Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Tuesday, May 4th SuperSessions 10:45 AM - Noon Track I: H2.0-4 Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options. Greg Clayman, Executive Vice President, Digital Distribution & Business Development, MTV Networks Jason Klarman, General Manager, Oxygen Media Curt Marvis, President of Digital Media, Lionsgate Ilsa Berg, Director, Programming, Fox Television Studios Kevin Yen, Director of Strategic Partnerships, YouTube James A. Pitaro, Vice President, Yahoo! Media Lewis Henderson, CEO, Davie Brown Entertainment Ira Rubenstein, Executive Vice President, Global Digital Media Group, Marvel Entertainment, Inc., Moderator Curt Marvis was recruited last year to become Lionsgate's new President of Digital Media as the Company continues to evolve into the leading next generation filmed entertainment studio. Reporting to Lionsgate's top management team, Mr. Marvis is responsible for guiding the Company's entire portfolio of digital businesses, including its equity investment in Break.com, the FEARNet VOD and Internet branded horror channel, the new EPIX premium entertainment channel with partners Viacom and MGM as well as the Lionsgate's broad spectrum of digital delivery agreements for its filmed entertainment content. Lionsgate’s content is currently available on digital platforms such as, iTunes, Amazon, Movielink, Netflix and Blockbuster. Just a few months after his appointment, Mr. Marvis orchestrated an unprecedented deal with Google’s YouTube, becoming the first studio in history to create an innovative revenue sharing deal with the leading destination site for online video. The evolving alliance has already formalized a new Lionsgate-branded channel reaching out to the site’s hundreds of millions of next generation entertainment consumers. The deal not only set an industry precedent, but illustrates Lionsgate’s continued goal to monetize its vast content library to entertainment consumers in the digital space. Prior to joining Lionsgate, Mr. Marvis was co-founder and CEO of CinemaNow, for which Lionsgate was a lead investor for nine years following its creation in 1999. An innovator in digital entertainment technology and delivery, CinemaNow, now owned by Sonic Solutions, delivers diverse content across multiple platforms. Mr. Marvis previously served as President of publicly held game developer 7th Level, leading their successful restructuring into delivery of web-based technology applications. While at 7th Level, he created and implemented business partnerships with Microsoft, Real Networks, GeoCities, broadcast.com, IBM and MTV and helped orchestrate a merger to create Learn2.com. Mr. Marvis was also founder of multimedia start-up Powerhouse Entertainment and served one year on the IBM Multimedia Task Force creating strategic plans for IBM in their continued development of interactive software. From 1984 to 1994 Mr. Marvis co-founded and served as CEO of The Company, an award winning and highly successful production company for music videos and commercials. During this time, he and his partner, Director Wayne Isham, produced many of the most popular and critically acclaimed videos in the history of MTV. They were awarded MTV's Video Vanguard Award honoring lifetime achievement in their work in 1991. Mr. Marvis is a graduate with honors from UCLA with a BFA in Motion Picture and Television Production. ILSA BERG, Director, Programming, Fox Television Studios: Ilsa Berg is Director of Programming at Fox Television Studios, focusing on developing and producing digital series for web and mobile, primarily through “15 Gigs,” the specialty digital-development arm of Fox TV Studios. Some of the 15 Gigs projects Berg has developed since joining the studio include MSG (Eric Balfour and White Collar executive producer Jeff Eastin), Tease (Peter Jacobson), and When Ninjas Attack. Berg also works closely with production company Black20 through its content/development deal with 15 Gigs. Other series Berg has overseen include The Iceman Chronicles and Slacker PI which can be seen on Hulu and YouTube. Before joining Fox TV Studios, Berg was Manager of Distribution at Sony Pictures Television International, where she negotiated and managed content deals for digital platforms. She was integral in launching the first Sony Pictures Television International mobile network, called Animax, in Canada. Berg also worked as a creative executive at Identity Films, and as an assistant to Gary Lucchesi (Million Dollar Baby, Underworld, The Exorcism of Emily Rose), President of Lakeshore Entertainment. Berg got her start as an assistant in the motion picture talent department of CAA (Creative Artists Agency). Greg Clayman, Executive Vice President, Digital Distribution & Business Development, MTV Networks: In his role, Clayman manages digital business development across MTV Networks, working closely with its brands to develop new opportunities for distribution of digital content and to strike deals with online partners. Based in the company’s New York City headquarters, Clayman reports to Mika Salmi, President, Global Digital Media, MTVN. Clayman also oversees the MTVN Mobile Media group, supporting the company’s brands in developing and distributing a wide portfolio of mobile content and applications. Additionally, Clayman partners with MTVN’s International division on global partnerships and distribution strategy. Previously, Clayman served as Senior Vice President, MTVN Mobile Media, managing mobile partnerships and content distribution for the company. Prior to joining MTVN, Clayman co-founded Upoc Networks and served as its Vice President of Marketing, Sales, and Business Development. Previously, Clayman served as Vice President of Brand Strategy at the Sterling Group in New York City. At Sterling, Clayman led brand strategy projects for a number of media, entertainment and retail companies including MTV Networks, Liberty Digital, and Levi's. Clayman graduated cum laude with a degree in English & American Literature from Harvard College. Kevin Yen, Director of Strategic Partnerships, YouTube: As Director of Strategic Partnerships at YouTube, Kevin Yen (@KevinYen) leads the monetization and general performance of YouTube's content and distribution deals, as well as the marketing of the YouTube platform to the media industry. Kevin’s online video expertise spans revenue generation, advertising models, social media, and deal structuring. At YouTube, Kevin created the Four R's marketing framework of Revenue-Reach-Research-Rights, used by partners to develop their syndication strategies. He founded and chairs the company’s Video Advisory Board, consisting of its most innovative content producers. Prior to Google’s acquisition of YouTube in October, 2006, Kevin built and directed the partner management team for Google Video's ad-supported and paid download service. He also negotiated over $500 million in large-scale search and contextual advertising deals with Google's top partners, including AOL and InfoSpace. Before joining Google, Kevin held Senior Product Manager positions at Netscape and AOL. His work included helping transform the Netscape Navigator browser into the foundation of today's open source Mozilla Firefox. In addition, Kevin negotiated distribution deals with Sun Microsystems and Macromedia, and innovated advanced ad targeting methods. He pioneered marketing optimization systems at a startup, and programmed quantitative forecasting models for Apple, Hewlett Packard, and others. Kevin has been recognized as a Top 50 Digital Power executive by The Hollywood Reporter. He is a frequent industry speaker on internet business innovation, and you can follow @KevinYen on Twitter. He earned his BA in Applied Mathematics from UC Berkeley, MS in Engineering from Stanford, and MBA from the Haas School of Business at UC Berkeley. Jason Klarman, General Manager, Oxygen Media: Jason Klarman was named General Manager of Oxygen Media in January of 2008 shortly following its acquisition by NBC Universal. Klarman is responsible for the day-to-day operations and management of brand strategy, consumer and trade marketing, on-air promotion, creative services and publicity for Oxygen. He also oversees advertising and digital sales and the development of all digital content for Oxygen-owned and operated Oxygen.com, Quizfarm.com, BabyNamer.com, MyOvulator.com and SheDidWhat.TV. Klarman was responsible for Oxygen’s rebrand, which included a new look on-air and online, new logo, tagline and attitude: “Live Out Loud.” Under the rebrand, Oxygen broke nearly every ratings record for the network. He also oversees all components of Oxygen’s multiplatform strategy, Oxygen Everywhere, which delivers Oxygen content to its young female audience, wherever they are. Under Klarman’s leadership, Oxygen is now available on-air, online, on mobile devices, in taxis and on college campuses. Prior to his appointment at Oxygen, Klarman served as Executive Vice