Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Wednesday, November 10th 10:45 AM - Noon Track I: H2.0-1, ViDeo-1 Hollywood, Television and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization. While the actual definition of the digital home continues to emerge, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and gaming universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options. Paul Kontonis, VP/Group Director, Brand Content, The Third Act, Digitas Tom Gorke, Vice President, Digital Distribution, MTV Networks Marc N. DeBevoise, Senior Vice President – Digital Media, Business Development & Strategy, Starz Media Martez Moore, Executive Vice President of Operations, Digital Media, BET Networks Conal Byrne, Vice President of Digital Media, TLC.com Jim Veevaert, President of Production, Jerry Bruckheimer Games Ira Rubenstein, Executive Vice President, Global Digital Media Group, Marvel Entertainment, Inc., Moderator Tom Gorke is Vice President of Digital Distribution for MTV Networks. In his role, Gorke is responsible for managing the online content distribution businesses across MTV Networks’ diverse brands, including: CMT, COMEDY CENTRAL, Logo, MTV, Nickelodeon, TeenNick, Spike and VH1, among others. This includes developing MTV Network’s distribution strategy for existing and emerging broadband platforms, structuring and negotiating partnerships with online portals, video aggregators, electronic sell-through providers and other internet-based content distributors, and launching and managing all online distribution relationships. Prior to his current role, Gorke served as Director of Digital Operations and Distribution Development for MTV Networks. In that position, Gorke played an integral role developing strategy, forming partnerships and operationalizing cross-property initiatives in areas that include digital music, content distribution, search and social media. Before joining MTV Networks in 2005, Gorke served as Manager of Strategy and Investments for Viacom Interactive Ventures where he spearheaded origination, analysis and management of a portfolio of investments in internet companies. He began his career as an investment banker at Alex. Brown as a financial analyst in the Consumer Group. Gorke received an M.B.A. with honors and a B.S. in Economics from the Wharton School of the University of Pennsylvania. Jim Veevaert, President of Production, Jerry Bruckheimer Games: James Veevaert founded Jerry Bruckheimer Games with Jay Cohen in May of 2009. A 15 year veteran in the interactive industry, he spent the previous eight years at Microsoft as an executive overseeing the Xbox 360 video game and entertainment system’s biggest franchises. As the Executive Producer for Halo 3, Veevaert was responsible for the production and franchise management for the Halo Xbox 360 game series, and oversaw Microsoft’s relationship with Bungie Studios. Prior to his work on the Halo series, Veevaert brought the Epic Games relationship to Microsoft, along with the Gears of War franchise, and led his team to collaborate with the creative leads of Rare Ltd in the United Kingdom to expand the Viva Pinata franchise with an original TV production and series of companion games. And previous to his work work at Microsoft, he held a VP position within Vivendi games and oversaw the Half-Life franchise. John Calkins is Executive Vice President, Global Digital and Commercial Innovation for Sony Pictures Home Entertainment, responsible for the digital transactional exploitation of SPE's film and television properties around the world, as well as developing and helping to implement an integrated approach to the home entertainment market across both digital and physical channels of distribution. Previously at Sony, he served as Executive Vice President of Corporate Development for Sony Pictures Entertainment (SPE), responsible for driving corporate initiatives in emerging business areas, coordinating corporate and divisional investments and divestitures and overseeing the implementation of the SPE mid range planning process. Prior to joining Sony Pictures, he was President of Warren N. Lieberfarb & Associates (WNLA), charged with day to day responsibility for the company’s operations in its consulting practice and in its exploration and pursuit of opportunities in broadband video distribution, with backing from Microsoft, Intel and others. He came to WNLA from Warner Bros, where he ultimately held the post of Senior Vice President of Corporate Business Development and Strategy. In this role, Mr. Calkins became intimately involved in the Studio’s entry into such technology-driven aspects of the entertainment industry as wireless distribution, multi-player video gaming, and Video-on-Demand. He was instrumental in the creation of Movielink, the five-studio joint venture to distribute theatrically-released motion pictures on the Internet. He joined Warner Bros. as its Vice