Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Wednesday, November 10th 9:30 AM - 10:30 AM SuperSessions Track I: AdvUp-1 Contextual Media & Advertising: Transforming and Redefining the Relationship Between the Consumer, Advertising and Media Platforms The world is becoming an ever-growing contextual media and information experience. Consumers get to watch TV news shows that lean to the left or to the right depending on how they like it. And on the web, the degrees to the left and to the right can be calibrated down to the millimeter. Radio is broken down so that stations can reach and satisfy a distinct and unique group of listeners and the web can drill down even further than that. The web is able to distill the users experience to actual needs, to the actual and definable likes and dislikes of each and every consumer. While the system has yet to be perfected, the learning curve of contextual media content to the consumer along with its advertising and commerce-based partnering activities is moving right along. The personalized relationship between media and advertising has always been with us. Families watch TV shows that advertise soap and teenagers watch shows that advertise cola. But the degree of personalization and how fast it arrives is presenting an interesting set of musical chairs for the media, advertising and content industries. It is an interesting time. Amy Carney, President of Advertiser Sales, Sony Pictures Television Steven Abraham, Global Leader, Media & Entertainment Practice, IBM Global Business Jane Barratt, President, Y&R New York Doug Checkeris, CEO, MediaCom Eric Day, Director of Brand Strategy, Microsoft Advertising Matthew Ringel, Managing Partner, New Era Media & Marketing, Moderator Amy Carney, President of Advertiser Sales, Sony Pictures Television: one of the premiere national advertising sales companies. In this position, Carney oversees the sale of commercial inventory in SPT’s first-run and off-network programs, all of Sony Pictures Entertainment’s digital platforms, and for Sony Music Entertainment. Carney directs the sales teams based in New York, Los Angeles and Chicago. Carney’s responsibilities in the digital arena span across all of the company’s efforts, from streams of SPT’s syndicated programs to the company’s channels on AOL, MySpace, YouTube, and others, as well as Sony Music Entertainment and Crackle. Additionally, the company developed the “:10 Second Solution,” offering advertisers 10-second announcements in SPT’s lineup, including the top three programs in syndication: “Seinfeld,” “Jeopardy!” and “Wheel of Fortune.” Based in New York, Carney joined SPT in September 2003. Prior to joining SPT, Carney served as vice president, sales, for Univision Online in New York, where she launched the company’s online sales division and created the national sales and client services team. From 1999-2000, she served as a general manager, Ticketmaster Online-Citysearch, Inc., launching a local content information website and creating the sales, content, marketing and operations management team. Prior to that, she served as general sales manager at WTVR-TV, the CBS affiliate in Richmond, VA and, from 1989 to 1994, as vice president, general sales manager, Telerep, Inc. in New York. Carney is a graduate, cum laude, from the College of New Rochelle, with bachelor of science degrees in business administration and political science. Steven Abraham, Global Leader, Media & Entertainment Industry, IBM Global Business Services: Steven Abraham has worldwide responsibility for IBM’s Global Business Services for the Media and Entertainment industry. GBS is the management consulting, systems integration and applications outsourcing arm of IBM. He is responsible for global sales, revenue and profit. Under his leadership the GBS M&E business has broadened to include filmed entertainment, television, media networks, games, music, publishing, information providers, advertising, consumer products, theme parks and sports - and online variants of all these businesses. He has expanded the business throughout North America, Europe and Asia Pacific and particularly in emerging markets such as India and China. Mr. Abraham’s primary role has been building and operating the business, but he also has been directly involved with most of the world’s leading M&E players. He has helped lead the development of M&E industry solutions for the digital consumer and the digital supply chain. He is also responsible for guiding IBM’s M&E thought leadership program, which has focused on industry transformation enabled by digital media, IP networks, and interactive distribution channels. Before joining IBM Mr. Abraham was Global Managing Partner of the Entertainment, Media and Communications consulting practice at Pricewaterhouse Coopers Consulting. Prior to PwCC, Mr. Abraham managed software development at Xerox Systems Development, and was a key member of a group that collaborated with Xerox’s famed Palo Alto Research Center to pioneer products and services that helped form the foundation for today’s digital consumer services. He also was involved in the early development of the Arpanet, which led to the creation of the Internet. Jane Barratt, President, Y&R New York: As the managing director at Sapient, Jane is charged with overseeing the New York operations of Sapient Interactive, Sapient´s marketing services group. Specific duties include leading business development, agency operations and account management for some of Sapient's leading brand clients. Before joining the Sapient team Jane was a consultant to WPP. At WPP she established teams, systems and processes for successful global marketing operations. Prior to this engagement she served as managing director of Euro RSCG 4D New York, where she managed the growth and profitability of this highly successful digital and direct marketing agency. As managing director, her broad range of responsibilities included new business, scope expansion, integration with offline agencies and client management of leading global brands such as Volvo, Proctor & Gamble, IBM, Conde Nast and Charles Schwab. Prior to her role as Managing Director, Jane served as international brand director for