Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Thursday, November 11th 9:30 AM - 10:30 AM Track II: AdvUp-7, DHFi-7 HyperSelling, Group Buying & Social Buying - Understanding Accelerated Consumer Purchasing Power Martin Tobias, Chief Executive Officer, Tippr Cheryl Rosner, CEO, BuyWithMe Jake Maas, CFO and Head of Business Development, LivingSocial Tony Lee, Founder and CEO, Weshop Micah Green, Principal and Co-Founder, Stratique Partners, former, SVP of Strategy and Business Development, AOL, Moderator Additional speakers to be announced Martin Tobias, Chief Executive Officer, Tippr: Tippr.com Founder/CEO Martin Tobias may not be a celebrity in the Hollywood sense, but this surfing, biking, work hard, play hard executive is a Northwest business icon, and one of the most dynamic entrepreneurs you’re likely to meet. From a starring role in the 1998 motorcycle documentary, “Biker Dreams,” to funding the creation of a coconut-powered biodiesel facility in Indonesia through his charitable foundation, Martin is a man of many talents and interests. Above all, his body of work shows it is not only possible, but profitable for businesses and individuals to do well by doing good. • In September of 2008, Martin started Kashless, Inc. (Kashless.org & The Kashless Foundation) as a software developer of local market solutions. The first product from Kashless, Inc. was Kashless.org, an online classifieds site where local communities, small businesses, non-profits, and low income individuals can give and receive useful second-hand items online for free. Kashless is now operating in more than 100 major metro areas and surrounding neighborhoods across the U.S. • In the fall of 2009, Kashless, Inc. introduced its second product, Tippr.com, to assist local merchants seeking an affordable, easy to implement marketing solution to reach new local customers. Tippr.com connects local merchants with consumers seeking the guaranteed best local deals (50 – 90% off) on a variety of products and services including activities, restaurants and bars, salons/spas, merchandise, memberships, events, travel, and much more. Tippr is now available in ten major U.S. markets (including suburbs and local neighborhoods) including Chicago, Boston, New York, Washington, D.C., Atlanta, Austin, TX, Los Angeles, San Francisco, Seattle, and Honolulu, HI, with additional cities set to debut throughout 2010. Cheryl Rosner, CEO, BuyWithMe: Cheryl Rosner is the CEO of BuyWithMe, the premier community buying website that connects shoppers with the best deals and offers from leading local merchants. Rosner joined BuyWithMe in April 2010 after serving as President and Chief Executive Officer of TicketsNow, the world's largest independent online marketplace for premium event tickets. Prior to joining TicketsNow in 2007, Rosner was the President of Expedia Corporate Travel. In this role she was instrumental in the successful launch of the Canada and Germany divisions while generating consistent profitability. Between 1999 to 2005, Rosner led Hotels.com to success as President, including creating and launching the popular Hotels.com brand. Under her leadership the website become the 6th most-visited travel site 60 days after launch. In 2004, Rosner was named one of the "25 Most Influential People in Travel" by Business Travel News. Rosner sits on the Boards at SilverRail Technologies, Trazzler, Digital River and Conscious Capitalism Inc. Rosner has a Bachelor’s Degree in Marketing from the University of Miami. Jake Maas, CFO and Head of Business Development, LivingSocial: Jake Maas is currently the CFO and Head of Business Development at LivingSocial, a social media company based in Washington, DC with over 80 million registered users that has built some of the largest and fastest growing consumer applications on Facebook and other social networking platforms. While at LivingSocial, Jake has helped transform the business from a consulting services model to an advertising and social commerce company that helps advertisers like Coke, Target and the NFL Network develop interactive social networking campaigns. Prior to coming to LivingSocial, Jake served as a Managing Director at Revolution LLC, focusing on the company's health and wellness portfolio - primarily Revolution Health. Revolution Health quickly grew to be one of the largest players in the online healthcare space. Jake also worked as an investment-banking analyst for Credit Suisse First Boston in their Media and Telecommunications group and served as the press secretary for Majority Leader Senator Tom Daschle. Jake has a BA in Economics from Stanford University where he graduated as an All-American Athlete in Track and Cross-Country and an NCAA champion. He also has an MBA from Harvard Business School. Tony Lee, Founder and CEO, Weshop: Tony Lee is a serial entrepreneur with more than twenty years experience in all aspects of direct-to-consumer retailing. Having qualified as an attorney in London, England, where he was born, he also qualified as an attorney in New York where he specialized in international mergers and acquisitions. In 1990 he joined with his wife to start The Safety Zone catalog, a direct seller of home safety and security products, which was sold in 1995 to Hanover Direct. Lee's next start-up was Accretive Commerce, a business process outsourcer offering fulfillment and marketing services to online retailers, which was sold to GSI Commerce in 2007. Lee also partnered with Macy's and developer Sheldon Gordon in creating Epicenter, a hybrid retail concept for online merchants allowing them to showcase their products within Department stores. Lastly, Lee was a board member and advisor to Abacus Direct, and was instrumental in selling Abacus to Doubleclick in 2000. Lee's latest venture, WeShop, which he started in 2009, is a member based consumer network which uses consumers actual purchasing data to generate great deals from merchants, which are delivered to them by WeShop via permissioned emails.