President, Marketing & Digital, managing the strategy, content and operations for Bravo’s digital portfolio, including BravoTV.com, TelevisionWithoutPity.com and the TRIO suite of broadband channels including BrilliantButCancelled.com, the ultimate web destination for the TV-obsessed; OUTzoneTV.com, the first broadband site for the LGBT community; and getTRIO.com, the curated pop culture newsletter and broadband site. Klarman was also responsible for Ad Sales Marketing, working with Bravo’s head of sales to create an effective 4D market strategy for the Bravo brand. Additionally, Klarman directed the development of all brand strategy and consumer marketing for Bravo. He oversaw Bravo’s consumer advertising, on-air promotion and collaborated with the senior management team on overall network strategy. Under Klarman’s leadership, Bravo rebranded in 2005, transforming the network’s on-air and online look with its now signature talk bubble logo and “Watch What Happens” tagline, receiving the coveted BDA Gold award for logo design. He also re-launched the network’s website, transforming the promotional-focused site to a vibrant stand-alone destination for everything Bravo and everything pop culture. Klarman and his digital team have been responsible for devising exclusive innovative content that deepens the users experience, including the network’s first-ever interactive microsites for Bravo’s biggest shows; an interactive “Top Design” online challenge that tests users’ creativity; the first-ever originally-produced weekly cooking webisode series “Top Recipe: The Wong Way To Cook;” an online reality show “The Real Kids of Orange County,” a spin-off of the popular series “The Real Housewives of Orange County;” and the recent launch of Bravo’s first weekly live-streaming interactive online show “Watch What Happens.” In 2007, Klarman was named a Promax Brand Builder and was an EMMY finalist for Outstanding Creative Achievement in Interactive Television. In 2006, he was named one of the Entertainment Marketers of the Year by Ad Age magazine and a Digital Innovator by TV Week. Launching original and inventive campaigns, including “Project Runway,” “Top Chef,” and “The Real Housewives of Orange County,” Klarman and his team played a vital part in making Bravo’s shows some of the most buzzed-about programming on television. Klarman joined Bravo in 2004 from TRIO, the pop culture network where he led the branding efforts from May 2001 as the Senior Vice President of Marketing. Prior to TRIO, Klarman held the position of Vice President of Marketing at FOX News, where he worked on the launch of the FOX News Channel and oversaw consumer and trade marketing. Earlier, he held the position of Director of Media Relations at CNBC where he handled media relations for “America's Talking” and oversaw the network's public relations department. Klarman holds BA's in Economics and Political Science from the University of Michigan, as well as an MBA from New York University in Finance and Marketing. James A. Pitaro, Vice President, Yahoo! Media: Pitaro is responsible for guiding the strategic growth and continued development of Yahoo!’s media properties which reach more than 70 million unique visitors per month. In that role, Pitaro oversees the programming, content and regional business strategies for Yahoo! Finance, Yahoo! Sports, Yahoo! News, Yahoo! Entertainment (Movies, TV, Music, omg!), Yahoo! Games, Shine and more. In 2006, Pitaro became Vice President and General Manager of Yahoo! Sports where he was credited with leading Yahoo! Sports to its current position as the #1 online sports destination. He led Yahoo! Inc.’s acquisition of the college destination Rivals.com and managed partnerships with the NFL, MLB, NBA, NHL, NASCAR, UFC, and Turner Broadcasting to deliver compelling video, including live games and highlights. Pitaro was previously Vice President and Head of Business Affairs for Yahoo! Music. In this position Pitaro managed the Business Affairs operations for the business unit and helped Yahoo! Music become the web’s #1 music site, giving consumers the ability to watch, listen to and control their digital music experience directly on Yahoo!. He was integral in helping Yahoo! Music forge unique and valuable relationships with all of the major record labels and with such major brands as Nissan, Pepsi, and Saturn. Pitaro joined Yahoo! in August 2001 with the company’s acquisition of LAUNCH Media, Inc. Before joining the Yahoo! team, Pitaro was Vice President