable network. Raleigh joined GSN from serving four years as Vice President of Advertising Sales for Tech TV. In this position, he directed the New York national sales office for the former San Francisco based national cable network. He developed and managed three business units including “traditional” sales, “production services” and “internet sales.”  He also initiated sponsorships for ITV, VOD, streaming and other leading-edge technologies.Prior to that, he was Vice President of Daytime/Late Night/Teens/All Night Sales at the NBC Television Network. He was responsible for forecasting, developing and implementing sales strategies for the leading broadcast network in the four dayparts.  Before that, he was Vice President of News Sales, where he led all aspects of sales for the NBC News properties including the “Today Show,” “Nightly News,” and “Meet the Press.”  He served as an Account Executive for Primetime Sales at NBC and joined the company in 1994 as an Account Executive of Sports Sales working on such premier properties as the NBA, SuperBowl, Wimbledon and 1996 Olympic Games. Raleigh began his advertising career as an Account Executive at John Blair & Company’s Detroit office.  He quickly rose through the ranks and became the Vice President, Sales Manager in the New York office overseeing an aggressive development of program sales and unwired networks.  He became Vice President in 1991 and spearheaded the Spot Television New Business Development Group and led the division in sales of major specials and sports sponsorships. Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc.: In this role, Maitra is responsible for cultivating relationships with content companies and unique content offerings for delivery via broadband. Previously, Maitra served as Senior Director of content development at Comcast, where she was responsible for day-to-day operations of Select on Demand, a collection of new niche non-linear networks delivered via video on-demand and broadband. Maitra helped to create new channels through partnerships, acquisitions and original programming. Prior to Comcast, Maitra was Executive Vice President, General Manager of Primedia Digital Video, where she developed on-demand and broadband video businesses for Primedia's established print franchises. Her accomplishments include launching video services on Comcast and Real Networks. Ms. Maitra also held a series of editorial and management positions at NBC, including Vice President, General Manager of CNBC/Dow Jones Business Video, a joint venture of NBC, Microsoft and Dow Jones. There she led the development and managed one of the first profitable streaming video web sites to offer financial content thru both subscription and syndication models. A graduate of Washington and Lee University, located in Lexington, Virginia, Ms. Maitra holds a B.A. in Journalism and Psychology. Jim Turner, Senior Vice President, Product Management, Canoe Ventures: Jim joined Canoe in October 2009 to lead and manage the development of the company's interactive television and advanced advertising product strategy. Jim brings a wealth of experience in the development and implementation of digital media product strategy in both broadcast and cable television. He was most recently Vice President, Product at Synacor, the leading white label supplier of web services and digital media to the cable and telecommunications industries. Prior to Synacor, Jim was Vice President, Digital Media at A&E Television Networks where he led the development and management of the company's digital media properties across all of the network's brands. Before joining A&E, Jim was Founder and President of AvitageMedia, a consulting and production company for advanced television, interactive advertising, Internet, broadband, and digital. Jim began his career at CBS where, as part of the CBS Technology Center, he was awarded two patents for the use of computers in music. Since then, he has held executive positions including SVP, Product at Women.com, EVP/COO of Astronet.com and VP Product Development for Kurzweil Music Systems. In the mid 1990s, Digital Equipment Corporation acquired Jim's CDROM production company to create Digital Media Studios. As GM/Executive Producer, Jim led the creation of some of the first shopping, music, VOD and other interactive television applications. Jim is active in a number of industry initiatives and organizations and serves in several roles for the National Academy of Television Arts and Sciences. Jim holds an MBA in Marketing and Masters and Bachelors degrees in Electrical Engineering. Jennifer Cooper, Director, Media and Entertainment Strategy, Adobe: Jennifer Cooper brings more than 20 years of experience in sales, business development and strategy management in technology and digital media industries. Her work with C-level digital media executives provides her with extensive knowledge of the media and entertainment industries, best business practices and solutions. Prior to joining Adobe, Jennifer was Founder and CEO of Mixercast, a social applications company. Before that, she served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships including ABC/Disney, Viacom, Time Warner, Fox and NBC Universal. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!. Jennifer began her career managing sales at enterprise technology companies such as Oracle, Xerox and IBM before advancing into strategic business development positions at VXtreme Inc. (now the Microsoft Windows media platform) and Microsoft. As founder and executive vice president of nCommand, Inc, Jennifer served on the board of directors and was responsible for securing initial rounds of Venture financing, as well as creating initial client relationships for nCommand’s products. Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University. She also participated in the MBA program at UC Davis and studied law at Golden Gate University. Vince Messina, Regional Sales Director, Western U.S., Microsoft Advertising: Vince Messina is the regional sales director for the Western U.S. at Microsoft Advertising. He is responsible for generating revenue through the Microsoft Media Network, which comprises Microsoft's owned and operated properties including MSN, Windows Live, Office Live and XBOX Live; Microsoft's partner sites, including Facebook, Viacom, CNBC, Dow Jones; and access to the top 500 premium third party publisher sites across the web. Focusing on the automotive, entertainment, financial services, retail, technology and travel sectors, he leads the ad sales efforts of a team of over 40 from his Los Angeles base and offices in Seattle and San Francisco. Previously at Microsoft, Vince was director of national sales and category development, specializing in multi-platform advertising solutions for the entertainment industry. Prior to joining Microsoft, Vince spent four years in a similar role at Yahoo. Beginning in national TV sales over 25 years ago, Vince spent 17 years at Warner Bros., where he was responsible for the off-network syndication of shows including Friends, Full House, Family Matters, Murphy Brown and The Fresh Prince of Bel Air. He went on to direct the syndication sales, scheduling and marketing for all Warner Bros. feature films to the broadcast TV market, including the Batman and Lethal Weapon series, The Matrix, You've Got Mail, Analyze This, The Wild, Wild West, Deep Blue Sea and Three Kings. In his last role, he created and managed Telepictures Distribution, a start-up distribution arm within Warner Bros. Studios. Vince has spoken at a number of high profile industry events in Los Angeles, the Bay Area and Las Vegas, including keynoting the annual movie picture industry convention Showest. He holds a Bachelor of Arts degree in Communications from Hofstra University. Scott Brown, Director, Marketing, Cisco Media Solutions Group: Scott Brown, Director of marketing strategy for the Cisco Media Solutions Group, is responsible for the communications, marketing, and executive communication activities for the group. Prior to the Cisco Media Solutions Group, Brown was the Executive Communications Manager for Daniel Scheinman, who formerly led Cisco Corporate Development. Brown joined Scheinman in forming the Cisco Media Solutions Group in December of 2006 and soon expanded his responsibilities to his current role. Prior to joining Cisco, Brown was the Executive Communications Director for Scott McNealy, Chairman and CEO of Sun Microsystems. Brown also held a variety of brand strategy and market research roles at Cunningham Communications, supporting high-tech clients such as Cisco, Adobe, Autodesk, Sun Microsystems, and PeopleSoft. Brown was a research principal and coauthor of the "Net Impact" research series, which explored the global economic and productivity impact of Internet technologies. He coauthored an ESOMAR published paper titled "Net Impact: The Role of Technology in Delivering Citizen Services." Brown holds a master's degree in marketing from Northwestern University in Evanston, Illinois, and a bachelor's degree from Drake University in Des Moines, Iowa. Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator: Terry Bienstock is currently CEO of World Extend, LLC. a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics.