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Digital Hollywood, October 18-21, 2010
Thursday, October 21st
Strategic Investigation - Drill Down Day
11:05 AM - 12:20 PM
Track II -
ViDeo-24
Media in the Cloud - Video, Music, Games and Information - For the Enterprise - For the Consumer
Chris Cali, co-founder and CEO, Panvidea
Mark Vrieling, founder and Chief Executive Officer, ScreenPlay, Inc
Arvind Venkateswaran, Sr. VP of Worldwide BD & Marketing and Americas & Asia GM, Geodesic
Vickie Nauman, Vice President-North America, 7digital
Immad Akhund, co-founder, Heyzap.com
Lauren Cole, President, Cole Media, Moderator

Chris Cali, co-founder and CEO, Panvidea: Chris co-founded Panvidea when he saw the potential to fundamentally change the way video is prepared and distributed by enabling content producers with an instantly scalable, cloud-based post production and encoding service. Panvidea enables professional content owners, broadcasters, publishers, and advertising agencies to encode, edit and package their video content for distribution to any digital platform across any digital network at a fraction of the time and cost. His experience includes Sony Music Entertainment and architecting large online video distribution platforms while consulting for multiple major news networks.

Mark Vrieling, founder and Chief Executive Officer, ScreenPlay, Inc: Scre
enPlay has been providing promotional video services to the video industry since 1990. In 1999 Vrieling purchased the video division of Muzak. By adding their music videos to ScreenPlays’ Video Game, TV series and Movie database, ScreenPlay created the worlds largest library of pop culture promotional video content with over 150,000 assets and nearly a million files stored in their cloud based delivery platform. Aberdeen Research named ScreenPlay’s video content management system one of the “Top 10” streaming infrastructures in USA. ScreenPlay has grown to be one of the premier video management companies for the entertainment industry. ScreenPlay currently recieves video content from all the major movie studios, music labels and game manufacturers and provides streaming services to online customers such as Best Buy, Amazon/IMDB, Blockbuster, Target, and MTV, as well as dozens of major newspapers including New York Times, LA Times, Chicago Tribune, and Boston Globe. ScreenPlay provides over 40 million video streams per month to 37 territories around the world in 26 languages and provides video content to over 22,000 locations per month such as American Eagle, Hardrock Café, Nordstrom, Sears, FYE and Macys. Vrieling currently serves on the National Board of Directors for the Entertainment Media Association and co-chairs the EMA Digital Council on Metadata Standardization. Mark is married with three children and holds a degree in Business and Alternative Energy Management.

Brian Marin, CEO, Retail Entertainment Design: With more than 20 years experience in the retail entertainment industry, Brian Marin brings to Retail Entertainment Design (R-E-D) an astute understanding of retail environments, display and audio technologies. His expertise in all aspects of music, video, advertising, and sound system design guarantees the creation of highly customized and unparalleled solutions to meet the needs of clientele. He has created in-store custom environments during his career for Harley-Davidson, Macy’s, Guess?, Costco, Radio Shack, Tween Brands, Kroger and Genesco to name a few. Brian received a BA in Communications from Washington State University, with an emphasis in media and advertising.














Arvind Venkateswaran, Sr. VP of Worldwide BD & Marketing and Americas & Asia GM, Geodesic: Arvind has significant expertise and experience in media and telecommunications, having held a wide range of executive management roles in entrepreneurial as well as corporate environments. Arvind leads the fast-growing mobile wireless and enterprise business units at Geodesic, a global, $130 Million, 500-employee mobile and web software products company targeting handset vendors, carriers, content providers and consumers. In this capacity, he has closed partnerships and deals with leading mobile wireless companies worldwide, and played a key role in the company’s rapid growth. Prior to Geodesic, Arvind was VP of Strategy and Business Development at SpectraLink Corp and VP of Marketing at Hellosoft Inc. He has also held senior marketing and business development positions at Morphics Technology (acquired by Infineon), Zoran Corp. and Synopsys. Arvind has an MBA (Sloan Fellow) from the MIT Sloan School of Management and an MSEE from Syracuse University, New York. In addition to his role at Geodesic, Arvind advises silicon valley startups and assists VC and PE firms worldwide with deal sourcing and due diligence. He is also a visiting professor at the National University of Singapore (NUS), where he teaches classes on entrepreneurship. In addition, he is the founding CEO of Malabar Associates, a business strategy-consulting firm targeting mobile wireless and telecom opportunities in the US and in Asia.

Vickie Nauman, Vice President-North America, 7digital: Vickie Nauman specializes in dig
ital media and content strategy, the intersection of technology and music, and international business development. Nauman is Vice President-North America for 7digital, leading all strategy and business partnerships for the innovative London-based media company. Through online and cloud-based infrastructure, 7digital delivers music, video and ebooks for partners including Spotify, Songbird and Phillips, Universal Music, EMI, Warner Music, MTV, HMV, Waterstones, and delivered hundreds of millions of digital products in over 25 countries. Prior to joining 7digital, Nauman most recently led the global content strategy and partnerships for Sonos, the wireless digital music system for the home, which included managing multiple global business relationships and software integrations between content services and the advanced connected device Sonos. Partners included Last.fm, Deezer, Rhapsody, Pandora, Napster, RadioTime and SiriusXM. Nauman also has the international consultancy CrossBorderWorks, which focused on digital strategy, business planning, and licensing. Prior work includes creating the online strategy and service for boutique Seattle music station KEXP, content development for RealNetworks/MusicNet, marketing in the National Public Radio network, and Procter and Gamble. Nauman has a broad network and experience in Europe, China, and North America, and earned a 2006 MBA through the London School of Economics, New York University, and HEC-Paris, in the collaborative executive program TRIUM.  

Immad Akhund, co-founder, Heyzap.com: Immad Akhund is the co-founder of Heyzap.c
om. Heyzap is building the first cloud based operating system for online games which includes a games distribution network and developer tools such as social APIs, authentication systems and payments. Immad was previously a co-founder and the CTO of Clickpass.com (acquired by Yola.com, 2009). Immad is an engineer and entrepreneur, having studied Computer Science at Cambridge University and co-founded 3 successful start-ups.



















Lauren Cole, President, Cole Media: a company that helps clients set up and launch media-related businesses. Clients include companies launching cable and satellite channels, mobile content services, video-on-demand, and broadband content, both in the U.S. and internationally. Companies that Cole Media has worked with include TV Guide, Network Live (AOL/XM Radio/AEG), TV One (Radio One/Comcast), Technicolor, Sony Pictures Entertainment, E! Entertainment, GSN, Granada America, World Championship Sports Network, National Lampoon, Wine Network, HBO Latin America, and Anthony Robbins Companies. Ms. Cole was previously Chief Operating Officer of PacketVideo Corporation, the first company with technology and applications to stream video over wireless devices, where she oversaw all of the business activities of the company. Under her supervision, PacketVideo established contractual relationships with over 200 global media and internet companies, including all of the major studios, and numerous major broadcasters, cable companies, and streaming media companies around the world. Prior to joining PacketVideo, Cole spent 8 years at Sony Pictures Entertainment in the International Television area where she was responsible for launching, making investments in, and supervising Sony’s cable channel investments in Europe, Latin America, Asia, and Australia. During her tenure at Sony, the company launched or made investments in 35 channels. She also headed up operations for Columbia TriStar International Television. Cole also worked in Warner Bros.’ Strategic Planning Dept, and at Bain and Company. She has a degree in Applied Mathematics from Harvard College and an M.B.A from the Stanford Graduate School of Business.