Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 18-21, 2010 Wednesday, October 20th 9:00 AM - 10:15 AM Track II: ViDeo-10 The NexGen Entertainment Home Experience - From the Smart & Connected TV to the PVR, Set-Top & PC Experience The home entertainment experience is about one basic idea - to deliver more and varied media-rich content to the consumer - giving consumers what they want, when they want it. But the battle for this consumer sector is about to assert itself as a competition of technologies, more complicated than the older battle of the home PC vs. the TV. This is a world containing a new generation of TV sets, HD and game devices, wirelessly connected homes with connected PCs as well as a host of set-top box and DVR options. The next generation of home entertainment hardware, software and services will come into battle delivering HDTV, Internet, music, games, movies, plus innovative two-way communication and telephony services. This battle for the home will be a tremendous victory for both the consumer, the technology industries as well as for the entertainment industry. It presents the simple proposition that offering the consumer more and richer services in a competitive environment is the perfect formula for success. Alan Messer, Member of the Board of Directors of DLNA and Senior Director of Connected Consumer Technologies and Standardization, Samsung Electronics Larry Yang, Product Manager, Google TV Greg Gudorf, General Manager, Technicolor Digital Delivery Dale Pistilli, Vice President of Marketing - Branded Products Group, Western Digital Corp. Jaspal Bhasin, Chief Operating Officer, itaas, Inc. Rick Doherty, co-founder and Director, The Envisioneering Group, Moderator Alan Messer, Member of the Board of Directors, Digital Living Network Alliance, Senior Director of Connected Consumer Technologies and Standardization, Samsung Electronics: Dr. Alan Messer is Senior Director of the Convergence Technologies and Standards with Samsung Electronics’ Silicon Valley R&D Center. He leads both US research into next generation consumer electronics software technologies and Samsung's US convergence standardization activities. In this role, Messer has been a worldwide leader in connected TV, home networking and IP service technologies for consumer devices. Messer has been with Samsung for 7+ years, before which he has worked at a variety of consumer electronics companies including HP and Sony Electronics. Messer has participated in various standardization organizations and is the President and Chairman of the UPNP's Forum as well as holding Samsung's position on the DLNA Board of Directors. Greg Gudorf, General Manager, Technicolor Digital Delivery: Prior to joining Technicolor, Greg served as CEO for Digeo, Inc. and brings more than 25 years of experience in consumer electronics, with an emphasis on the convergence of cable, satellite, and Internet services, to new hardware and software products. Throughout his 25 years in the industry, Greg has been involved in sales, marketing, business development, and management for the retail, distribution and manufacturing aspects of the business, with a particular emphasis on network products such as satellite, cable, and Internet offerings. He holds 15 U.S. patents in the network and interactive TV fields with more than 30 additional patents pending. He holds an MBA from the University of Phoenix and is a graduate of Antioch University. Larry Yang is the product manager of the Google TV platform and is responsible for creating an ecosystem of consumer electronics devices for Google TV applications and services. Larry has 15 years of experience creating innovative consumer video products and services, including leading product management for a new consumer video conferencing business at Cisco Systems and serving as general manager of the Xbox 360 console group at Microsoft. Before his work in consumer electronics, he spent 10 years in various microprocessor development and marketing roles at Sun Microsystems. Larry has a B.S. and a M.S. in Electrical Engineering from Stanford University. Dale Pistilli, Vice President of Marketing - Branded Products Group, Western Digital Corp.: Dale Pistilli is responsible for driving all branded marketing activities including hardware and software product definition, product marketing, marketing strategy and consumer insights. Pistilli has over fifteen years of Product Marketing experience in consumer product companies. Before joining WD, Pistilli was director of product marketing at Logitech where he ran the Notebook and Core Mouse Business. He also served as director of business development, driving Logitech’s entry into the digital home space with acquisitions of the Harmony remote and Squeezebox digital music businesses. Prior to Logitech, Pistilli led the Pronto software business at Philips Remote Control Systems Business Unit. Mr. Pistilli’s entrepreneurial experience includes leadership roles in three Silicon Valley startups as well as a key role in the leveraged buyout and subsequent