Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Thursday, November 11th 2:15 PM – 3:30 PM Track I: AdvUp-12, TbLT-8 iPad-Tablet-SmartPhone Advertising – the Premium Advertising Platform In prior generations, mobile advertising has been something less than booming industry. The mobile phone – because of size and network limitations – had hardly lived up to its promise. However, with the Tablet – SmartPhone explosion, the advertising and marketing industries now have a more than worthy partner in reaching and interacting with the consumer. The Tablet represents a premium relationship to the consumer that not only complements the TV platform, but likely represents a connective tissue that reaches up into the TV platform as well as down into the SmartPhone device. We are now entering an always-connected consumer commerce relationship. Frank Barbieri, CEO and founder, Transpera Harry Kargman, President & CEO, Kargo (US Weekly & Rolling Stone Mobile) Bill Reynolds, VP, Media Director, Erwin Penland Steve Minichini, President of Interactive Marketing, TargetCast tcm Jon Tuck, VP of Sales and Sponsorship, Zumobi Simon Mansell, CEO, TBG Digital Patrick Moorhead, VP, Director of Mobile Platforms, Draftfcb Chicago, Moderator Frank Barbieri, CEO and founder, Transpera: As Chief Product Officer, Transpera founder Frank Barbieri oversees the company's product marketing strategy. Frank founded Transpera with the vision of fostering pure, undivided attention between consumers and brands, via the most vital screen in consumers' lives – their mobile devices. Through branded, interactive mobile video experiences, consumers engage with the products and services they love, on the devices they can't live without. Frank formerly ran media products at InfoSpace and prior to that, ran the Windows Mobile Media Device and Services group at Microsoft. He also held a senior position at Onvia, a company he helped take public, and MSNBC where he drove the online video distribution business and interactive content division. Frank has most recently worked in the private equity industry doing mobile and entertainment strategy and portfolio company support. Frank started his career as a photojournalist documenting the plight of refugees globally. Harry Kargman, founder and CEO, Kargo: Kargo is a mobile technology leader. Kargo helps publishers mobilize, distribute, and monetize their content.  Harry is responsible for future product planning and the day to day strategic vision.  Harry has been featured on 20/20, The Today Show, the New York Times, NPR and in major business publications around the world.   Harry has spoken at CTIA, GSM, the CDMA World Congress, COMDEX and other events.  Harry holds six patents on wireless technology and graduated with honors from Harvard College. Kargo was founded in 2003 and partners with major media companies to create the best in branded mobile sites, widgets and applications.  Kargo leverages its global distribution relationships to build audience as well as its carrier billing capabilities and advertising management solutions.  In addition, Kargo integrate community features and social media into its products to deliver engaged fans. Kargo works with major media companies including Rolling Stone, Us Weekly, Shape, Motor Trend, Blackbook, Star Magazine, Tiger Beat, Spin Magazine, Consumer Reports and many others.   Bill Reynolds, VP, Media Director, Erwin Penland: Here's the thing about Bill: you look at him and you think, well, nerd. He kind of talks like Sergeant Joe Friday from Dragnet and dresses a little less fashionably. But Bill knows his stuff like nobody's business. Bill began his career in New York at Wells Rich Greene working on a variety of national accounts including Bic, Ralston Purina and New York State Tourism. His analytical mind and vast imagination got him noticed quickly and Bill was soon heavily recruited by agencies around the country. He landed at Henderson Advertising in Greenville, South Carolina where he quickly became Director of Media. After a long and successful stint at Henderson, Bill moved to Erwin-Penland in 2005 where he's worked on Verizon Wireless, Firehouse Subs, Advance America and BI-LO Supermarkets. Notice how in the previous paragraph we said, "analytical mind and vast imagination." Usually, people have one or the other. Not both. Bill does. And that has enabled him to offer clients brilliant traditional media options as well as provide them with a deep understanding of new media. Bill has become an expert on both and that's one of the reasons why he's frequently sought out by the trade media for opinions on current media issues. He's never sought out by fashion magazines, however. Steve Minichini, President of Interactive Marketing, TargetCast tcm: He has a 20 year background in both online and offline marketing and over a decade providing leadership and innovative strategic thinking to digital communications. Steve has an entrepreneurial drive that keeps him at the forefront of a rapidly evolving media universe and the strategic insight to understand the respective implications of this new media environment on consumer engagement and message development. Steve directs marketing for all TargetCast tcm online clients, defining the role and proper integration of their online efforts while ensuring