Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2010 Thursday, January 7th Noon - 1:00 PM Track III - ME7 - Mobile Entertainment Track Social Apps and Mini-Apps as the Next Platform: Advertising and Commerce in Mobile, Social Media & Broadband Now there is a new world of mobile and broadband interaction, familiar to almost everyone – Mini-Apps, Social Apps and Widgets. For the uninitiated, the Mini-App is miniature application or website that resides as a component element on a user’s desktop, social media page or mobile device. A button on a user desktop may open multiple Apps, so that in a flash, mini-apps open to reveal up-to-the minute stocks, the weather, airline arrivals, a dictionary, your photo album – virtually anything, any data type - can be formatted into a Mini-App. Once the user gets the hang of it, life without mini-apps is impossible. Mini-apps are as addictive as email. Mini-Apps are your mini-obsessions managed and delivered as desired. Add in a layer of commerce and you have a fully featured digital ecosystem. Watch out! Mini-Apps are Here! John Shapiro, Senior Product Manager, Flash Platform Services, Adobe Randall Lloyd, Senior Director, International, RockYou Jason Cieslak, Managing Director, Interactive Media, Siegel+Gale Jennifer Cooper, Founder and Principle, Rocketfuel Media Shaukat Shamim, CEO & Co-Founder, Permuto Hooman Radfar, co-founder and CEO, Clearspring Dan Monahan, Global Internet Segment Manager of Ultra Mobility, Intel Sun Jen Yung, Managing Director, Nightwood Capital, Moderator John Shapiro is a senior product manager at Adobe. He focuses on platform services to enable developers to monetize and distribute their content and applications. John oversaw the creation and release of Adobe Wave, an AIR application and service that lets publishers and developers reach users directly on their desktops. Prior to Adobe, John founded two startups, one in online advertising and one in home entertainment. John also spent time at Google working on Google Desktop, where he envisioned and built a way to passively view interesting imagery from Google Maps. John holds an MBA from Harvard Business School and a BS in Computer Science from Stanford University. Jason Cieslak, Managing Director, Interactive Media, Siegel+Gale: As Managing Director, Jason oversees key West Coast based clients which include Activision, Microsoft, Sony PlayStation, and Yahoo! to name a few. Jason has helped Sony PlayStation launch the PlayStation3, The PlayStation Network and a variety of its specific product offerings including Home, Qore and Pulse. He’s worked with Activision on Guitar Hero and he helped Microsoft relaunch Windows in 2008. In his previous role of Executive Director, Interactive Media, Jason oversaw Siegel+Gale's Interactive Media practice. The practice provides Strategy + Concept Development, Information Architecture + Process Simplification, User Experience Design + Development, Content Strategy + Development, and Online Brand Training for a global client base. Key clients he led included Capital Research, The College Board, Experian, Lexus, Jiffy Lube, Nestle, and Qtel. Jason is a frequent speaker and panelist at industry and trade conferences and has been featured at American Marketing Association, The Conference Board, CTI Expo, Internet World, KMWorld, PCIA GlobalXchange and Southern California Software Association. Prior to joining Siegel+Gale, Jason was the marketing director for Lee & Associates, San Diego, where he established a full-service marketing department that developed regional advertising, marketing collateral, standardized proposal systems, and electronic presentations for the company's regional offices. He also led the company's corporate initiative to design and implement a database management system that seamlessly integrated a variety of databases among the company's offices. Jason attended the University of California, Riverside, where he received a BS in Business Administration. Jennifer Cooper, Founder and Principle, Rocketfuel Media: Jennifer Cooper brings more than 20 years of experience in sales and business development in technology and digital media industries to Mixercast, a widget technology platform company specializing in ad campaigns within social networks. Her work with A-list digital media executives provides her with extensive knowledge of strategic content alliances, distribution and syndication. As CEO of Mixercast, Jennifer’s creativity and technical expertise builds winning strategies that drive business growth for top CPG products and well-known media brands. Prior