sale of General Time/Westclox. He has a Master of Business Administration in marketing and finance from the Wharton School and a bachelor’s of science in computer science and economics from Duke University. Jaspal Bhasin, Chief Operating Officer, itaas, Inc.: Jaspal Bhasin is a founding partner and Chief Operating Officer of itaas, Inc., where he focuses on financial and operation matters, along with leading technical initiatives for the company. Instrumental in iTV since its inception when he contributed in early trials, Bhasin brings more than 18 years of technology experience to the company, in the areas of iTV, client server systems, data warehousing and artificial intelligence. Prior to joining itaas, Bhasin held a number of high-level positions at such companies as Naviant, Sybase and Computer Associates, where he was responsible for design and deployment of large Marketing Data Warehouse solutions and other data products. Bhasin earned a Bachelor of Electronics and Communications degree from REC in India and a Master of Computer Science and Management Science from the University of Tennessee. Publications include "Selecting AI Tools Using A Hierarchical Decision Process" M.L.Emrich and Jaspal Bhasin: Paper presented at the 51st. Annual Meeting of The American Society of Information Science, October 1988 and "Modeling the Decision Process Using Multi Criteria Decision Theories" Jaspal Bhasin and M.L.Emrich: Spring meeting of the American Statistical Association, March 1989. Rick Doherty, co-founder and Director, The Envisioneering Group: a two-decade old Seaford, NY Technology Assessment and Market Research Corporation. Before that, for thirteen years, Doherty was the Senior Technology Writer for Electronic Engineering Times, where he remains a guest columnist. Doherty is an electro-physicist who has garnered more than a dozen U.S. patents in computing, communications, medical electronics, high performance tooling and consumer electronics industry sectors along with dozens of international patents. During Doherty's 32 year career he has been Director of the Urban Vehicle Design Group at Pratt Institute, an engineer for Data General Corp., Chief Engineer of Lourdes Industries, Inc., founder and President of Optronic Labs and since 1983, co-founder and Director of The Envisioneering Group. There, he directs laboratory testing of technologies, products and services, oversees publication of the Envisioneering Newsletter, market research reports and provides senior executive counsel on market development and intellectual property protection, portfolio management and licensing opportunities. Doherty's prime focus is on researching and articulating the impact of advanced digital technologies, services, products, industry initiatives and standards efforts on consumers, industry and society. Doherty is a 31 year member of the Institute of Electrical and Electronics Engineers and is active with its Biomedical Engineering, Solid State Circuits Society , Consumer Electronics Society, Broadcast Engineering, Magnetic Technology Society, Technology & Social Policy and other I.E.E.E. societies. This is his eleventh year as a planning director for the International Conference on Consumer Electronics. Doherty is also a member of the Society for Information Display, Society of Motion Picture & Television Engineers and many other technology & professional business industry associations. In addition, Doherty has been a co-chair of, and presently sits on several cross industry standards associations and technical working groups, spanning consumer digital electronics, communications, digital media and computing architecture definition groups. He is called upon by the industry to organize and chair panels at trade conferences and technical symposia more than a dozen times each year. Amongst his many industry awards, Doherty has been cited by the International Television Association for his many years of technology coverage of digital video design and engineering trends, and is the writer most cited by the Congressional Office of Technology Assessment for detailed features on the evolution of America's Digital TV system. Doherty also assisted Dr. Richard Feynman, NASA and Congressional researchers in the Shuttle Challenger accident investigation at the Kennedy Space Center, Johnson Space Center and many NASA contractor sites. In 2003, Doherty was nominated to and accepted a multi-year position on the Presidential Medal of Technology Award Selection Committee, reporting to the White House and Department of Commerce. Acting as an independent resource on the impact of digital and internet technologies on the consumer, society and business, Doherty is quoted frequently for his opinions on new technologies by CNN, CNBC, Fox News and by numerous American and international industry trade and daily business publications, including the Wall Street Journal, NY Times, Washington Post, LA Times, Newsday and the San Jose Mercury News. Doherty is married and resides in Seaford, NY with his wife and two daughters.