Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Thursday, November 11th 9:30 AM - 10:30 AM Track I: MeDia-5, H2.0-6 The Media Industry Equation –New Platforms, Content Owners, Technology & Commerce Greg Coleman, President and Chief Revenue Officer, Huffington Post David Armour, Vice President, Development, Programming, & Sales, Digital Media, Endemol USA Roger Keating, Senior Vice President, Hearst Television Clayton Ruebensaal, CEO, BMB Claudia Ceniceros, Senior Director, Business Development, Cisco Media Solutions Group Maureen Bosetti, EVP, National Broadcast Director, Optimedia US Sun Jen Yung, Managing Director, Headwaters MB, Moderator Greg Coleman, President and Chief Revenue Officer, Huffington Post: Greg Coleman joined The Huffington Post (huffingtonpost.com), a leading news and opinion site, in October 2009 as the company's president and chief revenue officer. Coleman, who has more than 25 years of sales and media experience, is responsible for rapidly building upon the platform The Huffington Post has created and works with the team to grow revenue and deepen the brand's engagement with marketers. Coleman, was previously president of Platform-A, AOL's advertising business. Prior to AOL, Coleman served as president and CEO of NetSeer, a start-up company focused on next generation search and ad targeting. Before that, he was executive vice president of Global Sales at Yahoo!, where he was responsible for all advertising revenues worldwide, which grew from $600 million to more than $6 billion during his tenure. Before Yahoo!, Coleman served as senior vice president of Reader's Digest Association and president of U.S. Magazine Publishing, where he was responsible for the company's magazine properties including Reader's Digest. Coleman was the founding publisher of Memories magazine at Diamandis Communications and worked at CBS, Inc., where he spent 10 years leading advertising efforts for Women's Day as vice president and national sales manager. Coleman is an adjunct professor at The McDonough School of Business at Georgetown University, where he attended college. He is also on the board of the Advertising Council, where he was formerly chairman. David Armour, Vice President, Development, Programming, & Sales, Digital Media, Endemol USA: Prior to joining the management team at Endemol, Armour served as the Executive Producer of an impressive and diverse list of television shows for network, cable and syndication, beginnng with the legendary, The Ricki Lake Show for which Armour was credited as the youngest Executive Producer in syndication. A member of the launch team, his creativity and vision helped this fresh start-up to become a record-breaking, multimillion dollar property and pop culture hit. Many of the signature segments and formats he created within the program later became their own huge successes in prime time. After 6 years, David was recruited to run Queen Latifah’s television show for Telepictures (Warner Brothers) and then went to King World, where he nearly doubled the ratings of the fledgling Ananda Lewis show after taking it over. David’s ability to creatively reach and speak to the coveted 18-34 year old demographic, led to him being recruited to work in online direct response marketing and new business development by Traffix Inc. a publicly traded multi-platform marketing and digital advertising and entertainment network. In his new role, he achieved similar success by utilizing the creative and management skills he learned from television to build communities, oversee their marketing campaigns and work with their new business development, list generation and online and subscription divisions. David’s unique talents combining television, marketing, direct response, and new media led to an overall development deal with Twentieth Television, a division of FOX. At this post, Armour was finally able to converge his unique multi-media background, when he developed and Executive Produced the ground-breaking, live event show, On Air with Ryan Seacrest hosted by American Idol’s, Ryan Seacrest. A hybrid magazine entertainment program, this show was one of the first live broadcasts to include direct text-to-air capability for its viewers. During his tenure at Twentieth Television, David also Executive Produced and ran the first ever convergence program to air on broadcast television, ClassmatesTV in association with Classmates.Com, the internationally branded internet reunion website. The success of this project, launched on the FOX station group, increased the value of Classmates.Com by more than $15 million through increased memberships, web traffic, content creation and advertising revenue. Additionally, while under his deal at FOX, Inc. he consulted on the first two original content mobisode’s™ Love and Hate and Sunset Hotel (winner of the Golden Eagle Award for Excellence) which launched on Verizon's VCAST in February 2005. These one-minute Mobisodes successfully launched Verizon into on-demand, digital content. David’s work in the new media and mobile space led to him Executive Producing the first ever made-for-mobile reality series for GoTV Networks, where he achieved critcal and ratings success while