Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Thursday, May 6th Strategic Investigation - Drill Down Day 11:05 AM - 12:20 PM Track IV: AdvUp-22, APPs-17 Strategizing the Campaign and the Entertainment Brand: Selling Movies, TV and Video on the Web, Social Media, Mobile and TV Jeff Gomez, CEO, Starlight Runner Entertainment Dimitry Ioffe, CEO, The Visionaire Group Andy Robbins, EVP of Interactive, bpg Advertising Jeff Ragovin, Chief Revenue Officer, Buddy Media Lori Dicker, Co-Founder & CEO, KARMA Media Labs Rex Cook, founder, CEO and Executive Creative Director, AvatarLabs Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator Lori Dicker is Co-Founder and CEO for KARMA Media Labs. Her role is to lead partner relationships, identify effective marketing tactics and strategies to increase awareness, build brand, and raise visibility through digital media and word-of-mouth marketing channels. Lori brings to KML over 15 years of experience in next generation media and marketing in multiple verticals including entertainment, lifestyle, financial services, tourism, CPG, and non-profit. Her digital marketing experience spans social media, publicity, online media buying, rich media advertising, digital distribution, search marketing and web site development. Thanks to this experience, Lori brings a perspective on well-rounded, integrated media and marketing planning to help clients allocate their budgets and resources across all areas of interactive marketing. Prior to joining KML, Lori managed social media, digital media buying and interactive strategies and teams on both the agency and client side. She’s led feature film and television campaigns and Agency of Record relationships with MTV, 20th Century Fox, Fox Searchlight, Fox Broadcast, Fox Mobile and Warner Bros. as both GM of Organic/BBDO's West Coast Media & Entertainment Practice as well as VP of Interactive Media with Fanscape. Lori also managed fan outreach efforts and developed award-winning official web properties and fan communities for ABC's hit show Alias and actor Michael Vartan. Lori is a three-time OMMA Award winner for her work as Executive Producer on Social Media and Rich Advertising Campaigns for films including XMen 3: The Last Stand, Ice Age 2: The Meltdown and Harry Potter and the Goblet of Fire and is actively involved with the Southern California media community. She is a founding member of the Social Media Ad Council (SMAC), is on the board of governors for the Interactive Television Alliance, and is an active member of the Academy of Television Arts and Sciences (ATAS) Interactive Peer Committee. Jeff Ragovin, Chief Revenue Officer, BuddyMedia: Jeff has over a decade of experience directing interactive sales efforts at major technology and marketing firms. Jeff’s experience, leadership, and execution-focused results engendered an impressive history of career achievements. He was the Director of New Business at Acronym Media, one of the largest search marketing agencies in the world, where he was responsible for closing key strategic accounts and growing the organization. His business initiatives have been honed over time and developed with one goal in mind — to bring greater value to all clients and advertisers. Through an extensive network of interactive marketers, Jeff develops turnkey social media strategies to help clients achieve their marketing and sales goals. In his role as Vice President of Sales and Business Development at Buddy Media, Jeff was responsible for the leadership and growth of the sales organization. As Chief Revenue Officer Jeff continues to focus on growing revenue, deliver profitability, and provide best in class service to Buddy Media customers. Jeff was born and raised in Manhattan. He loves to travel, enjoys saltwater fishing and writes passionately about weather on www.jeffsweather.com. Jeff graduated from the State University of New York at Oswego with a BA in Broadcasting and Mass Media Andy Robbins, Executive Vice President, Interactive, bpg: Andy Robbins is executive vice president of marketing and interactive at bpg, a leading, fully-integrated creative agency which counts many of the top brands in television among its clients. Robbins oversees and directs the agency’s award-winning interactive division. Robbins has spearheaded successful campaigns for some of the leading brands in television including Bravo, Oxygen, and Showtime, just to name a few. The interactive campaigns Robbins is known for utilize a wide range of technology that allows for customized Facebook applications, gaming and cutting edge web design, all with a laser-focused attention to making sure that whatever is used delivers on clients’ strategic marketing goals. Robbins joined bpg following 10 years in the movie business, most recently as head of theatrical marketing for Palm Pictures where he directed the successful marketing of films such as Gunner Palace and Cronicas. Prior to that, Robbins served as senior vice president of marketing and new media at Miramax where he oversaw and directed the company’s award-winning new media efforts for films such as Gangs of New York, Chicago and the Spy Kids Franchise and served as the marketing executive on select films including Quentin Tarantino’s Kill Bill. In 1999, Robbins co-authored a strategic plan for the creation of a new media division at Miramax and was soon appointed as head of that division. Robbins was one of the first to effectively harness the marketing power of the internet for films, pioneering the now widely adopted practice of creating a website designed specifically for an Oscar campaign. Robbins oversaw the creation and execution of comprehensive award-winning online campaigns for critical and box office successes including Bridget Jones’ Diary, Amelie, Shakespeare in Love, Life is Beautiful, and more than 50 others. Robbins graduated from Vassar College with a degree in Philosophy. Jeff Gomez, CEO of Starlight Runner