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Digital Hollywood New York City
November 10-12, 2010 Friday, November 12th 11:05 AM 12:20 PM
Track II: ViDeo-14, H2.0-11
Bridging TV and Broadband: Strategic Relationships - Advertising, Technology & Content 2010 is the Year of Broadband and Television. Most major television networks have launched ad-supported or subscription-based online video initiatives. They're competing and partnering with aggressive online brands like Yahoo, AOL, Google, and thousands of smaller players all seeking the holy grail. Broadband penetration has surpassed 60% of US homes, technology has improved the product, and demand for online video advertising now outstrips supply. What's happening in 2010, and what are the implications for 2011 and beyond? Traditional media is definitely responding to the challenge of broadband, but success is elusive and the future is never without danger. Don't miss this lively and frank discussion about the present and future of the industry's hottest topic! Todd Narwid, VP of New Media, NDS Jesse Chenard, Chief Executive Officer, Image Space Media Ron Bernstein, Vice President of Ad Sales & Operations, Synacor Bethany Gorfine, President & CEO, Federal Hill Communications A&E Television, speaker to be announced Gary Yentin, Consultant, Global Media and Entertainment, Moderator
Todd Narwid, VP of New Media, NDS: As VP of New Media for NDS, Todd Narwid is responsible for developing new media opportunities that leverage the extensive NDS solutions portfolio and systems integration expertise. Prior to NDS, Todd led Narrowstep, which enabled new media content owners to move, manage and monetize video content online. Prior to this role, Todd directed the RCN Business Solutions Division.
Bethany Gorfine, serves as President and CEO of Federal Hill Communications, a Los Angeles based media and entertainment consulting firm. For over 17 years, Ms. Gorfine has spearheaded Federal Hill Communications emergence as the leading programming consultancy group providing expertise in all facets of content strategy, acquisition, negotiation, licensing, and distribution for all digital platforms. Federal Hill represents and advises an extensive, and diverse global client base including such brands as Sprint, Cable & Wireless (Caribbean), Telus Communications, SaskTel, MTS Allstream, Cogeco, Shaw Cable (Canada), Mediatti J:Com (Japan), Leadtech 21 (Korea/Japan) Kuwait Cablevision, Civic Video (Australia), Carnival Cruise Lines, Eutelsat America Corp., CinemaNow, XM/Sirius Satellite Radio, Microsoft, Nortel, Sun Microsystems, Oracle, Nokia and 5 star hotel properties including the Dorchester, Lanesborough, Sandy Lane and W Hotels. Federal Hills knowledge and experience working in territories around the world provides our clients with a wealth of high-level introductions, knowledge, and customized content opportunities. Gorfines relationships with all the major Hollywood studios and divisions, broadcast, cable and Pay TV channels, as well as independent and general entertainment content producers allows Federal Hill to provide its clients with specific, cost effective and tailored content plans. By understanding the local, governmental and piracy issues affecting the individual territory, the company is able to provide clients a content strategy and financial approach for them to quickly launch, grow, and distinguish their entertainment business. Prior to founding Federal Hill, Ms. Gorfines media and entertainment experience included roles at Rolling Stone Magazine, ABC and NBC Radio Networks and The Wall Street Journal TV Report. She also licensed and distributed television syndication programming from creator and producer Al Masini (Entertainment Tonight, Star Search, Lifestyles of the Rich and Famous) and was a founding member of ACI (now Fremantle), owned and operated by producers Steve Tisch, Jon Avnet, Jordan Kerner, Robert Greenwald, and Joel Fields. Ms. Gorfine also held music industry positions with Arista Records and A&M Records.
Jesse Chenard, Chief Executive Officer, Image Space Media: Jesse is the CEO of Image Space Media and a member of the company's board of directors. He brings a wealth of technology and entrepreneurial experience to the company. Most recently he co-founded Tremor Media, the leading online video advertising network, where he served as both the Chief Technology Officer and Chief Strategy Officer at various points in his tenure. Prior to that he was founder and CEO at Dynadco.
Ron Bernstein, VP of Advertising Sales, Synacor: As VP of Advertising Sales, Ron Bernstein is charged with building out a national sales organization that will monetize advertising opportunities across all of Synacors premium portal client platforms. The scope of his responsibilities includes national and local display sales, search, and ad operations. Prior to joining Synacor, Ron worked at AOL for the past year, where he held the position of Vice President, Product Ad Sales, responsible for several key sales initiatives including AOL Homepages, Multi-Cultural (AOL Latino/Black Voices), and AOL Video sales. Synacor is a market leader in enabling cable, telecommunications, and satellite customers to provide high-speed Internet subscribers with the next generation of video, news, gaming and other content and services across multiple digital platforms worldwide. Synacors innovative technology solutions allow its partners to quickly adapt to the evolving online landscape, driving consumer engagement and generating new revenues through search, content distribution, advertising and value added services.
Gary Yentin, Consultant, Global Media and Entertainment: Results-driven leader with extensive experience managing strategic positioning and market planning, product development and business development/relationship building. Respected entrepreneur with proven success in identifying business opportunities and leading teams to execute business strategies that garner significant increases in brand awareness and sales. Entrepreneurial personality with the ability to remain on the forefront of technological development and change. Specialties: Mobile Advertising, Digital Distribution, Creative content development and programming, Start-up specialist, serial entrepreneur