Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Friday, November 12th 12:50 PM – 2:00 PM Track IV: AdvUp-21 Social Media, Brands and Target Markets: Dating, Comedy, News, Kids, Teens, Music, Women, Sports, Politics, Religion etc. Transforming and Disassembling the World of Traditional Media and Communications Tom Gerace, CEO and founder, Gather Shaun Quigley, Vice President, Digital Practice Director, Brunner Jennifer Kavanagh, Vice President, Digital and New Media, Oxygen Media Marni Salup, President, The Salup Group David Dowd, Founder & CEO, ViewPlay Media Jeff Ragovin, Chief Revenue Officer, Buddy Media Bob Holmes, CEO, Sudden Industries, Moderator Tom Gerace, CEO and founder, Gather: the leading demand-driven media company. Tom is also Founder of the Social Media Advertising Consortium (SMAC) a non-profit organization of social media, advertising and brand marketing executives who are working on the creation of standard language, buying units and measurement for social media engagement campaigns. Before founding Gather, Tom served as Senior Vice President, Marketing, for National Leisure Group (NLG), a $1 billion annual seller of travel. Prior to joining NLG, Tom was the Founder and Chief Marketing Officer of Be Free, Inc., a publicly traded online marketing services company. In his early stages at the company, Tom served as Be Free’s President and was awarded two U.S. Patents (5,848,396 and 5,991,735) for profiling computer users and targeting advertising based on that profiling. During his tenure with the company, Be Free raised more than $200 million and launched both U.S. and European operations with a staff reaching 340. Using those resources, the company acquired more than 300 leading online customers including barnesandnoble.com, Verisign, Bertlesmann, Time Warner AOL, IBM, Dell, Microsoft, and eBay. Tom received a Bachelor of Arts in Social Studies, magna cum laude, from Harvard University in 1993. Boston-based Gather was founded in 2005. Jennifer Kavanagh, Vice President of Digital & New Media, Oxygen Media: As Vice President of Digital & New Media, Jennifer Kavanagh is responsible for innovating and leading Oxygen’s digital initiatives on all existing and emerging platforms. Well versed in the online space for 12 years, Kavanagh joined Oxygen as Director of Interactive Marketing in 2006. Under her leadership, Oxygen.com has experienced rapid multi-platform growth. In November of 2009, Kavanagh was honored as a Top Women in Cable Technology by WICT and CableFAX Magazine. Kavanagh currently oversees Oxygen’s suite of digital assets including Oxygen.com and the wildly successful OxygenLive.com. OxygenLive is the first two-screen experience in which fans can socialize, interact and react with every episode in real time. Viewers can chat live, post to Facebook and Twitter as well as read other fan posts and tweets all in one place while a show airs. This real-time “water cooler” has pushed ratings to new record-breaking highs since its launch in conjunction with “Bad Girls Club” season four last December. Most recently, Oxygen launched OxygenLive TV, a re-imagined live television experience that, for the first-time ever, merges social media giants Facebook and Twitter with program content. OxygenLive TV will aggregate comments from talent and superfans from the social networking sites as well as those posted on www.Oxygen.com and post them on-air during a broadcast. Recently, Oxygen Media announced a fully integrated sponsorship deal with IKEA for the fifth season of “Tori & Dean: Home Sweet Hollywood,” marking a first time sponsorship for www.OxygenLive.com which launched its inaugural three-screen experience to its fans, now including mobile chat, for the season premiere of “Tori & Dean: Home Sweet Hollywood.” This year, Kavanagh was a featured presenter at Twitter’s first ever developer conference, Chirp, where she took the attendees through the OxygenLive/”Bad Girls Club” case study. Additionally, Kavanagh has spoken on several social media and strategic relationship panels at Digital Hollywood, Media Summit NY and the 2010 CMO Spotlight Forum, to name a few. Oxygen.com is a hub for Generation O featuring editorial content that focuses on everything from television to fashion, and includes an interactive offering around games and social media. Kavanagh oversees the development of each Oxygen series microsite, which include blogs, photo galleries and the bOnus act, an additional act to every original episode available exclusively to online and mobile users. She also oversaw Oxygen’s first web based series, “Mommywood,” based on the New York Times bestselling book of the same title by Tori Spelling. Kavanagh oversaw the launch of a suite of digital assets including Fantastic Plastic Makeover, a tool that allows users to upload a photo and give themselves a “virtual facelift” utilizing advanced computer vision and image processing algorithms; ShopOholic, where users are able to shop -- using a single integrated cart -- for Oxygen branded merchandise from their favorite Oxygen shows; and tweetOverse, Oxygen's exclusively branded micro-blogging universe powered by Twitter technology. Kavanagh is also leading the digital side of the Oxygen Everywhere strategy. Oxygen Everywhere is a multiplatform strategy that puts the network in front of its young, female audience, wherever they are. Kavanagh is responsible for optimizing sponsorship opportunities online as part of Oxygen’s Super 360 offerings, which extends on-air advertising sponsorships into relevant content on NBC Universal’s female focused properties, including custom editorial on www.oxygen.com. Before joining Oxygen, Kavanagh was Director of Client Services at NETexponent where she was responsible for leading strategic marketing