Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Thursday, November 11th 9:30 AM - 10:30 AM Track III: ViDeo-8 The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience The home entertainment experience is about one basic idea - to deliver more and varied media-rich content to the consumer - giving consumers what they want, when they want it. But the battle for this consumer sector is about to assert itself as a competition of technologies, more complicated than the older battle of the home PC vs. the TV. This is a world containing a new generation of TV sets, HD and game devices, wirelessly connected homes with connected PCs as well as a host of set-top box and DVR options. The next generation of home entertainment hardware, software and services will come into battle delivering HDTV, Internet, music, games, movies, plus innovative two-way communication and telephony services. This battle for the home will be a tremendous victory for both the consumer, the technology industries as well as for the entertainment industry. It presents the simple proposition that offering the consumer more and richer services in a competitive environment is the perfect formula for success. Brian Miller, Director of Business Development, Western Digital Jeff Shultz, Senior Vice President, Business Development, Clicker Ashish Arora, Vice President & General Manager, Logitech Digital Home Group (Companion Box for Google TV) Paul Ranger, Sales and Marketing Director, NDS Interactive Rhodes Mason, Vice President of Business Development, Internet Video Archive (IVA) Ginny Musante, Trade Marketing Group Manager, Microsoft Entertainment & Devices Advertising Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator Ginny Musante, Group Marketing Manager, Entertainment & Devices Advertising Business Group, Microsoft Corp.: As the Trade Marketing leader for the Entertainment & Devices advertising business, Ginny Musante spends her days marketing to marketers. She began her career in the media business as a television journalist and has interviewed every president from Jimmy Carter to George Bush Sr. In the early 90s, she founded her own creative company, Network Media, Inc. which focused on corporate, commercial, and broadcast production. She has spent most of the last decade working in strategic marketing roles at Microsoft. Jeff Shultz, Senior Vice President, Business Development, Clicker: Jeff leads all business strategy and development for Clicker, the complete programming guide for Internet television. Previously Jeff was the Co-Founder and CEO of Concert.TV, the first national live music television network. Over the course of six years, Jeff grew Concert.TV into one of the most successful on demand networks on television, reaching nearly 40 million households through distributors such as Comcast, Cox, Charter, Insight, DirecTV, Verizon and Dish. He also closed sponsorship deals with advertisers like Coca-Cola, AT&T, Visa, Levi's, Target, Starbucks, VW, Paramount, Warner Bros and Live Nation. Prior to founding Concert.TV, Jeff served in business development executive roles for NBC Internet and Quepasa.com. Jeff started his career as a corporate finance attorney for Linklaters in London after graduating from Georgetown Law School. Ashish Arora, Vice President & General Manager, Logitech Digital Home Group (Companion Box for Google TV: Mr. Arora’s team is responsible for the development of key technologies, services and product marketing activities related to the commercialization and launch of all Harmony remote controls and Google TV products worldwide. To develop the best products, Mr. Arora and his team closely track trends in home entertainment and evolving usage behaviors. Prior to this role, Mr. Arora led worldwide product marketing and strategic business development for Logitech’s Control Devices business unit. In this role, Mr. Arora was responsible for defining and developing products based on detailed market and technology analysis; developing the products’ positioning, messaging and packaging; and executing on all global product launches. Mr. Arora led the rollout of Logitech’s breakthrough high-end mice, including the MX Revolution mouse and the MX1000 Cordless Laser mouse. Prior to joining Logitech in 2002, Mr. Arora spent ten years working in business development and marketing for technology companies that were developing platforms and solutions for the financial services industry. He started his technology career as a hardware engineer for global technology services giant Wipro Technologies, the largest IT company in India. Mr. Arora holds a Bachelor of Science degree in Electrical Engineering from Thapar Institute of Technology in India. He received an MBA from the University of Kansas. Paul Ranger, Sales and Marketing Director, NDS Interactive: In this role, Paul has gained a unique insight into the way that interactive TV and the entire user experience will help shape connected platforms and devices. This Group works with leading operators such as Cox, Cablevision and DirecTV as well as broadcasters such as Turner, Viacom, and Disney to deliver services including UX/UI design, social TV, personalization, contextual interactive and T-Commerce. Prior to NDS, Paul was part of the BSkyB team that launched interactive TV in the UK and secured a number of the initial deals to bring third party content providers into the interactive portal.   