Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Tuesday, May 4th SuperSessions 12:30 PM – 1:45 PM Track II: H2.0-6 Hollywood and Media Reinvented - Traditional Media Transformed! Internet Video, Mobile & Games: Broadband as Next Generation Mass Media Programming and Big Business Personal media has invaded the territory of the media giants. TV networks, even cable networks and radio networks can no longer ignore the potential threat posed by mobile, broadband video, social networks and the blogosphere. By the millions, consumers are flocking to the web and mobile experience provided by the new technologies. If you think that blogs are simply parasites of the news business that are to be slapped at and complained about, then you’re not paying attention to the business at hand. Bloggers may be individually unique and only sometimes accurate, but as a whole, as a blogosphere, they are a billion person universe of ideas and free expression that far exceeds the reach of all TV networks combined. The world of personal media is the ability to watch video when you want it, where you want it. The world of personal entertainment is all information and entertainment available all the time. Hollywood and media have been reinvented. Joerg Bachmaier, SVP - GM Americas, Endemol Worldwide Brands, The Endemol Group John Najarian, Executive Vice President, Digital Media and Business Development, Comcast Entertainment Group (E!, Style, G4) Greg Kahn, EVP, Business Development Director, Optimedia US Matt Farber, President, Wilderness Media & Entertainment, Founder, Logo Bruce Eisen, Vice President, Online Content Development & Strategy, DISH Network Christian Kugel, Senior Vice President, VivaKi Shahid Khan, Chairman and Chief Strategist, MediaMorph, Inc., Moderator Joerg Bachmaier, SVP - GM Americas, Endemol Worldwide Brands, The Endemol Group: Joerg joined Endemol USA in 2006 as Director and was elevated to VP Business Development, Strategic Planning, Digital Media in 2007. He was promoted to SVP, Digital Media & Business Development in September 2008 and now heads-up the US Digital Department. Previously he was the Director New Media & Business Development, ZDFE for one of the biggest European TV Networks (ZDF, annual sales US$ 1,6 billion) and managed the production, co-production and distribution of content across multiple platforms. Prior to that Joerg worked for two other big Media Networks: the German Kirch Group (annual sales at that time US$ 1,8 billion) and CNN International. At CNN International Joerg was part of a small team that established the brand new German office where he handled the strategic planning and organization of all sales and marketing activities. At KirchSport he distributed sports TV and media rights into over 30 countries including USA, Canada, UK and Brazil. John Najarian, Executive Vice President, Digital Media and Business Development, Comcast Entertainment Group (E!, Style and G4): As Executive Vice President, Digital Media and Business Development, Comcast Entertainment Group (CEG), John Najarian is responsible for managing CEG’s digital media businesses, including mobile, broadband and VOD as well as overseeing Business Development. In this capacity Najarian has created the leading mobile entertainment brand, E! Online, which was the first entertainment company to embrace the mobile web and an innovator for multimedia applications, including iPhone and Android devices. Najarian has also built significant mobile and broadband licensing and syndication businesses and has developed original productions such as E! News Now, which runs on E! Online and E! mobile and is showcased by some of the biggest content aggregators in the world. In addition to managing mobile and broadband for CEG, Najarian is also responsible for G4TV.com, the popular gaming web site that brings users complete and total access into the world of video games. Moreover, he collaborates with Comcast International Media Group in supporting new media products and distribution strategies worldwide while leading domestic strategies and business initiatives for E! Online and MyStyle.com. In his Business Development role, Najarian works on strategic ventures for CEG, including evaluating acquisitions and partnerships, managing domestic licensing and merchandising, e-commerce, DVD and all other ancillary businesses for the networks. Najarian joined E! in 2001 and most recently served as Senior Vice President, New Media and Business Development, Comcast Entertainment Group. In this role, Najarian spearheaded the