Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood, October 18-21, 2010 Monday, October 18th 1:00 PM – 2:15 PM Track III: SmPh-2, TbLT-2, HGmz-2, APPs-2 iPhone Apps, iPad Apps, Twitter Apps - Phone and Tablet Apps - as the Next Platform: Communication, Games and Commerce in Mobile, Social Media, Broadband & Music The iPhone, iPad, Twitter and wide the whole world of Apps has set the bar for computing and communicating and with hundreds of thousands of Apps now available, it represents the most vibrant platform for information and games, mini information and communication gadgets ever imagined. But Apps are not min-applications, they represent a platform through which to understand communication and experience. The iPad-iPhone Apps phenomenon is the learning tool from which all consumer electronics developers and manufacturers will learn and gravitate. The world of iPhone-iPad Apps is not only a money machine for Apple and its user community, it is a petri dish for understanding the needs, likes and personality of the modern consumer. Stephanie Bohn, Vice President, Marketing Warner Bros. Digital Distribution Sean Nolan, VP Online Operations and External Online Marketing, Rodale Ray Anderson, CEO, Bango Matt Van Horn, Vice President, Business Development, Path Jennifer Cooper, Founder and Principal, Rocket Spark Media Paul Lee, Head of Digital Ventures, Playboy, former founding partner at NBC's Peacock Equity Sun Jen Yung, Managing Director, Headwaters MB, Moderator Stephanie Bohn, Vice President, Marketing Warner Bros. Digital Distribution: As Vice President of Marketing for Warner Bros.’s Direct to Consumer (DTC) team, Stephanie Bohn drives the studio’s efforts to identify and maximize the profitability of their most valuable consumer segments. In this role, Bohn defines consumer value propositions, branding and communications strategies for all DTC products and platforms. Bohn works across studio divisions to promote interoperability of DTC lines of business across web, mobile and connected devices. Bohn also oversees global business planning and operations for the Warner Bros’s iPhone, iPod touch and iPad app publishing business. Under Bohn’s leadership, Warner Bros has published over 35 apps to date on the App Store. Bohn began her career with Warner Bros. in 2003 managing Theatrical New Release film marketing across DVD and Blu-Ray formats. In 2007, Stephanie accepted a role as Director, Marketing for Warner Bros. Digital Distribution, overseeing marketing and business planning for Warner Bros.’ film slate across emerging media platforms including digital cable, satellite TV, IPTV, iTunes, Amazon, videogame consoles and other connected devices. Most recently, she served as Executive Director, Marketing for Warner Bros. Digital Distribution. Stephanie holds a BBA from The University of Michigan, Ross School of Business and an MBA from The Anderson School at UCLA. Ray Anderson, CEO of Bango: Ray is Chief Executive of Bango, the business that uniquely enables content providers to market, deliver and sell their products and services directly to mobile phone users on all networks world-wide. He co-founded Bango in 1999 after realizing that the convergence of the internet with the ubiquity of mobile phones could open up huge opportunities for content and service providers. In 1988, Ray established IXI which created the industry standard network GUI - X.desktop. In 1993 the company merged with SCO where he held senior executive roles. In 2005, Ray led the successful floatation of the company, and continues to build and steer the Bango team forward in to one of the most exciting markets in history. Ray is an entrepreneur, innovator and investor with over 20 years experience. He was named "Technology Entrepreneur of the Year" in February 2006 and in September 2006 at the ME Awards was given a special award for outstanding contribution to the mobile entertainment industry. He holds a 1st Class Degree in Computer Science from Cambridge University. He is a keen pilot and fashion photographer. Matt Van Horn is Vice President of Business Development for Path where he wears many hats. Previously, Matt ran business development for Digg where he led strategic partnerships and started the publisher program. He was also co-founder of Zimride a top online ride sharing site. Before that, he worked at Apple managing higher education marketing for the University of Arizona. Matt is an international speaker having spoken at conferences such as South by Southwest, Digital Hollywood, Internet Summit, Interactive Media Conference and WPBA in Seoul, Korea. Jennifer Cooper, Founder and Principle, Rocketfuel Media: Jennifer Cooper brings more than 20 years of experience in sales and business development in technology and digital media industries to Mixercast, a widget technology platform company specializing in ad campaigns within social networks. Her work with A-list digital media executives provides her with extensive knowledge of strategic content alliances, distribution and syndication. As CEO of Mixercast, Jennifer’s creativity and technical expertise builds winning strategies that drive business growth for top CPG products and well-known media brands. Prior to joining Mixercast, Jennifer served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships including ABC/Disney, A&E Networks, Paramount, CBS, Time Warner/HBO and CNN. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!. In addition to her tenure at Yahoo!, Jennifer led sales, business development and created strategic partnerships for digital media start-up companies including Generic Media and New Zing. She began her career managing sales at enterprise technology companies Oracle, Xerox and IBM before advancing into strategic business development positions at VXtreme Inc. (now the Microsoft Windows media platform) and Microsoft. As founder and executive vice president of nCommand, Inc, Jennifer served on the board of directors and was responsible for securing initial rounds of Venture financing, as well as creating initial client relationships for nCommand’s products. Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University. Sun Jen Yung, Managing Director, Headwaters MB: Prior to Headwaters, Sun joined Oppenheimer in September 2006 to head the Digital Media and Internet investment banking practice. Sun's experience of over fourteen years in investment banking includes corporate finance coverage of Media (cable and entertainment), Digital Media, Internet and software companies at TD Securities, Deutsche Bank and Lehman Brothers as well as equity research at Lehman Brothers. Over the years Sun has represented a wide range of clients in these sectors encompassing a variety of equity, debt and merger & acquisition transactions including Adelphia Communications, Autobytel, Comcast Corporation, Digital Domain, iVillage, Liquid Audio, Mediaplex, Scientific-Atlanta and TiVo. She also spent two years at TCSI in Berkeley, CA in Business Development and Finance. Sun graduated from Columbia Business School in 1988 with an MBA in Finance and a B.A. in Economics and International Studies from Macalester College in St. Paul, MN in 1984..