Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 17-20, 2011 Ritz Carlton Hotel, Marina del Rey, California Thursday, October 20th Strategic Investigation - Drill Down Day 9:30 AM - 10:45 AM Track I: AdvUp-21, HGmz-6, Salon I Advertising and Micro-Commerce, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest As the platforms become more robust, as broadband, mobile, social media and TV provide greater consumer interactive flexibility, games as a product, as a destination, as a network or community and as a force in commerce grows. The growing power of the network, the relationship between the technology and the consumer, is opening the door to an entirely new and more complex set of tools in designing a multi-layered gaming consumer experience. From the explosion in casual gaming to the dedicated hardcore gamer, the power of the network is redefining games and user engagement which is ultimately revolutionizing the bottom line of the industry. Stewart Putney, CEO, Moblyng Will Akerlof, President, Liquid Advertising Maura Sparks, founder, KissAppGames Chris Seth, Executive Vice President and General Manager, Stardoll Juston Brommel, Chief Marketing Officer, Xfire Thomas Lee, Chief Revenue Officer, iQU Julie Craft, VP, Business Development, Heyzap Bob Holmes, CEO, Sudden Industries, Moderator Stewart Putney, founder and CEO of Moblyng: the leading developer and publisher of HTML5-based games for web and mobile devices. Prior to Moblyng, Stewart co-founded iPlayMusic, an internationally distributed line of music creation and education software. Before co-founding iPlayMusic Stewart was a Business Manager at Knight-Ridder Digital launching and managing their local shopping and coupon product lines. He also has management experience with Electronic Arts, FusionOne and Pointcast. Stewart holds a BA in History from St. Lawrence University and an MBA from Stanford’s Graduate School of Business. Will Akerlof, President, Liquid Advertising: Will Akerlof wears many hats as he plays a hands-on role in the development of innovative online advertising campaigns for all of our clients. Prior to founding Liquid Advertising, Will Akerlof was the Vice-President of Advertising at InterActive Agency, where he founded the online advertising division in 1996. At iAgency Will built a solid foundation of creative excellence, media buying prowess and technical expertise that has yielded positive returns for clients such as Universal Studios Online, Warner Bros. Studio Stores, Captain Morgan Spiced Rum, Qualcomm and many others. His accomplishments included the development of a creative process which virtually guarantees superior response rates and the creation of ROI models which have proven positive returns for online advertising investments. In addition to his work at Liquid Advertising, Will has written reviews of online advertising for Microscope (a ClickZ publication) and CyberSweeps, and is frequently quoted in articles discussing current trends in online advertising. He is active in many advertising trade organizations and the co-founder of Electric Wednesday, a networking event for individuals in the fields of advertising, entertainment, marketing and technology. Will began his advertising career in the world of traditional advertising agencies, managing campaigns for clients such as McDonald's, Atari, City National Bank and Alpine Car Stereos, among many others. He is an avid sailor and a graduate of Ohio State University. Maura Sparks, founder, KissAppGames: Maura Sparks has been a key member in several start-ups. She recently co-founded, KissAppGames, a casual game company for mobile and the web. In our first game, Glass Ceiling, our hero fights her way up the corporate ladder-literally. By battling fresh men, backstabbing co-workers, asinine accountants, crazy clients, and bad bosses. We anticipate building a franchise around our characters to expand the brand beyond games. At Broadband Mechanics, a white label social network company, she developed social networks and social media for corporate clients. She co-founded an interactive entertainment company, Pop Rocket, which she grew from first sketch to achieving worldwide recognition. As part of the core development team, she created graphics, video, and animation for their award-winning music video adventure game. She also managed the operations and worked closely with all departments to implement company vision and strategy. A veteran of the multimedia industry, she has been involved with producing and marketing pioneering software, such as: Swivel 3D, Modelshop, Spaceship Warlock, Total Distortion and PeopleAggregator. Chris Seth, Executive Vice President and General Manager, Stardoll: the world's largest online teen community. Launched in early 2009, Stardoll Media include: Stardoll.com - the entertainment destination for young women focused on fame, fashion and friends; Piczo.com - the original platform devoted to self expression and visual blogging; and PaperDollHeaven.com - a simpler game-play environment for the younger, female demographic. Based in Stockholm with offices in London and Los Angeles, the company continues to grow rapidly and is backed by two of the world’s top venture capital firms: Sequoia Capital and Index Ventures.  