Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 Monday, May 3rd 1:00 PM - 2:15 PM Track III: SmPh-1, HGmz-1, NuVIS-1, APPs-1 iPhone Apps, iPad Apps, Twitter Apps and Mini-Apps as the Next Platform: Communication, Games and Commerce in Mobile, Social Media & Broadband & Music The iPhone, iPad, Twitter and wide the whole world of Apps has set the bar for computing and communicating and with hundreds of thousands of Apps now available, it represents the most vibrant platform for information and games, mini information and communication gadgets ever imagined. But Apps are not min-applications, they represent a platform through which to understand communication and experience. The iPad-iPhone Apps phenomenon is the learning tool from which all consumer electronics developers and manufacturers will learn and gravitate. The world of iPhone-iPad Apps is not only a money machine for Apple and its user community, it is a petri dish for understanding the needs, likes and personality of the modern consumer. Jeffrey Litvack, GM, Global Product Development, Associated Press Jason Oberfest, Vice President, Social Applications, ngmoco Chris Hollenbeck, Managing Director and Founding Member, Granite Ventures Natalie Petouhoff, Industry Analyst Cheryl Lucanegro, SVP, advertising, Pandora Brian Wong, Business Development, Digg Sun Jen Yung, Managing Director, Nightwood Capital, Moderator Jeffrey Litvack, GM, Global Product Development, Associated Press: Jeff is highly regarded for his visionary knowledge of converging media platforms and channels and has spoken at numerous industry conferences, including the keynote at JupiterMedia Mobile Marketing & Content, Nokia Developer Summit and as a panelist for Digital Hollywood, CTIA, IPTV World Forum, DigitalMedia Wire, Mobile Advertising 2008, and the IAB Leadership Forum on Mobile. He is also the author of several published works. Jason Oberfest, Vice President, Social Applications, ngmoco: Before joining ngmoco, Jason served as Senior Vice President of Business Development for MySpace. Oberfest was responsible for structuring and negotiating deals to drive revenue and support the launch of innovative new products. He also served as General Manager of the MySpace Open Platform, leading all operations and products for the division. Before MySpace, Oberfest was Managing Director of Business Development and Product Management for Los Angeles Times Interactive where he structured deals with leading startups including Netvibes, Aggregate Knowledge, Eventful and Mixx.com, and launched a redesign of latimes.com. For six years prior, Oberfest served as Vice President of Strategy at Blast Radius, an interactive agency, which he helped rocket from startup phase to a national business with more than 300 employees. In this role Oberfest also led the design and development of content and commerce websites for AOL, Nintendo, Sony, Viacom, Atlantic Records, A&E Television Networks and others. Blast Radius was acquired by the WPP Group in 2007. Chris Hollenbeck is a Managing Director and founding member of the Granite Ventures team. He joined Granite after serving as Vice President of Hambrecht & Quist’s Venture Capital department, and focuses his investments in software. Chris is interested in companies that capitalize on the current digital content explosion – from voice and video to consumer entertainment – and next-generation software infrastructure technologies. Chris sits on the Boards of Bunchball, Convio, DecisionVeiew, Episodic, Oversight Systems, SonicMule, Telltale, and YottaMark. Past investments include Digimarc (NASDAQ: DMRC) and Vignette (NASDAQ: VIGN). Past Board seats include AvantGo, prior to its acquisition by Sybase (NYSE: SY), and Liquent, prior to its acquisition by Information Holdings (NYSE: IHI). Natalie Petouhoff, Industry Analyst: Natalie serves Business Process & Applications professionals who work with customer service, customer relationship management, and social media professionals to support customer-facing processes. As a leading expert, she is often quoted in the press and on television on how the top companies forge IT and business teams that develop IT solutions to provide great experiences and retain loyal customers. She reviews customer service and CRM vendor's applications and provides IT and business process leaders with guidance on how to integrate social media applications and platforms into the contact center, as well as the emerging field of social CRM. Her research on customer service best practices via the FastForward Innovation Framework includes