initiatives online for clients including the New York Times, Verizon and Financial Times. Marni Salup, President, The Salup Group: The Salup Group builds multichannel brand development campaigns across emerging technology, new media, and traditional marketing platforms. Our integrated campaigns encompass public relations, digital marketing, content creation and distribution in the form of brand messaging and video. Marni Salup’s Specialties: Brand ideation and strategic partnerships, emerging technology platforms, content creation and distribution, information packaging, public relations, digital, mobile social and experiential marketing, business development. David Dowd is CEO and Founder of ViewPlay Media – a leading producer and distributor of branded content for major advertisers and publishers.. Prior to ViewPlay, David ran partnerships and business development for Google’s Branded Entertainment team, which produced branded content campaigns for advertisers such as Burger King, Palm, Pepsi, State Farm and Disney’s Miramax Films. David also led Google’s Publisher Development team at Google, leading multi-platform initiatives with Hearst, Conde Nast Digital, Martha Stewart, Bloomberg/Business Week, Huffington Post and TheStreet.com, among others. David graduated from Stanford University with a BA in International Relations and has an MBA in strategic management from The Wharton School. He has lived in Moscow and London, and is currently living in Manhattan. Shaun Quigley, Vice President, Digital Practice Director, Brunner: Shaun has been helping clients develop digital marketing strategies for more than a decade. He helps clients create an optimal digital framework, then oversees the strategic planning, design, implementation and measurement of that framework. In addition to branding, online marketing, and social media expertise, Shaun has produced more than 50 websites during his career for clients in a broad range of industries, including professional services, associations and nonprofits, real estate, education, technology and consumer packaged goods. Shaun is currently leading the digital practice for Brunner and is leading work for clients including GlaxoSmithKline. Prior to joining Brunner, one of the Top 75 ad agencies and digital marketing firms in the U.S., Shaun served as account director with Greenfield/Belser in Washington, D.C. Shaun earned his bachelor’s degree from Amherst College, and currently resides in Northwest DC. Bob Holmes, CEO, Sudden Industries: If you looked at Bob’s resume, you’d think he planned this all from the beginning: from art school to recording artist to record producer to running a production company that became a marketing company and then a digital agency. Sounds logical now, but you try living through it. Nevertheless, this path has ended up providing Bob with a lot of experience in creative technologies, from music videos (remember them?), to Enhanced CDs (how about them?), broadband and mobile phones. In each case, he has dedicated himself to creating the most engaging user experiences that have actually had impact on both audience and sales. He’s won a few awards along the way as well, but he’s more likely to tell you about his cowboy toy collection, which is a lot more fun anyway. He founded Sudden Industries over 15 years ago as an offshoot of his successful music and television production company. How he made the journey from a recording artist to record producer to starting one of the first digital agencies servicing the entertainment and media business is an interesting one, but too long and complicated to include here. Call him up and ask, it’s a good story and he loves to tell it. What we will say is that Sudden, located in New York City, has dedicated itself from the beginning to creating engaging user experiences across a number of digital platforms, including web and broadband (remember when they meant two different things?), ITV, IPTV, mobile and kiosks. We’ve more than satisfied a great roster of clients including Nickelodeon, Barnes & Noble, Poptropica, Penny/Dell, Gay.com, the American Legion, and Sparknotes by providing them with the breadth of services usually found at larger agencies, while delivering them with the personal attention of smaller boutique shops. Jeff Ragovin, Chief Revenue Officer, Buddy Media: Jeff Ragovin oversees all revenue generation efforts for Buddy Media. In his capacity as CRO, Jeff strategically manages the demand for Buddy media’s Facebook management system for brands and agencies. The Buddy Media Platform is the leading Facebook management system to the world's largest brands and agencies. With its scalable, secure architecture and straightforward administrative tools, the Buddy Media Platform revolutionizes the way brands connect with their current and future customers using the power of Facebook’s social connections. With the Buddy Media Platform, Jeff can offer the only solution that allows brands to launch, maintain and measure their Facebook presences in any country and in any language. Jeff was formerly Buddy Media’s Vice President of Sales and Development, a role he held for the last two years. During this time, Jeff helped grow Buddy Media from a new media start-up into the leading Facebook Management System for brands and agencies worldwide. Jeff’s leadership, track record of sales execution, and understanding of the brand and agency landscape will fuel the continued growth of Buddy Media well into the future. Prior to Buddy Media, Jeff held business development and sales roles at online advertising and digital marketing firms such as Acronym Media, one of the largest search marketing agencies in the world, where he was responsible for closing key strategic accounts and growing the organization.