Euro RSCG Worldwide where she handled brand management and operations for the Intel account, which spanned 24 key countries and comprised advertising, marketing services and interactive marketing across consumer, business and channel segments. It was during this time that she was named one of Advertising Age’s “Women to Watch.” Before ascending to the international brand director position at Euro RSCG Worldwide, Jane served as managing director of Euro RSCG Partnership, where she was responsible for the management and profitability of the Hong Kong agency and the regional Interactive practice, with staff across Asia Pacific. During this time she worked with marquee clients such as Intel, Microsoft, Worldcom, CNN, Dell and Citibank. Previously, Jane worked for Euro RSCG in Australia, managing direct marketing for Telstra—that country's largest telecommunications provider. Shortly thereafter, she went to Malaysia to oversee the direct and database offering of the agency, while managing the Disney, Time Telecom and Philips accounts. In addition to her time at RSCG, Jane served as regional marketing manager for Gateway Computers in Singapore, where she drove the planning and development of all sales and brand activity during the launch of Gateway in Southeast Asia. Eric Day, Director, Brand Strategy, Microsoft Advertising Branded Entertainment & Experiences Team: Eric develops innovative, award-winning original programming and transmedia experiences for Microsoft’s media network, including MSN and Xbox Live, as a part of Microsoft’s Branded Entertainment & Experiences Team (BEET). In the last three years, he has executive produced more than a dozen experiences in partnership with leading entertainment production companies and top consumer brands, including Johnson & Johnson, Subway, Warner Bros., Sony Pictures, General Motors, Tylenol, NBC Universal, Volvo, and Sprint. His work has been watched by tens of millions here in the U.S. along with millions more in markets across Europe and as far away as Australia & Japan. Prior to Microsoft, Eric was most recently a Group Director with digital marketing agency Tribal DDB leading engagements for Warner Bros., Sony, Clorox, Unilever, ING, Bank of America, and Johnson & Johnson. Eric lives in Los Angeles. Doug Checkeris, CEO North America, Mediacom: As CEO of MediaCom North America, the 7th largest media agency in the U.S.(RECMA), Doug brings his extensive media background, impressive track-record and firsthand knowledge of MediaCom’s global capabilities to clients across the U.S. and Canada. Doug was named CEO of MediaCom U.S. in the fall of 2007, and his responsibilities were expanded to include all of North America in 2008. Prior to taking on this role, Doug was President and CEO of MediaCom’s Canadian operation, known as The Media Company. During his tenure in Canada, he helped build The Media Company into the largest and most successful media investment management company in the country, placing #1 for several successive years on RECMA’s ranking of Canadian agencies. Doug began his career at MBS in Canada 25 years ago as a media trainee. After a series of promotions, he joined the MBS management committee in 1986. He was named managing partner in 1996, one year before MBS joined forces with MediaCom to form The Media Company. He was named President and CEO of The Media Company in 2003. Doug has successfully pitched and run a broad range of accounts spanning virtually every category, some of which include: TD Canada Trust, BMW Canada, Procter & Gamble, Canadian Tire, Estee Lauder, Nokia, Best Buy/ Future Shop, Pfizer Canada, Warner Bros., ConAgra Foods, Rogers, Michelin and GlaxoSmithKline. Doug has been active in developing many of the services now offered in the U.S. and Canada, and continues to spearhead agency innovation in a number of areas, including digital integration, consumer insights, and content development and distribution. He has participated on numerous industry boards and committees, and has served as a member of the Media Jury for the Cannes Media Lions. When he’s not working, Doug enjoys spending time with his wife and two children, and competing in biking and ski racing. Matthew Ringel, Managing Partner, New Era Media & Marketing: Matt Ringel passionately believes that today's leading brands can uniquely benefit from the transformative power of music and live entertainment. As Managing Partner, New Era Media & Marketing, he has the privilege to evangelize that every day. New Era was recently formed by the leadership of Red Light Management as a means to help brands with entertainment strategy, sponsorships, talent partnerships and new business development. Such partnerships and entrepreneurial activities have been a common theme throughout Ringel's career. Most recently, he served as SVP, Strategic Alliances for Live Nation. Working across the full range of Live Nation's capabilities-from concert promotion and venues, to merchandising, to online and social media-Ringel structured strategic partnerships and marketing programs that enable brands to engage the 50MM passionate music fans that Live Nation touches each year. Prior to Live Nation, Ringel founded and served as President of Games Media Properties. A venture of William Morris Agency and Edison Ventures, Games Media was known for its pioneering work in live, online and televised video game competitions. Ringel served as Commissioner of the World Series of Video Games, a global series of competitive gaming events, and as Executive Producer of related programming on CBS, MTV and hundreds of hours of broadband distribution. Ringel started his entertainment career in television and live entertainment. He previously served as President of CAMI Spectrum, the Television and Events Production subsidiary of Columbia Artists, where he developed and produced numerous entertainment properties. Prior to that, Ringel served as a strategy consultant for Monitor Company, where he worked with a variety of Fortune 500 corporations. Ringel earned his Bachelor of Arts degree from Yale, and a Ph.D. in Music from the University of London. A recognized authority on music, gaming and digital media issues, Ringel tweets regularly @mattringel.