Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 17-20, 2011 Ritz Carlton Hotel, Marina del Rey, California Monday, October 17th 1:00 PM – 2:15 PM Track I: DHFi-2, H2.0-1, Screening Tent I The New Hollywood Equation - Content Owners, New Platforms, Agents & Commerce As the entertainment industry enters its next, albeit yet to be determined, phase of production and distribution - where digital technologies take a stronger and more significant role - the basic relationship among power players is likely to take new and unique forms. For the sake of discussion, we might call this the New Hollywood Equation, where content owners, talent, talent agents and the new distribution channels all stake out new territory and attempt to find new formula for dealing with the next generation of Hollywood. In this session, we bring together some of the best informed creative executives in the field. Miles Beckett, CEO and co-founder of EQAL Greg Kampanis, Senior Vice President, Content Strategy & Operations, South Park Digital Studios Lynn Kesterson-Townes, Global Media and Entertainment Industry Leader, IBM Chris Young, CEO, DBG (Digital Broadcasting Group) Oren Katzeff, General Manager, Cracked.com, Demand Media Jared Hoffman, Managing Partner, Generate Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator Miles Beckett, CEO and co-founder of EQAL: Miles Beckett is the CEO and co-founder of EQAL, the media company that builds influencer networks around celebrities and brands, as well as the co-creator and producer of lonelygirl15, the original online appointment serial programming and its International spin-off, Kate Modern, a partnership with Bebo, also a first. Beckett holds a B.S. in Neuroscience from the University of California at Berkeley and an M.D. from the University of California at San Diego. He completed a one year internship in plastic surgery at the Loma Linda University Medical Center and conducted one year of tissue engineering research at the National Institute of Health as a Howard Hughes Medical Institute Research Scholar. During medical school he was the founder and editor-in-chief of “The Pulse” a UCSD Medical School newsletter and “The Inhuman Condition,” an underground comedy newsletter. Prior to creating lonelygirl15, Beckett was the founder and CEO of Shoutboy, a comedy podcast and the writer and director of West Wingers a political spoof of White House press conferences. Beckett is also known for his art nouveau film The Great Cloister Caper, completed in 2001-2002 while he lived in Bethesda, Maryland. Jared Hoffman, Managing Partner, Generate: Jared Hoffman joined Generate as a partner in 2007. He brings more than a decade of experience in new media and branded content to overseeing Generate Talent Management with founding partners Dave Rath and Kara Welker. Hoffman also oversees day-to-operations in branded entertainment, where he develops and executes strategies for Ford, Microsoft, Microsoft BEET, Mindshare, Ogilvy Entertainment, Team Detroit, Johnson & Johnson, Kimberly-Clark, Britta, Remington, Disney, Trident, Qualcomm, Royal Caribbean and Unilever, among others. At Generate, Hoffman has worked closely with founding partners CEO Jordan Levin and president Pete Aronson, producing various television, digital and film properties for NBC, Comedy Central, USA Networks, Lifetime, 20th Century Fox Television, Fox Searchlight, Fremantle Media and TheWB.com. Branded entertainment and talent management both serve as major components of Generate, a full-service, integrated multi-platform studio and management firm that marries the best of old Hollywood with the new digital age. The company has three primary divisions creating customized branded content across traditional and digital platforms; fiction and factual entertainment through a variety of outlets; and a prolific and growing in-house talent management firm. Together, the collaborative vertical and horizontal business model is designed to connect advertising, technology and entertainment through divisions uniquely capable of executing ideas from concept through production entirely in-house. During 11 years at CAA, Hoffman worked in various departments, including the feature film literary division, and was part of the team that built the company's corporate and new media division. He was an early advocate of new media and is recognized for his work at the agency developing corporate and alternative distribution opportunities. He played a key role in creating relationships for the IMAX corporation with Warner Bros., FOX and Sony, which led to IMAX 2D and 3D movie exhibitions of "The Matrix," "Spider-Man," "Star Wars: Episode II," "Happy Feet," "Polar Express," "Charlie and the Chocolate Factory," "Batman Begins," "Superman Returns" and "300." Hoffman also played an integral role in developing branded entertainment opportunities for worldwide brands including Motorola, IMAX, Nextel, G-3, Harley Davidson, Coca-Cola and Delta Airlines. His work with the Indy Racing