Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Wednesday, November 10th 10:45 AM - Noon Track II: MeDia-2, TbLT-3, APPs-3 The Book and Magazine – As Experience – Moby Dick as John Madden 2010 – Developing a SuperApp Fee-Based Experiential Platform We are now in the full throws of the digital transformation of publishing. With Amazon's Kindle, consumers became used to receiving books and magazines electronically. Now with the introduction of Apple's iPad and new multi-media devices such as the ColorNook, with an iPad-like touchscreen, and a whole host of Android tablets coming for the holidays, we are on the verge of another transformation: the "enhancement" of print publishing with multimedia and interactivity, and under a model that - unlike the free web - consumers will supposedly pay for. Our panel features leaders in publishing exploring this new world of print "experientiality" who will discuss their opinions on where this digital revolution is leading. Lee Huang, Product Director, Barnes & Noble Digital Newstand Debbie Stier, Senior Vice President, Associate Publisher, HarperStudio Ellie Hirschhorn, EVP, chief digital officer, Simon & Schuster Digital Theodore Gray, founder, Touchpress (The Elements for iPhone & iPad) David Link, co-CEO, Wonderfactory (Sports Illustrated app for iPad) Marty Schecter, Director of E-Business Development, John Wiley and Sons, Moderator Lee Huang, Product Director, Barnes & Noble Digital Newstand: Lee is a digital media executive who specializes in building successful online businesses, user-centric web sites and innovative digital products that engage audiences, extend brand reach, and support multiple revenue streams. He has a unique combination of business, technology and media industry expertise that enables him to monetize digital assets and to transform companies to thrive in a digital world of evolving business models, disruptive technologies and multi-platform user experiences. Debbie Stier, Senior Vice President, Associate Publisher, HarperStudio: Debbie Stier currently has two roles at HarperCollins: SVP, Editor-at-Large, and Director of Digital Marketing. Prior to this position, she spent many years in PR and marketing. Most recently she was the Associate Publisher for HarperStudio. In her role as the Director of Digital Marketing for HarperCollins, she is responsible for educating and coaching the authors about digital trends and opportunities. The trends encompass how people communicate, what technologies they are using, how other industries are using technology, and how this all applies to book publishing. She began her career working for a literary agent when submission letters were typed on an electric typewriter with carbon paper – a process that could often take 2 weeks. Ellie Hirschhorn, EVP, chief digital officer, Simon & Schuster Digital: Elinor “Ellie” Hirschhorn joined Simon & Schuster as executive vice president, chief digital officer in February 2008. Ms. Hirschhorn is responsible for the full scope of the company’s activities in the digital realm, including consumer-focused digital marketing leveraging cross title platforms, the company websites including SimonandSchuster.com, SimonandSchuster.net and SimonandSchuster.biz and corresponding international sites as well, electronic publishing including new products such as enhanced ebooks and apps, all mobile initiatives and strategy & business development. Before coming to Simon & Schuster, Ms. Hirschhorn was at College Sports Television Networks (CBS College Sports) where she was Executive Vice President, Digital Media. Ms. Hirschhorn has served as Executive Vice President and Chief Operating Officer of MediaNet, a leading internet music wholesaler, and has held numerous high-level positions in both business development and strategy, for both traditional and digital media, at Viacom, MTV Networks, and Showtime Networks, including as General Manager of MTV.com. Prior to joining the media world, Ms. Hirschhorn worked in the world of finance and investment banking at First Boston, Citibank, and Weiss, Peck and Greer. Ms. Hirschhorn holds a BA from Yale University and an MBA from Harvard Business School and is a Henry R. Luce Scholar. Theodore Gray is an award-winning software developer, author, and popularizer of science. Having started out in chemistry, he joined Stephen Wolfram in 1987 in the creation of Mathematica. Gray pioneered the concept of Mathematica notebooks—which serve as the main interface to Mathematica, and have made possible the creation of millions of interactive computable documents. Ever since the founding of Wolfram Research, Gray has guided its user interface strategy, and has been responsible for a sequence of major innovations. Over the years Gray has developed an independent interest in science writing and in communicating the excitement and importance of science to a wide audience. He is a Contributing Editor at Popular Science magazine, and has authored its Gray Matter column since 2003. The How 2.0 section containing Gray's column won a National Magazine