Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Wednesday, November 10th 2:15 PM – 3:30 PM Track IV: H2.0-5 Beyond Avatar: The Explosion of 3D - 3D Platform for Feature Films, Television and Games Rob Willox, Director of 3D Business Development, Sony Electronics Jonathan Pannaman, Sr. Director, Engineering, ESPN 3D Char Beales, President and Chief Executive Officer, CTAM Neal Weinstock, CEO, SoliDDD Jon Collins, President, Framestore NY, Moderator Rob Willox, Director of 3D Business Development, Sony Electronics: With the leadership of Rob Willox, Sony has established itself as an industry leader in the world of 3D. This year alone, Sony’s 3D professional technologies have made it possible to view live events such as the Masters, the World Cup, and the Summer X Games – all broadcast live in 3D. So, what’s next? ESPN recently announced the first 2 weeks of its BCS college football broadcast schedule, with the games being shot in 3D with Sony HD professional cameras. But Sony’s experience in 3D expands beyond live sports broadcasting. The film Avatar combined two industry pioneers, James Cameron and Sony, who throughout history have molded products to the marketplace to achieve the best possible image and experience for movie enthusiasts. Using a combination of 3D images and sophisticated performance-capture technology, Avatar – shot with Sony high-definition cameras, adapted for the movie’s image capture and production requirements – mesmerized audiences worldwide. Over the next year, Sony’s 3D technologies will help to bring many more films to life including: “Resident Evil, Afterlife,” “Tron: Legacy,” “Sanctum 3D,” and many more. Char Beales is President and CEO of CTAM, the Cable & Telecommunications Association for Marketing. Char is an authority on all topics related to cable, particularly from a consumer perspective, including marketing programs, technology trends within the cable and content businesses, and products and services such as digital cable, HDTV, On Demand, cable phone and high-speed Internet. CTAM is a professional service organization with nearly 6,000 individual members, dedicated to the development of consumer marketing excellence in cable television. CTAM provides its members with a slate of conferences, consumer research, specialized publications, a network of regional chapters, and the CTAM Educational Foundation’s CTAM Executive Management Program at the Harvard Business School. By leveraging its extensive library of research, and contacts, Char is able to provide trade, business, and consumer media with relevant and newsworthy information. Her track record for successfully bringing cable marketers and communications executives together started with her work in support of the On-Time Guarantee, the first industry-wide initiative of its kind. Today, Beales leads CTAM in a concerted effort to help cable business grow by managing $20 million dollar co-operative marketing program for the 12 largest cable companies to acquire and retain households who are moving. Other collaborative initiatives among CTAM’s 90 member companies bring new products to market. Prior to joining CTAM, Beales was vice president of program development for COMSAT’s Video Enterprises, a division that provided satellite delivered pay-per-view programming to the U.S. lodging industry. Beales served as vice president of programming and marketing for the National Cable Television Association (NCTA) where she began her cable career in 1980, and as executive director of the National Academy of Cable Programming, which sponsored the CableACE Awards. She has also served as the senior research executive at television stations owned by NBC and CBS and a media buyer at J. Walter Thompson. Beales demonstrates the unique support the industry’s organizations lend each other, serving on several boards, including CTAM and the CTAM Educational Foundation and The Cable Center in 2009, Beales was inducted into the Cable Hall of Fame. In 2008, she received the T. Howard Foundation’s Diversity in Media Champion Awards, as well as Promax/BDA’s Brand Builder honor. She was inducted into the Women in Cable & Telecommunication’s Wonder Woman Hall of Fame in 2001. In 1996, Beales received the industry’s highest honor, the National Cable Television Association’s (NCTA) Distinguished Vanguard Award for Leadership and received the NCTA Vanguard Award for Marketing in 1995. Beales is a member of George Washington University’s National Council of the Columbian College and the Advisory Board for GWU’s School of Media and Public Affairs. She served as a member of the Advisory Council for the Independent Television Violence Assessment Study. She is a communications graduate of George Washington University in Washington, D.C. Neal Weinstock, CEO, has long experience in the motion picture technology business, as an analyst and consultant with virtually every company in the business. He co-founded BridgeCo, a successful networking chip company, was chairman of competitor Xpand Cinema USA, founded and led Weinstock Media Analysis, a research firm that provided data to and consulted with virtually every large company in the video, TV and film industries, and has edited numerous industry trade magazines, among other industry background. Jon Collins, President of Framestore NY: Jon Collins began working in the industry in the mid-80’s gaining experience in most departments on his way to becoming one of the first post-producers in London. He joined Framestore in January 1996 as Head of Production and two years later took a seat on the board as Facilities Director. As the company developed into areas such as Film and TV work, Jon assumed overall control of the Commercials Dept. In this time, the department gained a great reputation for it’s award winning work such as Levis’ Odyssey’, Chrysler ‘Golden Gate’, X-box ‘Mosquito’, Johnnie Walker ‘Fish’. In January 2004, Collins opened Framestore New York to service the advertising market in the US. From a small team of three people the company now employs over 50 people and has worked on a variety of award winning campaigns. The company helped to rebrand the popular Geico gecko icon in 2005 and has since worked on each subsequent campaign as well as Superbowl spots for FedEx (‘Stick’ and ‘Pigeons’), E-Trade ‘Baby’ , GE ‘Crane’, Pepsi ‘Penguin’ and for the opening of the Winter Olympics, AT&T ‘UP & Up’. In 2009 the NY office opened a Film VFX Dept and has worked on ‘Clash of the Titans’ and the new Angelina Jolie film ‘Salt’ amongst others.