League proved vital to its consumer experience redesign, which included launching the IRL Experience tour and developing a television series based on the world of racing for Spelling TV and FOX Television. Hoffman brokered the landmark deal between Major League Baseball, G3 and actress Alyssa Milano to create Touch, the first-ever sports clothing line designed by women for women - one of the top-selling sports clothing lines today. At CAA, Hoffman helped launch and build the careers of many noteworthy writers, directors, producers and actors. His clients have included writers Eric Abrams (“Married with Children”), Mike Colton & John Aboud (“Best Week Ever”), Bill Devlin (“Icebreakers”), Ethan Lawrence (“Asylum”), Josh Lobis & Darin Moiselle (“Macho Steve,” “Bobbleheads”), David McHugh & Mathew Flannigan (“Blonde Ambition”), Chris Poole & Mike Arnold (“The Grackle”), Dave Reynolds (“Finding Nemo”) and Mike Soccio (“King of Queens”). Directors include Peter Askin (“Trumbo”), Scott Marshall (“Keeping Up with the Steins,” “Blonde Ambition”) and Fred Savage (“Daddy Day Camp”). Also, writer/director Eli Roth (“Hostel”) and Sal Stabile (“Rescue Me,” “Where God Left His Shoes”); writers/directors/producers Brent Bell & Matt Peterman (“Stay Alive”), and Adam Rifkin (“Detroit Rock City,” “Look”); writer/director/actor Trevor Moore (“Whitest Kids You Know”); writers/actors Cedric the Entertainer and Mike O'Malley (“Yes Dear,” “Searching for Certainty”); actors Jessica Simpson and Alyssa Milano; and comedian Artie Lange (“Beer League”), among others. Hoffman serves on the board of the University of Texas' Film Institute along with Levin. Greg Kampanis, Senior Vice President, Content Strategy and Operations, South Park Digital Studios: a joint venture between Matt Stone & Trey Parker, the creators of the Emmy award winning television show South Park, and MTV Networks. In his role Greg oversees the business development, operations and strategy for South Park’s global digital media business, including websites in eight countries, video gaming, digital applications and goods, as well as new adult animation projects. SouthParkStudios.com has become one of the leading television show websites worldwide with more than 50MM videos views a month and user visits averaging nearly 40 minutes. Greg joined South Park in 2009 after playing an instrumental role in the establishment and launch of the South Park Digital Studios joint venture while working as Vice President, Strategy & Business Development for the MTV Networks Entertainment Group. In his role, Greg led strategy and new business development efforts for the Entertainment Group’s cable television networks (Comedy Central, Spike & TV Land) and the group’s digital properties (Atom and Gametrailers). His responsibilities included mergers & acquisitions, long range term planning and strategy, digital strategy formulation, identifying and developing new revenue opportunities and building relationships with key strategic partners in technology, digital and traditional media. In addition, Greg was responsible for the day-to-day management of the Entertainment Group’s download-to-own and syndication businesses. Prior to MTV Networks, Greg spent more than four years at Comcast’s E! Entertainment Television and Style Network as Manager and then Director of Business Development. Greg was responsible for the development and execution of strategies to extend the network’s brands and drive new revenue growth through strategic alliances, partnerships, acquisitions and new ventures. He was particularly focused on E!’s off-channel businesses including wireless, digital media, home video, radio, syndication and licensing. Before entering the cable industry, Greg spent 3 years with internet consultancy, Proxicom, and before that was a management consultant. Greg holds a B.S. from Georgetown University and an MBA from the UCLA Anderson School of Management. Lynn Kesterson-Townes is the global media and entertainment industry leader and the communications sector leader for the Institute for Business Value (IBV) as well as an associate partner within IBM Global Business Services. She has more than twenty years of hands-on management and advisory expertise in management consulting, strategic planning, business development, and mergers and acquisitions. In addition, Kesterson-Townes has a proven track record as a line and project manager working on location in the Americas, Europe and Asia Pacific. As an entertainment/media industry executive and consultant, she has directed projects addressing issues of strategy, organization, and operations, including U.S. and worldwide industry analysis, market feasibility studies, business case development, acquisitions, merger integration, strategic alliances and cloud computing. Previously, she was a director in the corporate strategy consulting practice of PricewaterhouseCoopers Consulting and an associate partner in IBM's corporate business strategy consulting practice. Prior