Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Tuesday, May 4th SuperSessions 12:30 PM – 1:45 PM Track IV: SmPh-4, APPs-7 SmartPhone as Lifestyle: The Communicator, the Entertainer, the Social Experiential Network and Device As mobile devices, mobile access and mobile interactivity provide the consumer with a full broadband, always-on experience, mobile technology will cease to be a function or application to the consumer but will transform – not unlike the car – into a full lifestyle expression if not obsession. Just as sunglasses, running shoes and jeans become the objects of lifestyle, the mobile lifestyle will be a symbol of the consumer identity. The applications, the device and the networks may be the agents of change, but the combination of all three will empower the lifestyle. Jennifer Byrne, Director - Business Development, Verizon Brandon R. Lucas, VP and GM, Mobile, Black Entertainment Television Albert Chu, Vice President of Marketing & Alliances, ACCESS Systems Americas, Inc. Patrick Collins, Chief Executive Officer, 5th Finger Lane Bruns, Sr. Director, Business Development, iBiquity Digital Corporation Matthew Feldman, President and CEO, Versaly Entertainment Lucy Hood, Executive Director, Institute for Communications, Technology Management, USC Marshall School of Business, Moderator Jennifer Byrne, Director - Business Development, Verizon: new business development and revenue across Verizon's lines of business from communications (Skype) to emerging content areas such as social networking, ugc, and LBS and managing key partners overall Brandon Lucas is a mobile industry veteran with relevant experience in Japan, Europe and the United States. In his current role as VP and GM of BET Mobile, Brandon is responsible for driving the wireless business, strategy and partnerships for BET Networks, the leading provider of media and entertainment for African Americans and consumers of Black culture. Prior to joining BET Networks, Brandon ran mobile business development for MySpace, where in two years he built partnerships with U.S. wireless carriers, device manufacturers, SMS aggregators and ad networks. Before MySpace, Brandon held mobile business development positions with the Walt Disney Company and U.S. Cellular. He received a BA from Harvard University and an International MBA from the University of Chicago. He currently lives in Los Angeles. Albert B. Chu, Vice President, Marketing & Alliances, ACCESS Systems Americas, Inc.: Albert Chu is responsible for developing business and marketing alliances on behalf of ACCESS CO., LTD. with leading companies in the telecommunications, consumer electronics and media industries. As VP, Marketing & Alliances, he drives the ACCESS Connect Ecosystem partner program, a global ecosystem of companies that are setting the market direction for innovative converged technologies and solutions developed by ACCESS and its partners. In addition, Chu is responsible for the marketing operations for ACCESS Systems Americas. Chu came to ACCESS from PalmSource, where he was vice president of business development. From 1996 to 2002, Chu was the business development vice president at AT&T Labs, where he brought emerging technologies to market. In addition, he headed the OneComm Project Office, overseeing the product management, research and development, operations and business development of a suite of unified communications services for AT&T business units and external service providers From 1982 to 1996, Chu was at Apple Computer, where his last position was vice president of corporate marketing alliances. His earlier responsibilities at Apple included product planning and strategy vice president in the Personal Interactive Electronics Division, marketing vice president in the New Media and Entertainment Division, and Japan business development director in Apple Pacific. He was responsible for the product marketing and product introduction teams for dozens of Apple's key products, including the Apple III, Newton, and Apple's localized products for the Japanese and Asia Pacific market. Chu has a degree in mechanical engineering from Stanford University and completed the Advanced Executive Program at Northwestern University's Kellogg Graduate School of Management. Patrick Collins, Chief Executive Officer, 5th Finger: As CEO of 5th Finger, Patrick Collins leads the company’s internal operations and guides its reputation as a leader in mobility planning and results-oriented mobile communications. Under his leadership, Collins’ team of mobile experts and campaign strategists develop programs for premium brands such as Coca Cola, Microsoft, LG and the U.S. Army, among others. Collins has been a part of the 5th Finger executive team since early 2005 and has played a critical role in the company’s growth over the last five years. He was previously the chief operating officer for 5th Finger Australia, where he helped lead the company to profitability in 2007. In addition, he served as 5th Finger’s chief technology officer, spearheading market development of the award-winning air-cast™ mobile marketing platform. Prior to joining 5th Finger, Collins served as the CTO of Fairfax Digital for six years where he led the technical development and operations of the highest-volume web properties in Australia, including Sydney Morning Herald Online, Australian Financial Review Online, MyCareer.com.au and Drive.com.au. A provocative and respected expert within the mobile and digital marketing space for over ten years, Collins regularly participates in industry conferences and contributes his insights to leading advertising/business stories. He holds an MBA from Asia Pacific’s leading business school, AGSM, and received his bachelor’s degree in computer science from James Cook University. 