Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Tuesday, May 4th SuperSessions 9:00 AM - 10:15 AM Track III: ViDeo-2 Ubiquitous Video to the Consumer: The Technology & Content Enablers - Broadband, IPTV, Mobile & TV We are entering the age of all video all the time. Video is no longer a manifestation of TV, video is a web experience, a mobile experience, as well as an IPTV, Cable and Satellite experience. Video is taped on a hard drive, a PVR, DVR, on an iPOD and on a cell phone. Video is how consumers relate to the world. The conversion to the all-video culture has been so quiet and so quick, the implications of what an all-video culture may mean is only first becoming part of the national business and intellectual conversation. The technology and communication companies that have developed and provide the new video services may well have the greatest insight as to what these new technologies and cultural advances mean. In this session, we are delighted to bring that group of experts to a public forum. John Watson, Executive Director AT&T Digital Media Services Michael Goldfine, President, AEG Digital Media Shalini Govil-Pai, Lead Product Manager, Youtube/Google Jonathan Ruff, Senior Director, Technical Marketing, Motorola Applied Research Center Paul Childers, CEO, Rubber Duck Media Nicholas Butterworth, CEO, HD Cloud Anthony Simon, Vice President, Marketing, Zoran Amy Friedlander Hoffman, President, Priority Digital Media, Moderator John Watson, Executive Director AT&T Digital Media Services: In this role he is responsible for identifying and developing go-to market propositions that integrate partner and AT&T products, solutions and services that provide ongoing business value for customers. Prior to joining AT&T Mr Watson was Vice-President of Business Development in the Content Markets group at Level 3 and was responsible for building relationships and positioning Level 3’s content markets services within major Media organizations. Mr Watson did two stints at IMG, the worlds largest sports, media and lifestyle marketing company and most recently was responsible for the international sales and marketing of IMG Media’s Internet and Broadband platform products. With over 10 years experience in the Online industry, John is tasked with using leading edge new media to enhance the online offerings of new and existing clients including ManUtd, Arsenal and The European Tour. Prior to rejoining IMG Media, John was the Executive Vice President responsible for sales and marketing at Nine Systems, a San Diego based streaming services company where he built a team that more than doubled revenue in 12 months helping attract clients including Warner Music, the NBA and the NHL. In his earlier stint at IMG Media, John served as a Vice-President of Business Development leading various strategic initiatives with organisations such as HP and MCI, to whom he oversaw the divestment of the Interactive Content Factory software business. He joined IMG Media initially as Vice–President of Hosting Operations and built the hosting group to service the web hosting, broadband, WAP, SMS, and MMS requirements of its roster of over 50 high-profile clients on four continents including the European PGA tour, Manchester United, O2, the Open Championship, Tiger Woods, and Wimbledon. John has also held various business development and product management roles at PSINet where he was instrumental in launching the managed web hosting business while building revenue and enhancing partnerships. John holds a BA from the University of Kent at Canterbury and an MBA from the College of William and Mary where he graduated first in his class. Michael Goldfine, President, AEG Digital Media: Michael Goldfine brings almost two decades of production, multi-platform content development and management experience to his leadership role at AEG Digital Media. “As the demand for digital media production and distribution grows, AEG Digital Media is uniquely positioned to deliver a range of services that is unmatched in the industry,” Goldfine says. AEG Digital Media’s production resources give the company the ability to produce and capture any live event, on any timeframe, from anywhere on the planet. Whether the final product is a worldwide live event, a Webcast with an audience in the hundreds of thousands, a national primetime broadcast or a commercial for a major consumer brand, AEG Digital Media has every aspect of the production process covered. In his previous post as president of AEG Productions, Goldfine oversaw The Michael Jackson Tribute among other high-profile events. Previously, Goldfine was the head of development and production at AT&T. In that role he managed content acquisition and development for television, broadband and mobile. He negotiated and closed several multimedia deals while at AT&T, and also served as executive producer on a wide array of programming including, Dave Matthews Band Live from West Point, The 2007 Masters, and The Road to Beijing 2008: Tips and Training from the US Olympic Team. Prior to his work with AT&T, Goldfine was president of Fine Tooth Media, and served as vice president of programming and production for NetworkLIVE. Goldfine entered the management side of content distribution after a successful career as a showrunner and producer of television and live entertainment content. His credits include Extra!, The Oprah Winfrey Show, American Idol, and NBC’s broadcast of the 2002 