Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Monday, May 3rd 10:AM AM - 2:15 PM 10:00 AM – 11:15 AM Track I: H2.0, SmPh, HGmz, APPs The iPad-Tablet-SmartPhone Immersive Consumer Experience - Exploring Content and Apps in a 24/7 User Environment - Entertainment, Information, Games & Advertising Ted Cohen, Managing Partner, TAG Strategic llc Rana Sobhany, Technology Innovator Brenda Walker, Vice President, Marketing, The Zumobi Network Brad Gelfond, Principal Strike up the Brand Dan Palmer, VP, Business Development, Atigeo Igor Pusenjak, President and Founder, Lima Sky Mark J. Kapczynski, Chief Operating Officer, Kontrol Media, Moderator Rana Sobhany is not a marketer, at least not in the traditional sense. She is a brand storyteller who believes that polish is the key to success in creating a lasting and memorable brand. Specializing in developing customer acquisition strategies, brand positioning, and leveraging public relations as marketing, Rana applies her unique style and methodology of integrated marketing communications to promoting companies and ideas across political, nonprofit, mobile, entertainment, advertising and social channels. As co-founder of Medialets, the largest in-application analytics and advertising platform for the iPhone, Rana Sobhany has been deeply involved in the successful design, implementation, and execution of comprehensive iPhone application marketing campaigns for products across the industry since the very beginning of the space, and was among the first to promote app marketing as a discrete practice. She has coached mobile application developers at every level: solo developers; indie development shops; creative and media buying agencies; and large, venture-backed application firms. As a thought leader in the field of monetizing iPhone applications, Rana's assistance is often requested to help guide new and experienced developers through the world of marketing. Rana is a frequent speaker at mobile conferences, helping educate developers about how best to fit their products into the iPhone ecosystem. Brad Gelfond, Principal Strike up the Brand: Brad Gelfond has a unique background that includes expertise in monetizing content, business development and marketing. His experience includes representing talent, representing brands, representing content and representing new technology companies. Brad recently re-established Strike up the Brand as a strategic music marketing resource for brands, primarily creating music and entertainment marketing solutions for brands. He works with various types of content across multiple platforms including broadband, mobile, experiential/live events and television. Brad also works with new media companies, both in business development and incorporating brands. Brad most recently was SVP Brand & Content Partnerships and Strategic Development at Warner Bros. Records. At WBR, he developed new ways to monetize digital content, found new distribution channels, and new avenues for exposure. Brad opened up relationships with the advertising community and worked across the impressive Warner Bros. Records roster creating brand partnerships with Unilever (Degree, Suave), Sprint, American Express, Blackberry (RIM), Trojan, Macy’s, and many others. A deal that Brad partnered with BBH, the City of New York, and the band Oasis won the Grandy at the 2009 Andy Awards as well as a Titanium & Integrated Lion and Gold Lion at Cannes. Prior to WBR, Brad started Strike up the Brand, working with brands as diverse as Bacardi, Nokia, Kia and Keds in crafting marketing programs centered around music. In addition, he has acted as a consultant to IMG and their corporate clients like Marriott and Verizon. Brad has also worked with ad agencies like Saatchi & Saatchi and FCB on music for advertising campaigns. Brad got his start as a talent agent, beginning at Regency Artists, Triad Artists and was the West Coast Head of Contemporary Music at the William Morris Agency, representing Paul Simon, Tina Turner, New Order, Kate Bush, Lou Reed, Whitney Houston, and Cyndi Lauper. He also established Reluctant Management, guiding the careers of Kate Bush, Lou Reed and several developing artists. Brad worked early on with viral marketing company, Gizmoz to introduce their widget-based platform to content businesses, and strategized with GiveMeTalk.com (precursor to “podcasts”) to expand their business with music content. He developed a music business strategy for DVD & tech company MX Entertainment, created an entertainment marketing strategy for Columbia Tristar Television Distribution (for “The Rikki Lake Show” and “Donnie and Marie”), and worked with