Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Thursday, May 6th Special Event - Additional Registration not included in DH All Event To Register: You can Register on the Digital Hollywood site - Click Here - for the combination ticket - or email: info@dcia.info P2P & CLOUD MEDIA SUMMIT DCIA Conference Thursday, May 6, 2010 Loews Santa Monica Beach Hotel 9:00AM - 9:15AM CONTINENTAL BREAKFAST Catalina Room 9:15AM – 9:30AM WELCOME Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA) KEYNOTE Mark Lunden, Managing Partner, KPMG 9:30AM - 10:15AM POLICY TRACK Global Perspective – Changing Rules for P2P and Cloud Computing What are the key laws and regulations that P2P and cloud computing software developers and distributors need to observe in various jurisdictions? What changes are taking place in the regulatory environment affecting P2P and cloud-computing technologies? What will be the impact of recent lawmaking actions and court rulings? What else has to happen from a legal and policy standpoint to foster investment and commercial development of P2P and cloud computing? Panelists: Jim Burger, Member, Dow Lohnes Steve Masur, Managing Director, MasurLaw Matt Neco, Principal, Consulting, Legal, Mediation & Strategy Services Gregg Perry, Assistant Professor, St. Edwards University Jason Roks, Digital Media Analyst Dan Schnapp, Partner, Hughes Hubbard & Reed Melody Torbati, Of Counsel, Morrison & Foerster Moderator: Laura Tunberg, Member Services, DCIA, and Principal, We Get It Consulting 10:15AM - 10:30AM KEYNOTE ADDRESS Stuart Cleary, Director of Product Marketing, Akamai 10:30AM - 10:45AM KEYNOTE ADDRESS Claude Tolbert, Vice President of Business Development, BitTorrent 10:45AM – 11:30AM TECHNOLOGY TRACK P2P and Cloud Applications – The Evolving Distribution Chain What is the current landscape for P2P and cloud-based content distribution? What trends are emerging among participants in the distribution chain and in consumer usage? What impact do advances in digital rights management (DRM), compression, caching, content acceleration, swarming, streaming, and other distributed computing technologies have? Panelists: Norman Henderson, VP of Business Development, Asankya Christopher Hennebery, VP of Software Distribution, Yummy Interactive Rich Moreno, Principal, Sivoo Neerav Shah, VP of Business Development, Verimatrix Chuck Stormon, VP, Strategic Accounts & Alliances, Packet Exchange Steve Tuck, Director of Enterprise Sales, Joyent Moderator: Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA) 11:30AM – 11:45AM KEYNOTE ADDRESS Geng Lin, CTO, Cisco-IBM Alliance, Cisco Systems 11:45AM – 12:00PM KEYNOTE ADDRESS Nicholas Butterworth, CEO, HD Cloud 12:00PM - 12:45PM CONTENT TRACK Key Challenge – Balancing Monetization and Anti-Piracy Efforts to Maximize Profitability What business models show the greatest promise for P2P and cloud-based content delivery? What changes are needed to more effectively harness file-sharing and related technologies? What content-security solutions are now in development that will optimize P2P, cloud computing, and hybrid peer-assisted deployments for the benefit of all participants in the distribution chain? Panelists: Melike Amjarv, Independent Producer Diane Duke, Executive Director, Free Speech Coalition Murray Galbraith, President, Cavalier Digital Media Services and Game-Boyz Chris Kenneally, Director of Author Relations, Copyright Clearance Center Mike Lewis, EVP, Product, BUZZMedia Lawrence Low, VP of Product Management & Strategy, BayTSP Gabe Zichermann, Author, Game-Based Marketing Moderator: Laura Tunberg, Member Services, DCIA, and Principal, We Get It Consulting 12:45PM - 1:00PM KEYNOTE ADDRESS Michael Papish, Founder