Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2010 Wednesday, January 6th 11:30 AM – 12:30 PM Track I – RA2 – Reinventing Advertising Advertising NEXT: Social Networks, TV & Video, Broadband, Mobile and Game In this session, we will look for a comprehensive understanding of what advertising in the next generation will look like. The world of advertising has been completely dislocated by the acceptance and integration of the new technologies, from PVR and Broadband to Social Networks, VOD, Mobile, Blogs and ITV, the consumer is being both barraged by content and choice, he/she is being overwhelmed by the technology itself. While the decisions being made by the advertising community are always measured and incremental, the technologies at hand are profound and will only move forward. How fast and at what rate of impact is still to be understood, but the question is no longer about consumer acceptance and proof of distribution, it is about when the roof is going to cave in. The new technologies are successfully invading traditional media and the good news is rather than leaving the advertiser without a way of reaching the audience, the new technologies may ultimately prove to be better and more comprehensive vehicle for reaching and developing relationships with an even larger customer base. Matt Story, Director, Denuo Anthony Di Biase, Executive Creative Director, Wunderman Southern California Louisa Shipnuck, Media & Entertainment Managing Principal, Verizon Business Xavier Perret, VP Digital Advertising, Orange France Telecom Group Simon Kelly, Chief Operating Officer, Story Worldwide Thomas F. Tafuto, SVP, Creative, D I G I T A S Denise Garcia, SVP, Sales, nextnewnetworks Tim Chang, Principal, Norwest Venture Partners, Moderator Thomas Tafuto, SVP, Creative, D I G I T A S NY: where he is the creative lead on brands including Samsung and IBM. Mr. Tafuto has been a pioneer in the interactive space for over twenty two years and has collaborated with some of the world's most recognized brands including Apple, BP, IBM, Microsoft, Hewlett-Packard and Sony. Prior to joining DIGITAS earlier this year, Mr. Tafuto was the Executive Creative Director of Tribal DDB Worldwide and was the creative lead on Nokia, (RED), Pepsi, American Airlines, Exxon Mobil, AT&T, Starbucks, Ingersoll Rand and Dyson. Thomas directed Tribal DDB's effort that garnered Ad Age's Global Agency Network of the Year in 2008 - the first time a digital agency has been honored with that award. He was also the executive creative lead on several of Tribal's worldwide new business pitches the past year. Thomas began his career by founding Applied Imagination, Inc., one of the first interactive design firms and developed several of the industry's first interactive rich media applications and CD-ROMs from 1987 to 1989. His award-winning work included: software programs for Apple Computer, titles for ABC News InterActive; electronic courseware for the Harvard Business School; and Culture(R) A Multimedia Guide to Western Civilization. Thomas has also partnered with many of the world's top advertising agencies and includes working side-by-side with Jay Chiat to secure the well lauded MTV campaign, as well as stints with Ogilvy and Grey. Prior to joining Tribal DDB, Thomas was Director of Interactive at Jager DiPaola Kemp Design and worked with brands including XBOX 360, MTV, Burton Snowboards, Converse, Nike, Levis, Giant Bicycles, and Virgin Mobile. Thomas has spoken about interactive communications and design at numerous industry events each of the last 20 years. He has been quoted and interviewed by the New York Times, appeared on PBS, and taught interactive communications at institutions such as Columbia University, The Modern Museum of Art, Harvard Business School, and the Parsons New School. He is an accomplished multi-instrumentalist and producer and creates the sonic elements for much of the work he directs. Matt Story, Director, Denuo: There isn’t much you won’t find out about Matt Story from his frequent Facebook or Twitter updates. His love of sneakers and Kobe Bryant might border on obsessive and his self-professed title as the “Mayor of LA” and authority on all things Lakers might seem to dominate this Indiana native’s interests and credentials, but when it comes to digital marketing and gaming expertise, there are few who do it better. As director, Story oversees the Los Angeles operation of Denuo, a division of Publicis Groupe that helps brands understand and interpret the challenges of modern marketplaces. In this role, he helps maintain key content and gaming industry relationships on behalf of the agency. Story brings to bear a unique blend of media, creative and strategy expertise, as well as keen insights on the videogame marketing arena. As Denuo’s “gaming guru,” he has helped clients like T-Mobile and Old Spice build unique gaming programs both in and around popular videogame titles and events. His work in the gaming space has been recognized at high-profile industry awards shows such as MIXX, OMMA and MI6, to name a few. Prior to joining Denuo, Story was Interactive Marketing Manager across the antiperspirants/deodorants category for P&G, where he worked for four years across a variety of disciplines and roles in the same product category. During his tenure, Story managed the creation of the first P&G blog, which supported the launch of Secret Sparkle Body Spray. He also led innovative development with the Old Spice brand’s in-game integrations in multiple key videogame titles. In 2007, Story was recognized by OMMA magazine as a “Rising Star.” Story graduated from Washington University in St. Louis, where he received two B.S. degrees in Computer Science and Computer Engineering. Anthony Di Biase, Executive Creative Director, Wunderman Southern California, overseeing the creative for all Y&R and Wunderman clients. With deep experience in both traditional advertising and one-to-one marketing across myriad channels, he leads an integrated team that provides creative solutions across all channels?from broadcast and printed media to digital and social networks addressing client objectives that range from awareness-building to direct response to customer loyalty. This drives the team’s philosophy of ideas before advertising and ideas beyond advertising, that is reflected in