Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2010 Thursday, January 7th 1:30 PM - 2:30 PM Track II – DH3 - Digital Hollywood and CC3 – The Cable Conference at CES Hollywood and the Digital Consumer: How Technology, Content and Services Establish the Next Level of Consumer Entertainment Experience The next generation of technology within the digital home will bring with it not only more content to the consumer, it will bring with it greater choice and more individual personalization into the process. While the actual definition of the digital home is still emerging, the idea of a fully connected consumer, living in a high speed DTV, PVR, HD, broadband and wireless environment is a good jumping off place. Hollywood, the provider of the content will not only flourish in this environment, it will probably enter a new golden age of production as it discovers how best to relate to it consumer base. How Hollywood will respond to a fully realized OnDemand television, film and games universe is the latest challenge to be faced. The technologies now finding their way into the home are disruptive, not only to the content community, but to the consumer electronics community as well. The brave new world of the digital home is not only an exciting new market opportunity for Hollywood, it is also brings with it a complex labyrinth of difficult options. Paul Greenberg, Executive Vice President and General Manager, TVGuide.com Lewis Henderson, CEO, Davie Brown Entertainment John Penney, President, Foresee Gabriel Marano, Vice President, Programming, Fox Television Studios (15 Gigs) Curt Marvis, President, Digital Media, Lionsgate Kevin Yen, Director of Strategic Partnerships, YouTube Ira Rubenstein, Executive Vice President, Global Digital Media Paul Greenberg is Executive Vice President and General Manager of TVGuide.com, a leading entertainment and video content destination serving more than 21 million unique monthly visitors. He is responsible for the company’s digital media strategy, day-to-day management and P&L of TVGuide.com. Since joining the company in 2006, Mr. Greenberg has led a dramatic transformation of TVGuide.com. Under his leadership, TVGuide.com’s site traffic has surged more than 400 percent and its user engagement metrics (visits, page views and time spent per visitor) are the highest in its competitive category. In addition, the company has launched many new products, including the Online Video Guide, a best-in-class video search engine for professional web video content, and unique syndication widgets that allow partners to embed all of TVGuide.com’s content and products on their own sites. ior to TVGuide.com, Mr. Greenberg served as Senior Vice President, Global Business Development and Partner Relations at MusicNet (now MediaNet), a leading online music provider. In this role, he was responsible for negotiating and closing new partnership deals with companies such as with MTV, Yahoo! and Virgin. He managed the partner relations department and led the strategic and operational implementation of the MusicNet service for distributors. In addition, Mr. Greenberg was responsible for MusicNet’s marketing, public relations and international groups. Previously, Mr. Greenberg worked at MTV Networks as Vice President, Business Operations for MTV.com, where he developed new content revenue streams, managed integration of major online operating divisions and helped double site revenue and traffic in one year. Mr. Greenberg was also Vice President, New Business Development at the MTVi Group responsible for developing and executing strategy and partnerships as well as content syndication. arlier in his media career, Mr. Greenberg was a sports announcer on 1010 WINS Radio in New York City. r. Greenberg earned a Bachelor’s degree from Columbia College and a Master of Business Administration from Columbia Business School. Lewis Henderson was named chief executive officer of Davie Brown Entertainment in March 2009, replacing the retiring James Davie, who co-founded the agency in 1985. Prior to joining Davie Brown, Henderson spent nearly 20 years with the William Morris Agency, most recently serving as head of William Morris' digital practice. In that role, Henderson built WMA's digital entertainment businesses on behalf of the agency's clients across film, television, music, publishing, theater, sports, corporate and international. Henderson drove a number of the industry's most notable technology and media partnerships, having counseled many of today's leading companies from the broadband, mobile and video game arenas. Prior to the launch of William Morris Digital in 2006, Henderson was a co-founder of WMA's corporate consulting division. In this post, he advised Fortune 500 companies on entertainment marketing as well as content development, licensing, acquisition and distribution. Henderson has consulted with a number of international brands and organizations, including Nokia, Pfizer, 24 Hour Fitness, Monster.com, U.S. Olympic Committee, NFL, British Telecom and Compaq. Henderson earned a bachelor's of science degree from Southern Methodist University (SMU) in Dallas. Gabriel Marano, Vice President, Programming, Fox Television Studios (15 Gigs): Gabriel Marano is Vice President, Programming, for Fox Television Studios, where he oversees development of scripted series for the studio. Marano was instrumental in developing the hit series Burn Notice, now in its third season on USA and cable television's number one show.  