Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Wednesday, November 10th 3:50 PM - 5:00 PM Track I: AdvUp-5 Advertising Strategy, Expenditure and Analysis: Broadcast and Cable vs. the New Platforms: Broadband, Social Networks, Outdoor, Mobile, VOD & PVR More than ever, in this challenging economy, agencies and brand managers are faced with a dual problem. First and foremost, they must get the best bang for their buck in reaching their target audience. At the first fork in the road they must choose between the “traditional” ad markets of TV, cable and print, versus the new technologies, from broadband to mobile. Once that decision has been made, understanding how to allocate within the choice-structure of “new media” – broadband, social media, search, mobile, ITV etc. – must be determined. The advertising choices of 2010 will be a fascinating reflection of the state of the actual economy as well as the trending attitudes toward the new media platforms. Mark Altschuler, Vice President of National Advertising Sales, Comcast Spotlight Jason Forbes, Senior Vice President, Strategy, New Products & Marketing, Time Warner Cable Media Sales Saul Berman, Global Lead Partner and Executive, IBM Global Business Services, Media & Entertainment Industry Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc. Harry Coghlan, President & General Manager, Clear Channel Outdoor - New York & Spectacolor Divisions Paul Price, CEO, Creative Realities Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator Jason Forbes, Senior Vice President, Strategy, New Products & Marketing, Time Warner Cable Media Sales: Senior executive with a track record of success in strategy, business development and execution of global teams across the United States, Europe & Asia. Deep experience in managing theatrical, broadcast, publishing, ad sales and digital media across distribution platforms at leadership and board levels. Work since 2006 has focused on expanding media sales by enhancing revenue streams through advanced go to market models most recently with Time Warner and since 2003 in digital media, formerly leading the Capgemini business side practice for clients to successfully design, build and launch digital initiatives across the music, video and publishing sub-segments. Saul Berman, Global Lead Partner and Executive, IBM Global Business Services, Media & Entertainment Industry: Saul J. Berman is the Global Lead Strategy Partner for the Media and Entertainment Practice as well as a Global Strategy & Change Services Leader at IBM Global Business Services (GBS). Prior to joining IBM, Saul was the Global Strategic Change Leader at PwC Consulting. He was also previously with The Boston Consulting Group, and a divisional Vice President with Broadway Department Stores and an Assistant Professor of Management at the University of Southern California. Dr. Berman has more than 25 years of consulting experience advising senior management of large corporate and start-up organizations. He has directed engagements addressing issues of strategy, organization, and operations. He has worked extensively on issues of competitive positioning, differentiation, new business plans & strategies, new business models, growth, operational & cost improvement, operations/manufacturing strategy, organizational design and enterprise transformation. His clients have included most of the major media companies as well as internet companies, telecommunication companies, consumer goods manufacturers, retailers and automotive companies in the United States, Japan, Europe and Australia. Dr. Berman holds a Ph.D. in Management and Information Systems and a MBA in Production Systems and Operations Research from the Graduate School of Business at Columbia University in New York. He obtained a Bachelor of Science in Economics at The Wharton School, University of Pennsylvania, Philadelphia Tara Maitra, VP & GM of Content Services & Ad Sales, TiVo Inc.: In this role, Maitra is responsible for cultivating relationships with content companies and unique content offerings for delivery via broadband. Previously, Maitra served as Senior Director of content development at Comcast, where she was responsible for day-to-day operations of Select on Demand, a collection of new niche non-linear networks delivered via video on-demand and broadband. Maitra helped to create new channels through partnerships, acquisitions and original programming. Prior to Comcast, Maitra was Executive Vice President, General Manager of Primedia Digital Video, where she developed on-demand and broadband video businesses for Primedia's established print franchises. Her accomplishments include launching video services on Comcast and Real Networks. Ms. Maitra also held a series of editorial and management positions at NBC, including Vice President, General Manager of CNBC/Dow Jones Business Video, a joint venture of NBC, Microsoft and Dow Jones. There she led the development and managed one of the first profitable streaming video web sites to offer financial content thru both subscription and syndication models. A graduate of Washington and Lee University, located in Lexington, Virginia, Ms. Maitra holds a B.A. in Journalism and Psychology. Harry Coghlan, President and General Manager, Clear Channel Outdoor’s, New York & Spectacolor Divisions: Based in New York City, Harry Coghlan is President and