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Digital Hollywood New York City
November 10-12, 2010
Wednesday, November 10th
2:15 PM – 3:30 PM
Track I:
H2.0-4, ViDeo-6
Video Anytime Anywhere: Video Across Platforms - Television, Broadband and Mobile – Understanding the Value Proposition
The broadcast and cable industry has always been – at its heart a video delivery technology bringing greater programming options to the consumer. And 75 years after its start, at its heart, the television industry remains true to its word – but how things have changed. Video is now more than television. Video is at the heart of how consumers experience their daily lives. Video represents all-access all the time programming from a world of entertainment and information providers. Video is broadband and that represents video access to hundreds of millions of video websites. Video is mobile, video is how consumers share their home movies and personal photography with friends. Television has created a video infrastructure – across platforms, from high definition to mobile that learns and responds as the needs of the consumer communications lifestyle emerges.
Tim Connolly, VP Mobile, Disney/ESPN/ABC
Louisa Shipnuck,
Managing Principal, Media and Entertainment Industry, Verizon Business
Bruce Eisen, Vice President, Online Content Development & Strategy, DISH Network
Mark Garner, Senior Vice President, Digital Distribution, Marketing, and Business Development, A&E Television Networks
Matt Farber, President, DoubleBounce Media
Jeffrey Binder, General Partner, Genovation Capital, Moderator

Tim Connolly, VP Mobile, Disney/ESPN/ABC: He is responsible for creating and maintaining strategic relationships across the mobile industry on behalf of ABC Entertainment, ABC News, Disney, Disney Channel and ESPN, with a primary focus on growing the distribution of mobile video and mobile web services with wireless service providers, handset manufacturers and others. Connolly and his team oversee account management, negotiate carriage agreements, and develop distribution strategies, including pricing, packaging and marketing of the company’s mobile product offerings. Prior to joining Disney, Connolly served as VP of Sales and business development at Ericsson, where he was responsible for delivering networks, applications and services to T-Mobile and AT&T. Prior to this role, he was responsible for Ericsson’s Applications business in North America. Prior to joining Ericsson, Connolly founded a telecom and media start-up as well as a gourmet coffee business. Connolly received an MBA and a Masters of Public Policy from the University of Maryland, as well as BA from Wesleyan University. He is based in New York City.

Louisa Shipnuck, Managing Principal, Media and Entertainment Industry, Verizon Business: In this role, she is responsible for defining and launching managed services and consulting efforts for studios, broadcasters, advertising agencies, publishers and others. The media-centric services will position Verizon Business as a one-stop-shop for digital media strategies, content management, media security and multi-platform distribution in support of diverse entertainment business models. Prior to Verizon Business, Louisa served as the Global Business Development Executive for IBM’s Media and Entertainment industry. In this role, Louisa sized new digital media opportunities for IBM, focused on emerging content and advertising services and solutions, including multiplatform advertising business intelligence, digital media managed services, and digital workflow. Elsewhere in IBM, Louisa formerly served as the Institute for Business Value’s Global Media and Entertainment Industry Leader, overseeing business research efforts and thought leadership. She has recently co-authored thought pieces, including "The end of advertising as we know it," "Navigating the media divide: Innovating and enabling new business models,” “The end of television as we know it," and "Beyond access: Raising the value of information in a cluttered marketplace," all of which focus on competitive positioning in a tumultuous Media marketplace. Louisa has served as a senior strategy consultant with PricewaterhouseCoopers and IBM Global Business Services, leading and contributing to numerous business and operational strategy engagements in technology, media and entertainment. In her prior business manifestation, Louisa worked as a political media consultant in Washington, DC. She holds an M.B.A. from Columbia Business School and a B.A. from the University of California, Los Angeles.