integrating 24 brands into a single program, and led David to his next great challenge. David began working with Endemol USA 3 ? years ago, becoming a pioneer in the new media/interactive television genre when he was tapped to Executive Produce the interactive, revenue generating game show, Midnight Money Madness for TBS. After the success of that project, he signed an overall digital development deal, and created and Executive Produced the world’s largest, and most profitable Interactive television game show Take the Cake for BET, which broke records, and received recognition from Nielson for its interactivity. Roger Keating, Senior Vice President, Hearst Television: Roger Keating runs the digital media effort for Hearst Television. His scope includes Hearst Television's station web sites, mobile television and interactive TV. He came to Hearst Television with a broad background in various sectors of the media industry. Mr. Keating has run large cable TV operations at Comcast and more recently at Time Warner, where he presided over the integration of the Adelphia acquisition in the Los Angeles Region. He ran the voice services business at AOL, and also ran the AOL Health and AOL Travel verticals. He led the formation of Comcast's Internet division in the mid 90's and oversaw the development of their high speed data business. And he was founder/CEO of a dot com in 1998 named "Zatso" that worked with local TV broadcasters to offer streaming video-based "personalized newscasts". Keating began his career after graduating from Notre Dame with an Industrial Engineering degree as an efficiency expert, working in factories and distribution facilities. After obtaining an MBA from Stanford, Mr. Keating worked as a strategy consultant at Mercer Management Consulting in disparate industries ranging from jet fighters to bakeries. Clayton Ruebensaal, CEO, BMB: Clayton Ruebensaal is the agency’s first CEO of the global office in New York, Clayton is charged with building the North American business and establishing the agency’s reputation in the U.S. with creative partner Neil Powell. Clayton’s past leadership roles include serving as CEO of creative advertising agency, Cliff Freeman & Partners where he restructured the company and won and relaunched Michelin Guides in the US. Prior to that, he served as Executive Vice President at BBDO leading The Economist, The Department of Homeland Security, Sony, and E*trade in a hybrid account director/planning director role. Clayton was raised as the son of a diplomat in Bangkok, Tel Aviv, Geneva, and Washington D.C Claudia Ceniceros, Senior Director, Business Development: Cisco Media Solutions Group: Claudia Ceniceros, Senior Director of content strategy and partnerships in the Cisco Media Solutions Group, is responsible for building strategic, high-level partnerships with media companies, including the studios, music labels, sports franchises and news organizations. In this role, Ceniceros was responsible for developing and leading the Warner Music Group/Cisco partnership, announced in August, 2009. She is also co-chair, and co-developer of the Cisco Media & Entertainment Board. Before joining the Cisco Media Solutions Group, Ceniceros was Director, business development, in Cisco Corporate Business Development and was responsible for driving content relationships for the consumer division. Ceniceros joined Cisco in 2000, as head of Corporate Public Relations, and led the group until 2004. Prior to joining Cisco, Ceniceros was Vice President of Corporate Communications for Acclaim Entertainment, a developer and publisher of software for a variety of gaming platforms; Vice President of Strategic Communications at ABC Television Network; and Vice President at Robinson Lerer & Montgomery/Bozell, a strategic communications firm, where she focused on entertainment and other corporate accounts. Ceniceros graduated from the University of Illinois, Chicago, with a bachelor's degree in philosophy and political science. She has been a frequent speaker at Digital Hollywood and other media industry forums, as well as a board member of the Entertainment Technology Center at the University of Southern California. Sun Jen Yung, Managing Director, Headwaters MB: Prior to Headwaters, Sun joined Oppenheimer in September 2006 to head the Digital Media and Internet investment banking practice. Sun's experience of over fourteen years in investment banking includes corporate finance coverage of Media (cable and entertainment), Digital Media, Internet and software companies at TD Securities, Deutsche Bank and Lehman Brothers as well as equity research at Lehman Brothers. Over the years Sun has represented a wide range of clients in these sectors encompassing a variety of equity, debt and merger & acquisition transactions including Adelphia Communications, Autobytel, Comcast Corporation, Digital Domain, iVillage, Liquid Audio, Mediaplex, Scientific-Atlanta and TiVo. She also spent two years at TCSI in Berkeley, CA in Business Development and Finance. Sun graduated from Columbia Business School in 1988 with an MBA in Finance and a B.A. in Economics and International Studies from Macalester College in St. Paul, MN in 1984..