5th Finger is a progressive mobile agency that designs and implements engaging brand interactions to reach on-the-go consumers. Nine years of experience creating integrated mobile campaigns across industry sectors and multiple online/offline channels. Spearheaded 5,000 campaigns and 300+ million interactions globally. Offices in New York, San Francisco and Sydney. Clients include premium brands such as Coke, Sprite, US Army, and Microsoft, among others. Matthew Feldman, President and CEO, Versaly Entertainment: Mr. Feldman helped launch Paramount into the mobile entertainment world with Star Trek and Endemol USA with Fear Factor. Continuing as an industry leader, Versaly ignited the mastertone remix market with Sir Mix-A-Lot’s Baby Got Back Remix hitting Gold in its first 6 weeks. Mr. Feldman is leading Versaly through its current industry-leading focus with Vmbc.tv (Versaly Mobile Broadcasting Company), a mobile video operator that currently operates 6 mobile video-on-demand channels in the USA, including Vmbc.tv’s flagship channel, Fast Lane, that is streaming over 1 million files per month to mobile handsets. In addition to his corporate duties, Mr. Feldman works directly with Versaly’s major brand partners. Prior to Versaly Entertainment, he previously founded, managed and successfully sold two companies to publicly-traded companies. Feldman holds a B.S. in Mechanical Engineering from Carnegie-Mellon University and a M.S. in Computer Science from Stevens Institute of Technology. Lane Bruns, Senior Director, Business Development, iBiquity Digital Corporation: Lane Bruns is Senior Director of Business Development for iBiquity Digital Corporation, the developer of digital HD Radio™ Technology for AM and FM audio and data broadcasting. He joined the privately held company in 2008. Mr. Bruns is responsible for driving the Company’s entry into the portable handset marketplace. His business unit is focused on establishing HD Radio Technology as a core feature of cellular handsets, MP3 players and other emerging portable categories, such as eReaders. HD Radio Technology provides strong incremental revenue opportunities and an enhanced user experience through services including iTunes® Tagging, Music Tagging, HD2/HD3 Channels, Program Service Data, Album Art, amongst other features. As a complimentary network, HD Radio Broadcasting enhances carrier network efficiencies. Prior to iBiquity, Mr. Bruns was CEO of Personal Electronics & Communications, LLC, a company he founded that develops, designs and manufactures personal electronic products. Among his many accomplishments at Personal Electronics & Communications was his work for Oakley. He launched the high performance athletic brand’s “Thump,” the world’s first MP3 player built into eyewear and “RazrWire,” the world's first Bluetooth headset designed into eyewear, innovations. Before that, he served as National Product Manager of XM Satellite Radio, where he developed the “Xpress” product line of PNP XM Receivers for Audiovox. Over the course of his career, Mr. Bruns has been involved with several successful technology ventures, including managing multiple aspects of new product development, design and marketing for the likes of Silicon Wave, Scientific Atlanta, Texas Instruments and 3Com. He has received a number of U.S. Patent and Trademark Office patents for his work in technology. Mr. Bruns graduated with a Bachelor of Arts in Economics from Emory University in Atlanta and was the captain of the men’s varsity soccer team. He also received a Master of Science in Telecommunications and a Masters of Business Administration from the University of Maryland’s Clark School of Engineering and Robert H. Smith School of Business, respectively. Lucy Hood, Executive Director, Institute for Communications, Technology Management, USC Marshall School of Business: Lucy Hood is a highly respected industry expert on corporate strategy and business innovation in telecommunications and digital entertainment. Prior to joining USC's Marshall School of Business, Hood was formerly President of Fox Mobile Entertainment and CEO of Jamba, one of the industry's largest mobile entertainment companies. Lucy Hood is widely known as an architect of corporate digital strategy, building News Corporation's mobile business to hundreds of millions through partnerships with companies such as Nokia, Vodafone, ATT, Qualcomm, and Verisign. Hood created many industry firsts at Fox, including leading the groundbreaking "American Idol" mobile efforts, which included text messaging to mass media in the United States in 2001. Fox Mobile Entertainment also received the first Emmy® nomination for mobile with the video series "24:Conspiracy," invented the Mobisode® and ran the first major ad-sponsored video series. Hood started her career at News Corp over a decade ago and was a key executive in launching numerous technology businesses at Fox, including Fox.com, FX Cable and the News Corp Content Group. Previously, she was an executive at Paramount Pictures. Hood is a keynote speaker at major industry events and business conferences around the world such as CES, E3, CTIA, 3G World Congress, Wireless Influencers, and Digital Hollywood. In addition, she has spoken on digital issues before top government officials in the US and in China. Lucy Hood is regularly featured in lists of key influential executives, including the Digital 50 and the Mobile Entertainment Top 50. She holds an M.B.A. from Columbia University's Graduate School of Business and a B.A. from Yale University.