Warner Music Latin America to expand their alternative division through a branded tour offering. He also worked with BSMG (True North/IPG) on tour sponsorships and entertainment marketing for their clients. As an example, he negotiated a tour sponsorship deal for Varilux (a French eyewear company) with Olivia Newton-John. Brad Gelfond then became Worldwide Head of Asset Management & Business Development at The Agency Group, where he crafted sponsorship and marketing deals with companies as diverse as Jim Beam, Nokia, Cingular, and Anheuser-Busch for clients like Nickelback, Default, Creed, Evanescence, and Sum-41. Ted Cohen, Managing Partner, TAG Strategic, Moderator: industry luminary and former, Vice President, Digital Development & Distribution, EMI Music: As Vice President of Digital Development & Distribution for EMI Music, Ted Cohen oversaw worldwide digital business development for this "big five" record company, which includes labels such as Capitol, Virgin, Angel/Blue Note, Parlophone and Chrysalis. Under Cohen’s guidance, EMI has led the industry with its initiatives in new technologies and business models such as digital downloads, online music subscriptions, custom compilations, wireless services, high-definition audio and Internet radio. In addition to seeking out, evaluating and executing business opportunities for the company, Cohen serves as both a strategist and key decision-maker for EMI’s global new media and anti-piracy efforts. He has worked to establish company-wide policies, which have allowed EMI’s artists and labels a substantial advantage in the digital music arena. Cohen served previously as the Executive Vice President of Digital Music Network Inc., where he co-founded and served as Chairman of the Webnoize ’98 & ’99 conferences. He currently chairs MidemNet, an international music/technology conference convened in Cannes each year. Cohen also held senior management positions at both Warner Bros. Records and Philips Media. Additionally, Cohen lead two highly successful new media consulting operations, DMN Consulting and Consulting Adults, attracting clients such as Amazon.com, Microsoft, Universal Studios New Media, DreamWorks Records, Liquid Audio, Wherehouse Records/Checkout.com and several other entertainment, computer and new media organizations. A 25-year industry veteran, Cohen serves on the NARAS (Grammy) Los Angeles chapter Board of Governors, the Board of Directors for the Neil Bogart Memorial Fund, Co-chairs the new media arm of the T.J. Martell Foundation, and lends his time and talents to the Grammy In The Schools Program. Igor Pusenjak is the president and founder of Lima Sky, a leading independent game development micro studio and publisher of games and apps for the iPhone, iPod touch, and iPad. With background in interactive design, marketing, management, publishing, and programming, Igor, joined by his brother Marko, a veteran mobile applications developer, founded Lima Sky in July 2008. A number of hits followed, including Doodle Jump, which sold over 4 million units in a little over a year on the App Store. Additionally, Igor is a photographer, multimedia artist, pilot, avid sailor, and instructor at Parsons School of Design in New York. Mark J. Kapczynski, Chief Operating Officer, Kontrol Media: Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive and media industry expert. His current venture, Kontrol Media Corp., is an idea incubator for startups and senior professionals in the media and technology markets including Web 2.0, mobile, and television. Prior to that, he was founder and CEO of MESoft, a media and entertainment software company, for which Kapczynski raised two rounds of seed and venture capital funding exceeding $8MM. Under his leadership, the company also grew its distribution to a global level and partnered with leading IT companies, such as IBM, Sun and AMD, and media companies that include Avid, Ascent Media and Sony. Additionally, he received a patent for a digital media workflow process. From 1995 to 2002, Kapczynski worked at Microsoft Corporation as their Director of Worldwide Media & Entertainment Solutions Group. During that time, he worked with numerous digital media and internet start-ups such as Homestore (now Move.com), Movielink, and MeTV. Mark Kapczynski got his first taste at being an entrepreneur in 1993 when he founded Digital Genesis-a pioneer in the internet/e-commerce space-which was sold to publicly-traded Netgateway, Inc. (NGWY, now IIG) three years later. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and Internet Web 2.0. In his free time, Mr. Kapczynski enjoys car racing and playing the drums.