Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, May 3-6, 2010 The Track III. The Advertising Platform – The Upfronts - AdvUp Monday, May 3rd 10:00 AM – 11:15 AM Track I: AdvUp-1 Consumer Privacy, Tracking & Targeting: Consumer Rights and Enhanced Technology and Commerce Services 1:00 PM – 2:15 PM Track II: AdvUp-2 Hypertargeting: Ad Networks, Ad Serving and Ad Targeting Beth Greve, Head of Display-Automotive, Google Darren Herman, Chief Digital Media Officer. Kirshenbaum Bond Senecal + Partners Tod M. Sacerdoti, CEO & Founder, BrightRoll, Inc. Sean Kegelman, SVP/Partnerships and Ventures, VivaKi James Semenak, Principal Industry Consultant, Media and e-Business Consulting, Teradata Corporation James Colborn, Director, Microsoft Advertising Scott Lippstreu, Principal, Deloitte Consulting LLP, Moderator For Session Description & Speaker Bios Click Here 2:30 PM – 3:30 PM Track II - AdvUp-3 Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Games Simon Kelly, Chief Operating Officer, Story Worldwide Jennifer McLean, Vice President of Marketing, Technorati Media Louisa Shipnuck, Managing Principal, Media and Entertainment Industry, Verizon Business Nash Parker, Director, Emerging Technology & Media, Alcatel-Lucent Phil Miano, National Director, AOL Mobile Advertising Shelby Cox, Director of Partnerships, Promotion + In-Game Media for 2K, Take-Two Interactive Thomas Lemaire, Deputy VP, business development, Orange/France Telecom North America Thomas Tafuto, CEO, Interactive Outliers (i/o inc.), Moderator For Session Description & Speaker Bios Click Here 3:45 PM – 5:00 PM Track II - AdvUp-4 Advertising Accountability: Metrics and Analytics around Video, Social Media, Broadband and Mobile Benjamin Chen, Chairman/CEO, Mochila Kenneth Papagan, President & Chief Strategy Officer, Rentrak Corporation Mark Yesayian, Managing Director, Digital West, MEC Interaction Charlie Rahilly, President of National Advertiser Platforms, Clear Channel Radio Craig Macdonald, Senior Vice President and Chief Marketing Officer, Covario Kyle Johnson, Director of Media Products, Compete Mel Carson, Community Manager, Microsoft Advertising Patrick Hayes, Vice President, CSMG Global, Moderator For Session Description & Speaker Bios Click Here Tuesday, May 4th SuperSessions 9:00 AM - 10:15 AM Track I: AdvUp-5 Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms Peter Groome, co-founder and President, Fathom Communications, Omnicom Lance Podell, Chief Executive Officer, Next New Networks John Partilla, EVP/President of Global Media Sales, Clear Channel Media Holdings, Inc. Mark Marvel, Sr. Director, msnbc.com Riley McDonough, Senior Vice President and General Manager Americas, Consumer Publishing, Thomson Reuters Carolyn Everson, Chief Operating Officer and Executive Vice President, Ad Sales, MTV Networks Jared Hoffman, Partner, Generate, Moderator For Session Description & Speaker Bios Click Here Track II: AdvUp-6, DMny-4 Freemium – Free Vs. Pay - The Conundrum of Content Monetization – Addressing the Economics of Abundance Satya Patel, Principal, Silicon Valley, Battery Venture John McCarus, VP Director Brand Content, DIGITAS Richard Gingras, Chief Executive Officer, Salon Shawn Gold, CEO, Cocodot, former CMO, MySpace Eduardo Hauser, Founder & CEO, DailyMe, Board of Directors, NPR (National Public Radio) Angelique Shelton, VP, Content and Product Development, Wikia Eric Mark, Principal, Deloitte Consulting LLP, Moderator For Session Description & Speaker Bios Click Here 10:45 AM - Noon Track II: AdvUp-7, ViDeo-3 Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale David Trumpey, Vice President, Group Creative Director, MRM Worldwide Seattle Anthony Di Biase, Executive Creative Director, Wunderman Southern California Gustavo Alvarado, Partner, Group Media Director. MEC Interaction Jim Theberge, Product Management Director for Advertising, Rovi Corporation Beth Doyle, Innovations Associate Director, VivaKi Mark Kroese, General Manager, Advertising Business Group, Entertainment & Devices Division, Microsoft Corporation Ajay Chopra, General Partner, Trinity Ventures, Moderator For Session Description & Speaker Bios Click Here 10:45 AM – Noon Special Workshop A, ViDeo, AdvUp Content - Relevance – Recommendations: From Broadband & Mobile to TV David Maher Roberts, CEO, Filter Jim Lanzone, founder and CEO, Clicker.com David Marks, founder, Loomia Geoff Roberts, Head of Music, Nokia Douglas Merrill, author and former CIO, Google Alex Pham, technology reporter, Los Angeles Times, moderator For Session Description & Speaker Bios Click Here 12:30 PM – 1:45 PM Track I: AdvUp-8 Digital Hollywood Upfronts Cross Platform Advertising - Agency, Networks, Content Partners, Brands Hosted by: Microsoft Advertising Effectively Following Consumers Across Multiple Screens Today Dimitry Ioffe, CEO & Founder, The Visionaire Group Carolyn Fuson, Research, Microsoft Entertainment & Devices Group Dougal Strachan, Director, FOX Donny Makower, President, RED Interactive Agency David Min, Steamboat Ventures (A Walt Disney Company), Moderator For Session Description & Speaker Bios Click Here 2:15 PM – 3:30 PM Track III: AdvUp-8 The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment David Kang, Senior Vice President and General Manager of Subscription Services, Rodale Devery Holmes, President & CEO, Spark Alliance Marketing Erika Nardini, VP, Brand Packaging, Yahoo Jon Vlassopulos, CEO, skyrockit Rajat Paharia, founder, Bunchball Russ Axelrod, Brand Specialist, Microsoft Advertising Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator For Session Description & Speaker Bios Click Here 3:50 PM - 5:00 PM Track I: AdvUp-9 Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Mobile, VOD & PVR Brandon G Berger, Vice President, Digital Innovation, MDC Partners Thomas Rambold, CEO, Dess GmbH & Co. Consulting KG Jeff Lanctot, Managing Director, Microsoft Advertising Dan Taylor, Head of Media & Entertainment, Google Inc. Charles Meehan, West Regional Vice President, Spotlight Integrated Media Sales, Comcast Spotlight Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc. Scott Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator For Session Description & Speaker Bios Click Here 3:50 PM - 5:00 PM Workshop B: AdvUp, Music2.0 Celebrity Media – Making the Fan Connection Loretta Brown, Vice President, Services and Support, Cisco Media Solutions Group Chris Nilsson, V.P. Integrated Marketing, Tenth Street Entertainment & The Eleven Seven Music Group And Responsible Manager, Mötley Crüe, Vince Neil and Sixx:A.M Rajan Dev, President, Hot Studio Peter Levin, co-founder, GeekChicDaily, broker of Nikki Finke’s Deadline.com to Mail.com Daniel Harris, Chairman & CEO, MEDIAPASS For Session Description & Speaker Bios Click Here Digital Hollywood - Day Two Wednesday, May 5th 9:00 AM - 10:15 AM Track I: AdvUp-10 Video Advertising: How New Consumer Habits Are Driving the Advertising Community to Innovate, and the Challenges with Scale James Piper, General Manager and SVP of Sales, West, Vibrant Brian Fitzgerald, Co-founder of Evolve Media/President, Gorilla Nation Richard Shore, COO, RedLever