Marano nurtured Burn Notice from inception through air, and also works on the new series Jack and Dan, from Burn Notice Creator and Executive Producer Matt Nix, which will air on FOX. Marano is also responsible for overseeing "15 Gigs," the specialty digital-development arm of Fox TV Studios.  Under the 15 Gigs banner are projects including MSG (Eric Balfour and White Collar executive producer Jeff Eastin), Tease (Peter Jacobson), and When Ninjas Attack.  Marano also works closely with production company Black20 through its content/development deal with 15 Gigs. Marano began his career in independent film, producing a number of projects before going to work for writer/director/producer Whit Stillman.  He went on to work in production at Compass Films, and segued into working on commercials and music videos, producing for such artists as DMX, Jadakiss and Eve, and The Wu-Tang Clan. Marano holds a bachelor of arts degree from Columbia University. Curt Marvis, President, Digital Media, Lionsgate: Curt Marvis has served as Lionsgate's new President of Digital Media since April of 2008 and is charged with leading the digital efforts of Lionsgate as it continues to evolve into the leading next generation filmed entertainment studio. Reporting to Lionsgate's top management team, Mr. Marvis helps guide the Company's entire portfolio of digital businesses including; Lionsgate's broad spectrum of digital delivery agreements for its filmed entertainment content; its equity investment in Break.com; the FEARNet VOD and Internet branded horror channel; the new EPIX premium entertainment channel with partners Viacom and MGM; and TV Guide Network and TV Guide.com. Prior to joining Lionsgate, Marvis was co-founder and CEO of CinemaNow. An innovator in digital entertainment technology and delivery, CinemaNow, now owned by Sonic Solutions, delivers diverse content across multiple platforms. He previously served as President of publicly held game developer 7th Level and was also founder of multimedia start-up Powerhouse Entertainment. Marvis served one year on the IBM Multimedia Task Force creating strategic plans for IBM in their continued development of interactive software. From 1984 to 1994 he co-founded and served as CEO of The Company, an award winning and highly successful production company for music videos and commercials. During this time, Marvis produced many of the most popular and critically acclaimed videos in the history of MTV. He and directing partner Wayne Isham were awarded MTV's Video Vanguard Award honoring lifetime achievement in their work in 1991. Mr. Marvis is a graduate with honors from UCLA with a BFA in Motion Picture and Television Production. Kevin Yen, Director of Strategic Partnerships, YouTube: As Director of Strategic Partnerships at YouTube, Kevin Yen (@KevinYen) leads the monetization and general performance of YouTube's content and distribution deals, as well as the marketing of the YouTube platform to the media industry. Kevin’s online video expertise spans revenue generation, advertising models, social media, and deal structuring. At YouTube, Kevin created the Four R's marketing framework of Revenue-Reach-Research-Rights, used by partners to develop their syndication strategies. He founded and chairs the company’s Video Advisory Board, consisting of its most innovative content producers. Prior to Google’s acquisition of YouTube in October, 2006, Kevin built and directed the partner management team for Google Video's ad-supported and paid download service. He also negotiated over $500 million in large-scale search and contextual advertising deals with Google's top partners, including AOL and InfoSpace. Before joining Google, Kevin held Senior Product Manager positions at Netscape and AOL. His work included helping transform the Netscape Navigator browser into the foundation of today's open source Mozilla Firefox. In addition, Kevin negotiated distribution deals with Sun Microsystems and Macromedia, and innovated advanced ad targeting methods. He pioneered marketing optimization systems at a startup, and programmed quantitative forecasting models for Apple, Hewlett Packard, and others. Kevin has been recognized as a Top 50 Digital Power executive by The Hollywood Reporter. He is a frequent industry speaker on internet business innovation, and you can follow @KevinYen on Twitter. He earned his BA in Applied Mathematics from UC Berkeley, MS in Engineering from Stanford, and MBA from the Haas School of Business at UC Berkeley. John Penney, President, Foresee: John Penney oversees Foresee’s operations and the planning and development of its strategy, expansion efforts and new business platforms. Penney brings a deep and varied