Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Tuesday, May 4th SuperSessions 2:15 PM – 3:30 PM Track I: H2.0-8, ViDeo-5 Video Anytime Anywhere: Video Across Platforms - Television, Broadband and Mobile – Understanding the Value Proposition The broadcast and cable industry has always been – at its heart a video delivery technology bringing greater programming options to the consumer. And 75 years after its start, at its heart, the television industry remains true to its word – but how things have changed. Video is now more than television. Video is at the heart of how consumers experience their daily lives. Video represents all-access all the time programming from a world of entertainment and information providers. Video is broadband and that represents video access to hundreds of millions of video websites. Video is mobile, video is how consumers share their home movies and personal photography with friends. Television has created a video infrastructure – across platforms, from high definition to mobile that learns and responds as the needs of the consumer communications lifestyle emerges. Mark Wurtzel, Regional Sales Manager, Google TV Ads Allen Duan, Vice President, Digital Distribution and Partner Relations, MTV Networks Stephen Condon, Director Market Development AT&T Digital Media Services Ed Bunnell, SVP, Programming & Content, FOX Sports Digital Media John Davi, Director, Engineering, Media Solutions Group, Cisco John Harran, VP Business Development and Multiplatform Distribution, Turner Broadcasting Alex Fishman, User Experience Manager, OpenTV Tim Hanlon, Partner, Ventures, catalyst s+f (strategy & fundamentals), Moderator Allen Duan, Vice President, Digital Distribution and Partner Relations, MTV Networks: In his role, Allen manages the team responsible for Digital Distribution strategy across wireless carriers, online portals, video aggregators, and emerging media players for MTV Networks’ diverse brands, including: CMT, COMEDY CENTRAL, Logo, MTV, Nickelodeon, The N, Spike and VH1, among others. Prior to joining MTV Networks in 2008, Duan served as Senior Director of Corporate Development and M&A for Sony Corporation of America. In that role, he led cross-divisional executive strategy projects and managed M&A deals such as the $260M+ acquisition of Gracenote, Inc. – global leader in media metadata services. Moreover, Duan played an integral role developing strategy and business modeling for media entertainment and technology initiatives such as video content distribution to PlayStation Network service. He began his career as a product manager at Microsoft and held a succession of business development and product planning roles across MSN, Financials Services and Mobile & Embedded Devices divisions. Duan holds a Masters in Business Administration from Harvard Business School, and a Bachelors degree in Mechanical Engineering and Economics from Harvard College. Ed Bunnell, SVP, Programming & Content, FOX Sports Digital Media: Ed Bunnell joined FOX Sports Interactive in 2001 and currently serves as Senior Vice President of Programming & Content. In that role, he guides the site’s written and video programming and oversees the editorial strategy and execution for FOX Sports Interactive, a unit of the Fox Sports Television Group. FOX Sports Interactive averages more than 14 million monthly unique visitors and is comprised of FOXSports.com on MSN, WhatIfSports.com and Scout.com. Under Bunnell’s direction, FOXSports.com has brought on a number of high-profile editorial contributors including award-winning columnists Jason Whitlock, Mark Kriegel, Ken Rosenthal and Lee Spencer. He also heads the site’s industry-leading venture into the production and distribution of video content with the creation of FOX Sports Digital Entertainment, a unit commissioned in September 2009 to create Internet-only programming exclusively for FOXSports.com on MSN. FOXSports.com typically produces more than four hours a day of exclusive Web video including the acclaimed “Lunch with Benefits” series, a weekday programming lineup of five lunch-time shows that evolves to stay current with the sports calendar. Bunnell has also established distribution deals with companies and personalities such as Jay Mohr, Michael Eisner’s new media studio Vuguru, World Championship Sports Net, Golfweek and others. Prior to FOX Sports Interactive, Bunnell was Executive Producer for Sports at Electronic Arts, where he coordinated production and programming for EA.com from 2000 to 2001. His efforts extended to more than 24 third-party partner sites, including AOL.com, Netscape Netcenter, ICQ.com and CompuServe.com. Less than three months after launch, EA.com ascended to the Web’s No. 1 gaming destination and under Bunnell’s supervision, the user base multiplied by more than 600%. Bunnell served in a variety of senior production and programming roles at both Alta Vista and CBS Sportsline (now CBSSports.com) before joining EA.com. While at Alta Vista as director of programming in 1999, he oversaw the budgeting, production and content programming of a dozen channels that produced over $100 million in revenue and while at Sportsline from 1996-1998, Bunnell managed production resources, programming schedules and product development as coordinating producer. Bunnell graduated from Plymouth State College in Plymouth, New Hampshire with a BS in Business Marketing. Mark Wurtzel, Regional Sales Manager, Google TV Ads: Mark joined Google in 2007 and now oversees the west coast sales operations for Google TV Ads: a digital system for buying better targeted and measured television advertising. Combining his work experience in traditional and digital media, Google TV Ads offers Mark the opportunity to help clients and agencies leverage technology to drive advertising results. Prior to Google, Mark spent 15 years at Sony Pictures Television where was Senior Vice President, Western Region Syndication and responsible for managing the company’s regional syndication sales efforts across all SPT off-network and first run television series, library product and motion pictures. Earlier at SPT, Mark managed the division’s syndication research effort. Following Sony, Mark was a key contributor at AOL Media Networks where he helped drive significant regional sales growth by efficiently and creatively matching AOL’s diverse suite of content and targeting solutions with the individual needs of each campaign. Mark