President of New Media Business Development in 2000. Prior to joining Warner Bros, Calkins was with McKinsey & Company, as an Associate Principal in its Los Angeles office. During his four years at McKinsey, he developed strategic recommendations for companies in such diverse industries as theme parks, the Internet and retailing. He has also held positions with Trammell Crow Company and Pepsico’s Taco Bell restaurant division. Calkins received his MBA from Duke University’s Fuqua School of Business as a Fuqua Scholar, awarded to the top 5% of the class. He has also been active on a number of private company and charity boards of directors. Marc N. DeBevoise, Senior Vice President – Digital Media, Business Development & Strategy, Starz Media: Marc DeBevoise is Starz Media’s senior vice president, digital media, business development and strategy and the lead executive for Starz Digital Media. In this role, DeBevoise is responsible for Starz’ overall digital strategy and the digital initiatives supporting its various film, television and digital-only content properties. Starz’ current and expanding digital businesses include: transactional, ad-supported and subscription video distribution (including EST, PPV, VOD and SVOD models) via Internet, mobile, cable, satellite and telco platforms; ad-supported broadband channels and syndication; and the development and distribution of short-form video, games and interactive applications for online, mobile and social media platforms. DeBevoise and his team distribute and market all forms of video content ranging from theatrical features to short-form animation from each of Starz’ various business units including: Starz Entertainment (pay television), Overture Films (feature films), Anchor Bay Entertainment (home entertainment), Manga Entertainment (Japanese Anime) and Starz Animation/Film Roman (animation). In addition to DeBevoise’s digital media responsibilities, he is also responsible for the generation, evaluation and execution of business/corporate development, strategic investment and growth opportunities for all of Starz’ business units. Prior to joining Starz, DeBevoise was the Director of Emerging Markets for NBC Universal Digital Media. Prior to NBCU, DeBevoise was an Associate in the Technology, Media & Telecommunications Investment Banking Group at JPMorgan in San Francisco and New York. DeBevoise received his MBA with distinction in Entertainment, Media & Technology and Finance from NYU's Stern School of Business and his BA in Economics and Computer Science from Tufts University. DeBevoise lives in New York City with his wife and daughter. Martez Moore, EVP, Operations, BET DIGITAL: Martez Moore is the Executive Vice President of Operations for Digital Media with BET Networks, a VIACOM Company.  Mr. Moore is responsible for serving as the chief operating officer for the Digital Media Group, where he manages the operations of the Online, Mobile, Technology, Video-on-Demand, Down-load-to-Own, and Vertical Ad Network business units, crafts business strategy, and executes organic and acquisition growth initiatives.  Prior to this role, Mr. Moore was the Head of Business Strategy & Development for BET Networks, where he led business strategy, acquisition, and corporate partnerships activities.  Previously, Mr. Moore was a management consultant with McKinsey & Company, a leading international strategy consulting firm, focused on advising Fortune 500 technology and media companies.  Prior to joining McKinsey, Mr. Moore was a principal with TSG Capital Group, a private equity fund with nearly $1 billion under management focused on making control leveraged investments and Morgan Stanley & Company’s M&A Department. Mr. Moore has also worked at The White House as a Political Affairs Assistant to the President. Mr. Moore received his J.D. from The University of Pennsylvania Law School as a Sweeney B. Scholar and a Dual B.A., summa cum laude, from Loyola University of Chicago where he was a Presidential Scholar and Rhodes Scholar finalist. Conal Byrne is Vice President of Digital Media overseeing TLC.com and DiscoveryHealth.com, and the Editor-in-Chief of HowStuffWorks.com. Under his direction, an editorial team of 50 editors/writers and 100 contributing writers, create the article content for Discovery’s entire portfolio of websites including television network brands such as Animal Planet and Discovery Channel. Since joining HowStuffWorks.com in 2007, Conal has helped ramp up Discovery’s online content output, developed several top-ranking podcast series, and launched a collection of expert- and talent-driven blogs. He works closely with network on-air producers and Discovery's digital media production department to create strong integrations between text, video and on-air programming. Prior to HowStuffWorks.com, Conal was editor-in-chief and co-founder of The Sunday Paper, an Atlanta newsweekly. Within 12 months of its inception, the