six areas around people, process, and technology, as well as integrating organizational change management as part of an initiative to reduce risk and ensure higher ROI for the investment. In addition, Natalie's model on the ROI of social media for customer service is helping companies justify this as part of their enterprise technology and customer experience strategy.. Natalie has more than 20 years of leadership experience in management consulting and systems integration firms, including BenchmarkPortal, Hitachi Consulting, and PricewaterhouseCoopers Consulting. Her years of practical experience in industry were gained at companies like General Electric, General Motors, Hughes Electronics, and Sony Pictures. Natalie's articles appear in BusinessWeek, CIO Magazine, CRM Magazine, Customer Interactions Solutions, CustomerThink.com, Fast Company, Information-Age, InfoWorld, ITWorld, The New York Times, Peppers & Rogers 1-to-1 Magazine,USA Today, and ZDNet. As accomplished public speaker, Natalie is a keynote speaker at events including, Enterprise 2.0, Forrester's IT, Business Technology, and Consumer and Customer Experience Forums, Destination CRM Evolution Conference, ICMI Conference, Call Center 2.0, Shared Insights Self-Service Conference, SOCAP, Pepperdine's Business Forum, and WOMMA. Natalie obtained a B.S. and M.S. in engineering from the University of Michigan and a Ph.D. in engineering from UCLA. Cheryl Lucanegro, SVP, Advertising, Pandora: Cheryl Lucanegro oversees Pandora's growing national ad sales team as well as the ad operations group. She is a media industry veteran with a reputation for building and growing new media outlets. Cheryl was part of the founding team of The Industry Standard, and has since worked for several entrepreneurial media ventures, from Salon.com, where she served as Senior Vice President of Integrated Sales, to Edutopia, a magazine and website aimed at teachers funded by the George Lucas Foundation, where she most recently served as Founding Publisher. Earlier in her career, she worked for Ziff-Davis Publishing and Upside Media. Cheryl has a Bachelor of Science degree in Journalism from the University of Florida. She currently sings and plays piano with the "Kayotics", a group of girl friends who sing and co-write clever lyrics to favorite tunes together for parties and weddings. Brian Wong, Business Development, Digg: Brian is an 18-year-old BCom graduate from the Sauder School of Business at the University of British Columbia. He began his career by creating the world's first automated categorized Twitter discovery tool: Followformation.com. Followformation was featured in Mashable, The Huffington Post, Fast Company.com, The Examiner, The Georgia Straight, and recently on the popular internet television channels Building43.com and .tv. Followformation has been touted as one of the best Twitter user discovery tools, and recently crossed its 200,000th follow milestone. Brian has also worked with brands like 1-800-GOT-JUNK? and Best Buy Canada in their social media strategies and has spoken at events the 140 Twitter Conference in Los Angeles and TEDx Miami. Since graduating, Brian has travelled to multiple international cities to meet with world-class VCs and entrepreneurs, forging his own path through the social media space through restless learning and growing. Along with his travels came an opportunity to work at one of the tech world's hottest companies, Digg.com. Brian is now based in San Francisco, helping to develop key partnerships for Digg. Sun Jen Yung, Managing Director, Nightwood Capital, based in New York, NY. prior to Nightwood Capital, Sun joined Oppenheimer in September 2006 to head the Digital Media and Internet investment banking practice. Sun's experience of over fourteen years in investment banking includes corporate finance coverage of Media (cable and entertainment), Digital Media, Internet and software companies at TD Securities, Deutsche Bank and Lehman Brothers as well as equity research at Lehman Brothers. Over the years Sun has represented a wide range of clients in these sectors encompassing a variety of equity, debt and merger & acquisition transactions including Adelphia Communications, Autobytel, Comcast Corporation, Digital Domain, iVillage, Liquid Audio, Mediaplex, Scientific-Atlanta and TiVo. She also spent two years at TCSI in Berkeley, CA in Business Development and Finance. Sun graduated from Columbia Business School in 1988 with an MBA in Finance and a B.A. in Economics and International Studies from Macalester College in St. Paul, MN in 1984.