to joining Mixercast, Jennifer served as Executive Director of Business Development for Yahoo! Inc., where she designed and launched Yahoo!’s first video subscription service and managed large media industry relationships including ABC/Disney, A&E Networks, Paramount, CBS, Time Warner/HBO and CNN. In addition, she was responsible for crafting and implementing broadband video content strategy, sourcing and acquisitions for co-branded portals such as ATT Yahoo! DSL, Verizon Yahoo! DSL, Rogers Yahoo! and BT Yahoo!. In addition to her tenure at Yahoo!, Jennifer led sales, business development and created strategic partnerships for digital media start-up companies including Generic Media and New Zing. She began her career managing sales at enterprise technology companies Oracle, Xerox and IBM before advancing into strategic business development positions at VXtreme Inc. (now the Microsoft Windows media platform) and Microsoft. As founder and executive vice president of nCommand, Inc, Jennifer served on the board of directors and was responsible for securing initial rounds of Venture financing, as well as creating initial client relationships for nCommand’s products. Jennifer holds a dual B.S. degree in computer science and marketing from San Francisco State University. Shaukat Shamim, CEO & Co-Founder, Permuto: Prior, Shaukat was Chief Technology Officer at Neocarta Ventures, a $300 million early stage investment firm. Prior to NeoCarta, Shaukat pioneered the development of Yahoo! Messenger, which currently delivers over 10 billion messages a day. Shaukat was responsible for the architecture, product vision and long-term product roadmap for Yahoo! Messenger and played key roles in the industry wide coordination over instant messaging standards. Shaukat has also held senior technical and management roles at Symantec. Shaukat received his Bachelor's degree in Computer Science from the University of Texas at Austin. Hooman Radfar, CEO & co-founder, Clearspring: Hooman Radfar actively drives platform marketing and strategy initiatives at Clearspring. He was recently named one of Tech's Best Entrepreneurs by BusinessWeek and was nominated for Ernst & Young's Entrepreneur of the Year. When he is not busy building a better Web, you can find him writing his blog <http://www.widgify.com/>Widgify. Radfar graduated magna cum laude from the University of Pennsylvania with degrees in Economics and Computer Science. He holds an M.S. from Carnegie Mellon University where he researched Social Networking Theory. Sun Jen Yung, Managing Director, Nightwood Capital, based in New York, NY. prior to Nightwood Capital, Sun joined Oppenheimer in September 2006 to head the Digital Media and Internet investment banking practice. Sun's experience of over fourteen years in investment banking includes corporate finance coverage of Media (cable and entertainment), Digital Media, Internet and software companies at TD Securities, Deutsche Bank and Lehman Brothers as well as equity research at Lehman Brothers. Over the years Sun has represented a wide range of clients in these sectors encompassing a variety of equity, debt and merger & acquisition transactions including Adelphia Communications, Autobytel, Comcast Corporation, Digital Domain, iVillage, Liquid Audio, Mediaplex, Scientific-Atlanta and TiVo. She also spent two years at TCSI in Berkeley, CA in Business Development and Finance. Sun graduated from Columbia Business School in 1988 with an MBA in Finance and a B.A. in Economics and International Studies from Macalester College in St. Paul, MN in 1984. Randall Lloyd, Vice President, Ad Network Sales, RockYou: Randall Lloyd is the Vice President of Ad Network Sales for RockYou overseeing app distribution ad sales, RockYou Offers ad sales, 3rd party ad network sales and international brand sales. Prior to this role he acted as the Senior Director, International, where he tripled revenues over a four-month period in 2009. Prior to joining RockYou, Lloyd worked for Google where he spearheaded cross-functional efforts to develop an ongoing YouTube monetization strategy for the automotive industry. From 2005-2007, Lloyd held several positions at eBay including Manager of Strategic Sales for eBay Motors. During this time, he created and executed co-marketing strategies, managed relationships with channel partners and trained and led highly successful direct and channel sales teams. Lloyd holds a Master of Business Administration from Stanford Graduate School of Business, and a bachelor’s degree from the University of Utah in Organizational Communication.