Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Thursday, November 11th 2:15 PM – 3:30 PM Track II: ViDeo-10, H2.0-8, AdvUp-13 Strategic Relationships: TV, Broadband, Advertising and Devices – All Video All the Time To understand the future of broadband is no longer a PC phenomenon. Broadband is how consumers will experience video. It is how they will communicate with each other via phone systems and mobile systems. Broadband is IPTV on TV sets. Broadband is an OnDemand video system delivered to your PVR. Broadband represents all the video and communication platforms available to the consumer. It is about content, advertising and commerce. Broadband is the all-encompassing consumer phenomenon that brands, agencies, networks, technology providers, content providers and consumer electronics manufacturers all play a significant role. They are all partners in a movement for social, technological and commercial change. Alexander Brown, President and CEO, Petry Media Holdings Rick Herman, SVP Business and Corporate Development, MobiTV Shachar Scott, Digital Strategy Director, StrawberryFrog Nicholas D. Troiano, President, BlackArrow Eric Solomon, Senior Vice President, Product Leader, Three Screen, The Nielsen Company Marty Roberts, Vice President of Sales and Marketing, ThePlatform Andrew Budkofsky, EVP Sales & Partnerships, Break Media Simon Applebaum, producer/host, Tomorrow Will Be Televised, Moderator Alexander Brown, President and CEO, Petry Media Holdings: Mr. Brown joined Petry in 2008 with over twenty years experience in broadcasting and media. He has overseen businesses for some of the most well known and best run companies in the media and entertainment business. He joins Petry Media from WorldSpace Inc. a premier provider of satellite radio outside the U.S. where he was Co-Chief Operating Officer. Prior to that appointment, he was President and CEO of CNBC Asia Pacific, based in Singapore and New York. Mr. Brown was also the Managing Director of ESPN Star Sports based in Singapore where he oversaw this joint venture between ESPN, Inc. and Star TV. Mr. Brown received his B.A. degree in History from Washington & Lee University Rick Herman is Sr. Vice President Business and Corporate Development and drives strategic planning and execution as MobiTV continues to grow its footprint as a technology player and platform provider. Rick comes to MobiTV from Sony Online Entertainment (SOE) where he was SVP Business and Legal Affairs in San Diego. While there, Rick was responsible for many of the company’s strategic transactions related to content acquisition, distribution and development. Shachar Scott, Digital Strategy Director, StrawberryFrog: Shachar Gillat Scott is the Director of Digital Strategy at StrawberryFrog, New York. Her incredible career has included having helped some of the most respected brands in the world realign their priorities behind Cultural Movement strategies that maximize the digital space - brands such as - Procter & Gamble, American Express, BlackBerry, HBO, Delta, Samsung, PepsiCo, Frito-Lay, Diageo, and Pampers. She started her career while obtaining her master's degree from Columbia University in Strategic Communications, and then worked at several interactive agencies on world-class brands in all industry verticals. “I thought I was going to be a lawyer since the age of 4.” But after graduating with a Bachelor of Science in Political Science, Women’s Studies, and International Relations from the University of Massachusetts –Amherst, she got an incredible opportunity to work for a Presidential candidate as a community organizer focusing on college students and women's issues. That led to a career in marketing and communications in the non-profit world. Working on pro-choice and human rights issues further solidified her desire to work on something she was passionate about: strategic marketing in the digital space. When she is not leaping with Frogs, Shachar can talk about tacos all day long. Her husband and her founded The Taco Truck -- a fast-casual, authentic Mexican taqueria concept in Hoboken, NJ. Nicholas D. Troiano, President, BlackArrow: Nick Troiano joined BlackArrow as president in March 2009. As president, Troiano oversees all go-to-market activities for BlackArrow, where he is responsible for building the company’s advanced advertising business for networks and content distributors. Previously, Troiano was vice president of business development within the U.S. Partnership Group at Yahoo!, where he led a business development team responsible for cross-platform technology and ad sales partnerships with major media customers. Before Yahoo!, Troiano was senior vice president of sales and business development for Maven Networks (acquired by Yahoo! in Feb. 2008). Prior, Troiano served as executive vice president of business development at ClearStory Systems, where he oversaw product marketing and strategy. Previously, Troiano was CEO of WebWare Corporation, and a principal at SCP Private Equity Partners, where he led investments in media and communications. Troiano earned a Bachelor of Arts degree in Political Science from Davidson College and an MBA from the Wharton School of the University of Pennsylvania.   Eric Solomon, Senior Vice President, Product Leader, Three Screen, The Nielsen Company: Interactive product development professional with 18 years’ experience in systems analysis, design, development and implementation. Seasoned leader with direct and cross-functional team management experience at all levels. Demonstrated record of achievement in fast-paced and highly competitive environments. Pragmatic and delivery-focused, with expertise in business analysis, product design, software development, and process engineering gained while working with “brand name” companies. MBA. Eric Solomon’s Specialties: Interactive product design & delivery, Professional services leadership, PMO implementation & management, Business analysis, Established companies and start-ups, Cross-functional team & people management . Marty Roberts, Vice President of Sales and Marketing, ThePlatform: Marty Roberts' diverse leadership background includes 14 years of product management and marketing. His experience developing strategy, building relationships with development organizations, and creating new products and services helped increase the customer base and profitability for organizations such as GiftCertificates.com and RealNetworks. At thePlatform, Marty leads the sales and account management organization, business development, marketing, and product management. His contributions to the company's success include repositioning the company and products, increasing the brand awareness through advertising, PR and the website, building an ecosystem with 80 partners and driving the product strategy for initiatives such as TV Everywhere. Andrew Budkofsky, EVP Sales & Partnerships, Break Media: Since joining Break in 2007, Budkofsky has built a structured sales organization of 30 people, which has resulted in revenue more than doubling within a year. He brings more than 19 years of experience in media, including stints on both the agency and sales sides of the business. Prior to joining Break, Budkofsky was the Senior Vice President of Sales for PodShow, a leading podcasting portal now renamed Mevio. At PodShow, Budkofsky managed a team that partnered with Fortune 500 companies like Johnson and Johnson and Microsoft among others. From 2002-2006 he was vice president of sales for Court TV, now truTV, where he helped manage the turnaround of the network. Budkofsky led a sales team of 15 people in the first effort of the industry into ROI CPM guarantees for clients, which revolutionized the television sales business. He also managed the sales of the network’s three websites which included courttv.com, courttvnews.com, and thesmokinggun.com. Before joining Court TV, Budkofsky worked at Microsoft, where he directed the Interactive TV sales division from 1997-2002. He launched the sales effort for WebTV and Ultimate TV. At Microsoft, he also sold the first ever ITV advertising campaign to Johnson and Johnson. Budkofsky is married and has two children, Matthew and Samantha, and has mastered the art of the three putt. He holds a BA in Mass Communications and advertising from Boston University. Simon Applebaum, producer/host, Tomorrow Will Be Televised: Simon Applebaum is producer/host of Tomorrow Will Be Televised, the weekly Internet-distributed radio program covering the TV scene. Tomorrow runs Mondays from 3-4 p.m. Eastern time/noon-1 p.m. Pacific time over www.blogtalkradio.com, and 24/7 via podcasts distributed through www.sonibyte.com. A journalist covering the TV industry for nearly 30 years, Applebaum served as senior editor/writer for trade publications CableWorld, Multichannel News and Cablevision, as well as columnist for Connected, Backchannel Media's e-mail/online newsletter. He's also moderated and produced panels for Future of Television Forum, NAMIC, Women In Cable and other organizations.