Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2010 Thursday, January 7th 1:30 PM - 2:30 PM Track I – RA8 – Reinventing Advertising The Future of Enhanced Advertising: Addressing Brands, Message, Technology, Media and Entertainment The ever expanding boundaries of entertainment in the national as well as global culture presents not just opportunities for specific brand extension or advertising, the merger of Hollywood and Madison Ave. represents a quantitative shift in the creative process. As the consumer alters its relationship to media, integrating broadband into every aspect of everyday life - from the mobile, to the public space and into the home - the power of the electronic message, whether delivered as advertising or via movies, TV, games, news or even as a function of the communications device itself, is a transformational tool. The industry is now experiencing its first steps in the fusion of marketing, entertainment and content. The real excitement will be found as the creative talent in the industry gets to experiment, innovate and produce new forms. Ari Bluman, President, North American Sales and Operations, 24/7 Real Media Matti Leshem, CEO, Protagonist Keith Hindle, CEO, Fremantle Media Enterprises Mike Siegenthaler, Director, Branded Entertainment, Microsoft Advertising Davang Shah, Head of Marketing - Automotive, Finance, Entertainment, and Travel, Google Jason Forbes, Senior Vice President, Strategy, New Products & Marketing, Time Warner Cable Media Sales Gary McGuire, Chief Executive Officer, RMG Networks Xavier Kochhar, Managing Partner, Media Link, LLC, Moderator Ari Bluman, President, North American Sales and Operations, 24/7 Real Media: As President, North America Sales and Operations, Ari Bluman is responsible for all of North American business development, ad operations, sales, and client services. Until his appointment to this position, Mr. Bluman enjoyed many roles within the company such as Senior Vice President, North American Sales and Operations; Vice President, Distribution and Operations; Vice President, Direct Solutions; Vice President, Direct Marketing, Inside Sales and Email Brokerage, as well as an Account Executive. This vast experience made him the perfect candidate to oversee the complete sales operation in North America for 24/7 Real Media, including Search Marketing Services, Technology and Media Sales. Mr. Bluman contributes frequently to industry publications including iMedia and Clickz.com, and speaks regularly at digital advertising conferences and events. Prior to his employment at 24/7 Real Media, Mr. Bluman was Vice President of Sales at Now Marketing, Inc. A graduate of the University of Maryland, from which he holds a Bachelor of Arts Degree in Political Science, Mr. Bluman joined 24/7 Real Media in 1997. Keith Hindle, CEO, Fremantle Media Enterprises: Hindle develops and implements FME's strategy in the U.S., Canada, Brazil, Latin American and the Caribbean. Hindle previously served as executive vice president of licensing for FME Americas, where he managed branded entertainment, interactive, consumer products and live entertainment ventures, such as the ubiquitous Coke and Ford sponsorships on "American Idol." He also launched FME's digital content channel, Atomic Wedgie. Michael Siegenthaler, Director of Branded Entertainment, Microsoft Corporation: Mike’s team charter is to work across editorial, design, production, and product development to create original experiences brought to the MSN audience on behalf of brands. A few of MSN BEET’s 2008 launches include: Style Studio with P&G, Fearless with GM’s Hummer, Home Sweet Home with Wal-Mart, and Chef to the Rescue with Morningstar Farms. In his ten years at Microsoft, Mike has led teams in marketing and communication strategy, and he is a recipient of the Circle of Excellence Award, the highest award given to Microsoft employees worldwide. Previously, he has done stints as a freelance writer, worked for LinkExchange (a start up acquired by Microsoft in 1998), the Chicago Tribune, and J. Walter Thompson in Chicago. Mike earned a B.A. from Michigan State University in East Lansing, Michigan and an M.F.A. in Writing from Goddard College in Plainfield, Vermont. He lives in Elmhurst, Illinois with his wife, Julie, and their two children, Emily and Will. Davang Shah, Head of Marketing - Automotive, Finance, Entertainment, and Travel, Google: In the ever-dynamic, entertainment industry, Davang N. Shah brings a steady hand and a depth of knowledge to entertainers as they move further into digital