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Digital Hollywood New York City
November 10-12, 2010
Thursday, November 11th
3:50 PM - 5:00 PM
Track III:
SmPh-10, TbLT-9
Video on the Smartphone and Tablet - Programming, Content Relationships, Dealmaking and Commerce
Video has finally become an everyday mobile feature and it is the Tablet and the SmartPhone that have completely altered the basic mobile equation. SmartPhones are now movie-making machines; they are the starting line in video news gathering; Tablet and SmartPhones are the way fans watch ball games and get the news; they are the way people send each other messages; they are movie and TV show players. Smartphones and Tablets are the way everybody lives, communicates and watches the world. In this session, we bring together video experts, innovators in what the world will look like and how it will be seen in the future.
Doug Akin, Director, Business Development, Mr. Youth
Reid Genaur, Vice President, Marketing, Bitbop (Fox Mobile Group)
Desiree Rodriguez, VP Business Development, MobiTV
Alex Barkaloff, Executive Producer, Digital Media, Lionsgate
Jeff Wang, Partner, IBB Consulting
Alice Kim, Senior Vice President of Strategy and Corporate Development, FLO TV
L.M. Kit Carson, Filmmaker/Journalist, AFRICA DIARY
Steve Bradbury, Vice President, GoTV Networks, Moderator

Doug Akin, Chief Engagement Officer, Managing Partner, Mr Youth: Doug Akin has always been a fast-talking born-and-bred NY charmer with the gift of persuasion. So persuasive, in fact, that he was even able to sell frogs from a roadside stand in Connecticut as a child. As a college student, he used his quick thinking to start Nulite Entertainment in 1998. There, he brought heart-stopping events and parties to major college markets for the world’s hottest brands. In 2002, Doug joined up with Matt Britton, a college friend from Boston University to pitch major brands on a new approach to the market. After hundreds of energy drinks and thousands of PPT slides later, Doug helped to turn Mr Youth into one of the most sought after marketing agencies—Fast Company recently named Mr. Youth one of the Most Innovative Advertising & Marketing Companies of 2010 and was named “2009 Social Media Agency of the Year” by Mashable's Open Web Awards. In addition, Doug was recently designated the Greatest Youth Marketing Mind of 2010 by MobileYouth. Today, Doug heads up new business efforts for Mr Youth and develops social marketing campaigns and platforms for clients such as MSN, P&G, Crayola, Chase, HP and Victoria's Secret . He leads the agency with creative passion and whirlwind enthusiasm that make pitches positively electric and proves he’s up for anything. Just don’t ask him to eat frogs’ legs (unless they’re served at his much buzzed about NY restaurant, Charles). Doug speaks frequently at industry conferences about Millennial trends and social marketing, including OMMA, AAF, Clio’s, Digiday and Social Media Week. He has been featured on ABC News’ Job Club with Tory Johnson, Adweek, Brandweek, iMedia Connection, MediaPost and PRWeek, among others.

Reid Genauer is the Vice President of Marketing for Fox Mobile Group (FMG), the global leader in mobile content distribution, production and services for businesses and consumers and a division of Fox Entertainment Group. Reid is one of the leading brand management and marketing executives working in the converging media and technology sectors, combining a unique blend of 15+ years of marketing expertise with a successful professional music career. Prior to joining FMG, Reid was the Vice President of Consumer Marketing for eMusic. During his six years with the company, he oversaw the re-positioning of the eMusic brand and helped grow the subscriber base, leading eMusic to become the largest independent digital music retailer in the world. Before he joined eMusic in 2006, he worked as a Brand Manager at Cadbury Schweppes/Snapple. Reid holds an MBA from Cornell’s Johnson Graduate School of Management and a BS from the University of Vermont. He has been a professional musician for over a decade and is a successful songwriter and singer who continues to perform.

Alice Kim, Senior Vice President of Strategy and Corporate Development, FLO TV: Kim has an extensive background in digital media, mobile content, marketing, distribution and business development. She most recently served as senior vice president of digital distribution at MTV Networks (MTVN) where she was responsible for developing strategy and building revenue across the 17 on-air and digital brands of the MTVN portfolio, including MTV, VH1, Nickelodeon and Comedy Central, in addition to managing more than 30 digital partnerships. In 2008, Kim was named one of the "Top Women in Wireless" by Fierce Wireless for her role in elevating MTVN to one of the dominant players in the mobile content space. In addition, in 2009, she was named one of the "Top 50 Women in Mobile Content" by Mobile Entertainment. Kim began her career in investment banking with Dean Witter Reynolds and then venture capital with CIBC Capital Partners and Dolphin Equity before moving into the start-up world. Kim was vice president of business development at the mobile marketing start-up Enpocket Inc., and played an instrumental role in establishing a leading market position for the company. She also served as vice president of corporate development at PreCache Inc., where she sourced, negotiated, executed and managed potential partnerships and strategic alliances domestically and internationally. Kim holds a bachelor's degree in finance and international business from NYU's Stern School of Business and a master's of business administration in finance and management information, communication and media from Columbia Business School.”

