Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Tuesday, May 4th SuperSessions 2:15 PM – 3:30 PM Track III: AdvUp-8 The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment The ever expanding boundaries of entertainment in the national as well as global culture presents not just opportunities for specific brand extension or advertising, the merger of Hollywood and Madison Ave. represents a quantitative shift in the creative process. As the consumer alters its relationship to media, integrating broadband into every aspect of everyday life - from the mobile, to the public space and into the home - the power of the electronic message, whether delivered as advertising or via movies, TV, games, news or even as a function of the communications device itself, is a transformational tool. The industry is now experiencing its first steps in the fusion of marketing, entertainment and content. The real excitement will be found as the creative talent in the industry gets to experiment, innovate and produce new forms. David Kang, Senior Vice President and General Manager of Subscription Services, Rodale Devery Holmes, President & CEO, Spark Alliance Marketing Erika Nardini, VP, Brand Packaging, Yahoo Jon Vlassopulos, CEO, skyrockit Rajat Paharia, founder, Bunchball Russ Axelrod, Brand Specialist, Microsoft Advertising Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator David Kang, Senior Vice President and General Manager of Subscription Services, Rodale: David Kang is responsible for managing P&L, operations, marketing, strategy and product development for Rodale.com. David is also Editor-At-Large, contributing to editorial and multimedia content on Rodale.com. David was previously Editorial Director of Rodale Interactive Products, and General Manager of Rodale’s Online Subscription Services group. Prior to joining Rodale, David worked at Major League Baseball Advanced Media where he was of Senior Vice President, Entertainment and was the Chief Operating Officer for Entertainment joint ventures. Previously, David worked as Senior Vice President, Strategic Development and New Media at the artist management company The Firm. David also worked as a Media & Entertainment consultant for McKinsey & Company, and as Senior Vice President, New Technology & Strategic Development for BMG Entertainment. David served on the Harvard Business School faculty as an Assistant Professor of Business Administration, and holds a Ph.D. from Harvard Business School/Harvard University, a J.D. from Harvard Law School, a M.A. from Harvard University and an A.B. from Stanford University. David was born and raised in LeMars, Iowa and currently lives in New York City. He enjoys playing rock guitar, digital audio and video production, and running. Devery Holmes, President & CEO, Spark Alliance Marketing: Devery Holmes has been a prime force in entertainment marketing for over 15 years, recently founding Spark Alliance Marketing to address emerging technology and multi-screen media trends. Under Devery’s leadership, Spark provides full service integrated marketing solutions to content providers in Film, TV, Music, Gaming, & Home Entertainment. Prior to founding Spark Alliance Marketing, Devery was President and CMO of NMA Entertainment & Marketing, where she oversaw their client roster of Fortune 500 brands including General Motors, American Airlines, Heineken, Samsung, and USA Today. Devery managed NMA teams in delivering product integration, branded cross-promotion, entertainment publicity and promotion execution for integrated marketing campaigns. Devery oversaw a number of award-winning campaigns including Baskin-Robbins “Shrek’s Hot Sludge Sundae is Back”, Heineken/Austin Powers “Get Your Hand Off My Heinie, Baby!”, and received the coveted Super Reggie Award for both the BMW/James Bond/GoldenEye “BMW Z3 Roadster Launch” and the Samsung global campaign for The Matrix Reloaded. Devery's career started in sales and marketing for Time-Life Video and ABC Television, receiving her MBA in Marketing and Management from Loyola Marymount University. She is a board member for the PMA: The Association for Integrated Marketing and currently co-chairs the Entertainment Center of Excellence Committee. Jon Vlassopulos, CEO, skyrockit: Over the past decade, Jon Vlassopulos has successfully connected the forces of Madison Avenue, Hollywood and Silicon Valley. He holds the dual roles as CEO of skyrockit and GM, North America for Bellrock Media, skyrockit's parent company. He oversees the company's initiatives in digital and branded mobile entertainment services, as well as its mobile personalization business. In this position, Jon has led skyrockit’s triumphs with some of the most successful branded mobile entertainment to date, including the Virtual Zippo Lighter iPhone App, which has been downloaded more than 10 million times thus far, and VitaminWater’s 50s Sound Lab app which rose to a #1 spot in the AppStore within two weeks of its launch. Jon also headed up A&E's Paranormal State iPhone app that drew more than 50% of the show’s audience to download the app. He has seen similar success at Bellrock with projects under way with big-name brands such as Coca-Cola, Panasonic, Myzo and the original programming project, "24 Hours at Sundance", a real-time, online reality show competition broadcast live from the Sundance Film Festival with Ashton Kutcher, which received over one million views. Vlassopulos was most recently Senior Vice President, Digital Media & Branded Entertainment for Endemol, the global leader in entertainment programming. He was responsible for building Endemol's worldwide digital business and growing the company into new areas such as casual gaming and branded entertainment. He also revolutionized the interactive TV market in the U.S. with his work on hit shows like "Deal or No Deal". Prior to that, he served as Senior Director, Business Development and Strategic Partnerships at AT&T Wireless, launching major media brands on AT&T services including mMode. While at the carrier, he directed the launch of the first wireless music service, and ran major mobile marketing campaigns with brands like McDonalds and Kelloggs. His background also includes multiple executive positions at Bertelsmann in New York, Hong Kong and Tokyo. Jon received his undergraduate degree from Durham University in Chinese, Economics and Korean. He serves on the board of NATPE, the National Association of Television Program Executives. Xavier Kochhar, Managing Partner, Media Link, LLC: Mr. Kochhar both manages and executes the strategic planning, business and corporate development, operations and business science advisory services for Media Link. He has spent more than a decade bringing together corporations and their brands with Hollywood and its many media and entertainment assets; both as an agent representing corporate clients, and as a principal on behalf of the media assets themselves. Mr. Kochhar recently served as one of three corporate executives within Disney’s Corporate Alliances group dedicated solely to the procuring and developing of new, value-creating strategic relationships between outside corporations and the various assets across all the divisions of The Walt Disney Company the company including Studios, Theme Parks, Consumer Products, and Media.