is a graduate of the University of Pennsylvania where he received his B.A in History with Honors Distinction. He and his wife Stacey reside in Los Angeles with their daughter. Alex Fishman is the User Experience Manager at OpenTV, a leading software and technology provider of advanced digital television solutions. Alex leads the team driving the design and development of OpenTV's next generation user interface products, including OpenTV Core nX™, an intuitive and personalized UI that will allow viewers to create a virtual living room and expand and personalize their media universe. OpenTV Core nX enables friends and family to enjoy programming while creating their own television experience and social network, allowing them to build their own television community and bring relevant content to the forefront of the television experience through a unified media interface. Alex is based in San Francisco, where he lives with his wife and young son. Stephen Condon, Director Market Development, Digital Media Solutions, AT&T: Stephen Condon brings more than 20 years of experience to AT&T from the advertising, entertainment and technology industries. His primary role at AT&T is to help grow the business by identifying and working with third parties that provide complimentary products and services and provide support and market expertise to the sales and marketing organizations. Condon commenced his career in advertising working for J. Walter Thompson and Chiat/Day on leading brands such as Kraft Foods and NutraSweet. His advertising career introduced him to the high technology entertainment business when he worked on the hugely successful launch of DIRECTV. He later joined DIRECTV, as Senior Director of Marketing. In 1998 Condon moved from delivering video over satellite to delivering video on the Internet and joined INTERVU as Vice President of Marketing where he lead strategic marketing efforts and marketing communications up until the Akamai acquisition. Since then, Condon has held various senior technology marketing positions including Chief Marketing Officer of Intertainer, which was one of the first online video delivery portals. Most recently he was Vice President of Marketing for broadband VeriSign. He holds a bachelor's degree in business and has undertaken post graduate studies in Marketing at Monash University in Melbourne, Australia. John Harran, VP Business Development and Multiplatform Distribution, Turner Broadcasting: In this capacity, Harran is responsible for executing all non-linear platform distribution for the Turner properties across broadband, VOD, interactive television and wireless technology platforms. A seasoned TV Distribution and New Media veteran, Harran has held positions with Starz Encore as Division Vice President where he lead the start up of their Los Angeles New Media Division and The Weather Channel focusing on cable and satellite distribution. Most recently, he served as director of business development for N2 Broadband, focusing on VOD media partnerships and distribution strategies for cable operators and content providers. In addition, Harran served as Vice President of Amplified Holdings, during the start up and acquisition phase of a business-to-business ecommerce and digital music distribution provider. Harran earned a bachelor of arts degree in business management from Skidmore College. He is currently a member of the Cable Telecommunications Association of Marketing (CTAM) and the On-Demand Consortium. Tim Hanlon, Managing Director, Riverview Lane Associates: a boutique investment and strategic advisory firm focused exclusively on fostering marketing innovation through paradigm-changing media platforms and advertising technologies. Previously, Hanlon was Executive Vice President/Managing Director of VivaKi Ventures, the strategic partnership and investment arm of VivaKi – the digital services hub of marketing services agency holding company Publicis Groupe, S.A., comprising Starcom MediaVest Group, Zenith Optimedia Group, Digitas, Razorfish, and Denuo. He was chiefly responsible for the solicitation, negotiation and oversight of the unit’s strategic partnership and investment activity – including formal advisory and directorial positions with over three dozen early-stage companies – an outgrowth of his previous work as head of ventures activity for both Denuo and Publicis Groupe Media. Prior to founding the Denuo Ventures and PGM Ventures practices, Hanlon was Senior Vice President/Director, Emerging Contacts for Starcom MediaVest Group. He was chiefly responsible for all US client activity and agency initiatives in the field of emerging media technologies, including the firm’s ground-breaking TV 2.0 Practice, centered around evolutionary television platforms such as interactive/enhanced television, on-demand video, digital video recording, interactive program guide navigation, addressable advertising, and digital broadcasting/datacasting. Hanlon has over 20 years of traditional and interactive agency media experience across the intersection of marketing, media, advertising, and technology, including roles as Vice President/Director, Strategy & Business Development for the Digital Marketing Group of Chicago-based marketing services agency Frankel, and Director of Interactive Media at Creative Alliance in Louisville, KY. He also served as the Advertising Media Manager for the in-house agency of credit card issuer MBNA America in Wilmington, DE, USA. Hanlon also has wide-ranging journalism experience, including production and writing stints at CBS News, Sports Illustrated, trade publication Radio & Records, and the Voice of America. Among numerous advertising and television industry activities, Hanlon has been Chairman of the American Association of Advertising Agencies (AAAA) Advanced Television Committee, a founding member of the Steering Committee of the Innovation in Digital Advertising (IDiA) Consortium, and a founding member of the National Academy of Media Arts & Sciences (NAMAS). In 2004, he was an inaugural recipient of Interactive Television Today’s Leadership in Interactive Television Award, and has been twice named to MEDIA Magazine’s “Media 100” list. His insights into the future of media and advertising are regularly seen in major electronic, print and trade press outlets. Hanlon holds an MBA from the University of Chicago Booth Graduate School of Business, and a BA from Georgetown University.