marketing. As the Head of Industry Marketing for Google's Entertainment business unit, Shah helps clients shape their digital marketing strategies based on deep insights into consumer's online and offline behavior in the TV, movie, gaming, music and Web publishing spaces. Working with teams from coast-to-coast across the Auto, Entertainment, Finance and Travel industries, Davang brings his knowledge across industries together to help clients address their challenges with branding and creative strategy; consumer insights; marketing plan development; lead generation; measurement, data analysis and optimization. He is a frequent guest speaker at industry events and conferences. Prior to joining Google, he held managerial roles within Ford Motor Company’s Brand Marketing, Product Marketing, and Communications Teams respectively. But it's not all Google all the time. Davang holds a BBA in Marketing with honors from The University of Michigan Ross School of Business and an MBA in Marketing and Strategy from The Yale School of Management. He is a passionate breast cancer research fundraiser, mentor, and lives in Ann Arbor, Michigan. Jason Forbes, Group Vice President, Strategy & New Products, Time Warner Cable Media Sales: accountable for defining and executing on the strategic direction for the Media Sales group. This includes both enhanced products on the linear side (HD targeted advertising) as well as Advanced Advertising including new products around interactivity, addressability and data monetization across VOD, online and other TWCMS joint ventures. Prior to joining Media Sales, Jason was Vice President of Strategy & Transformation with Capgemini where he lead the team in the delivery of programs across News Corp, CBS, MTV, Warner Bros and other leading media entities as well as the launch of HP’s digital media platform. Jason has spoken and shared panels at many leading industry events including Digital Hollywood, Digital Entertainment Group (DEG), ESCA and the Future of Television where he provided the key note speech on Digital Natives and implications for Advertising. He is also the author of several published works including “Digitize or Die’ the “Targeting Factory” and Dollars for Digital” and has spoken across numerous media outlets including the BBC, Sky TV and several leading online publications. Xavier Kochhar, Managing Partner, Media Link LLC: Mr. Kochhar both manages and executes the strategic planning, business and corporate development, operations and business science advisory services for Media Link. He has spent more than a decade bringing together corporations and their brands with Hollywood and its many media and entertainment assets; both as an agent representing corporate clients, and as a principal on behalf of the media assets themselves. Mr. Kochhar recently served as one of three corporate executives within Disney’s Corporate Alliances group dedicated solely to the procuring and developing of new, value-creating strategic relationships between outside corporations and the various assets across all the divisions of The Walt Disney Company the company including Studios, Theme Parks, Consumer Products, and Media Networks (ABC, ESPN, and the various Disney cable assets) in order to work with third-party B-to-B and consumer brand companies in various aspects of strategic and/or tactical relationships. These relationships included marketing, media buys, sponsorships, promotional activity, purchasing, corporate development, joint or integrated content opportunities, or co-branded joint ventures. Prior to The Walt Disney Company, Mr. Kochhar was a corporate packaging agent at the William Morris Agency in Beverly Hills, representing the entertainment industry's top creatives and content producers. There, he represented both distributors for acquisition of programming and producers in the partnership of their content to advertisers, as well as in the network television, cable, and syndication markets. Mr. Kochhar was a managing partner for an entertainment marketing company, at which he was responsible for extending top consumer brands and retail companies into the world of media by identifying and/or generating integrated marketing opportunities based on or around top entertainment properties and franchises. Mr. Kochhar was also a strategy consultant in the Media and Entertainment group for London-based L.E.K. Consulting. He began his professional career in corporate finance, after graduating from U.C. Berkeley's Haas School of Business, working as an investment banker for Tucker Anthony