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Digital Hollywood, October 18-21, 2010
Tuesday, October 19th
SuperSessions
9:00 AM - 10:15 AM
Track III:
HGmz-5, DMny-2, APPs-4
Innovation in Games, Game Networks and Social Gaming - Massive User Communities and Commerce
As the platforms become more robust, as broadband, mobile, social media and TV provide greater consumer interactive flexibility, games as a product, as a destination, as a network or community and as a force in commerce grows. The growing power of the network, the relationship between the technology and the consumer, is opening the door to an entirely new and more complex set of tools in designing a multi-layered gaming consumer experience. From the explosion in casual gaming to the dedicated hardcore gamer, the power of the network is redefining games and user engagement which is ultimately revolutionizing the bottom line of the industry.
Don Daglow, President, Interactive Entertainment
Jesse Redniss, Vice President of Digital, USA Network, division of NBC Universal
Brad Foxhoven, co-founder & CMO, Ogmento
Andrew Schneider, Co-founder & President, LiveGamer
Nishad Pai, Manager, Business Development, Entertainment Group, Google
Mike Vorhaus, President, Magid Advisors, Frank N. Magid Associates, Moderator


Don Daglow, President, Interactive Entertainment: Don Daglow is a pioneering video game and online game designer whose career stretches from the birth of the industry to the present day. His design for Neverwinter Nights was honored with an Emmy®Award for Technology and Engineering in 2008, making him one of only three people (with id Software's John Carmack and Blizzard's Mike Morhaime) to accept both an Emmy® and an Academy of Interactive Arts & Sciences Achievement Award. Electronic Games has called him "one of the best-known and respected producers in the history of the field," and in 2003 he received the CGE Award for "groundbreaking achievements that shaped the Video Game Industry." He currently serves as a consultant for game developers, publishers and investors. Starting in 1971, Don spent nine years creating games on mainframes, designing several first-ever titles that foreshadowed major game industry genres. After being selected as one of the original five in-house programmers at Mattel, he served as director of Intellivision game development during the first generation of Video Game consoles. In 1983 he accepted a position as one of three producers at a small start-up called Electronic Arts, where he produced two of the first three EA sports titles. He then took over leadership of the Entertainment and Education division at Broderbund, where he acquired the rights to Sim City and Star Wars, as well as managing development of the Carmen Sandiego series and the original Prince of Persia. In 1988 he founded Stormfront Studios, which became one of the most successful game developers in North America. Over the next twenty years over 14,000,000 Stormfront games were sold, and the company also broke audience and sales records with pioneering online games. By the time the company closed in 2008 its products had generated over $500,000,000 at retail for packaged games and online titles. Don designed and programmed the first-ever computer baseball game and first sports simulation in 1971 (now recorded in the Baseball Hall of Fame in Cooperstown), the first mainframe computer role-playing game ("Dungeon" for PDP-10 mainframes, 1975), the first sim game (Video Game Hall of Fame title "Utopia" for Intellivision, 1981) and the first game to use multiple camera angles (Intellivision "World Series Major League Baseball", 1983). He led the design for Computer Game Hall of Fame title Earl Weaver Baseball (1987) as well as the original Neverwinter Nights for AOL (1991-97).


Jesse Redniss, Vice President, Digital, USA Network: Jesse Redniss is the vice president of
digital for USA Network. In this position, he oversees all digital efforts for the various USA Network properties including usanetwork.com, westminsterkennelclub.com, universalhd.com, sleuthchannel.com and characterarcade.com. Jesse joined the company in April of 2005. Since joining USA, Redniss has played a pinnacle role in the digital restructuring and growth of the usanetwork.com properties, which has driven a major shift in the industry and competitor’s online efforts. Redniss’s first initiative was the complete revamping of the online destination usanetwork.com, turning it into a revenue generating entertainment destination. Beyond that Redniss has been instrumental in the development of completely new USA backed interactive properties, which allow for advertiser branded content, engaging activities and customer-friendly interactions. During his time at USA Redniss has lead the digital team to achieve unprecedented growth, resulting in triple digit increases in traffic metrics year-over-year. Redniss’s day-to-day responsibilities involve developing innovative digital growth strategies, establishing advertiser partnerships with the digital sales group and overseeing the interactive campaigns for the record-breaking launches of the network’s critically acclaimed hit series MONK, THE 4400, In Plain Sight, PSYCH, Burn Notice, In Plain Sight and the Emmy-nominated miniseries The Starter Wife. With Redniss’ guidance Usanetwork.com continues to see record breaking growth across all measurable metrics and is seen as an industry leader amongst it’s peers. Since his involvement, the digital team has gained industry recognition through various awards, including Web Marketing Association for the Broadcast and TV ‘web site of the year,’ over 15 gold and silver DBA’s and the 2008 Beacon Award. Before joining USA, Redniss worked as a digital supervisor at Tangible Media on the Atari and Midway games accounts and several leading advertising agencies specializing in media planning, buying and interactive strategy. Redniss has also held positions within the music industry at Volatile Media and SONY 550DMV.

Brad Foxhoven, co-founder & CMO, Ogmento: Brad is an established entertainment and new media executive and producer who has demonstrated a unique blend of creative and business skills, consistently creating corporate value by identifying and structuring key strategic partnerships, managing operational teams, developing content and implementing product marketing and distribution strategies across all media platforms. His production experience includes overseeing live-action and animated programming in film and television, as well as video game development on consoles and mobile devices.

Andrew Schneider, Co-Founder and President, Live Gamer: Andrew Schneider has been a digital entertainment industry leader and catalyst for emerging business opportunities at the crossroads of media and technology for over 14 years. Prior to founding Live Gamer, Schneider served as executive vice president of marketing at Wind-up Records, the world’s leading independent record label, where he focused on digital innovation. Previously, during his eight year tenure at Sony Pictures Digital, Schneider developed and launched award-winning interactive marketing campaigns for major entertainment franchises, developed consumer broadband content services, and launched user generated media tools and applications. Schneider began his career in at NBC Television Network, where he inaugurated the company’s interactive marketing practice with the network’s first online presence.





Nishad Pai, Manager, Business Development, Entertainment Group, Google: Nishad Pai
manages Sales & Business Development for Google's advertising platform in the Entertainment and Media sector. Prior to Google, Nishad was involved in technology business development and marketing at Amazon.com, Yahoo!, Palm and Napster. He also spent several years at JP Morgan & Co. focused on telecom, media and technology investment banking. Nishad holds a B.S. in Chemical Engineering from Lehigh University.

Mike Vorhaus, President, Magid Advisors: Founded the Magid Internet and New Media research and consultation practice in 1995, with AOL and Excite as his first two clients. Mike’s team has completed over 2,500 engagements with over 100 Internet clients. Mike began the Magid Gaming Practice in 2001 with EA and Sony Online as his first two clients. The Magid Game Practice now works with most of the major game publishers. Mike provides research and consulting services to a number of major traditional media companies in regard to their new media initiatives, as well as consulting a number of leading Internet and gaming companies. He has also provided advice to venture capital and private equity firms in regard to investments in the media space. Mike has been involved in strategic and tactical consulting, including the launch of new services and programming, as well as development and implementation of online and offline marketing programs. Mike has also been extensively involved in video and PC gaming strategies for a number of our companies, as well as the development of game concepts. Mike has consulted on a number of film projects such as You’ve Got Mail and The Matrix. He holds a B.S. in psychology and sociology from Wesleyan University and has worked as a fundraiser and transfer of technology officer at the California Institute of Technology and the University of California. Mike also worked for the U.S. House of Representatives, The U.S. Senate, and for two Administrations in the White House.