Bruce Eisen, Vice President, Online Content Development & Strategy, DISH Network: where h
e is responsible for the strategy and implementation of the company’s online and Internet based initiatives. Eisen’s responsibilities encompass DISH’s online video portal, the delivery of on-demand video content to subscribers’ set-top boxes and the company’s TV Everywhere strategy of making television content available to its subscribers on a variety of devices including computers and SmartPhones. Prior to joining DISH Eisen was the founder and president of Digital Advisors, a digital distribution consulting firm advising a broad range of clients, ranging from start-ups to Fortune 500 companies including Twentieth Century Fox, Blockbuster, Technicolor, Zoran Corp. and Juniper Networks. Eisen was one of the principals who started CinemaNow in 1999 and grew the company from a three person operation to a fifty person company. In connection therewith, Eisen negotiated five rounds of venture financing totaling in excess of $40 million with companies including Microsoft, Blockbuster, EchoStar and Cisco. Eisen was responsible for day-to-day operations of the company and for all of CinemaNow’s business development and legal activities. In that capacity he successfully negotiated CinemaNow’s agreements with over 200 content licensors including such major Hollywood studios as Warner Brothers, MGM, 20th Century Fox, Sony, Paramount, Universal, and The Walt Disney Company. In addition, Eisen brought great success to the company, spearheading distribution and marketing partnerships with MSN, AT&T, Best Buy and other globally-recognized companies including HP, Creative, Archos, Sandisk and Linksys. Prior to joining CinemaNow, Eisen served as senior vice president of the Production/Business Affairs Department for Trimark Pictures, Inc. Eisen’s responsibilities included negotiating Trimark’s film production and distribution agreements. In that capacity, Eisen worked with the Walt Disney Company, Miramax, The Samuel Goldwyn Company, Columbia Pictures, HBO and others. On the production front, Eisen structured Trimark’s relationships with the Screen Actors Guild, the Directors Guild of America, the Writers Guild of America as well as such talent as Samuel L. Jackson, Renee Zellweger, Peter Jackson and Jim Belushi, amongst others. Eisen’s experience in the legal arena of the entertainment industry is matched by his creative endeavors. His producing credits include cult genre favorites “Warlock: The End of Innocence,” starring Bruce Payne, “The Dentist 2,” starring Corbin Bernsen “Leprechaun in the Hood,” starring Warwick Davis and Ice-T as well as two films based on Stephen King properties, “Trucks,” and “Sometimes They Come Back For More.” In addition, he shares a writing credit on “Warlock: The End of Innocence,” the third installment in the popular series. Eisen has lectured at U.C.L.A. and U.S.C. and has spoken at conferences organized by institutions including Digital Hollywood, iHollywood Forum, the California State Bar Association, NATPE, the Independent Film and Television Alliance, the British Screen Advisory Council and the Bangkok Film Festival. Eisen received his J.D. from the University of Southern California in 1991 and his B.A. cum laude with high honors in Philosophy from Clark University in 1984.

Mark Garner, Senior Vice President, Digital Distribution, Marketing, and Business Development,
A&E Television Networks: Garner oversees non-linear and digital content distribution, business development and affiliate marketing across all AETN networks including A&E Network, History, Bio Channel, History International and Crime & Investigation Network. Garner joined AETN in January, 2007 serving as Vice President, Distribution and Business Development. Prior to coming to AETN, Garner worked for Lifetime Entertainment Services beginning November of 2001 as Regional Account Director and rose to the position of Vice President of Distribution and Field Marketing. He managed the affiliate sales and distribution efforts of the company?s three cable networks, Lifetime Television, Lifetime Movie Network (LMN) and Lifetime Real Women to multichannel video providers throughout the Eastern United States and the Caribbean. Garner worked as an executive at several start-up ventures, including a satellite broadcast distributed network based in Johannesburg South Africa, where he successfully increased the network?s distribution footprint from 5 African nations to 22 sub-Saharan countries. Subsequent to his time in South Africa, he led business development efforts for a direct-to-consumer, on-line automotive sales venture during the dot com revolution. Garner has also held positions at MTV Networks and AT&T (formerly Pacific Bell) in sales, marketing and product management.

