Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Thursday, May 6th Strategic Investigation - Drill Down Day 9:30 AM - 10:45 AM Track III: AdvUp-18, NuVIS-5, APPs-15 Non-Traditional Advertising: Word of Mouth, Blogs, Guerilla Marketing, Social Media Experiences, Events Micah Donahue, Principal and Contact Strategy Director, Mechanica Andy Liu, founder and CEO, BuddyTV Adam Boyden, President, Conduit Ted Murphy, Founder & CEO, IZEA Mike Doherty, President, Cole & Weber United Carl Fremont, Executive Vice President, Global Media Director, Digitas Sarah Anderson, Senior Vice President of Marketing, 2K, Take-Two Interactive Michael Terpin, founder and CEO, SocialRadius, Moderator Mike Doherty – President, Cole & Weber United: Mike is an experienced marketer with over twenty-five years of experience creating effective growth strategies for a wide range of clients including Gallo, Nike, Pabst, The International Olympic Committee, Kellogg’s and Movie Gallery. Having worked on both the agency and client sides of the business, Mike offers a unique understanding of both the internal issues clients face and the ever-changing world of advertising and communications. His passion lies in helping clients find new ways to go beyond the boundaries of traditional advertising to effectively engage customers in branded experiences. Under Mike’s direction, Cole & Weber’s work has been recognized for both creativity and effectiveness in nearly every major communication award show. Mike is a contributor in online and offline publications such as Brandweek and Fast Company. Carl Fremont, Executive Vice President, Global Media Director, Digitas: As global media director, Carl Fremont leads a department that has become one of the top buyers of digital media in the country, responsible for developing and executing the media, events, sponsorships, and partnerships that drive clients' acquisition and branding efforts. Carl also leads the Digital Marketing Group, overseeing all interactive marketing efforts from online advertising to emerging channels. Carl has extensive experience in the pharmaceutical category, including Pfizer, Roche, AstraZeneca, Glaxo Wellcome and Merck. Carl's experience is across many therapeutic segments and new product launches. Before joining Digitas, Carl was Executive VP, Director of Media Services at Wunderman. During his 16-year tenure there, Carl managed all direct response media activities for the company. Carl holds a BA from Fairleigh Dickinson University. Sarah Anderson, Senior Vice President of Marketing, 2K, Take-Two Interactive: Sarah joined 2K, a division of Take-Two Interactive, in May 2005 and is the senior vice president of marketing where she leads global marketing for 2K’s labels. A veteran in the interactive entertainment industry, Sarah has over 18 years of experience managing marketing and communications for games and leading edge new media. In addition to 2K, she has worked at Sega of America, SegaSoft Networks, Egreetings Network, Acclaim Entertainment and Kuma Games. Sarah has a BFA in graphic design from Paier College of Art and an MBA in marketing from the Graduate School of Management at the University of San Francisco. She lives in Novato, CA with her husband Dante and their 7 year old daughter. Micah Donahue, Principal, Contact Strategy Director, Mechanica: As Director of Contact Strategy, Micah is responsible for developing integrated media and channel approaches to reach client goals. While agencies practice “integration,” typically aligning superficial elements like logo, colors, and headlines across various forms of advertising, Contact Strategists are charged with taking a completely solutionsagnostic approach. The contact strategies Micah and his team construct recognize a 360- degree view of the customer, optimizing a wide range of touchpoints including internal communications, social media, advertising, web sites, direct marketing, call center scripts, and viral programs. Micah’s experience includes over 13 years of building brands and businesses by contributing passion, industry expertise, and receptivity to any solution to a problem. Currently, Micah leads Mechanica’s Contact Strategy discipline, and initiatives for Tribe Hummus/Veggie Patch foods, Saucony running shoes, Fallon Community Health Plan, Communispace, and Kronos, Inc. Prior to Mechanica, Micah managed brands and assignments for the U.S. Department of Defense, Nextel, Eddie Bauer, Four Seasons, General Motors, Turner’s GameTap service, Fidelity, Kmart, Land O'Lakes, and Healthy Choice. Micah's pro-bono efforts have included work for Healthy Child Healthy World, PBS, the American Cancer Society, and the Massachusetts Innovation and Technology Exchange. Adam Boyden, President, Conduit: With over 20 years of experience in general management, team building and organizational leadership, Adam Boyden is responsible for strategic direction, marketing, business development and for Conduit. Previously, Boyden was the Vice President of Business Development and Marketing, and then General Manager of Xfire a provider of communications and tools to more than 11.5 million gamers worldwide that was acquired by MTV Networks for $110 million in 2006. Previously, he was the cofounder and former CEO of Autodaq (now OpenLane), the leading