Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Thursday, November 11th 10:45 AM - Noon Track III: HGmz-4, DHFi-9 Virtual Currencies and Social Gaming: Experimenting and Developing an Immersive Consumer Experience and Economy Jesse Redniss, Vice President of Digital, USA Network, division of NBC Universal Richard Borenstein, VP of Strategic Partnerships, Zong Lee Clancy, SVP of Product Management and GM of Direct Revenue, IMVU Rebecca Weeks Watson, Vice President, Business Development, gWallet, Inc. Sienna Farris, Social Media Director, StrawberryFrog Lisa Marino, Chief Operating Officer, RockYou Aaron Schneider, Sales Manager, BilltoMobile Gabe Zichermann, CEO, Gamification.co, Moderator Jesse Redniss, Vice President of Digital, USA Network, division of NBC Universal:In this position, he oversees all digital efforts for the various USA Network properties including usanetwork.com, westminsterkennelclub.com, universalhd.com, sleuthchannel.com and characterarcade.com.  Jesse joined the company in April of 2005. Since joining USA, Redniss has played a pinnacle role in the digital restructuring and growth of the usanetwork.com properties, which has driven a major shift in the industry and competitor’s online efforts. Redniss’s first initiative was the complete revamping of the online destination usanetwork.com, turning it into a revenue generating entertainment destination. Beyond that Redniss has been instrumental in the development of completely new USA backed interactive properties, which allow for advertiser branded content, engaging activities and customer-friendly interactions. During his time at USA Redniss has lead the digital team to achieve unprecedented growth, resulting in triple digit increases in traffic metrics year-over-year. Redniss’s day-to-day responsibilities involve developing innovative digital growth strategies, establishing advertiser partnerships with the digital sales group and  overseeing the interactive campaigns for the record-breaking launches of the network’s critically acclaimed hit series MONK, THE 4400, In Plain Sight, PSYCH, Burn Notice, In Plain Sight and the Emmy-nominated miniseries The Starter Wife.  With Redniss’ guidance Usanetwork.com continues to see record-breaking growth across all measurable metrics and is seen as an industry leader amongst it’s peers. Since his involvement, the digital team has gained industry recognition through various awards, including Web Marketing Association for the Broadcast and TV ‘web site of the year,’ over 15 gold and silver DBA’s and the 2008 Beacon Award. Before joining USA, Redniss worked as a digital supervisor at Tangible Media on the Atari and Midway games accounts and several leading advertising agencies specializing in media planning, buying and interactive strategy.  Redniss has also held positions within the music industry at Volatile Media and SONY 550DMV. Richard Borenstein, VP of Strategic Partnerships, Zong: Richard is charged with identifying and forming strategic partnerships that grow the Zong network of merchants and carriers. He has over 20 years of deal-making experience, having most recently directed Business Development at Baynote Inc., a leading on-demand recommendations and social search solutions provider, where he was responsible for the growth of the channel sales organization, international markets, creating strategic partnerships with Google, Cactus Commerce (MSFT), and CSK of Japan. Prior to that Richard was the Vice President of Business Development for Airborne Entertainment, a top-tier mobile entertainment company, where he directed all worldwide sales and distribution strategies. Airborne was acquired by Japanese mobile powerhouse Cybird in a deal worth over $90 million. Lee Clancy, SVP of Product Management and GM of Direct Revenue, IMVU: Lee joined IMVU in September 2008 from Yahoo!, where he was Senior Director for Community Products. At Yahoo!, Lee also led product management for Yahoo! Groups, a global community of 110 million users, and Yahoo! Personals, the most visited destination in the dating market. Prior to Yahoo!, Lee co-founded a music-focused social networking startup. Lee also worked at Broadband Office in business development and at PricewaterhouseCoopers in strategy consulting advising entertainment and media clients. Lee earned a B.A. in Spanish Literature from Amherst College, an M.B.A. from Cornell University, and an M.A. in International Relations from The Fletcher School of Law and Diplomacy at Tufts University. Rebecca Weeks Watson, Vice President, Business Development, gWallet, Inc.: With nine years of experience launching digital media startups and monetizing online content, Rebecca Watson is one of the leading young visionaries in Silicon Valley. She leads Business Development for gWallet, a network that helps publishers and social game developers monetize their