Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2010 Wednesday, January 6th 11:30 AM – 12:30 PM Track II- GP2 - Game Power Game Power: Entertainment and Branding as Franchise - As Games Integrate into the Movie, Music, TV, Mobile, Advertainment & Custom Branded Experience In today’s global entertainment environment, the successful extension of a franchise is not only part and parcel of the business plan, it is also welcomed and embraced by the consumer. The power, quality and popularity of the various entertainment mediums, make it possible for a game to enable a successful movie franchise, just as a successful ‘70s TV show can be recast as a worldwide movie blockbuster. This of course can start the cycle all over again, generating the next generation of game, DVD, toys, CD, t-shirts, live events and so on. Unique to this phenomenon today however, is the need to protect the brand as it is extended into each category. Competition and consumer sophistication today demand a level of creativity in the games, movies and TV shows produced, something that brand extension itself cannot overcome. John O’Connell, Director of Gaming, Davie Brown Entertainment Chad Stoller, EVP Digital Strategy, BBDO North America Geoff Keighley, Host and Executive Producer, Spike TV Louis Castle, CEO, InstantAction Matthew Ringel, SVP, Strategic Alliances, Live Nation, Moderator Geoff Keighley, Executive of Game Publisher Relations, SpikeTV: Geoff Keighley is perhaps the most respected video game journalist working today. His work spans on-line, print and TV outlets, and he has been writing about games since the year 1992. He is most well known as the host of the Spike TV video game show Game Head, which is consistently the highest rated video games show on television. Keighley is also a freelance writer whose work has appeared in Business 2.0, Electronic Gaming Monthly and Entertainment Weekly, among others. Currently, besides hosting Game Head, Keighley can still be seen as a correspondent on another G4 show, The Electric Playground, and his work can be read in monthly columns in the Official Xbox Magazine and on the Gamefly website. He is known for not just writing reviews and previews, but going behind the scenes of the game industry for in-depth business profiles and lengthy feature pieces. In 2005 GameDaily named him as the best journalist of the year, and in 2004 NewsBios.com named him one of the best 30 business journalists in the world under 30. He is also only one of two journalists -- the other being 60 Minutes correspondent Mike Wallace -- profiled in the Harvard Business School press book "Geeks and Geezers" by noted leadership expert Warren Bennis. John O’Connell is Director of Gaming for Davie Brown Entertainment in Los Angeles where he leads clients’ gaming strategies and programs. O’Connell joined Davie Brown in 2006, bringing experience from the game development, publishing, and peripheral manufacturing businesses. Most recently, as Associate Producer of Localization at Tecmo, O'Connell brought to market "Tecmo Bowl" and "Ninja Gaiden," establishing Tecmo’s mobile game business in North America. O'Connell also played an integral role in the company’s localization of Xbox 360, Wii, and PlayStation franchises. O’Connell earned Bachelor’s of Science degree, with a dual major in Digital Media Studies & Interface Design and Advertising & Marketing, from Emerson College in Boston. Davie Brown Entertainment is a part of The Marketing Arm network, which includes Davie Brown Talent, USMP, Millsport, Wave, kaleidoscope, and ipsh!