and CEO, MediaUnbound & Director, Rovi Corporation 1:00PM - 1:15PM KEYNOTE ADDRESS Assaf Benjamin, VP of Marketing & Business Development, Giraffic 1:15PM - 2:00PM CONFERENCE LUNCHEON Candid Discussion -- How to Do Business with Leading Media Firms What are the “do's and dont's” for approaching major entertainment companies with new technology solutions? What are the absolute musts for a successful meeting? What are the most serious pitfalls to avoid?” Panelists: Ted Cohen, Managing Partner, TAG Strategic Amy Friedlander-Hoffman, President, Priority Digital Media Larry Kenswil, Of Counsel, Loeb & Loeb John Malcolm, Distinguished Practitioner in Residence, Pepperdine University School of Law John Penney, President, Foresee Entertainment Moderator: Steve Jacobs, President, Ubiquity Broadcasting 2:15PM - 3:30PM NEXT GENERATION P2P & CLOUD Content in the Cloud – Music, TV, and Film Many distributed computing solutions are on the way, from live streaming to HD content downloading, with associated business models ranging from ad-supported, to subscription, to paid download. This session will go into the practical applications of P2P and cloud computing in the marketplace. Panelists: Mick Bass, VP of Alliance Management, Ascent Media Ian Donahue, President, RedThorne Media Doug Heise, VP of Marketing, Panvidea Vincent Hsieh, CEO, Aleric Marcien Jenckes, President and Media and Content, Grab Networks Jim O’Brien, Senior Advisor, TVU Networks Moderator: Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA) Complete List of Program Speakers Melike Amjarv, Independent Producer Mick Bass, VP of Alliance Management, Ascent Media Assaf Benjamin, VP of Marketing & Business Development, Giraffic Jim Burger, Member, Dow Lohnes Nicholas Butterworth, CEO, HD Cloud Stuart Cleary, Director of Product Marketing, Akamai Ted Cohen, Managing Partner, TAG Strategic Ian Donahue, President, RedThorne Media Diane Duke, Executive Director, Free Speech Coalition Amy Friedlander-Hoffman, President, Priority Digital Media Murray Galbraith, President, Cavalier Digital Media Services and Game-Boyz Doug Heise, VP of Marketing, Panvidea Norman Henderson, VP of Business Development, Asankya Christopher Hennebery, VP of Software Distribution, Yummy Interactive Vincent Hsieh, CEO, Aleric Steve Jacobs, President, Ubiquity Broadcasting Marcien Jenckes, President and Media and Content, Grab Networks Chris Kenneally, Director of Author Relations, Copyright Clearance Center Larry Kenswil, Of Counsel, Loeb & Loeb Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA) Sari Lafferty, Business Affairs, Distributed Computing Industry Association (DCIA) Mike Lewis, EVP, Product, BUZZMedia Geng Lin, CTO, Cisco-IBM Alliance, Cisco Systems Lawrence Low, VP of Product Management & Strategy, BayTSP Mark Lunden, Managing Partner, KPMG John Malcolm, Distinguished Practitioner in Residence, Pepperdine University School of Law Steve Masur, Managing Director, MasurLaw Rich Moreno, Principal, Sivoo Matt Neco, Principal, Consulting, Legal, Mediation & Strategy Services Jim O’Brien, Senior Advisor, TVU Networks John Penney, President, Foresee Entertainment Gregg Perry, Assistant Professor, St. Edwards University Jason Roks, Digital Media Analyst Dan Schnapp, Partner, Hughes Hubbard & Reed Neerav Shah, VP of Business Development, Verimatrix Chuck Stormon, VP, Strategic Accounts & Alliances, Packet Exchange Claude Tolbert, Vice President of Business Development, BitTorrent Melody Torbati, Of Counsel, Morrison & Foerster Steve Tuck, Director of Enterprise Sales, Joyent Laura Tunberg, Member Services, DCIA, and Principal, We Get It Consulting Gabe Zichermann, Author, Game-Based Marketing Additional Speakers To Be Announced