Award in 2005, and Gray's column is a finalist for its own National Magazine Award for 2010. Gray is the author of Mad Science: Experiments You Can Do at Home–But Probably Shouldn’t, and of the best selling coffee table book The Elements, A Visual Exploration of Every Known Atom in the Universe, now the groundbreaking first product of Touch Press. He is also the proprietor of periodictable.com and the creator of the iconic photographic periodic-table poster seen in universities, schools, museums, and on TV shows from MythBusters to Hannah Montana. David Link, co-CEO, Wonderfactory (Sports Illustrated app for iPad): David is a passionate believer in the power of emotion to drive Brand Obsession. Most recently, David held the position of VP, Creative Director in the 300-person internal creative organization at America Online. While there, he managed the creative teams that were involved with the complete redesign of every AOL channel, including (but not limited to) News, Sports, Movies, Music, Games, Personal Finance, Kids, Teens, Latino, Black Focus, and Community. He was also responsible for building the creative team responsible for the creation of AOL’s Broadband Service, which grew from zero to industry leadership in two short years. Most significant of David’s achievements at AOL was his partnership with Joe McCambley and many others to transform AOL from a “walled” community “protected” by its proprietary Rainman technology to an open community enabled by standard Web technologies. Transitioning to standardized technology allowed AOL to cater to the needs of advertisers and increased AOL’s advertising revenues by nearly a billion dollars. Prior to joining AOL, David held the position of VP, Executive Creative Director at Modem Media, the world’s first interactive advertising agency. During his 7 years at Modem, David developed and managed their creative offering in various U.S. and European offices and worked with large brands such as Kraft, Delta Airlines, AT&T, John Hancock, Hasbro, JCPenney, Lego, Unilever, General Motors, Mercedes, IBM, Intel, 3COM, Lucent, Philips, Heineken, Kodak, Citibank, Orange, The Financial Times of London, UBS Warburg, General Motors Europe, Deuche Bank, France Telecom, Intel and Vodafone. David cut his teeth in the industry at Hauser Design, a Los Angeles firm focused on the entertainment industry. While there he managed art, design and copy teams that produced poster key art, film titles, print campaigns, film trailers, advertising concepts and development for major film studios. His clients included: Orion, Universal, Disney, MGM-UA, Imax, Warner Bros., Twentieth Century Fox, New Line Cinema, Continental Cablevision, Epic, Carolco, Circus Circus, and Trimark. Lee Huang, Product Director, Barnes & Noble Digital Newstand: Lee is Product Director at Barnes&Noble where he heads up product development for their Digital Newsstand/Emerging Content business and recently led the launch of new magazine eReading experiences on the new Nook Color device. Previously, Lee worked at NBC Universal where he was Director, Digital Strategy and Product Development, where he led initiatives across all of the company’s media and entertainment properties. He also spent many years leading Digital Strategy and Technology at Nielsen Business Media where he developed digital products, multi-pronged revenue streams, and infrastructure for their portfolio of fifty magazines including Billboard, Hollywood Reporter and Adweek. Lee created The 12 Cs, a framework for thriving in the digital age that focuses on developing an integrated business and technology strategy, along with an adaptive infrastructure that enables rapid execution.He serves on the board and leads the New York chapter of the Internet Strategy Forum, a professional association for executives who lead their company's Internet strategy and initiatives. sMartin Schecter is the Director of eBusiness Development for Wiley Global Finance, where he leads research, product strategy, and partner development for new digital products in financial publishing, including online learning, workflow products, websites, eBooks, and mobile apps. Prior to joining John Wiley & Sons, he was a partner in charge of strategy for interactive agency Juxta Digital, where he led strategy for the development of over 200 websites, social networks, and interactive marketing campaigns for companies such as Columbia University, the BBC, Court TV, The Financial Times, Best of Bands, Bain Consulting, The American Red Cross, and BusinessWeek. He's been developing new digital products since 1994, including the launching the first online shopping website in 1995 and founding the Webby-nominated startup design agency Oculus Interactive in 1996. From 1999 to 2000, he led development of the first web-based interactive digital video channel (On2Movies) and was Senior Director of Product Development for On2.com, which was recently acquired by Google. Prior to his work in new media he was Associate Professor of Creative Writing at Drake University in Des Moines, Iowa.