Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Thursday, November 11th 2:15 PM – 3:30 PM Track III: AdvUp-14 Branded Media Marketing - Across Platforms Part I - TV, Film, Broadband, Mobile, Virtual Economies, Music and Games – Reinventing the Commerce & Media Model With the attention of the consumer being assaulted by a host of great technologies – from games and broadband to tablets - devices as well as content programming, the task of the client, the agency and content provider raising their message above the clutter is daunting. With every challenge, however there exists the opportunity to reinvent the process, and in the evolving world of branded media marketing, the creativity at hand is impressive. The industry’s TV, music, wireless, film and broadband marketing teams are reinventing the world of entertainment, branding and marketing. In this session, we will gain further insight into the structures of our industry’s future. Peter Groome, President & Founding Partner, Fathom Communications Andrew Ward, Regional VP Integrated Media Sales, Comcast Spotlight John Amato, Co-founder and President, Show Media Mike Wiese, Director of Branded Entertainment, JWT Jeremy Daly, Director of Digital Planning, EURORSCG New York Brian Wong, Founder, Kiip Andy Marks, General Manager, MATTER, Edelman Sports and Entertainment Marketing Neil McGinness, CEO, Weekly World News, Moderator Andrew Ward, Regional VP Integrated Media Sales, Comcast Spotlight: the advertising sales division of Comcast Cable. Based in New York City, he works with the client and agency community to develop strategic partnerships that utilize Comcast Spotlight’s full suite of cross-platform digital advertising and emerging technologies to create customized cross-platform marketing solutions. From 1999 until he joined Comcast Spotlight in 2004, Andrew was Executive Vice President, Director of Sales for National Cable Communications (now NCC Media), the spot cable sales rep organization, which is 60% owned by Comcast. Based in NCC’s New York headquarters, he was responsible for directing the company’s sales personnel and development of spot cable sales strategies. Andrew’s career with NCC spanned a total of fifteen years, during which he he held a variety of positions. He began as an account executive in the Boston office in 1987, and held the positions of both sales manager and vice president of NCC’s Midwest region while based in the Chicago office between 1989 and 1993. He was promoted to vice president, general sales manager in New York in 1994, and then to senior vice president in 1997. Prior to joining NCC, Andrew was employed as a senior media planner at Young and Rubicam in New York from 1983 to 1987, working on such accounts as Kraft/General Foods, Adidas and Gulf. A graduate of the Wesleyan University in Middletown Connecticut, Andrew holds a Bachelor of Arts degree in American Politics. He lives in Westport, CT, with his wife, Leslie, and their three sons. John Amato, Co-founder and President, Show Media: As co-founder and president of Show Media, John Amato guides the industry’s leading outdoor advertising company, working with some of the most recognized brands such as Bing, Ray Ban, Lions Gate, American Express, JetBlue, Diageo, OMG and numerous Broadway shows. John oversees Show Media’s four core business areas, which include taxi-top billboard advertising, Show Media TV (branded content located inside taxi cabs), and Show Media Live, which executes guerilla-marketing campaigns for more than 30 live events each year. A 30 year-old entrepreneur who started his first business at 18 (a product sampling organization he later sold), John has personally engineered growth at Show Media, currently ranked # 236 on Inc. Magazine’s annual list of the fastest growing companies. Visit <http://www.showmedia.com/>www.showmedia.com for more. Andy Marks, General Manager, MATTER, Edelman Sports and Entertainment Marketing: Andy Marks is General Manager of MATTER, Edelman Sports & Entertainment Marketing, the entertainment and sports marketing division of Edelman, the world’s largest independent PR firm. He joined Edelman when it acquired MATTER, a leading branded entertainment and content development consultancy Andy co-founded to develop marketing and media partnerships between leading brands, and entertainment companies and content creators. With MATTER operating within the Edelman fold, Andy has drawn upon his expertise to create entertainment marketing and content opportunities for Edelman’s industry-spanning client roster, and has built the division into a full service entertainment and sports marketing practice operating worldwide. He provides ongoing strategic business and entertainment counsel to Brita, Amtrak, Hidden Valley Ranch, GlaxoSmithKline, Dove, AstraZeneca, Kraft, Anvil Knitwear, Johnson & Johnson, and the Empire State Building; and has advised clients including SC Johnson, Butterball, Burger King, Mushroom Council, Darden, Nissan, Knitting Factory Entertainment, History Channel, and BET, among others. He has worked with non-profit organizations such as the McCormick Foundation, the American Heart