to this, Kesterson-Townes was founder and CEO of Pure Play Parks, a company whose mission was to consolidate the water park and amusement park industry in the U.S. In addition, she held management roles at Universal Studios Theme Parks as vice president of strategic planning worldwide; director of corporate strategic planning at the Walt Disney Company; and director of strategic development, new businesses at the Times Mirror Company. Prior to business school, she was a manager and electrical engineer at NASA's Jet Propulsion Laboratory. Kesterson-Townes earned an M.B.A. from Harvard Business School; a master's degree in electrical engineering from the University of Southern California; and a bachelors' degree in electrical engineering from North Carolina State University. Chris Young, a serial entrepreneur and 10-year veteran of the video advertising space, is the Chairman & CEO of Digital Broadcasting Group (DBG), one of the top online video distribution networks that also specialize in the production and distribution of original branded video content across the Web and other emerging platforms. As CEO, Chris oversees the strategic direction and management of DBG’s core business divisions. Under Chris’ leadership, The DBG Video Network has emerged as a comScore-rated top 10 video ad network with 83 million uniques accumulated across 2,600 web properties. Since 2007, DBG has been on the forefront of enabling big-name brands like Ford, Diet Coke, HP, Sprint, Wal-Mart Unilever and Kimberly-Clark among others to advance their brands through branded entertainment and custom video programming. Prior to starting DBG in 2007, Chris Young co-founded online video advertising and management solutions company Klipmart in 1999 and grew it into the nation’s largest video rich media vendor taking advertiser’s TV commercials and putting them online. In 2006, under Chris’ leadership, Klipmart was subsequently sold to now Google-owned DoubleClick. Chris assumed the role of Executive Vice President of Rich Media at DoubleClick, where he worked to accelerate innovation in digital video and emerging advertising formats. Oren Katzeff, Vice President and General Manager, Demand Media Entertainment: where he runs the day-to-day operations of Cracked.com and Mania.com. His responsibilities include overseeing the creation of high quality, intelligent text and video content, and identifying, evaluating and structuring content monetization and distribution opportunities. Prior to joining Demand Media, Oren was Senior Director of Business Development for the Yahoo Media Group, where his primary focus was negotiating all business deals for Yahoo News and Yahoo Finance. Within this role, Oren negotiated and managed over fifty key partnerships, including those with The Associated Press, Reuters, ABCNews, FOX, USAToday, The Weather Channel, CNN, Gawker, Huffington Post, and many others. Prior to joining Yahoo, Oren practiced law at a small firm in San Mateo, California, gaining experience in both the litigation and business transactions side of the profession. Although he no longer practices law, it still makes him smile when his grandmother proudly tells her friends that her "grandson is a lawyer". Oren holds an undergraduate business degree from the Haas School of Business at UC Berkeley, and a JD from Hastings College of the Law in San Francisco. He has written over ten short screenplays, seven of which were filmed and submitted in film competitions (a few of them were award winning), and sometimes feels the itch to give stand-up comedy one last try. Mark J. Kapczynski, Chief Operating Officer, Kontrol Media: Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive and media industry expert. His current venture, Kontrol Media Corp., is an idea incubator for startups and senior professionals in the media and technology markets including Web 2.0, mobile, and television. Prior to that, he was founder and CEO of MESoft, a media and entertainment software company, for which Kapczynski raised two rounds of seed and venture capital funding exceeding $8MM. Under his leadership, the company also grew its distribution to a global level and partnered with leading IT companies, such as IBM, Sun and AMD, and media companies that include Avid, Ascent Media and Sony. Additionally, he received a patent for a digital media workflow process. From 1995 to 2002, Kapczynski worked at Microsoft Corporation as their Director of Worldwide Media & Entertainment Solutions Group. During that time, he worked with numerous digital media and internet start-ups such as Homestore (now Move.com), Movielink, and MeTV. Mark Kapczynski got his first taste at being an entrepreneur in 1993 when he founded Digital Genesis-a pioneer in the internet/e-commerce space-which was sold to publicly-traded Netgateway, Inc. (NGWY, now IIG) three years later. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and Internet Web 2.0. In his free time, Mr. Kapczynski enjoys car racing and playing the drums.