online automotive marketing company. Additionally, Boyden was the founder and former General Manager of the China Consultancy, an advisory firm to companies entering the Chinese market. Boyden holds a 1st Class Honors B.Sc. in Engineering Science from Exeter University, and an M.B.A from Stanford University. Adam’s expertise in marketing is showcased in Entrepreneur Magazine, to which he is a regular contributor, and several other publications including, iMediaConnection, Direct Marketing, MarketingProfs, MediaPost and SMBCEO. Edward “Ted” Murphy, Founder & CEO, IZEA: Edward “Ted” Murphy is an energetic, creative individual with a passion for innovation and zeal for change. A serial entrepreneur, Ted has founded six companies since 1994 and has a reputation for disruptive creativity. Immediately prior to IZEA, Ted founded interactive agency MindComet, the company that created PayPerPost under his direction. PayPerPost was spun out of MindComet in 2006 and later became IZEA. Ted is largely recognized as the father of paid blogging and the catalyst behind the sponsored Ted raised over $10 millionmarathon_photo in venture funding for IZEA from leading venture capitalists including Draper Fischer Jurvetson and Village Ventures. Under Ted’s leadership the IZEA network has attracted over 265,000 bloggers and 25,000 advertisers and continues to grow. Ted’s enthusiasm for the unconventional has earned him the ear of some of the world’s largest marketing organizations including FOX, Bombardier, General Motors, SeaWorld and Disney. His efforts have received international recognition from media outlets including CNBC, Wired, USA Today, Forbes, New York Post, Business Week, PC World, CNN Money, Fortune, Fortune Small Business, Business 2.0 and others. Ted is an accomplished speaker. In 2008 he spoke at 23 events including Blog World Expo, Florida Venture Forum, ECMTA New Orleans, SMX Social Media and Dow Jones Venture One Summit. Ted lives in Orlando with his girlfriend, Tara, and dog, Bonzo. On weekends he can be found training for or running marathons. He is active in the Orlando community and supports a variety of local charities including Habitat for Humanity and Rock for Hunger. Andy Liu is founder and CEO of BuddyTV, the #1 independent web site for TV fans with over 5 million monthly visitors. A serial entrepreneur, he previously founded NetConversions which was acquired by Atlas. He is also an angel investor and sits on several boards. Andy received his BS in Electrical Engineering from Seattle Pacfic University and an MBA from Wharton Business School. Michael Terpin, founder and CEO, SocialRadius: a leading public relations and strategic communications firm, specializing in high-technology and digital convergence and Social Radius a new kind of marketing agency. They are renowned for the launch and viral seeding of the "Yes We Can" video by Black-Eyed Peas lead singer Will.i.am in support of the Obama campaign (www.yeswecansong.com) which garnered more than 40 million views, one billion impressions, six articles in the New York Times and interviews on The Today Show, CNN, CNBC, Terpin is the head of a pioneering PR and Social Media agency. Michael's latest venture is Social Radius (www.socialradi.us), a social media marketing firm specializing in social media outreach, social media content creation and socially-based traffic building, lead generation and search optimization won both an Emmy and a Webby. Their clients include AlwaysOn, Bombay Sapphire, Canadian Venture Capital Association, Mashable.com, Togos Sandwiches. In addition to being responsible for his firm's vision and corporate management, Terpin has supervised many of its largest and highest-profile accounts, including America Online, Cablevision, EarthLink, Fujitsu, GameSpy, IDC, Konami, Playboy, Reed Expos, Red Herring and, most recently, Live 8. Terpin also founded Market Wire (originally Internet Wire), the preferred press release distribution system of the NASDAQ Stock Market. Based in Los Angeles and backed by leading venture capital firms Sequoia Capital and Hummer Winblad, Market Wire has offices in six cities and has more than 3,000 clients, including Bayer, IBM, Merck and Wal-Mart. Terpin holds an MFA in Creative Writing from SUNY/ Buffalo and bachelor's degrees in Newspaper Journalism and English Literature from Syracuse University. He serves on the Board of Advisors for Syracuse University's S.I. Newhouse School of Public Communications (currently the nation's top journalism school, according to US News & World Report), where he was inducted into the School's prestigious "Wall of Fame" in October 2000. Terpin also serves on the boards of the Center for Digital Literacy, VIC Network, Venture Capital Task Force and several privately held technology start-up companies. Michael Terpin founded Internet Wire in January, 1999, as the world’s premier Internet-based distributor of company news.Since then, the Company has grown to 130 employees and 2,500 clients.In February, 2000, Internet Wire received its first venture capital investment of $17.5 million, which was led by top-tier venture firms Sequoia Capital and Hummer Winblad Venture Partners.Its board of directors includes NBCi founder and vice chairman Chris Kitze and renowned venture capitalist Ann Winblad.