Jack Rotherham, SVP of Strategic Sales and Partnerships, Metacafe Arlene Mangubat, Senior Market Reseach Manager, Premier Retail Networks (PRN Michael Knott, VP/EP, Parents TV, Meredith Video Studios Jahn Wolland, National Sales Director, Online Video, MSFT Advertising Lauren Cole, President, Cole Media, Moderator For Session Description & Speaker Bios Click Here Track IV: AdvUp-11, NuVIS, , APPs-9 The Twitter Effect and the Real-Time Web - Monetization of the Social Graph Mari Ghuneim, Vice President Online Media, Bravo Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media David L. Smith, CEO, Mediasmith Gerry Campbell, CEO, Collecta Tania Yuki, Director, Product Management, comScore, Inc. Alex Blum, CEO, KickApps Mark Ghuneim, CEO, Wiredset, Moderator For Session Description & Speaker Bios Click Here 10:45 AM - Noon Track II: AdvUp-12 Brands, Deals and Monetization Across Platforms - Video, Broadband, Music, Games & Mobile Erick Opeka, Head of Digital Distribution, New Video Mark Charkin, Global Brand Sponsorship Consultant, Endemol International Ltd. Greg Hallinan, CMO, Verve Brian Hirsh, SVP of Marketing, Licensing and New Media, PlayNetwork Arlene Zeichner, Principal, Selavy Associates, Moderator For Session Description & Speaker Bios Click Here 12:30 PM - 1:45 PM Track I: AdvUp-13 Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model Sean Horvath, EVP, Branded Entertainment, Alloy Media & Marketing David Buckley, Strategy Consultant, Associated Press Brad Davis, Senior Vice President and West Coast Multimedia Lead, Disney Online Ad Sales, Disney Interactive Media Group (DIMG) Kitty Kolding, CEO, House Party David Freeman, General Manager of MATTER, Edelman Sports & Entertainment Marketing Avi Savar, CEO, Big Fuel Randy Shaffer, Western Regional Sales Manager, Advertising Business Group, Entertainment & Devices Division, Microsoft Corp James Heckman, CEO & Co-Founder of 5to1 Neil McGinness, CEO, Weekly World News, Moderator For Session Description & Speaker Bios Click Here 2:15 PM - 3:30 PM Track I: ViDeo-16, AdvUp-14 Internet Video, Advertising & Marketing: The Next Generation of Consumer Reach Andy Atherton, COO, Brand.net John Vincent, CEO & co-founder, EyeWonder Dina Kaplan, co-founder, blip.tv Jonathan Small, SVP Editorial and Creative Lab, Break Media Tom Gilley, CTO, Critical Media Roland Hamilton, SVP of Sales, Dailymotion US Robson Grieve, Managing Director, Creature David Siemer, founder, Siemer & Associates, Inc., Moderator For Session Description & Speaker Bios Click Here Track IV: ViDeo-17, AdvUp-15 Monetizing Broadband Video, Part I. — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working? Kevin Arrix, SVP, Digital Advertising Sales, MTV Networks Lee Pearson, Vice President, Digital Advertising, Fox Digital Media Moritz Lowe, Senior Director of Sales, msnbc.com Tania Yuki, Director, Product Management, comScore, Inc Tim Napoleon, Co-Founder and President, AllDigital Steve Robinson, President & Founder, Panache, Moderator For Session Description & Speaker Bios Click Here 3:50 PM - 5:00 PM Track II: AdvUp-16, ViDeo-19 Models for Change: Experimenting with Subscriptions, Pay Walls, Display and Search Advertising, Syndication, Live Events and the Brand Extension Opportunities Alex Baxter, General Manager, PARADE Digital Media, PARADE Jason Katz, CEO, Paltalk Rajeev Raman, Chief Executive Officer and Founder, mywaves Pooj Preena, CEO, Hi-media USA Paul D. Hamm, President & CEO, Endavo Media Donald Chesnut, Vice President, Creative Director, SapientNitro New York Jonathan