Winter Olympics from Salt Lake City. He is a graduate of the University of Illinois College of Law and The George Washington University. Shalini Govil-Pai, Lead Product Manager, Youtube/Google: Shalini currently works as the lead product manager at Youtube/Google, Inc. At YouTube, Shalini is responsible for defining the product strategy and roadmap for a rich media distribution platform enabling distribution and monetization of video based entertainment. Prior to Google, Shalini was technical director at Pixar Animation, where she delivered the block buster films, Toy Story, and A Bug's Life. Dr. Anthony Simon, Vice President Marketing for Zoran Corporation’s Home Entertainment Division, is responsible for industry leading semiconductor solutions targeted at the Digital television, Blu-ray and Set Top Box markets. Prior to joining Zoran in February 2009, Dr. Simon was the Vice President of Marketing at Pixelworks, Inc., a leading semiconductor company specializing in solutions for digital displays. He also served as the Managing Director for Pixelworks Japan, where he was responsible for engineering and sales efforts for Japanese customers. During his career, Dr. Simon also served in various management and marketing positions at Conexant Systems and at VLSI Technology. As a recognized technology executive specializing in the marketing of digital video applications, he has written two books on the semiconductor industry entitled Introduction to Semiconductor Marketing and The COT Planning Guide. Dr. Simon holds advanced degrees in economics and political science including a Ph.D. from the University of Debrecan in Hungary, a Masters from George Mason University in Virginia, and a bachelor's degree in electrical engineering from the University of Akron, Ohio. He speaks Hungarian, French and Japanese and is currently based in Silicon Valley. Jonathan Ruff, Senior Director, Technical Marketing, Motorola Applied Research Center: Jonathan Ruff is senior director of Technology, Product and Experience Marketing for the Motorola Applied Research Center, where he is responsible for positioning Motorola’s future technologies and innovations. In this role, Ruff oversees the marketing of the Center, including website development and creation of materials. Ruff is also involved in efforts on internal deployment and delivery, helping pure IT- centric teams be implementers of infrastructure, demos and other technologies and making the Center team a socially networked enterprise. On the customer side, Ruff regularly interfaces with customers at event trade shows and experience labs with the goal of helping customers understand the reality of the technologies from the Center such the next generation of video and media experience delivery to the home, how video augments and evolves Public Safety, and the impact media and analytics can have on retail and enterprise operations. Technologies that Ruff and his team are currently focused on include next-generation video and multimedia. With the increasing amount of video content available to consumers, video is quickly finding its way into a variety of new experiences. Ruff is focused on marketing the research and development in these areas from Motorola Research Center into real-world experiences and hopes to bring the value and success of the Center in creating next-generation products to commercialization through the Motorola business units. Ruff has been involved in the evolution of the mobile and wireless data and communications industry in a number of ways and has also led internal Motorola start-up efforts in new data and multimedia communications services. In these efforts, exploration and innovation is the component that makes Ruff passionate about his work, as it allows him to experiment and push the envelope to constantly stay ahead of the curve. Within the Center, Ruff has start-up-like experiences within a big company, which allows him the opportunity to actually bring research and innovation to devices and applications to change the way consumers interact and consume content. Ruff first joined Motorola in 1989 and has served as senior manager of the Wireless Data Group, director of Business Development for the Platform Software Division as well as senior director of technology acquisitions for the Center. As one of the founders of Motorola’s internally focused Early Accelerator team, Ruff provided business development leadership of key importance to the acquisition of technologies and business opportunities to support future research efforts. He then served as chief of staff for the Chief Technology Officer beginning in 2005 and was responsible for technology product marketing for nearly three years. Prior to joining the Chief Technology Office, Ruff was senior director of Portfolio Marketing for Motorola’s Internet Services and Content Group positioning, where he directed the group’s efforts in new Internet services and experiences on mobile devices. At the forefront of the evolution in mobile networking, Ruff helped double the size of the first analog cellular network in the U.K. and led product marketing and business development for Motorola’s early forays into WLANs, wireless corporate e-mail, camera phones and synchronization technologies. Ruff has a bachelor’s of science honor degree in Electrical and Electron Engineering from Brunel University in England. An energetic and strong believer in participative efforts, Ruff was one of