Rhodes Mason, VP of Business Development, Internet Video Archive: Rhodes Mason is Vice President, Business Development, for Internet Video Archive, the entertainment industry’s leading distributor of online previews for movies, TV, games, and music videos. Mason oversees all of IVA’s new client acquisition as well as supervising all client retention programs. He has been with IVA for over three years, initially as a sales representative, and most recently as Director of Business Development. His background is in sales and marketing with previous stints at major ad agencies. He also has experience in the music industry, having booked clubs before going on to work at several record labels. He was the founder and President of Nuclear Blast Records. Mason is a Philadelphia native, with a BA in Communications from Temple University. Brian Miller, Director of Business Development, Western Digital: Brian runs business development for Western Digital’s consumer business unit and leads partnership and content relationship activities for the WD TV product family as well as the market leading My Passport and My Book storage products. Brian came to Western Digital through the acquisition of Senvid and its MioNet remote access and sharing software where he was VP Marketing. Brian’s software as a service and cloud expertise comes from his role as Vice President for Product Marketing and Professional Services at Noosh, a market leading software as a service solution. Additional senior management experience was gained at Ipsilon Networks as the GM for Asia Pacific and at Nokia which acquired Ipsilon for over $100M. Brian was also a marketing leader in the early days of videoconferencing and has a significant strategic background developed at Bain and Company. He earned a BS in electrical engineering from MIT and an MBA from Stanford. Rick Doherty, co-founder and Director, The Envisioneering Group: a two-decade old Seaford, NY Technology Assessment and Market Research Corporation. Before that, for thirteen years, Doherty was the Senior Technology Writer for Electronic Engineering Times, where he remains a guest columnist. Doherty is an electro-physicist who has garnered more than a dozen U.S. patents in computing, communications, medical electronics, high performance tooling and consumer electronics industry sectors along with dozens of international patents. During Doherty's 32 year career he has been Director of the Urban Vehicle Design Group at Pratt Institute, an engineer for Data General Corp., Chief Engineer of Lourdes Industries, Inc., founder and President of Optronic Labs and since 1983, co-founder and Director of The Envisioneering Group. There, he directs laboratory testing of technologies, products and services, oversees publication of the Envisioneering Newsletter, market research reports and provides senior executive counsel on market development and intellectual property protection, portfolio management and licensing opportunities. Doherty's prime focus is on researching and articulating the impact of advanced digital technologies, services, products, industry initiatives and standards efforts on consumers, industry and society. Doherty is a 31 year member of the Institute of Electrical and Electronics Engineers and is active with its Biomedical Engineering, Solid State Circuits Society , Consumer Electronics Society, Broadcast Engineering, Magnetic Technology Society, Technology & Social Policy and other I.E.E.E. societies. This is his eleventh year as a planning director for the International Conference on Consumer Electronics. Doherty is also a member of the Society for Information Display, Society of Motion Picture & Television Engineers and many other technology & professional business industry associations. In addition, Doherty has been a co-chair of, and presently sits on several cross industry standards associations and technical working groups, spanning consumer digital electronics, communications, digital media and computing architecture definition groups. He is called upon by the industry to organize and chair panels at trade conferences and technical symposia more than a dozen times each year. Amongst his many industry awards, Doherty has been cited by the International Television Association for his many years of technology coverage of digital video design and engineering trends, and is the writer most cited by the Congressional Office of Technology Assessment for detailed features on the evolution of America's Digital TV system. Doherty also assisted Dr. Richard Feynman, NASA and Congressional researchers in the Shuttle Challenger accident investigation at the Kennedy Space Center, Johnson Space Center and many NASA contractor sites. In 2003, Doherty was nominated to and accepted a multi-year position on the Presidential Medal of Technology Award Selection Committee, reporting to the White House and Department of Commerce. Acting as an independent resource on the impact of digital and internet technologies on the consumer, society and business, Doherty is quoted frequently for his opinions on new technologies by CNN, CNBC, Fox News and by numerous American and international industry trade and daily business publications, including the Wall Street Journal, NY Times, Washington Post, LA Times, Newsday and the San Jose Mercury News. Doherty is married and resides in Seaford, NY with his wife and two daughters.