targets, messages, channels and media environments are all aligned with the performance based metrics in place to continually evaluate, adapt and optimize the efficiency and response of each media campaign. Prior to joining TargetCast tcm, Steve was the SVP, Managing Director of the New York and Philadelphia offices of imc2, where he managed all interactive media, optimization and the search engine marketing team. He was named President of Enversa (a proprietary online media buying tool which he created in 2004). Earlier Steve served as the SVP, Director of Communications Strategy at Jordan, McGrath, Case & Taylor where he managed more than $600 million in billings leading their traditional and interactive planning and buying division. Jon Tuck, VP of Sales and Sponsorship, Zumobi: Jon Tuck is the Vice President of Sponsorship and Sales at Zumobi. A media professional for the last 15 years, Jon brings both management and sales expertise to Zumobi. Prior to Zumobi, Jon worked at Wenner Media as the National Advertising Director for US Weekly Magazine and usmagazine.com and at Media Networks Inc., a division of Time Inc., as the Eastern Regional Manager. In each of these positions, Jon brought these companies to a new level of success, increasing both their revenue and profitability during his tenure. At Zumobi, Jon's primary responsibilities are to expand the company's advertising sales efforts by representing the company in the advertising community broadly and in the mobile advertising sector specifically. Jon received is Bachelor of Sciences in Journalism, with an Emphasis in Advertising, from the University of North Carolina in 1994. Simon Mansell is the CEO of TBG Digital, a global marketing and technology company, specializing in Facebook advertising and social media marketing. He founded the company in 2001 at 22 years of age and under his management, TBG has become one of the UK’s most successful performance-based digital advertising agencies. Since, the company has grown incredibly, and expanded into the US. Simon is proud of the culture he has created at TBG Digital and aims to nurture skills and talent in an environment where people are empowered to grow, learn and take on challenges. Simon stands by his values: be commercial, keep it simple, keep improving and defy expectations. He voted UK Media Week’s ‘Young Media Person of the Year’ in 2005 and in 2006 won the UK’s The Daily Mail's Enterprising Young Brits Awards for ‘High Growth Business’. In 2008 TBG was placed 14th in the Sunday Times' "Top 100 Companies to Work For". 93% of employees said that they enjoy working at TBG and 70% have found their dream job. In 2009, TBG Digital launched ONE Media Manager, an innovative software platform designed to allow advertising executives to build, monitor and optimize large-scale ad campaigns on Facebook. TBG Digital’s foray into the US focuses exclusively on the ad platform. Patrick J. Moorhead, VP, Director of Mobile Platforms, Chicago, Draftfcb: As director of mobile platforms at Draftfcb Chicago, Patrick Moorhead leads mobile initiatives for Draftfcb’s Chicago agency and provides leadership for mobile efforts across Draftfcb's entire North American network. He also oversees the agency’s CRM email platform practice. In 2010, Patrick spearheaded Draftfcb’s groundbreaking mobile platform partnership, which enables the agency to deliver an unprecedented breadth and depth of mobile capabilities and services to its clients in a unique and fully integrated manner. Prior to joining Draftfcb in December 2009, Patrick led R&D efforts and implementations on behalf of Razorfish’s Emerging Media Practice group in the Central U.S. Patrick helped clients and staff understand and assess a number of emerging media technologies – including iPTV, video-on-demand, mobile media and messaging, online gaming, and digital signage – and their practical applications as marketing vehicles. Patrick joined Razorfish in 2005 after spending five years as assistant professor of design at Drexel University’s College of Media Arts and Design. Prior to that, he was a partner in an advertising agency called Monsoon Microstudios, a web development consultant, and president and creative director of Burroughs/Moorhead Design Inc., a design and strategic consulting company he co-founded. A sought-after expert and evangelist for cutting-edge media technology, Patrick has worked with some of the world's most recognizable brands, including AT&T, Best Buy, Dell Computers, Kraft Foods and Nike. He has presented at numerous industry conferences and events, including ad:tech, OMMA Expo, SXSW (South by Southwest) Interactive, Digital Signage Expo, Digital Hollywood, and McGraw Hill Media Summit. Patrick sits on Mobile Advisory Committee of the 4 A’s and the agency advisory board of the Digital Place-Based Advertising Association (DPAA.org), and is active in various industry associations, including the Mobile Marketing Association (MMA), MCA-I (Media Communications Association International), The Chicago Mobile Association / Chicago Interactive Marketing Association (CiMA) and the Chicago Association of Direct Marketers (CADM). Patrick holds a B.A. in fine arts and philosophy from Kenyon College and has studied at the graduate level in education, painting, architecture and interior design.