Motorola’s leadership team members in the Wireless Application Forum (now OMA), Symbian, and the SyncML Forum and a judge in 2007 for Chicago’s Science in the City Top Ten Scientific Achievements. Nicholas Butterworth, CEO, HD Cloud: He was formerly the CEO of MTV Interactive Group, Inc., a joint venture of Viacom and Liberty Media, and previously was the CEO of SonicNet, an early digital music venture that was acquired by MTV Networks. He is board member of the New York New Media Association, and is president of the Digital Media Association. Nicholas is the executive director of Rock the Vote. He is a graduate of Brown University. Paul Childers, President, North America, Rubberduck Media” Paul Childers, President, North America for Rubberduck Media brings over 18 years of extensive experience in the technology and media Industry to the company. Childers is responsible for the corporate strategy and expansion plans globally for the European based mobile video company, including the hands on management of the North American market. Prior to joining Rubberduck Media, Childers was Vice President of Sales for the Americas and Asia for Entriq, a digital media management and publishing company. While there, Childers was instrumental for increasing the company's revenues by over 50%. He was also responsible for rebuilding the sales division, creating global channel sales groups and leading deals with NFL, ESPN STAR, Verisign, Limelight and took over management of lead accounts such as NBC Universal and UFC. Childers was also formerly in charge of Business Development efforts for the Americas for Net2Phone Cable Telephony. He also worked as Managing Director of Central European Operations for Chello Broadband, a division of UPC, Europe's largest cable operator. Prior to taking this role in Europe, he had been working as Chello's Regional Director of Operations for Latin America. Childers re-defined regional operational structure for the company, created, then took over the central Europe region and grew it to over $100 million in annual revenue while also increasing ARPU and EBITDA. Additionally, he managed web video portal and introduction of Interactive TV service. Previously, Childers held the position of Marketing & Sales Director for FiberTel-TCI2 in Buenos Aires, Argentina, which grew to become Latin America's largest broadband MSO under Childers’ management. Childers also held other executive positions in marketing & sales and operational roles at DIRECTV, Latin America. In addition, he was instrumental in the launching of DIRECTV in the entire region of Latin America. Having held management, operational, and business development positions for telecommunications and entertainment service providers, Childers also has extensive experience in forging partnerships with media and entertainment companies as well as cable, satellite, and telecom service providers in The Americas, Europe, and Asia. Childers graduated from Columbia University with a Bachelor of Arts in Political Science and received his MBA in Marketing and Strategy from The Anderson School of Business at UCLA. Amy Friedlander Hoffman, President, Priority Digital Media: Amy Friedlander-Hoffman currently runs Priority Digital Media, a strategic consulting practice focused on content and distribution strategy across TV, broadband and mobile. Engagements include digital media strategy, entitlement of content across multiple platforms, broadband and cable content distribution, IPTV, VOD, rich media on-line advertising and software solutions for multiplatform content delivery and management. Most recently, Amy was the Senior Vice President, Programming for AT&T Operations. As AT&T entered the video market to compete with cable and satellite, Amy oversaw the interactive programming and convergence for Project Lightspeed, the initiative to expand the fiber-optics network deeper into neighborhoods to deliver AT&T U-verse TV, AT&T Yahoo! High Speed Internet, U-verse Enabled and voice over IP services. Amy was ultimately responsible for AT&T’s broadband programming, which included overseeing all online content negotiation and licensing, and execution of AT&T's broadband and three screen content plans for AT&T’s online services. Such services included Blue Room, Homezone, Broadband TV, U-verse OnTheGo and others. Preceding AT&T, Ms. Friedlander-Hoffman headed a consulting practice, Xanthum Partners, which helped clients from around the globe with content strategy, development and deployment. Ms. Friedlander-Hoffman was previously General Counsel and SVP of Business Development for Intertainer, the first VOD service delivered over both broadband and cable and helped the company raise over $100 Million from companies such as Microsoft, Comcast, Intel, Qwest, Sony, NBC and Thomson Consumer Electronics. She was responsible for negotiating content agreements with the major studios and programmers, distribution agreements with cable companies and telcos, and general technology ventures. In the Business Development role, Ms. Friedlander-Hoffman was responsible for international development and led her team to implement Intertainer’s strategy related to content distribution and software services. Prior to her tenure with Intertainer, Ms. Friedlander-Hoffman practiced corporate law at Gibson, Dunn & Crutcher in Los Angeles. Ms. Friedlander-Hoffman holds a JD from the University of Chicago and a BA with honors from the University of Michigan.