Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood New York City November 10-12, 2010 Friday, November 12th 12:50 PM – 2:00 PM Track III: DiRghts-3, ViDeo-18 Over the Top Video - TV, iPad – Tablet - SmartPhone - PC – Connecting into the Future The combination of the TV, the set-top, the broadband connection and digital video recorder is breaking down the barriers of the TV viewing experience. Every player in the entertainment and technology food chain – from content owner to middleware and head-end operator, to the subscriber service provider and finally to the CE manufacturer, all play an equally key role. The idea that consumers might use a TV, demanding personal and enhanced video services, as they do a computer has arrived – and it is our job to make the future happen today. Richard Greenfield, Managing Director, Media Analyst, BTIG Olivier Manuel, Lead, Content Solutions Group Samsung Electronics America Scott Fierstein, Senior Director, Interoperability Policy and Standards, Microsoft Doug Shineman, Director, Film & Video Distribution, The Orchard Larry Smith, Senior Vice President of Sales, Marketing and Business Development, MOD Systems Michael Schreiber, Vice President, Digital Distribution, NBC Universal Mark Aitken, Director of Advance Technology, Sinclair Broadcasting Group James M. Burger, Attorney at Law, Dow Lohnes, Moderator Richard Greenfield, Managing Director, Media Analyst BTIG: Richard Greenfield provides coverage of the Media, Entertainment, and Cable Systems industries. Prior to BTIG, Mr. Greenfield was a managing director, media analyst for four years, covering media and cable/satellite industries at Pali Capital. Prior to that, he spent two years at Fulcrum Global Partners as a media analyst. Greenfield started his career at Goldman Sachs & Co., where he spent eight years covering entertainment, cable system and leisure industries. Greenfield was named a top stock picker in both the 2007 Wall Street Journal Best on the Street and 2007 Financial Times/Starmine surveys, and was cited as top boutique analyst in 2007 by Institutional Investor magazine. Doug Shineman, Director, Film & Video Distribution, The Orchard: Doug manages global video distribution at The Orchard, a digital distribution company with operations in 25 countries, its global headquarters in NYC and its European headquarters in London.  The Orchard specializes in digital strategy, digital rights management, marketing and in-house encoding and delivery for its clients, who include category leaders like VAS Entertainment - the largest supplier of action sports films, Scandinavian film distributor TrustNordisk, American Idol co-producer 19 Entertainment, National Lampoon and hundreds of other video providers spanning all film and TV genres.  Doug has played an integral role in building the company's video business, video technology infrastructure and retail partner relationships - which span from top download stores iTunes and Amazon to streaming sites Hulu and Netflix.  Previously a producer and post-production specialist, Doug brought a logistical mindset to a distribution business based heavily in technology. Michael Schreiber, Vice President of Sales Business Development leads the execution of new distribution deals for NBC Universal content with Internet, wireless and emerging technology partners. He is responsible for closing distribution deals for NBC Universal offerings in electronic sell-thru (EST), video-on-demand (VOD), subscription on-demand (SVOD) distribution and other emerging models. In addition, he supports the TV Networks Distribution team with distributing the company’s cable network and content portfolio to Telco MVPDs. He reports to Ron Lamprecht, Senior Vice President, Sales Business Development. Most recently, Schreiber played an instrumental role in the distribution of the 2010 Vancouver Olympic Games on alternative platforms such as Apple iTunes, Sony Playstation, Microsoft’s Xbox, AT&T, Verizon, and MobiTV as well as one of the industry’s first TV Everywhere initiatives with over 70 multi-channel operators. And, Schreiber has been pivotal in closing innovative NBC Universal distribution deals with a number connected TV players such as Yahoo, Sharp and Tivo and downloadable mobile merchandise business deals with Playphone, Thumbplay and Moderati. Previously as Director of Sales Business Development, he has secured new deals and expanded existing deals with numerous partners including Amazon, SanDisk and AT&T. In addition, he has assisted in securing the initial content partners for Hulu such as World Wrestling Entertainment (WWE) and Reveille. Schreiber joined the Digital Distribution group from the NBC Strategic Partnership Group within the NBCU's Ad Sales division where he was Manager of Business Development focusing on CNBC’s collection of properties across the globe, structuring and closing global ad sales packages with major U.S. clients. Previous to that role, Schreiber was Manager of Business Development within the TV Stations Ad Sales Division. A leader in the industry, Schreiber has had his work published in “Making TV A Two-Way Street: Changing Viewer Engagement Through Interaction.” And, he is a certified General Electric Six Sigma Black Belt and is also a graduate of General Electric's Experienced Commercial Leadership Program (ECLP). Schreiber graduated from the University of Virginia and has a Master of Business Administration (MBA) from the Kellogg School of Management at Northwestern University. He currently resides in New Jersey with his wife, Lisa and their three children. Olivier Manuel, Lead, Content Solutions Group Samsung Electronics America: where he pioneered the launch of Samsung’s connected TV products–first with the InfoLink service in 2008 and then with Yahoo Widgets in 2009–achieving a #1 market share in the connected TV category. Olivier has experience leading successful innovation projects in the US, Europe, and Asia for companies ranging from startups to the Fortune 100. Prior to Samsung, he worked as an entrepreneur on two successful venture-backed startups. He was a member of the management team at Self Trade (www.selftrade.co.uk), a pan-European online brokerage platform that was sold to DAB Bank for $900 million in 2000, and wrote the business plan for Poweo (www.poweo.fr), a French electricity retailer that IPO’ed in 2005. Olivier is an alumni of Goldman Sachs and is an avid investor and member of Joel Greenblatt’s Value Investors Club. He lives New York where he is active in the NY technology community and environmental and energy-policy reform. He has