development and rollout of E! Everywhere, a companywide initiative to distribute content on all new media platforms, including developing and launching the company’s first dedicated online video player. He also created and staffed the digital media production and programming teams, as well as launched CEG’s mobile video channels and popular E! News text alert services. Prior to E!, Najarian held a senior level position at AOL, negotiating and closing various new business partnerships including the industry’s first significant sponsored search deal with Goto.com (Overture), which helped pave the way for today’s lucrative search industry. Previously, he served as Vice President, Distribution Strategy for the Cable Network Group at Disney, where he was a key member of the team responsible for the successful conversion of Disney Channel from a pay service to a basic service. He also assisted with the launch of Toon Disney and SoapNet while securing retransmission consent agreements for ABC. Najarian holds a Bachelor of Science from Indiana University and an MBA from Wayne State University. Greg Kahn, EVP, Business Development Director, Optimedia US: Greg Kahn has worked in the media industry for nearly 15 years. As EVP, Business Development Director, Greg is responsible for driving Optimedia’s growth strategy and offering in the US, in addition to overseeing its West Coast operations. He also manages the agency’s Strategic Insights and leads a team of dedicated experts who focus on melding the agency’s research and communications planning disciplines to drive custom, one-of-a-kind solutions across the firm’s clients—including T-Mobile, L’Oreal, Rhapsody, and Denny’s. Previously, Greg served as Vice President, Research and Strategy at PHD Media (a subsidiary of Omnicom), where he provided marketing strategy and media allocation consultation to Discovery Communications’ 14 networks. Earlier in his career, he co-founded and served as president for filmBUZZ, a market research consultancy for filmmakers and distributors. His experience also includes several years with Showtime Networks, YouthStream Media (acquired by Alloy, Inc. in 2002) and the Kwasha Lipton Group (part of PriceWaterhouseCoopers). Greg has participated as a panelist at many leading industry events including the Cannes Film Festival, Digital Hollywood, and SXSW. Over the course of his career, he has appeared as a media expert on CNN and Bloomberg Radio and has also been interviewed by the following print and electronic publications: The New York Times, Los Angeles Times, Variety, The Hollywood Reporter, Forbes, Business Week, Ad Age, Ad Week, Screen International, and Wired. Greg holds a BA in Economics and French from the University of Pennsylvania and an MBA from the Anderson Graduate School of Management at UCLA. Matt Farber is a veteran media and entertainment executive, and entrepreneur, is President of Wilderness Media & Entertainment, a multi-faceted content company whose businesses include programming and business development consulting for content-based consumer brands, and multiplatform video production. Through establishing Wilderness in 2001, Farber created and became Founder of MTV Networks LOGO cable channel, for which he spearheaded programming and business development leading up to its launch in 2005. Farber expanded Wilderness beyond television into music, radio, online and publishing, initially focusing on the gay and lesbian space. The portfolio includes new brands created, developed or managed by Wilderness, such as Music With a Twist, Radio With a Twist, and GLEE.com, along with best of breed companies developing brands in the LGBT arena such as MTV Networks, Columbia Records/Sony Music, Clear Channel, America Online, Interactive One, and Instinct Publishing In 2008, Matt also served as Executive Vice President, Programming, Development, and Digital for Fuse, the national cable network owned by Cablevision. He was responsible for the creation, development, programming planning, acquisition and scheduling of all content leading to a year over year increase of 37% in audience. Additionally, he oversaw all digital platforms including online, video on demand, and mobile. Before creating Wilderness and LOGO, Farber served as President and CEO of Tonos Entertainment, an Internet-based music company founded by music industry luminaries Carole Bayer Sager, David Foster and Kenneth “Babyface” Edmonds. As the chief executive of the music creation, networking and discovery site, he was credited with raising over $17 million