Association, Step-Up Women’s Network, Music Empowers Foundation, and The Creative Coalition on development of mutually beneficial corporate and entertainment partnerships. Mike Wiese, Director of Branded Entertainment, JWT: Mike Wiese is an established leader in branded entertainment, focused on the creation of multi-platform entertainment and integrated marketing solutions with leading brands, advertising agencies, media companies and production partners. Throughout his career he has generated critical acclaim and millions of dollars in new revenue through innovative approaches to the merger of marketing åand entertainment. Mike is Director of Branded Content & Entertainment for global advertising agency JWT, developing content across all formats, including digital, scripted and unscripted television, publishing, and live events. Clients include Microsoft, J&J, Macy’s, Nestle, Royal Caribbean Cruise Lines, Rolex, Cadbury, Smirnoff, and HSBC. Projects range from creating Bing’s experience with the Sundance Film Festival, to developing web content for Cadbury, to packaging a children’s book with Harper-Collins for Macy’s acclaimed TV special Yes, Virginia . Outside of JWT, Mike has actively developed TV programming. He is co-creator and consulting producer for the series Storm Chasers on Discovery, and the TLC’s BBQ Pit Masters, each produced with Original Media. Prior to JWT, Mike was a member of the executive team that launched United Entertainment Group, a joint venture with United Talent Agency to package entertainment marketing partnerships with brand clients. Some of the deals Mike produced included the TV special Big Green Lies with Fine Living Network, The Angie Martinez Show with BET, partnership with NASCAR superstar Carl Edwards and The American Legacy Foundation’s EX brand; and the creation of mytrainerBob.com , a social network for Bob Harper of NBC’s The Biggest Loser . Brand deals included P&G, Seventh Generation, Diageo, Clorox, and Wellpoint. Previous to his work with UEG, Mike was Vice President of Branded Entertainment at First Look Studios. His collaboration with Samsung Mobile for the film series Across The Hall , starring Adrian Grenier (HBO’s Entourage ), resulted in a successful multi-platform campaign, with digital distribution via the Web and mobile phones, and exhibition at several global film festivals. The film won “Best Short Film” awards and audience favorite honors at festivals in New York, Chicago, Palm Springs and San Francisco, and was produced and distributed as a feature film in 2009. Mike packaged a marketing partnership with Yves St. Laurent for the 2007 release of the critically acclaimed motion picture, Paris Je T’aime . Mike has worked independently with brands, including overseeing the development of an original animated television concept for Nike, with legendary Spider-Man creator Stan Lee. He consulted the American Legacy Foundation‘s acclaimed tobacco-prevention brand truth and their cessation brand, EX on branded content, entertainment strategy and strategic alliances. He managed Legacy’s value-added partnership with MTV Networks, resulting in original content and integration on MTV, VH1, Comedy Central, Spike, and Logo channels and web sites. He brokered and managed a brand integration deal with NBC for its top-rated reality series The Biggest Loser that generated Legacy’s highest volume of web traffic in 2006. Brian Wong, Founder, Kiip: Brian is the founder of kiip, a mobile stealth startup that focuses on bridging the real world and the gaming world, backed by True Ventures. Very recently, he has been lauded in Techcrunch and the Wall Street Journal as the "youngest person to ever receive funding by a venture capital firm". At only 19-years-old, he was an early Bachelors of Commerce graduate from the Sauder School of Business at the University of British Columbia, after skipping four grades in elementary and high school. He began his career by creating the world's first automated categorized Twitter discovery tool: Followformation.com. Followformation was touted as one of the best Twitter user discovery tools in Mashable, The Huffington Post, Fast Company.com, and more. Brian speaks around the world advocating youth entrepreneurship, while focusing on topics like youth targeted marketing, mobile marketing, and mobile gaming with social game dynamics. He has spoken at the Tweethouse in Los Angeles and in Austin, TEDx Miami, the F5 Expo in Vancouver along with Malcolm Gladwell, Digital Hollywood LA, the Youth Marketing Conference in Singapore, TagMe Medellin in Colombia, OpenWebAsia in Malaysia, and was recently lauded in the Vancouver Sun as a "a budding internet visionary". He was also recently a recipient of the Top 20 Under 20 awards in all of Canada. He is also the youngest charter member of the C100, an invitation only Silicon Valley based organization of top Canadian entrepreneurs, executives, and venture capitalists. Before starting kiip, Brian was responsible for key publisher and tech partnerships at the social news website Digg.com. He was also launched the Digg Android mobile app, adding to the company's rising mobile presence.