an MBA with Distinction from Harvard Business School and a BA with honors from Harvard College. Scott Fierstein, Senior Director of Interoperability Policy and Standards for the Microsoft Entertainment & Devices Division. Scott Fierstein has been with Microsoft for over 10 years and before was Director of Product Development for Harman Kardon for five years. Fierstein currently serves on the Management Committee of the Digital Entertainment Content Ecosystem, co-chairs of its business working group, and chairs its user interface working group. Fierstein leads a team that represents Microsoft in the Digital Living Network Alliance, DVD Forum, MPEG, SMPTE, and other standards-setting activities. Fierstein’s particular areas of focus are system architecture, user interface design, and digital rights management. Fierstein has served as a member of the Board of Directors of the 1394 Trade Association, DVD CCA, and AACS. Larry Smith Senior Vice President of Sales, Marketing and Business Development, MOD Systems: Larry Smith is responsible for all aspects of MOD Systems' sales, marketing and business development, including managing the Company’s relationships with retailers, technology, content and distribution partners, and end consumers. He also leads MOD’s corporate marketing and communications activities. Larry brings more than 25 years experience in the entertainment, technology and retail industries in North America and Europe. Most recently, he was a consultant to global organizations on digital video production and online advertising development and distribution. Larry served as the COO of North America for ARCHOS, Inc. as well as Worldwide Managing Director of Marketing and New Business Development for ARCHOS, SA, where he managed the sales and distribution, strategic direction, partnerships, customer support, marketing and business development for the portable digital video device company. Larry was Senior Vice President for On Command Corporation, responsible for the sales, distribution, customer operations, programming and a multi-tier call center operation. Earlier in his career, he served as Vice President of Sales, Distribution and Programming and held key sales, distribution, and content acquisition positions in the start-up and/or re-launch of EchoStar’s Dish Network, Request Television, CNBC and The Home Shopping Network. Larry holds a Bachelor of Arts degree in English Literature from the University of Missouri at Columbia. Mark A. Aitken, Director, Advanced Technology, SINCLAIR BROADCAST GROUP (SBG): Mark A. Aitken concluded his education at Springfield Technical Community College with continuing education in Engineering Management at Rensselaer Polytechnic Institute. Mr. Aitken joined the Sinclair Broadcast Group in April of 1999. He is currently responsible for representation of the groups interests in industry business, technical and standards issues, DTV implementation (HDTV and Mobile), and represents SBG within ATSC and other industry related organizations., Mr. Aitken is the Chairman of ATSC TSG/S4, the specialist group responsible for Mobile DTV standardization. Mr. Aitken has been involved in the Broadcast industry’s migration to advanced television services since 1987 when he first became involved with the FCC’s ACATS (Advisory Committee on Advanced Television Service) activities. He has played a vital role in ensuring that Broadcast standards continue to advance and meet the essential needs of the industry. Prior to his involvement with SBG, the COMARK Division of Thomcast (formerly Thomson/GVG now Thomson Video Networks) employed Mr. Aitken. He held many diversified positions within the organization including Manager of the Systems Engineering, RF Engineering and Sales Engineering groups, as well as Director of Marketing and Sales Support which included DTV Strategic Planning responsibilities. While with the organization, Mr. Aitken was part of the “Emmy Award Winning Team” that revolutionized the Broadcast industry by bringing IOT technology to the marketplace. Mr. Aitken is a member of the AFCCE, IEEE and SMPTE, and serves as a member of the Technical Advisory Group with the Open Mobile Video Coalition (OMVC) and Technical Chairman of the Mobile500 Alliance. He is the author of many papers dealing with innovative RF product developments, advanced Digital Television systems design and related implementation strategies, holds patents for various RF devices, and was a recipient of the “Broadcasting and Cable” Technology Leadership Award in 2008. James M. Burger, Attorney at Law, Dow Lohnes: James Burger is a member of the law firm of Dow Lohnes specializing in representationof technology companies on intellectual property, communications and government policy matters. Mr. Burger joined the firm's Media, Information and Technologies group in January, 1997. Prior to that, Mr. Burger was a Senior Director in Apple Computer's Law Department. During the nine years he was at Apple, Mr. Burger had a variety of assignments, including representing Apple's Advanced Technology Group, USA Field Sales organizations, and World-Wide Operations and Manufacturing, as well as General Counsel for Europe and Latin America and responsible for world wide government affairs. In addition, from 1991 until 1996, he was Chair of the Information Technology Industry Council's Proprietary Rights Committee. Mr. Burger has worked extensively on legal and policy issues arising from the confluence of digital technology, intellectual property protection and government regulation, particularly as affecting the Internet. Mr. Burger has participated in resolving such complex issues as DVD copy protection and digital download of music - representing the Computer Industry Group in negotiations developing the DVD Content Scrambling System copy protection rules as well as the Secure Digital Music Initiative. In addition, he has been engaged in such matters as the efforts to amend copyright law from leading the negotiations to exclude the computer industry from the Audio Home Recording Act, to avoid passage of the Digital Video Recording Act and to accommodate the protection of intellectual property on the Internet as well as the efforts to change the encryption export rules to protect digital communications. A native of New York City, he received his Bachelors (with Honors), Masters and Law (cum laude) degrees from New York University School of Law, where he served as an editor of the NYU Law Journal. For seven years, he was an adjunct professor at University of Virginia Law School, where he taught Advanced Administrative law.