in funding for Tonos during late 2000, when start up Internet businesses had fallen out of favor. Previously, Farber held a variety of executive roles at MTV Networks. He served as Executive Vice President for MTV and VH1 Programming Enterprises as well as General Manager for MTV2/The Digital Suite. As Senior Vice President for MTV and VH1 Programming Enterprises, Farber developed and oversaw a series of programming business initiatives including MTV2, MTV.com and VH1.com, MTV Radio Network and the MTV/VH1 audio business. Farber began his MTV Networks career as MTV’s Vice President of Music Programming where he helmed development of all music-based programming, as well as program and promotion planning and scheduling Prior to his time at MTV Networks, Farber was the Director of Planning and Special Projects at Arista Records, where he reported directly to Clive Davis and was involved with key Arista initiatives/artists including Arista’s 15th Anniversary, Whitney Houston and Aretha Franklin. He began his career in radio, programming a variety of East-coast radio outlets such as D.C.’s WAVA-FM, Atlanta’s WAPW-FM and Philadelphia’s WWSH-FM where he held positions including Program Director, and Marketing Director. Farber graduated Summa Cum Laude from the Wharton School of Business with a B.S. in Economics where he received the distinguished Albert Berg Memorial Award for leadership and scholastic achievement. He currently serves on boards or is active in organizations including GLAAD, Bailey House, PFLAG, and the Provincetown International Film Festival. Additionally, he has been a keynote speaker, moderator and panelist over the years at numerous music and media industry conferences. A lifelong music junkie, Farber has compiled his personal “Top 20 Countdown” every week since he was twelve years old. He presently lives in New York City and Fort Lauderdale with his two canine “children,” Fajita and Tamale. Bruce Eisen, Vice President, Online Content Development & Strategy, DISH Network: where he is responsible for the strategy and implementation of the company’s online and Internet based initiatives. Eisen’s responsibilities encompass DISH’s online video portal, the delivery of on-demand video content to subscribers’ set-top boxes and the company’s TV Everywhere strategy of making television content available to its subscribers on a variety of devices including computers and SmartPhones. Prior to joining DISH Eisen was the founder and president of Digital Advisors, a digital distribution consulting firm advising a broad range of clients, ranging from start-ups to Fortune 500 companies including Twentieth Century Fox, Blockbuster, Technicolor, Zoran Corp. and Juniper Networks. Eisen was one of the principals who started CinemaNow in 1999 and grew the company from a three person operation to a fifty person company. In connection therewith, Eisen negotiated five rounds of venture financing totaling in excess of $40 million with companies including Microsoft, Blockbuster, EchoStar and Cisco. Eisen was responsible for day-to-day operations of the company and for all of CinemaNow’s business development and legal activities. In that capacity he successfully negotiated CinemaNow’s agreements with over 200 content licensors including such major Hollywood studios as Warner Brothers, MGM, 20th Century Fox, Sony, Paramount, Universal, and The Walt Disney Company. In addition, Eisen brought great success to the company, spearheading distribution and marketing partnerships with MSN, AT&T, Best Buy and other globally-recognized companies including HP, Creative, Archos, Sandisk and Linksys. Prior to joining CinemaNow, Eisen served as senior vice president of the Production/Business Affairs Department for Trimark Pictures, Inc. Eisen’s responsibilities included negotiating Trimark’s film production and distribution agreements. In that capacity, Eisen worked with the Walt Disney Company, Miramax, The Samuel Goldwyn Company, Columbia Pictures, HBO and others. On the production front, Eisen structured Trimark’s relationships with the Screen Actors Guild, the Directors Guild of America, the Writers Guild of America as well as such talent as Samuel L. Jackson, Renee Zellweger, Peter Jackson and Jim Belushi, amongst others. Eisen’s experience in the legal arena of the entertainment industry is matched by his creative endeavors. His producing credits include cult genre favorites “Warlock: The End of Innocence,” starring Bruce Payne, “The Dentist 2,” starring Corbin Bernsen “Leprechaun in the Hood,” starring Warwick