General Manager of the New York and Spectacolor divisions of Clear Channel Outdoor, the world's largest out-of-home advertising company. In January 2010, Harry was named President and General Manager of Clear Channel Outdoor – New York, which is comprised of 29 counties in the New York, New Jersey and Connecticut tri-state region. He is responsible for uniquely positioning the unit as a strategic multimedia partner for advertisers and marketers looking to effectively engage an Adult 18+ population of 15.7+ million in the nation’s #1 market. Since taking his current role at Clear Channel Spectacolor in October 2006, Harry has engineered a series of forward-thinking initiatives to drive transformation in spectacular advertising. Offering innovative out-of-home marketing resources in major pedestrian destinations such as Times Square and The Las Vegas Strip, the Company targets consumers with an immersive brand experience and creates impressions that transcend traditional boundaries. He joined Clear Channel Spectacolor in January 2003 as its Finance Manager, quickly moving through the ranks and serving as both its Chief Financial Officer and Chief Operating Officer. Prior to joining the Company, Harry served in a variety of executive roles for high profile consumer products companies, which included expat assignments in international business units. He spent much of the early part of his career at Avon Cosmetics and Consolidated Edison Company of New York (ConEd). Harry serves on the Boards of Directors of the Times Square Alliance, the Broadway Association, and the Heart Gallery NYC. He is also the Founder and President of the Times Square Advertising Coalition. Harry holds a Bachelor’s Degree in Accounting from Wagner College and a Master’s Degree in Finance from St. John’s University. He is a native New Yorker and currently resides in Long Island with his wife Jeanine and their daughter. Paul Price, CEO, Creative Realities: Paul combines his deep experience in multiple marketing services disciplines, geographies and business categories with a proactive, consultative approach to ensure the most effective and efficient outcomes for Creative Realities clients. Prior to joining Creative Realities, Paul was Global President of Rapp — one of the world’s leading digital CRM firms. Under his leadership, Rapp achieved significant growth across its multi-national network through the acquisition of clients such as HP, Pfizer and COTY, as well as industry recognition culminating in being the first CRM firm to be chosen for one of Ad Age’s A List. As Chief Partnership Officer at DDB Worldwide, Paul oversaw the development and implementation of multiple marketing services engagements with DDB’s leading clients and its diverse array of marketing services agencies. In charge of Network Operations for DDB, he led the overhaul of DDB’s strategic planning and client service models to grow its client relationships on a multi-national basis. Terry S. Bienstock, CEO, Mobilactive Media, LLC., former EVP & General Counsel, Comcast Cable, Moderator: Terry Bienstock is currently CEO of World Extend, LLC. a New Jersey-based distributor of managed application publishing and secure remote access solutions for business and consumer markets. WorldExtend has revolutionary products to deliver to a business a low cost software-based VPN, and has developed a virtual computer on a TV set to bridge the Digital Divide. He also manages and advises other ventures relating to new media platforms, such as Video-on-Demand, digital video recorders, broadband and mobile services. Prior to this, he served as Executive Vice President and General Counsel, Law and Government Affairs, for Comcast Cable Communications in Philadelphia. In this position, he maintained business responsibility for Comcast’s Video on Demand platform, Comcast University and claims management. He was also responsible for overseeing the Law department for the country’s leading cable and broadband communications provider, advising senior management on legal and business issues, and for Comcast’s state and local government affairs in the 5000 communities and 41 states in which it did business. Prior to joining Comcast, for 23 years Bienstock was in private practice, serving as lead counsel on numerous major communications, First Amendment and property rights cases for most of the top media and cable companies, and lead high visibility cases, from the first fully televised trial in the U.S. to the Noriega tapes case for CNN. He pioneered litigation in the cable television industry for operators, programmers and equipment manufacturers, and successfully prosecuted cases on theft of service, copyright and trademark, premises access, franchising, franchise modifications, transfers, renewals, leased access and other constitutional and Cable Act issues. He has over 100 reported decisions to his name. A graduate of the State University of New York at Binghamton in 1975 and the Rutgers-Camden School of Law in 1978, Bienstock has authored several articles in leading legal publications on cable issues such as theft of service, franchising and access to premises. He regularly lectures at numerous national trade associates and legal conferences on various communications, media, regulatory, law department management and litigation topics, and at business conferences on new media topics.