Chris has over 16 years experience in the digital, media and advertising sectors, having launched and managed businesses for BBDO, Time Out and the International Herald Tribune. In addition to his responsibilities with Stardoll, Chris advises a number of early stage companies on business and marketing strategy in Europe. Juston Brommel, Chief Marketing Officer, Xfire: Juston Brommel is a digital monetization and gamification expert with 13 years of experience architecting and optimizing multi-channel programs, such as the web, apps, mobile, and more. Brommel is the Chief Marketing Officer at Xfire, the leader in social gaming services for hardcore gamers that is leading the rapid industry adoption of freemium/free2play models in the core gaming sector. Xfire has almost 20 million registered users on its PC app and website, with extensive socially distributed gaming content, including YouTube, Facebook and Twitter. At Xfire, Brommel’s responsibilities include: User Acquisition – Multi-channel affiliate offers, display/social/search acquisition; User Engagement – Achievements and badges, on boarding and lifecycle emails; Business Intelligence – Marketing metrics (LTV, ARPU, CPA), tracking & reporting tech; Site Optimization – A/B and multivariate split testing, technologies, methodologies; Monetization – User profiling, targeting and multi-channel monetization (display, data, CPA); Personalization – Self-learning data driven recommendation engine. Juston Brommel has been instrumental in standardizing customer acquisition, conversion and retention methodologies that are now widely recognized as industry standards. Prior to Xfire, in 2008, Brommel founded and was Vice President of Marketing at AdRadian, a technology-enabled pay-for-performance marketing company that serviced advertisers and Internet publishers; his duties included selling and servicing clients. In 2009, Brommel co-founded and was the Vice President of Marketing at Revenue APEX – a specialty finance company focused on Internet and mobile – where he built a lead generation engine and ad financing system. In 2002, Brommel co-founded INBOX Marketing, a full-service interactive agency that guaranteed 50 percent increase in conversion rate. INBOX Marketing excelled at advanced customer targeting, segmentation, multivariate optimization, program automation, and award-winning creative. INBOX Marketing was acquired by Responsys, the #1 provider of multi-channel marketing automation software and services per top industry analysts Forrester and Jupiter, in 2006, and went public on the NASDAQ in April 2011. Juston’s business process and marketing methodologies are the IP that fuel two of Responsys five enterprise software modules. Julie Craft, VP, Business Development, Heyzap: Julie Craft has recently joined the Heyzap team. She has 20 years of successful executive experience leading large sales & marketing teams, including several years at AT&T as an executive within a billion dollar product marketing division, followed by key marketing roles at two high tech start-ups that led up to acquisitions.  Julie has been a driving force within the social media and gaming space for the past 3 years building relationships with more than 500 of the top Facebook and mobile game developers and helping them to monetize and grow their business. Thomas Lee, Chief Revenue Officer, iQU: A respected veteran of the online gaming industry, Thomas Lee is the Chief Revenue Officer (CRO) and head of U.S. operations for iQU. As CRO, he is responsible for iQU's U.S. expansion, spearheading business development efforts, expanding operations, overseeing partner relations and bringing new developers on board. He also focuses on building relations with international companies, specifically those based in Asia. A video game executive and entrepreneur with a deep understanding of both development and publishing, Thomas brings with him more than 15 years of game industry experience with some of the world's most distinguished publishers, including Origin/EA, Square Enix, and most recently Gamepot (USA) Inc. As Gamepot's Senior Director of Business and Marketing, he spearheaded efforts making gamepotusa.com a top free-to-play game portal in North America. Prior to Gamepot (USA) Inc., Thomas served as head of business development at Nexon America, where he contributed to the explosive growth of the free-to-play online games market in the U.S., managing relations with major retailers including Target, 7-Eleven, Rite Aid, Best Buy and Wal-Mart to drive the adoption and sales of Nexon Prepaid Cards. He is also a founding member of the International Game Developers Association, Korea Chapter, and a consultant at the Seoul Institute of the Arts. Thomas holds a Masters in Computer Animation at the William Paterson University of New Jersey. Bob Holmes, CEO, Sudden Industries: If you looked at Bob’s resume, you’d think he planned this all from the beginning: from art school to recording artist to record producer to running a production company that became a marketing company and then a digital agency. Sounds logical now, but you try living through it. Nevertheless, this path has ended up providing Bob with a lot of experience in creative technologies, from music videos (remember them?), to Enhanced CDs (how about them?), broadband and mobile phones. In each case, he has dedicated himself to creating the most engaging user experiences that have actually had impact on both audience and sales. He’s won a few awards along the way as well, but he’s more likely to tell you about his cowboy toy collection, which is a lot more fun anyway. He founded Sudden Industries over 15 years ago as an offshoot of his successful music and television production company. How he made the journey from a recording artist to record producer to starting one of the first digital agencies servicing the entertainment and media business is an interesting one, but too long and complicated to include here. Call him up and ask, it’s a good story and he loves to tell it. What we will say is that Sudden, located in New York City, has dedicated itself from the beginning to creating engaging user experiences across a number of digital platforms, including web and broadband (remember when they meant two different things?), ITV, IPTV, mobile and kiosks. We’ve more than satisfied a great roster of clients including Nickelodeon, Barnes & Noble, Poptropica, Penny/Dell, Gay.com, the American Legion, and Sparknotes by providing them with the breadth of services usually found at larger agencies, while delivering them with the personal attention of smaller boutique shops.