Sutro, where his focus was mergers, acquisitions, and private placements of emerging growth and middle market companies. Mr. Kochhar lives in Los Angeles, California and spends much of his free time working with youth education programs, such as the Inner City Education Foundation, and coaching soccer for the American Youth Soccer Organization. Matti Leshem, CEO, Protagonist: a Brand Energy company that focuses on integrating and leveraging brands holistically into populist broad platform media: TV, Broadband, Internet, and Mobile. The company’s efforts are focused on creating content at the intersection of Brand DNA, Entertainment and Marketing with a critical focus on design. Currently, Mr. Leshem guides Protagonist’s role as strategic consultant for Pepsi-Cola North America’s entire portfolio of brands. It is Mr. Leshem’s responsibility to keep Pepsi on the cutting edge of entertainment through ventures such as Mountain Dew’s DEWmocracy, an immersive online gaming experience, MDN (Mountain Dew Network), a late night variety show for SPIKE TV and “Retronym,” a Manhattan gallery dedicated to fostering and inspiring innovation at Pepsi. HE is also working with Pepsi owned IZZE sparkling juice to create The IZZE Campaign which will identify eight to ten thought leaders over the next months and create IZZE cocktails to celebrate their achievements and speak to their personality. Protagonist has also been retained by Xanadu, a two-billion dollar retail-tainment development in the Meadowlands, New Jersey. For Xanadu, Mr. Leshem has been tasked with creating new ways of connecting brands to their consumers and developing broadcast strategy for this revolutionary project. Leshem’s eye for innovation and brand integration allow him to offer a distinctive perspective, along with a fully integrative approach. His background runs the full gamut of television production, Internet content development, and product design. Mr. Leshem’s career span includes an array of high profile multi-media positions, including television producer and online content developer. Mr. Leshem created and produced the 2-hour network television special Pepsi’s Play for a Billion. Protagonist also took the lead in launching In2TV, a joint venture between AOL and Warner Bros. Mr. Leshem’s team designed eight channels of broadband, immersive, interactive digital programming utilizing the Warner library of television shows. Mr. Leshem’s aptitude for discerning creative marketing opportunities for a specific brand’s DNA is also demonstrated by unique ventures such as the USA Rock Paper Scissors League. Mr. Leshem founded the league, and then conceived of a nation-wide tournament that serves as a unique marketing platform for Bud Light (Anheuser Busch) currently in its third season. The League finals were broadcast on ESPN 2 and made headlines around the world declaring a new $50,000 winner. This year, Leshem decides to have the USARPS League, the official governing body of Rock, Paper, Scissors in the USenter the 2008 Presidential race with the release of a new online game available exclusively on the League web site, www.USARPS.com. The interactive Rock Paper Scissors (RPS) application pits Democratic presidential hopeful Barack Obama against five opponents on his way to the Oval Office. Earlier in his career, Mr. Leshem rode the first wave of Internet programming as founder of Cobalt Moon, one of LA’s seminal interactive entertainment companies. He was then recruited by Barry Diller to run an experimental television station, WAMI-TV (USA Broadcasting), where he led a team of three-hundred to the successful launch of the station and the creation of over forty hours a week of locally produced original programs. Other endeavors included: Anteye.com, a community-driven studio on the Web committed to changing the traditional development and creative process and Diplomatic, a multi-faceted production company, where Mr. Leshem started the development of integrated brand shows as well as ESPN’s 2-Minute Drill, Smush for USA Network and the documentary series Ultimate Reality on A&E. Many of Leshem’s early achievements are chronicled in John Geirland’s book Digital Babylon: How the Geeks, the Suits, and the Ponytails Fought to Bring Hollywood to the Internet. (Arcade). He is also featured in Madison and Vine: Why The Entertainment & Advertising Industries Must Converge To Survive, by Scott Donaton (McGraw-Hill). Mr. Leshem’s endeavors have been featured on MSNBC, The NewsHour with Jim Lehrer, in New York Newsday, Variety, and the Wall Street Journal.