Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Friday, November 12th 11:05 AM – 12:20 PM Track IV: ViDeo-15 Cloud Media & the Connected PC-TV-Mobile Universe: The New Face of the Digital Consumer Edgar Villalpando, SVP Marketing, ActiveVideo Networks Gregory T. Willis, Client Sales Executive, Communications, Media & Entertainment, HP Enterprise Services Stephen Ehrlich, Director Media & Entertainment, Verizon Digital Services Jonathan Weitz, Partner, IBB Consulting Eric Hoffert, CTO, Thwapr Wayne Josel, New Media, Entertainment and Technology group, Hughes Hubbard & Reed LLP, Moderator Edgar Villalpando, SVP Marketing, ActiveVideo Networks: Edgar joined ActiveVideo in 2008 and is responsible for global market strategy and product marketing for ActiveVideo®.  Edgar’s extensive media and consumer products experience includes executive positions with HBO and DIRECTV, and as Founder of THUMP, an agency that developed branded content through a combination of traditional and new media platforms.  With HBO, Edgar served as vice president, new media and business development for the programmer’s international group, with specific responsibility for expanding linear and new media properties into new territories.  Edgar previously had served as vice president, marketing for HBO, driving and managing international marketing and communications efforts for the HBO and Cinemax brands.  With DIRECTV,  Edgar first served as director of marketing and advertising with a focus on supporting the satellite provider’s new and international programming services within United States. Edgar began his career in advertising in the agency world, working on blue-chip brands such as Ford, Miller Brewing, Mobil Oil, Wesson Oil, and several other accounts.  He holds a B.A. in Psychology from UCLA. Greg Willis, Client Sales Executive, Communications, Media & Entertainment, HP Enterprise Services: Greg Willis is client sales executive for HP’s Communications, Media & Entertainment Industry. He is responsible for the cable and broadcast segment for Media & Entertainment, with primary focus on broadcast networks, cable networks, cable and satellite operators, broadband, and music companies. Willis helps clients develop new products and services, create innovative business models and next generation technology platforms. Willis’ extensive media and industry experience includes executive positions with a number of leader content and technology companies. A 25-year veteran of the cable, broadcast communications, and broadband industries, Willis previously held the position of senior vice president, sales for Ascent Media. Willis was responsible for Sales for Ascent Systems & Technology Services businesses. He was responsible for securing major new contracts with Fox News Channel, for the launch of Fox Business Network, The Weather Channel, NBCU, CBS and U.S. Senate. Before Ascent, Willis was executive vice president, Affiliate Sales & Marketing for WheelsTV. He was responsible for Affiliate Sales, Marketing, Broadband, and Network Operations and also for the launch of WheelsTV On-Demand and Broadband on Comcast. In addition, Willis previously held the position of senior vice president of Global Sales Operations & Marketing for PanAmSat, a leading satellite services provider. He was responsible for Global Sales Operations, Marketing, Product Management, Customer Relations, Business Affairs and Market Intelligence. Willis has also held several other leadership positions with prestigious companies including senior vice president, Business Development for Interactive Video Technology; senior vice president, Affiliates Sales & Marketing for Liberty Media’s The Box Music Network and DMX Music; vice president, Digital Networks for Scripps Networks; member of the initial start-up team for the Food Network, where he became senior vice president of worldwide distribution; and vice president, Sales & Marketing for The Charlton Group, a direct marketing firm. Willis began his media career at HBO, where he spent nine years in various sales, marketing and finance positions in New York and Dallas. He graduated from Boston University, where he majored in Economics and earned a bachelor of arts. He is a past board member of Cable in the Classroom. In addition, he is a recipient of Cable Telecommunications Association for Marketing’s Gold and Silver Awards, and The New England Cable TV Association’s Public Service Award. Gregory Willis is a member of CTAM, SMPTE and serves on the advisory committee for HD World and CTAM Advanced Advertising Committee. Wayne Josel, New Media, Entertainment and Technology group, Hughes Hubbard & Reed LLP: Wayne's practice focuses on the legal, strategic and policy issues arising out of the convergence of technology, entertainment and media. He provides counsel and transactional support in connection with client initiatives related to electronic commerce, intellectual property, privacy, information security, compliance and risk management in matters including: * digital video and music content licensing and distribution and related audio-visual broadcasting initiatives via the internet, wireless/hand-held devices and via download-to-own and video-on-demand business models. * user-generated content and related liability, moderation, filtering and screening issues. * strategic alliances, online sponsorships and joint ventures. * viral marketing and viral content distribution (i.e., media players, widgets). * virtual reality platforms, online social networking, message boards and blogging related issues and transactions. * gaming publication, distribution and peripheral OEM agreements. * wireless device and network applications. * electronic publishing and distribution. * integrated marketing, contextual advertising and brand management. * online gaming, sweepstakes and contests. * software/hardware procurement, development, licensing and distribution. * domain name trademark disputes. * web site hosting and development. * major and independent record label sound recording, publishing, performing rights and music licensing arrangements. Eric Hoffert, CTO, Thwapr: Thwapr CTO Eric Hoffert will discuss how revolutionizing mobile multimedia delivery and leveraging traditional media to promote it provides an opportunity to ignite broad-based mobile marketing adoption and revenue for the wireless industry. Eric will illustrate the dramatic changes in multimedia delivery and user experience for mobile devices and showcase how the company’s unique solution is supporting a new level of capability for mobile marketing and end-user experience. Eric is a digital video pioneer with more than 25 years of experience launching new businesses and building successful products and patented technologies. He has played a key role in digital media and collaborative software businesses at AT&T, Apple, and Bell Labs, and is credited with inventing the first software video codec in QuickTime now used on more than 500 million computers. He serves on the Editorial Board for the Journal of Digital Asset Management and is Chairman of Versatility Software, a strategic technology-consulting firm specialized in digital media, content management, and online video. He was Co-Founder, CTO, and Chairman of the Board for Magnifi, a digital asset management firm where he developed award-winning, patented technologies for ABC, CBS, Warner Bros., and Disney. Eric has the experience as well as the insight of where the publishing industry can go in the new world of mobile media content. Jonathan Weitz is a partner at IBB Consulting, LLC. Jonathan Weitz helps clients pioneer new products and services, develop innovative business models, design successful organization structures and optimize business operations. Over the course of his career, Jonathan has advised companies such as Comcast, Time Warner Cable, Showtime, Sony Pictures Television, The Golf Channel, IAC/InteractiveCorp, Goldman Sachs and Intel. At IBB, Jonathan leads initiatives in Revenue Growth Opportunity Analysis, New Product Strategy and Launch Management, Communications Products and Social Networking Services Development, Marketing Planning, Financial Modeling, Partnership Planning, Product Portfolio and Roadmap Management, Ad Sales Effectiveness, Customer Acquisition and Retention, Database Marketing, M&A Due Diligence, Business Operations Process Optimization, Performance Measurement and Change Management. Recent engagements include broadband video portal strategy for a Cable and Wireless provider, product strategy and advertising planning for a new HD network and merger integration planning and execution for a cable network. Jonathan has published white-papers and articles on topics such as Broadband Video and has conducted research including global trends in interactive advertising and mobile content. Jonathan's insights can be found in leading publications such as The New York Times, The Wall Street Journal and The Financial Times, as well as at conferences such as Digital Hollywood. Prior to joining IBB Consulting, Jonathan was a manager in BearingPoint's strategy practice. He holds Bachelor Degrees in Organizational Psychology and Communications from the University of Michigan and a Masters in Business Administration from New York University in Finance and Operations.