audience through new advertising formats. Previously, Rebecca was the director of business development at Real Girls Media where she helped launch the company's owned and operated site DivineCaroline.com and led all syndication, licensing, content sourcing and partnership development. Additionally, she founded the Real Girls Network, a premium advertising network connecting women's sites with Fortune 500 brands. Rebecca regularly speaks at conferences including CES, Ad-Tech, We Media, BlogWorldExpo, and Digital Hollywood. She's written over 85 articles for iMediaConnection and is a monthly columnist on Vator.tv. She holds a U.S. Patent for scientific matchmaking. Sienna Farris, Social Media Director, StrawberryFrog: Sienna has developed social media strategy, launched online promotions, crafted influencer strategy and executed campaigns for almost every vertical: entertainment, consumer electronics, retail/fashion, CPG and travel. When Sienna was a little girl, her grandmother asked her what she wanted to be when she grew up and she answered, "A hairdresser." After noticing how Sienna butchered her dolls' hair, her Grandma came to the understanding that maybe Sienna really didn’t have much of a future in this field and told her wisely, "Maybe you'll be something that hasn't been invented yet." This piece of advice has stuck with Sienna as she embraces her role as the Director of Social Media Strategy at StrawberryFrog. She is so thankful that she gets to be part of an industry that's evolving, emerging and definitely didn't exist until the 21st century. With a background in broadcast journalism, PR, and online marketing, her career path has been a perfect storm for cultivating a deep understanding of consumer behavior and solving challenges for brands who want to be successful in this new environment. When she’s not working at StrawberryFrog, she is an avid reader (at least a book a week). But she still reads the old-fashioned way, with a book. She’s happily a Luddite when it comes to e-readers. Lisa Marino, Chief Revenue Officer, RockYou: overseeing all business functions and leading all brand and ad sales initiatives for the company. Prior to this role she served as RockYou's Vice President of sales where she created and led a team which generated more than $6 million during its first year. Prior to joining the RockYou executive team, Lisa was the National Sales Manager for eBay Motors, calling on major automotive original equipment manufacturers as well as their franchise dealers. Lisa co-founded Cima Systems, a leading fixed operations customer relationship management provider for auto dealers. She began her career in Silicon Valley as a technology mergers and acquisitions investment banker for Montgomery Securities. Lisa is a thought leader in social media marketing and has spoken at leading conferences and events including, OMMA, iMedia Summit, DigidayVideo and Digital Hollywood. She holds an Masters in Business Administration from Stanford University's School of Business and a Bachelor's degree in Finance from the Wharton School at the University of Pennsylvania. Aaron Schneider, Sales Manager, BilltoMobile: As Sales Manager for BilltoMobile, a payments solution at the forefront of the global evolution in the e-commerce mobile payments space and the first direct mobile billing company to secure connections to major carriers in the U.S, Aaron is leading the efforts in sales and business development throughout the eastern United States as well as managing key merchant accounts for BilltoMobile. Having spent more than ten years in the e-Commerce payments industry, Aaron previously served as the vice president of global sales at Bank of America, where he focused on emerging markets, retail and B2B electronic payments, driving the e-Commerce merchant services strategy. Aaron also spent time at BillMeLater, an online payment service, where he was an early-stage employee and developed the strategic alliance program which enabled the company to integrate and launch with many of the top 500 e-Commerce merchants. BillMeLater was then sold to Ebay and connected to PayPal. Aaron graduated from Barry University with a Bachelor degree in Finance and Economics, and from Florida Atlantic University with a Masters degree in Business Administration. Gabe Zichermann, CEO, Gamification.co: Gabe Zichermann is an author, highly rated public speaker, entrepreneur and CEO of Gamification.co. His most recent book, Game-Based Marketing (Wiley, 4/2010) has achieved critical and industry acclaim for its detailed look at innovators who blend the power of games with brand strategy. His next book on game mechanics is a detailed technical look at architecture and implementation. A resident of NYC, Gabe is a board member of StartOut.org, advisor to a number of startups and Facilitator for the NYC chapter of the Founder Institute.