ground-breaking work for clients like Microsoft Xbox, Mattel, Hilton Hotels, Land Rover, Toshiba and Southwest Airlines. Awards won by Anthony and his team include: Cannes Lions, Beldings, One Show, ECHO, London Advertising Awards, Effies, and a best-in-show Webby. He has served as a judge for the New York Festivals, Applied Arts and Lester Wunderman Awards. Louisa Shipnuck, Global Business Development Executive, Media and Entertainment industry, IBM: In this role, Louisa sizes new digital media opportunities for IBM, focused on emerging content and advertising services and solutions, including multiplatform advertising business intelligence, digital media managed services, and digital workflow. Louisa formerly served as the IBM Institute for Business Value (IBV) Global Media and Entertainment Industry Leader, overseeing business research efforts and thought leadership. She has recently co-authored thought pieces, including "The end of advertising as we know it," "Navigating the media divide: Innovating and enabling new business models,” “The end of television as we know it," and "Beyond access: Raising the value of information in a cluttered marketplace" all of which focus on competitive positioning in a tumultuous Media marketplace. Louisa has served as a Senior Managing Consultant with PricewaterhouseCoopers and IBM Global Business Services, leading and contributing to numerous business and operational strategy engagements in technology, media and entertainment. In her prior business manifestation, Louisa worked as a political media consultant in Washington, DC. She holds an M.B.A. from Columbia Business School and a B.A. from the University of California, Los Angeles. Simon Kelly, Chief Operating Officer, Story Worldwide: Simon Kelly has been recognized as a pioneer of new media in the branded content industry and is credited with introducing a unified approach for custom publishers in the US. Kelly began his career in publishing in 1984, where he launched Lotus magazine, Macworld magazine, Macworld Exposition, and the IDG seminar series, as well as running the IDG UK’s custom publishing division. In 1990, Kelly co-founded TPD Publishing, ltd, one of the leading independent custom publishers in the UK. In 1995, Kelly moved to Seattle to launch the company’s US operation with the launch of Microsoft Magazine – incidentally its companion web-site also marked the launch of one of the world’s first web-zines. Along the way, Kelly introduced compelling new ways to use content to meet his clients’ branding needs. In 1997 he spearheaded the launch of the Custom Publishing Council and in 1999 he was named to the Folio: 40 for his work integrating print and web content. Kelly won the John Caldwell Lifetime Achievement Award in 2007 for his contributions to the custom publishing industry. In 2001 TPD became part of Interpublic. In 2005 Kelly and his partners bought it back and rebranded the company Story Worldwide. (www.storyworldwide.com). Since then, Kelly and his partners have transformed what was originally a print-centric custom media company into a global, multi-channel content marketing and branding agency. Story Worldwide’s signature approaches, storytelling and narrative branding, help turn their clients’ brands into engaging media channels. Today, with over 200 employees and offices in New York, Seattle, South Norwalk, London and Hong Kong, Story Worldwide is leading the post-advertising revolution. Story’s clients include Unilever, Nestle, UPS, Bank of America, Microsoft, Johnson and Johnson and Agent Provocateur. Xavier Perret, VP Digital Advertising, Orange France Telecom Group: As part of the Online Advertising Business Unit, Xavier is currently Vice President for Digital Advertising solutions within Orange Group. He is responsible for developing Digital Advertising Solutions. He is managing and leading the development of Advertising Solutions and responsible for interactive advertising partnerships with Media & Advertising players for Orange Group as a major three-screen player in the Advertising Industry, present in Web, Mobile and IPTV. He overlooks the Strategic & Product Marketing of all solutions towards Advertisers and Media Agencies , including rolling out Mobile Advertising in all Orange countries, developing interactive advertising on IPTV and mobile TV, targeting and 3 screen Advertising…He is also leading for Orange Group the Global Service Partnerships within the TV & Mobile Digital Advertising Ecosystem including partnerships with Google, Microsoft, Nokia and others. Tim Chang, Principal, Norwest Venture Partners, focusing on Wireless and Digital Media investments, and also leads Norwest's China initiatives. Tim led NVP's investment in 3jam, Brite Semiconductor and Lumos Labs, and serves on the board of directors for these companies. Tim also led NVP's investment in PCH International. He is actively involved with NVP's wireless portfolio, including deCarta, DoubleFusion, Veveo, and Clairmail. Prior to joining Norwest, Tim was a Principal at Gabriel Venture Partners, where he established and led the Wireless investment practice, and was actively involved with investments in Placeware (acquired by Microsoft), Iridigm (acquired by Qualcomm), IPWireless (acquired by NextWave), Skycross, NextG Networks, and Sequoia Communications. Tim served as a director on the boards of Iridigm and Sequoia Communications. Before entering the venture capital industry, Tim was a Product Manager at Gateway, where he launched Enterprise products into the Japanese market, and began his career as a tri-lingual development engineer for General Motors, working across China, Korea, and Japan. Tim is an active contributor to the wireless industry, and serves on the advisory boards of Telecom Council Silicon Valley, TiE Wireless SIG, Under-the-Radar, Wireless Communications Alliance (WCA), MIT/Stanford VLAB, VC Task Force, Silicon Valley Chinese Wireless Association, and Digital Hollywood. Tim received his MBA from the Stanford Graduate School of Business, where he graduated in the top 10% of his class as an Arjay Miller Scholar. He also holds an MSEE and BSEE in Electrical Engineering from the University of Michigan, where he was a Deparmental Scholar and received full fellowship. Tim is also an accomplished musician and actor, and continues to perform around the Bay Area.