Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Thursday, May 6th Strategic Investigation - Drill Down Day 2:15 PM - 3:30 PM Track IV: ViDeo-24, Music2.0-7 Next Generation P2P - Content in the Cloud: Music, TV and Film While the debate over legal issues around file sharing continues, the P2P industry has expanded to harness cloud computing and is making strides in taking its technologies into the mainstream. Many distributed computing solutions are on the way, from live streaming to HD content downloading, with associated business models ranging from ad-supported, to subscription, to paid download. Now an active trade association exists to enhance commercial development of these approaches, and we are pleased to hold a standalone solution session on the topic. In this session, we will go beyond the legal issues into the practical applications of P2P and cloud computing in the marketplace. Advocates offer disruptive technologies they claim will play a central role in the future of the music and film industries. In this session, we will hear the case for “content in the cloud” – the strengths and weaknesses of this approach. Vincent Hsieh, CEO, Aleric Mick Bass, VP of Alliance Management, Ascent Media Marcien Jenckes, President, Grab Networks Doug Heise, VP, Marketing, Panvidea Ian Donahue, CEO, RedThorne Media Jim O’Brien, Senior Advisor, TVU Networks Adrian Rubio, SVP of Corporate Development, Flycell Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA), Moderator Marcien Jenckes, President, Media and Content, Grab Networks, which was formed in October 2008 after the merger of Anystream and Voxant. Jenckes sets the strategic direction for Grab’s video syndication solutions business and oversees its daily operations. Previously, he served as CEO of Voxant. Prior to joining Voxant, Marcien was SVP of Messaging, Community, and Voice at AOL, overseeing AOL’s community products, including the AIM® and ICQ® branded services, which are at the center of one of the largest and most dynamic online and mobile communities worldwide. Prior to this role, Marcien was responsible for launching AOL’s free web services by overseeing the design, development and programming of the AOL network, including the launch of the free AOL.com portal, AOL’s Welcome Screen, My AOL, AOL’s Video Hub and other web properties that attract more than 100 million monthly visitors. At AOL, Marcien also led the Strategy & Operations team for all of AOL Programming properties. In this capacity, he managed the business planning process, which played a core role in the decision to launch a full free web offering. He also led the Web Development, Video Production, Photo Editing, and Project Management functions. Before AOL, Marcien worked at McKinsey & Company in Washington, DC and was a member of their Media and Technology practice. During his time at McKinsey, he managed engagements focused on new businesses and technologies, including the creation of an international mobile portal, consumer facing financial services platforms, and new web technologies. Marcien holds an MBA from the Darden School at the University of Virginia, and a BA in Economics and Political Science from New York University. Doug Heise, VP, Marketing, Panvidea: Doug has over 15 years of experience as a digital media strategist and marketing specialist. Doug began his career as a co-founder and Senior Analyst with The Content Group, a San Francisco-based consulting and professional services firm that was one of the first companies to focus exclusively on the field of digital media management. He subsequently served as Head of Strategy for BBC Technology’s North American digital media team and led product marketing efforts for Hewlett-Packard’s Digital Media Platform and Digital Content Services offering. Doug has extensive experience developing and marketing on-demand solutions and recently served as Senior Product Marketing Manager for Clickability, a leading cloud-based web content management solution. As an independent consultant, Doug has worked for a range of Fortune 100 companies including Visa, Microsoft, and Cisco. Doug holds a Bachelor of Arts in Drama and Communications from Stanford University and a Master of Arts degree from the University of Glasgow in Scotland. Adrian Rubio, SVP of Corporate Development, Flycell: In his role as senior vice president of corporate development at Flycell, Adrian Rubio is one of the principal architects shaping the company’s services vision. Adrian directs teams in product development and business development to build a digital entertainment service that anyone can use, not just early adopters of expensive new technologies. That means Flycell must be aware of the most popular mobile and computing devices in the market, the desires of the youth demographic and the need for easy-to-use services and responsive customer service. Previously Adrian held the position of Flycell’s senior vice president of business development where he helped technology, media and entertainment companies optimize their content, platforms and marketing strategies for mobile. Adrian joined Flycell from Zingy (now Vindigo), a developer and distributor of mobile applications and mobile advertising solutions, where he held various executive positions including vice president of international operations and vice president of business development. While at Zingy, Adrian closed key deals with major online and offline media companies and carriers in the U.S., Canada, Latin America and Europe. Prior to Zingy, Adrian worked in the Washington D.C. area for Internet and software startups in the public and private sectors. Adrian’s career in entertainment began as a musician. He, along with his band, recorded two albums for BMG, toured internationally and co-directed an award-winning music video. Adrian holds a Bachelor of Science in computer systems from the Instituto Tecnológico y de Estudios Superiores de Monterrey and a Master of Business Administration in finance and marketing from the Wharton School of the University of Pennsylvania. Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service.