Hurd, Director, Altman Vilandrie & Company, Moderator For Session Description & Speaker Bios Click Here 3:50 PM - 5:00 PM Special Workshop, ViDeo-18, AdvUp-16 Monetizing Broadband Video, Part II. — Multi-Platforms - Internet & Mobile - How Do You Know It’s Working? Adam Cahan, CEO, Auditude Brent Horowitz, Vice President, Business Development, FreeWheel Kevin Arrix, Executive Vice President, MTVN Digital Advertising Sales Robert Malnati, Director, Business Development, Broadband Home Gateways & Software Group, Home and Networks Mobility, Motorola Zvika Netter, CEO & co-founder, Innovid Diaz Nesamoney, CEO, Jivox Mark Rotblat, VP of Marketing and Sales, TubeMogul David E. Leibowitz, Managing Partner, CH Potomac, Moderator For Session Description & Speaker Bios Click Here Thursday, May 6th 9:30 AM - 10:45 AM Track I: AdvUp-17, HGmz-13, APPs-14 Advertising and Micro-Commerce, Games and Game Networks - Mobile, Broadband and Console - Serving Individuals and Communities of Interest Paul Drew, Technology Director and Resident Gaming Expert, IMC Ginny Musante, Group Manager, Advertising Business Strategy, Entertainment & Devices Division, Microsoft Corporation Gui Karyo, EVP of Operations, Majesco Matt Hannus, co-founder, Sleepy Giant Entertainment, Inc. Rick Marazzani, Director of Content and Programming, Exent Ivan Todorov, CEO and co-founder, BLITZ Hany Nada, Managing partner, GGV Capital, Moderator For Session Description & Speaker Bios Click Here Track III: AdvUp-18, NuVIS-5, APPs-15 Non-Traditional Advertising: Word of Mouth, Blogs, Guerilla Marketing, Social Media Experiences, Events Micah Donahue, Principal and Contact Strategy Director, Mechanica Andy Liu, founder and CEO, BuddyTV Adam Boyden, President, Conduit Ted Murphy, Founder & CEO, IZEA Mike Doherty, President, Cole & Weber United Carl Fremont, Executive Vice President, Global Media Director, Digitas Sarah Anderson, Senior Vice President of Marketing, 2K, Take-Two Interactive Michael Terpin, founder and CEO, SocialRadius, Moderator For Session Description & Speaker Bios Click Here 11:05 AM - 12:20 PM Track I: AdvUp-19 Advertising Analytics and Contextual Media: Social Media and Virtual Economies, Mobile, Search, Video Search and HyperTargeting Sailesh Krishnamurthy, Vice President of Technology and Founder, Truviso Wes Nichols, co-founder and CEO, MarketShare Partners Ian Swanson, CEO, Sometrics Hari Menon, Founder & Chief Executive Officer, Tumri Benjamin Rudolph, CEO, Relevance Advisors Eric Ronning, co-president of Sales for TargetSpot, Inc. Michael Goodman, Senior Director, Research & Analytics for Mercury Media, Moderator For Session Description & Speaker Bios Click Here Track II - AdvUp-20, SmPh-11, APPs-16 Twitter – The Real Time Web – Content, Communication, Advertising Jacob Morgan, Principal, Chess Media Group Brian Zisk, Collecta Tommy Means, co-founder and Creative Director, Mekanism Will Price, CEO, ClickTurn Michael Lee, CEO, Thoora Tyson Daugherty, VP of Internet Development, Future US Chris Tolles, CEO, Topix Gary Yentin, Consultant, Global Media and Entertainment, Moderator For Session Description & Speaker Bios Click Here Track III: ViDeo-21, AdvUp-21 All Video-All the Time: Content & Advertising - Next Generation in Media Technologies – Broadband and Mobile Benjamin Wayne, CEO, Fliqz Itzik Cohen, CEO, ClipSync Mark Pascarella, President & CEO, Gotuit Media Corp Jared Simon, VP, Corporate Development, TurnHere Sean Barger, CEO, Equilibrium Amir Ashkenazi, CEO and co-founder, adap.tv Allison Dollar, CEO, ITV Alliance, Moderator For Session Description & Speaker Bios Click Here Track IV: AdvUp-22, APPs-17 Strategizing the Campaign and the Entertainment Brand: Selling Movies, TV and Video on the Web, Social Media, Mobile and TV Jeff Gomez, CEO, Starlight Runner Entertainment Jeff Ragovin, Chief Revenue Officer, Buddy Media Dimitry Ioffe, CEO, The Visionaire Group Andy Robbins, EVP of Interactive, bpg Advertising Lori Dicker, Co-Founder & CEO, KARMA Media Labs Rex Cook, founder, CEO and Executive Creative Director, AvatarLabs Donald A. Jasko, Chief Executive Officer, Digital Economics, Moderator For Session Description & Speaker Bios Click Here 12:50 PM - 2:00 PM Track I: AdvUp-23, SmPh-12, APPs-18 Twitter & Real-Time Web Analytics – Collective Intelligence and Business Intelligence - Investing in the Exploding Platform Marjorie DeHey Daleo, Chief Executive Officer, Mediavix Suzy Sandberg, President of Online Search Marketing, PM Digital Lowell Goss, founder, CEO, LOUD3R Bill Stephenson, Vice President, Sales and Client Service, The Nielsen Company, Online Division Adam Zbar, CEO, Tap11 Richard Colback, President. Epic States Edward Balassanian, founder and CEO, Strings.com Mark Ghuneim, CEO, Wiredset, Moderator For Session Description & Speaker Bios Click Here Track II: AdvUp-24 Advertising Innovation! Broadband, Mobile, In-Video, In-Game, Social Networks, Blogs and Podcasts Frank Barbieri, CEO and founder, Transpera Marc Ruxin, Chief Innovation Officer, Universal McCann Susie Lim, Creative Director, Wunderman Caleb Hill, Senior Vice President, Products, Unicast Ryan Steelberg, president and CEO of Brand Affinity Technologies, Inc. (BAT) Carnet Williams, co-founder & CEO, Sprout Larry Weintraub, CEO, Fanscape Rick Mathieson, Award-Winning Writer and Author, Branding, Advertising & Marketing, Moderator For Session Description & Speaker Bios Click Here Track III: AdvUp-25 Social Media and Target Markets: Dating, Comedy, News, Kids, Teens, Music, Women, Sports, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications Todd Sawicki, Chief Revenue Officer, Cheezburger Network Patrick Keane, CEO, Associated Content Ellen Bird, Manager, VivaKi Pete Vlastelica, Chief Executive Officer, Yardbarker Hooman Radfar, CEO and co-founder, Clearspring Sanjay Raman, co-founder and Chief Product Officer, Howcast Media Jill Newhouse Calcaterra, SVP Marketing and Partnerships, EVERLOOP.com Jeffrey C. Ulin, Of Counsel, Wilson Sonsini Goodrich & Rosati, Moderator For Session Description & Speaker Bios Click Here 2:15 PM - 3:30 PM Track II: AdvUp-26, APPs-20 Social Media and Target Markets, Part II - The Apps: Dating, Comedy, News, Music, Kids, Teens, The Arts, Women, Sports, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications Scott Levine, Senior Vice President of Business Development, myYearbook Kristine Shine, Vice President, PopSugar Media Jennifer Black, Vice President, Marketing, Local.com Vincent Zalvidar, President, Zen Gaming Oren Michels, co-founder and CEO, Mashery Marissa Gluck, founder, Radar Research, Moderator For Session Description & Speaker Bios Click Here Track III - ViDeo-23, AdvUp-27 Monetizing Original Media: Broadband, Viral, Episodic Programming, Content & Advertising Patrick Bardwell, Slebisodes, The Web Guide for Web Series Josh Spector, Senior VP of Content and Marketing, Comedy.com Jason Peterson, founder and president, GoDigital William Rosenfeld, Director, Hottiegram.com Stephanie Piche, Creator/Founder, Executive Producer, Mingle Media TV Robin Rowe, Managing Editor, Hollywood Today, Moderator For Session Description & Speaker Bios Click Here