of Business Affairs for LAUNCH Media, Inc. Prior to joining LAUNCH Media, Inc., Pitaro worked as an associate at the law firms of Marshall, Conway & Wright and Wilson, Elser, Moskowitz, Edelman & Dicker, both based in New York City, focusing initially on commercial litigation and subsequently on media and entertainment transactions. A New York native, Pitaro graduated from Cornell University with a Bachelor of Science degree in economics, and received his J.D. from St. John’s Law School, where he was a member of the Law Review, Bankruptcy Division. Pitaro is a member of the advisory board of PACER, an organization dedicated to making a difference in the lives of children with disabilities. He resides in Southern California with his wife and two children, and is a passionate Yankee fan. Lewis Henderson was named chief executive officer of Davie Brown Entertainment in March 2009, replacing the retiring James Davie, who co-founded the agency in 1985. Prior to joining Davie Brown, Henderson spent nearly 20 years with the William Morris Agency, most recently serving as head of William Morris' digital practice. In that role, Henderson built WMA's digital entertainment businesses on behalf of the agency's clients across film, television, music, publishing, theater, sports, corporate and international. Henderson drove a number of the industry's most notable technology and media partnerships, having counseled many of today's leading companies from the broadband, mobile and video game arenas. Prior to the launch of William Morris Digital in 2006, Henderson was a co-founder of WMA's corporate consulting division. In this post, he advised Fortune 500 companies on entertainment marketing as well as content development, licensing, acquisition and distribution. Henderson has consulted with a number of international brands and organizations, including Nokia, Pfizer, 24 Hour Fitness, Monster.com, U.S. Olympic Committee, NFL, British Telecom and Compaq. Henderson earned a bachelor's of science degree from Southern Methodist University (SMU) in Dallas. Ira Rubenstein, Executive Vice President, Global Digital Media: Ira Rubenstein has built a career on identifying and implementing new marketing and distribution opportunities for entertainment across a wide array of platforms. In his role at Marvel Rubenstein is responsible for the company's Global digital strategy and implementation for all of Marvel's properties across digital and games channels. Prior to Marvel, Rubenstein spent 12 years with Sony, most recently as executive vice president of Sony Pictures Digital where he was responsible for overseeing the division's production efforts to extend Sony Pictures properties into the digital marketplace through SonyPictures.com, mobile games and personalization products, casual games, and innovative strategic partnerships. Rubenstein managed the digital growth of the studio's most important brands including Wheel of Fortune and Jeopardy! - leading the expansion of these properties into broadband, interactive television, mobile, and the PSP and PS3 platforms. In addition, Rubenstein oversaw production for all Sony Pictures properties breaking into the growing mobile marketplace, developing an array of successful mobile entertainment offerings including the award-winning Spider-Man 2: The Hero Returns and Ratchet and Clank: Going Mobile, as well as the first Movies for Mobile Phones on Memory Cards. Also during his tenure at Sony, Rubenstein oversaw the establishment of Sony Pictures Digital Entertainment's on-demand movie initiative, Movielink, to offer theatrically released motion pictures via digital delivery for broadband Internet users. Before the establishment of Sony Pictures Digital Entertainment, Rubenstein was vice president, marketing, Columbia TriStar Interactive. In this role, he managed the strategic implementation of media planning, promotional and creative advertising campaigns for more than 100 film sites. Before joining Columbia TriStar Interactive, Rubenstein worked in film research and new media for Twentieth Century Fox. Rubenstein was recently included on the highly regarded "Digital 50" list, a distinction given to fifty new media innovators by The Producers Guild of America's New Media Council. Recognition for his work also includes Webby Awards, a Mobie award for games, a Gold Clio and several Key Art Awards. Rubenstein holds a B.A. in Management Science from UC San Diego and is a graduate of the Peter Stark Producing Program at USC.