paper had accrued an audience of 500,000 weekly readers across metro Atlanta. As such, it was the fastest-growing newsweekly in the United States. Conal received a B.A. in English from Georgetown University and an M.A. in Spanish Literature from Columbia University. He is based in Atlanta, GA. Paul Kontonis, Vice President/Group Director, Brand Content, Digitas: As Vice President, Group Director, Brand Content for The Third Act:, a unit of Digitas, Paul leads the development of original and partnered digital brand content entertainment offerings across Digitas client teams. Working in partnership with creative, media and client relationship leaders, The Third Act: team is responsible for leading digital content strategy development, sourcing digital content creator partnerships and crafting digital brand content offerings that are borne out of insight and drive business results. The Third Act: is also the creator behind Digital Content NewFront, an annual event that brings together content creators, distributors, talent, and brands to harness creative media opportunities in original online video and online brand content. Paul is an interactive media and brand content veteran that has executive produced over 25 web series including successful online branded entertainment for Warner Bros, Armor All, Experian, Holiday Inn Express, Phillips Van Heusen and IZOD IndyCar. Prior to the Third Act: Paul was the Senior Vice President of Branded Entertainment of MATTER, an Edelman Entertainment and Sports Marketing Company. In early 2007, Paul co-founded For Your Imagination, a pioneering web video studio that developed, produced and promoted original web series. Through his strategic leadership, the studio was selected by TVWeek in 2008 as one of five web video studios most likely to succeed. Prior to that, he served as the Chief Marketing Officer of btldesign, a full service marketing communications agency, developing interactive solutions for Global 100 brands. Paul's interactive experience began as the Vice President of Sales and Marketing at SenseNet, a Web application development agency, and as the Director of Business Development for Silver Shock, a boutique interactive agency. Paul appears in a number of publications and digital media books including the Documentary Filmmakers Handbook, and is a speaker at several industry conferences and seminars annually. Paul is also a founding member of The International Academy of Web Television. Ira Rubenstein, Executive Vice President, Global Digital Media Group, Marvel Entertainment: Ira Rubenstein has built a career on identifying and implementing new marketing and distribution opportunities for entertainment across a wide array of platforms. In his role at Marvel Rubenstein is responsible for the company's Global digital strategy and implementation for all of Marvel's properties across digital and games channels. Prior to Marvel, Rubenstein spent 12 years with Sony, most recently as executive vice president of Sony Pictures Digital where he was responsible for overseeing the division's production efforts to extend Sony Pictures properties into the digital marketplace through SonyPictures.com, mobile games and personalization products, casual games, and innovative strategic partnerships. Rubenstein managed the digital growth of the studio's most important brands including Wheel of Fortune and Jeopardy! - leading the expansion of these properties into broadband, interactive television, mobile, and the PSP and PS3 platforms. In addition, Rubenstein oversaw production for all Sony Pictures properties breaking into the growing mobile marketplace, developing an array of successful mobile entertainment offerings including the award-winning Spider-Man 2: The Hero Returns and Ratchet and Clank: Going Mobile, as well as the first Movies for Mobile Phones on Memory Cards. Also during his tenure at Sony, Rubenstein oversaw the establishment of Sony Pictures Digital Entertainment's on-demand movie initiative, Movielink, to offer theatrically released motion pictures via digital delivery for broadband Internet users. Before the establishment of Sony Pictures Digital Entertainment, Rubenstein was vice president, marketing, Columbia TriStar Interactive. In this role, he managed the strategic implementation of media planning, promotional and creative advertising campaigns for more than 100 film sites. Before joining Columbia TriStar Interactive, Rubenstein worked in film research and new media for Twentieth Century Fox. Rubenstein was recently included on the highly regarded "Digital 50" list, a distinction given to fifty new media innovators by The Producers Guild of America's New Media Council. Recognition for his work also includes Webby Awards, a Mobie award for games, a Gold Clio and several Key Art Awards. Rubenstein holds a B.A. in Management Science from UC San Diego and is a graduate of the Peter Stark Producing Program at USC.