media and entertainment background to Foresee. During the five years he was with HBO, most recently as Senior Vice President, Digital Initiatives, he oversaw the strategic planning, delivery and operational management of new advertising-supported broadband channels. More recently, Penney served as Head of Global Media Strategy for IMG, Inc., where he was responsible for developing and implementing a new global entertainment strategy, focusing on production and distribution of non-scripted, scripted, and digital programming. Penney was an early proponent of the digital transformation of the entertainment industry. As Executive Vice President at ACTV, Inc., he oversaw the development and licensing of technologies and intellectual property for interactive television, personal computer, wireless data and mobile entertainment environments. He also served as consultant and Managing Director, at Scient, Inc., where he created and marketed digital migration strategies for major entertainment content and distribution companies. Penney also served as Vice President, Planning and Development, for Viacom, Inc. Even before his direct experience working for media and content companies, Penney had developed a deep financial expertise in the sector. He spent seven years on Wall Street, both as an equity research analyst at Sanford C. Bernstein & Co., Inc. covering the media and entertainment industries, and as a financial analyst in the Media & Telecommunications Corporate Finance group of The Chase Manhattan Bank, N.A. John has also consulted for major media and telecommunications companies, including AT&T where he provided strategic guidance on the launch of the company’s IPTV service and targeted advertising technology platform. At Foresee, Penney applies his business/product development, strategy, management, and financial expertise to developing next-generation, advertising supported and premium digital/traditional media & entertainment platforms. Penney is currently focusing on creating new business models, and product suites for broadband, mobile, and technology-enabled entertainment platforms. He joined Foresee in September 2008 and is based in Los Angeles. Penney holds a B.A. in Social Psychology from Wesleyan University and a Master’s Degree in Public Policy & Administration, concentrating in Science & Technology, from Columbia University. Additionally, he holds a PMP® certification from the Project Management Institute. Penney currently is a member of the board of directors of Arbinet, a NASDAQ traded provider of innovative voice and IP telecommunications technologies and solutions. He lives in Los Angeles with his wife and daughter Ira Rubenstein, Executive Vice President, Global Digital Media: Ira Rubenstein has built a career on identifying and implementing new marketing and distribution opportunities for entertainment across a wide array of platforms. In his role at Marvel Rubenstein is responsible for the company's Global digital strategy and implementation for all of Marvel's properties across digital and games channels. Prior to Marvel, Rubenstein spent 12 years with Sony, most recently as executive vice president of Sony Pictures Digital where he was responsible for overseeing the division's production efforts to extend Sony Pictures properties into the digital marketplace through SonyPictures.com, mobile games and personalization products, casual games, and innovative strategic partnerships. Rubenstein managed the digital growth of the studio's most important brands including Wheel of Fortune and Jeopardy! - leading the expansion of these properties into broadband, interactive television, mobile, and the PSP and PS3 platforms. In addition, Rubenstein oversaw production for all Sony Pictures properties breaking into the growing mobile marketplace, developing an array of successful mobile entertainment offerings including the award-winning Spider-Man 2: The Hero Returns and Ratchet and Clank: Going Mobile, as well as the first Movies for Mobile Phones on Memory Cards. Also during his tenure at Sony, Rubenstein oversaw the establishment of Sony Pictures Digital Entertainment's on-demand movie initiative, Movielink, to offer theatrically released motion pictures via digital delivery for broadband Internet users. Before the establishment of Sony Pictures Digital Entertainment, Rubenstein was vice president, marketing, Columbia TriStar Interactive. In this role, he managed the strategic implementation of media planning, promotional and creative advertising campaigns for more than 100 film sites. Before joining Columbia TriStar Interactive, Rubenstein worked in film research and new media for Twentieth Century Fox. Rubenstein was recently included on the highly regarded "Digital 50" list, a distinction given to fifty new media innovators by The Producers Guild of America's New Media Council. Recognition for his work also includes Webby Awards, a Mobie award for games, a Gold Clio and several Key Art Awards. Rubenstein holds a B.A. in Management Science from UC San Diego and is a graduate of the Peter Stark Producing Program at USC.