Davis and Ice-T as well as two films based on Stephen King properties, “Trucks,” and “Sometimes They Come Back For More.” In addition, he shares a writing credit on “Warlock: The End of Innocence,” the third installment in the popular series. Eisen has lectured at U.C.L.A. and U.S.C. and has spoken at conferences organized by institutions including Digital Hollywood, iHollywood Forum, the California State Bar Association, NATPE, the Independent Film and Television Alliance, the British Screen Advisory Council and the Bangkok Film Festival. Eisen received his J.D. from the University of Southern California in 1991 and his B.A. cum laude with high honors in Philosophy from Clark University in 1984. Christian Kugel, Senior Vice President, Denuo: He currently oversees the unit’s Hewlett-Packard account and is responsible for helping the brand navigate the ever-changing emerging and digital landscape. He also works with a number of smaller, start-up agencies and companies, aiding them in the development and enhancement of their business and advertising models. Additionally, leveraging his extensive background in data and insights-based analytics, he manages Denuo’s proprietary toolset. Before joining Denuo, Kugel was an Account Group Director at Millward Brown, where he managed multi-national research initiatives for blue chip technology clients. Prior to joining Millward Brown, Kugel was Director of Insights & Analytics at Starcom IP. During his tenure with Starcom IP, he established and grew the Insights & Analytics function and led the development of proprietary agency tools. He has spoken at at multiple industry conferences and in 2003 was nominated for the ESOMAR John & Mary Goodyear Award for best international research. In 2008, Internationalist named Kugel a “Top Innovator.” Recognizing his development of Socialight, Denuo’s brand advocacy research tool, the Word of Mouth Marketing Association (WOMMA) presented him with its “Most Innovative Research” award. Shahid Khan, Chairman and Chief Strategist, MediaMorph, Inc.: Shahid Khan is an acclaimed thought leader in converging Media and Telecommunications industries, with tremendous track-record of helping leading media, cable and wireless compaies to identify and capitalize on opportunities based on emerging platforms and launching initiatives across Digital Music, Broadband TV, Mobile TV, HD Networks, eBooks, etc. Shahid is currently the Chairman and Chief Strategist at MediaMorph, the leading global provider of cross-platform tracking, measurement, licensing and royalties management platforms for media companies with clients such as Warner Brothers, HBO, Sony, etc. Prior to joining MediaMorph, Shahid was a Senior Partner at IBB Consulting Group, LLC, a premier boutique consulting firm serving leading Cable, Mobile and Media companies. At IBB, Shahid advised top management at leading clients such as Sony Entertainment, Scholastic, Disney, Hearst, IAC, Showtime, Time Warner Cable, Cablevision and Comcast on Business and Operational Strategy, Digital Strategy, New Product/Service Development/Launch, Merger Integration, and Business Development. Some of Shahid’s recent engagements include the transformation of Advertising operations for a leading Cable MSO, development of Advanced TV strategy for a group of broadcasters, development of Digital Strategy for a major Hollywood studio, merger integration of on-line businesses for a leading sports TV network, acquisition planning of a TV network, as well as launches of: an on-line news venture, an on-line movie service, a multi-platform TV network, a mobile TV network, an HD TV network, a broadband entertainment portal, an children’s eBook service and a mobile communications service. Prior to joining IBB, Shahid was a Managing Director at BearingPoint (formerly KPMG Consulting), responsible for leading BearingPoint’s Entertainment and Information Services industry practices, serving clients such as Warner Music, Major League Baseball, Thomson-Reuters, Moody’s and Rodale. Prior to that, he was a Client Services Partner at IBM Global Services in Communication Industry, serving clients such as Viacom, Bertelsmann, Cablevision and the New York Times. Shahid holds an MBA in Marketing and Finance from NYU’s Stern School of Business, and is a Fellow at U. Penn’s Wharton School of Business. He has published numerous white-papers, is a frequent speaker at leading industry conferences, and is often quoted in leading publications such as the Wall Street Journal, USA Today, Red Herring, the New York Times, etc.