Alex Barkaloff, Executive Producer, Digital Media, LIONSGATE: As Executive Producer for Digi
tal Media at Lionsgate, Alex Barkaloff is responsible for developing high-impact mobile entertainment, applications, games and communities from the company’s 12,000 film library and hit TV shows as Weeds, Mad Men, Crash and Fear Itself. Additionally, he oversees original digital productions, especially those that can be cross-developed for filmed entertainment and TV. Prior to Lionsgate, Alex created media-based mobile applications for musical artists, graphic novels and dramatic, horror and comedy projects with such companies as UCP Morgen/qPass, Nellymoser, and mobile operators including T-Mobile, Telefonica, Belgacom, Era Poland and handset makers including Nokia. An entrepreneur and venture capitalist, Alex founded GlobalNet Ventures in San Francisco in 1998 and ArtistOne, an online digital music distributor. His enterprise experience ranges from Oracle to PSION (UK) to the Jet Propulsion Laboratory/NASA.







L.M. Kit Carson, Filmmaker/Journalist, AFRICA DIARY: Filmmaker/Journalist L.M. Kit Carson started in documentaries (in college he was an editor on the pioneer cinema-verite team of Richard Leacock and D.A. Pennebaker). His first film was a mock-documentary, David Holzman’s Diary – which won film festivals and was selected for the archives of The U.S. Library of Congress Collection – as one of two hundred “American Film Treasures.” He has a history of award-winning and breakthrough productions that include PARIS, TEXAS; THE TEXAS CHAINSAW MASSACRE 2; BOTTLE ROCKET; MIAMI VICE; and RUNNING ON EMPTY. ENTERTAINMENT WEEKLY magazine profiled Mr. Carson as “The Big Brother of Independent Film”; The New York Times described him as “semi-legendary”. Carson recently has circled back through his documentary journalist roots. Using Nokia N93 & N95 cellphone cameras, Carson journeyed across Africa, adapting his award-winning writing and imaging experience to robustly record a digital diary docu-series for a Sundance Channel: AFRICA DIARY. This work combines truth and heart in newsworthy reports that are set to air on the Sundance Channel’s 3 screens – cable-TV; computer; and cellphones – from late Fall 2010 into 2011.

Desiree Rodriguez is VP of Business Development for MobiTV, Inc. In her six-year tenure with the company, she has been instrumental in establishing and deepening the business relationships with key strategic partners. Desiree drives the relationships for some of MobiTV’s major operator partners such as Verizon, MSO’s and key OEMs. Throughout her career, Desiree has been at the forefront developing new services and new markets based on emerging technologies. Prior to joining MobiTV, Desiree managed business development efforts for Tellabs (formerly Advanced Fibre Communications, Inc), a leading provider of access technology and service solutions for telecom service providers in more than 100 countries.

Steve Bradbury, Vice President, GoTV Networks: Steve Bradbury is an innovative senior
executive with over 16 years of experience across the digital media spectrum. Steve's core value is his ability to optimize and close deals. His career has spanned strategy, business development, business affairs, operations & marketing in both entrepreneurial and corporate environments. For the past 4_ years, Steve has been the VP, Content Strategy & Business Affairs for GoTV Networks, the premiere mobile media network in the US. GoTV’s programming is accessible in streaming and on-demand formats via carriers (Verizon, AT&T, Sprint, T-Mobile, Alltel, Virgin + int'l carriers), application storefronts (iPhone, Android, Blackberry, WinMo) and online (You Tube, MySpace, Daily Motion, MSN, etc). Steve has also monetized assets for companies such as Sony, The Improvisation, Engage Games Online, Openwave/IBM and Proprietary Media among many others. His corporate experience includes tenures at MGM Worldwide Television and Universal/MCA TV. Steve is on the CES Content Advisory Council, moderates panels at major conferences (Digital Hollywood, NATPE, CTIA, etc), speaks to visiting executives (CCTV, Korean Broadcasting), is a board member of the Syracuse University Alumni Association and has led the Hollywood & Digital program at UCLA Extension.