Matt Farber, President, DoubleBounce Media: Matt Farber, a veteran cable and digital media executive and entrepreneur, is President of DoubleBounce Media. DoubleBounce takes archived content from leading independent television production companies, and partners with top digital aggregators/distributors to create original short form web and mobile series for advertisers. Successful series are then bounced back to television. Additionally, Matt continues to serve as President of Wilderness Media & Entertainment, a multi-faceted content company whose businesses include programming and business development consulting for content-based consumer brands, and multiplatform video production. Through establishing Wilderness in 2001, Farber created and became Founder of MTV Networks LOGO cable channel, for which he spearheaded programming and business development leading up to its launch in 2005. Farber expanded Wilderness beyond television into music, radio, online and publishing, initially focusing on the gay and lesbian space. In 2008, Matt also served as Executive Vice President, Programming, Development, and Digital for Fuse, the national cable network owned by Cablevision. He was responsible for the creation, development, programming planning, acquisition and scheduling of all content leading to a year over year increase of 37% in audience. Additionally, he oversaw all digital platforms including online, video on demand, and mobile. Before creating Wilderness and LOGO, Farber served as President and CEO of Tonos Entertainment, an Internet-based music company founded by music industry luminaries Carole Bayer Sager, David Foster and Kenneth “Babyface” Edmonds. As the chief executive of the music creation, networking and discovery site, he was credited with raising over $17 million in funding for Tonos during late 2000, when start up Internet businesses had fallen out of favor. Previously, Farber held a variety of executive roles at MTV Networks. He served as Executive Vice President for MTV and VH1 Programming Enterprises as well as General Manager for MTV2/The Digital Suite. As Senior Vice President for MTV and VH1 Programming Enterprises, Farber developed and oversaw a series of programming business initiatives including MTV2, MTV.com and VH1.com, MTV Radio Network and the MTV/VH1 audio business. Farber began his MTV Networks career as MTV’s Vice President of Music Programming where he helmed development of all music-based programming, as well as program and promotion planning and scheduling. Farber graduated Summa Cum Laude from the Wharton School of Business with a B.S. in Economics

Jeffrey Binder, General Partner, Genovation Capital: Jeffrey Binder was most recently a se
nior executive with Motorola, serving as Senior Director Strategy and M&A and GM of its On Demand Solutions group. In addition to day-to-day operations of the 150+ person on-demand solutions group with offices in the US, Europe and Asia, Mr. Binder spearheaded several key initiatives within the office of the CEO, as well as driving the companies worldwide on-demand video business and M&A strategy. Mr. Binder has been named as, one of eight Next Generation Leaders by MultiChannel News, Top 100 Heavy Hitters by CableFax Magazine and one of 40 under 40 by the Boston Business Journal. Prior to Motorola, Mr. Binder founded Broadbus Technologies, which was sold to Motorola in 2006 for nearly $200 Million. Broadbus pioneered the concept of television on-demand using advance memory technology and became the leading supplier of video streams in 2006. It was at Broadbus where Messrs. Binder and Bisceglia as President and CEO respectively, went on to engineer on of New England's top ten exits since the tech bubble of '99. At Broadbus Binder set the bar for start-ups, creating an advisory board of the top technologists and media players in North America, including the CTO's of Charter, Cablevision, Rogers, Cox, Liberty Media and Time Warner. The advisory board also included David Fellows, CTO of Comcast the COO of Nickelodeon (Board Member), the President of Paramount Television and the President of Warner Domestic Television. Mr. Binder was Chairman and CEO of the Leading Golf Companies from 1996-2000, then the largest marketing and technology network of high-end golf courses in North America including Mauna Lani, Pebble Beach and Pinehurst. LGC was an outgrowth of incubator Nanosoft, which was an offshore development start-up founded by Mr. Binder 1995 to incubate young technology companies in China. Prior to Leading Golf, Mr. Binder led Magic Music's rapid growth as the largest provider of digital duplicating technology to record industry from 1991-1994 to companies including Capitol Records, MCA Records, Philips NV and Polygram. Mr. Binder has been an investing and trading professional since he became a Member of the Chicago Board of Trade in 1987. Mr. Binder has attended Harvard University as an undergrad with a concentration in Environmental Management.