Entertainment, is a pioneer of transmedia storytelling and a leading expert at developing entertainment properties and premium brands into highly successful transmedia franchises. As a creative consultant to Fortune 500 companies, he contributes strategic planning and production for the cross-platform implementation of content. Jeff also extends niche properties such as toys, animation or videogame titles across multiple touchpoints, which generate multiple revenue streams. He has gone on to work with such franchises as Pirates of the Caribbean, Fairies, Prince of Persia and Tron for The Walt Disney Company, James Cameron’s Avatar for 20th Century Fox, Halo for Microsoft, Happiness Factory for The Coca-Cola Company, and most recently Transformers for Hasbro. Jeff is a board member of the Producers Guild of America East, and sits on the advisory board of the PGA New Media Council. Jeff and company Starlight Runner have recently been featured in Forbes, BusinessWeek, and the WallStreet Journal. He has recently spoken at CineKid, NextMedia’s Innovation Week. DIMITRY IOFFE, CEO, The Visionaire Group: As the CEO and co-founder, Dimitry successfully oversaw the merger of the three Visionaire Group divisions and helped build the combined company into a digital agency that consistently pushes the boundaries of online marketing. In addition to his operational duties Dimitry is also responsible for building and growing strategic partner relationships, sales, high level presentations and driving innovations across all divisions. Prior to the formation of The Visionaire Group, Mr. Ioffe was founder and president of Media Banners, which garnered success through the design and production of award-winning online advertising campaigns. His vision has led such ground breaking campaigns such as Showtime’s “Dexter,” History Channel’s “America The Story Of Us” and Universal’s “Fast & Furious.” Dimitry has blazed a trail of innovation over the last eight years in the industry that includes the development of the ‘In Banner Website’ and ‘Video Channel Banner’. Rex Cook is the founder and Executive Creative Director of AvatarLabs, a Los Angeles based digital agency that specializes in the conception, design, and production of sites, online ads, mobile apps & games, social media, viral marketing, digital marketing strategy, content production and more. Some of the films that AvatarLabs has helped digitally market include “Alice in Wonderland”, “Avatar”, “Star Trek”, “Harry Potter &The Half Blood Prince”, “The Hangover,” “Dark Knight” and “Ice Age: Dawn of the Dinosaurs” to name just a few. Other brands AvatarLabs has worked with include Sony Corp, Coke Zero, Playstation, Lexus, Yahoo!, NFL, MLB, DirecTV and more. Rex Cook founded Avatarlabs in 2001. An award-winning designer and creative director with over 16 years experience in film advertising, motion graphics and online design, he has been responsible for a wide variety of high profile projects. Before AvatarLabs he designed the theatrical motion logos for Warner Brothers and Imagine Films, created trailer graphics for hundreds of major films such as "Harry Potter and the Sorcerer's Stone" and "Independence Day" and produced main titles for dozens of films including "Batman Forever", "Batman & Robin" and more. As Executive Creative Director, Rex utilizes the technological and creative expertise of his hand-picked team of designers and developers to provide inspired and exceptional solutions for the online & mobile channels. Donald A. Jasko, Chief Executive Officer of Digital Economics, is an attorney by training. He has, for the past twenty years, focused his energies on the economic, technological and legal issues involved in the licensing of creative content. From 1981 through 1997 Don served in various management positions at the American Society of Composers, Authors and Publishers (ASCAP), in which he was instrumental in transforming the process by which performance rights in musical compositions are licensed for television broadcast. He was a key participant in the complex music industry negotiations that culminated in the new "per program" license, as well as the development of the process by which music performance and pricing data are exchanged electronically between television broadcasters and performing rights organizations. In 1997 Don resigned from ASCAP to found Digital Economics. In 1998 Don became a major catalyst in the merger of Solana Technology Development Corporation with Aris Technologies, thereby creating Verance Corporation. He joined Verance in 2000 with key product development, marketing, business affairs, and sales responsibilities for Verance’s digital audio watermark technology in the music and entertainment sectors. He also played a key role in forging international joint ventures. Don returned to the leadership of Digital Economics in October 2001. As Chief Executive Officer, he provides business affairs, publishing administration, license administration and product development services to Digital Economics’ clients. He also serves as an expert witness in litigation involving the licensing and valuation of creative content. His clients and collaborators include composers and recording artists, publishers, programmers, advertisers, content aggregators, software companies and performance verification services. He speaks regularly at industry conferences and educational programs. Prior to earning his JurisDoctor degree at Seton Hall University School of Law, Don received a Bachelor of Arts degree cum laude (with a major in Government) from the University of Virginia. He is also a graduate of the Program on Investment Decisions and Behavioral Finance at the John F. Kennedy School of Government at Harvard University. Don has run numerous long-distance races, including two New York Marathons. He is a member of the Soaring Society of America and serves as President of the Association for Psychological Type/Los Angeles.