Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2010 Thursday, January 7th 10:30 AM - 11:30 AM Track II - DH1 - Digital Hollywood and CC1 – The Cable Conference at CES The Television Ecosystem: Programming, Pay-Services, Advertising and Multi-Platform Distribution – Revenue and Strategies The television experience has now officially graduated from its status as entertainment king of the living room, to the central component of the entire electronic consumer experience. Television 3.0 has now arrived and it includes all of the integrated services of PVR, DRV, VOD, Broadband, Wireless, VoIP and Mobile as a communications as well as scalable video provider of clips and updates to movies and full programming. The competition for the future of Television 3.0 has just begun. With 250 million consumers in this country to service and a global market to reach out to, the media, entertainment and technology companies are not competing in a zero sum marketing arena. In this session, we will address these issues and more. Tracey Scheppach, Senior Vice President/Innovation Director, VivaKi Roy Bank, President, Television, Merv Griffin Entertainment Bryan Perez, General Manager and Senior Vice President, NBA Digital Bruce Eisen, Vice President, Online Content Development & Strategy, DISH Network Scott Brown, SVP Media Strategy & Digital Platforms, The Nielsen Company Marc DeBevoise, SVP of Business Development and Strategy, Starz Media LLC Shahid Khan, Senior Partner, Interactive Broadband Consulting, LLC, Moderator Tracey Scheppach, Senior Vice President/Innovation Director, VivaKi: The world we live in is one of constant innovation, with online video, DVRs, VOD, mobile media and video sites like YouTube and Hulu allowing consumers to access information however and whenever they want. And that’s just the beginning. As video technology continues to develop, it’s Tracey Scheppach’s job not only to understand it all, but to grasp how those changes affect consumers’ behaviors and responses to advertising – and where marketers fit into the equation. She examines the world of advanced video contact points in her role at worldwide media agency network Starcom MediaVest Group (SMG), constantly striving to obtain better information to enhance media plans for some of the world’s biggest marketers. In her SMG role – adopted in June 2009 – Scheppach is responsible for all strategic and operational oversight of SMG’s Advanced Media Center of Excellence and is charged with determining best practices and standards for emerging video technologies. She also helps invest clients’ advertising dollars across cutting edge video contact points such as addressable advertising, online video, DVRs, VOD, IPTV, interactive TV, mobile video, second-by-second set-top box measurement and more. Scheppach is also is one of the founders of the VivaKi program known as The Pool, a testing initiative built on the collaborative participation of a select group of clients, content providers and tech companies—all of whom are “pooling” insights and resources in pursuit of future engagement models while still in the development stage. The goal of this research and development initiative is to gain insights into emerging forms of media and create industry standards for new advertising models. Prior, Scheppach was at full-service SMG agency Starcom USA where she was – and still is – a vocal industry advocate for the freeing and widespread use of national set-top box data, which will provide the business with a dramatically improved perspective on real life viewing behaviors – and thus improved accountability. She continues to be a leader in second-by-second set-top box data, working with partners like TNS, TiVo, DIRECTV, Google TV, Charter, Comcast and more. Since 2006 she has pioneered industry initiatives around addressable advertising, pushing television distribution companies, clients and the industry toward the next level of relevance and data-driven effectiveness. A frequent speaker at industry events, Scheppach is also quoted in publications such as Advertising Age, Adweek, Mediaweek and Entertainment Weekly, radio talk shows such as NPR and newspapers such as the New York Times, Financial Times and the Wall Street Journal. Scheppach was named a Woman to Watch by Advertising Age in 2008, and was also recognized in Mediaweek’s Watch List for 2009 and iMedia Connection’s list of top 25 Internet Marketing Leaders and Innovators. Starcom’s LEGO team, guided by Scheppach, won the Interactive/Enhanced TV category for Media magazine’s Creative Media Awards and Mediaweek’s Media Plan of the Year in 2008. She is also a member of the American Association of Advertising Agencies Digital Video Innovation committee, Google TV’s Measurement Advisory Board and Invidi’s Advisory Board. Prior to joining Starcom, Scheppach was vice president of programming and research at OpenTV, a global interactive TV company. Working with Wink, Inc., a pioneer in the interactive television industry, she helped create branding campaigns with 60 advertisers – including Procter & Gamble – on over 100 brands across 28 U.S. networks. Before that, as Monsanto Company’s marketing director, Scheppach oversaw the development and implementation of communications strategies to secure global public acceptance of biotechnology through global advertising strategy and research. Scheppach also served as Monsanto’s brand manager for Equal and NutraSweet, helping earn a Clio Award for Equal’s 1998 “Scream” execution. Roy Bank, President, Television, Merv Griffin Entertainment: As President of Television of Merv Griffin Entertainment, one of the industries most respected and historically rich production companies, Roy Bank is leading a resurgence of the late Merv Griffin’s brand.  A seasoned entertainment industry veteran, Bank has seen his creativity and leadership flourish while working with such well-known companies as Mark Burnett Productions, Reveille Productions and alongside TV icon Woody Frasier. Some of his notable successes are Martha, Are You Smarter Than a 5th Grader?; (on which Bank served as both the Creator and Executive Producer); and The Apprentice. His expertise on both the business and creative sides make Bank the perfect leader to take Merv Griffin Entertainment to the next level. In 2005 Bank took the role as Head of Development, Production and Corporate Operations for Mark Burnett Productions (MBP), where he quickly began work on The Apprentice and Rockstar: INXS.  While holding that position, the company experienced record growth with the launch of new prime-time shows, daytime programming and the expansion into on-line content. In addition to the continued success of its prime-time programming strategies, MBP’s 2005-2006 saw the premiere of Martha, the new Martha Stewart daytime program which was picked up for a 4th season, and Gold Rush on AOL, the largest internet event initiative to date. It was also in 2006 that Bank was named to The Hollywood Reporter’s “Next Generation, Hollywood’s Top 35 Executives 35 and Under.” In 2007, Bank orchestrated a major shift in the type of programming that MBP is known for with the introduction of two new prime-time network game shows.  First, in early 2007, Bank served as Creator and Executive Producer of Are You Smarter Than a 5th Grader?, which premiered on FOX as the most watched game show premiere in television history as well as being one of the most syndicated programs internationally. Later in the year, Bank again created and Executive Produced a new game show, Amnesia, starring Dennis Miller for NBC. Before joining MBP, Bank worked in development at Reveille Productions, which was founded by the current Co-Chairman of NBC, Ben Silverman. It was there that he teamed with MBP to produce The Restaurant, the first fully ad-supplied network television show in 30 years. A graduate of University of Pennsylvania’s Wharton School of Business, Bank began his career in the finance industry and gained notoriety in the field with being one of the founders of the first Internet bank in the United States.  From there he changed career paths and took his business acumen to the entertainment industry, starting his career producing for television icon Woody Fraser which proved to be the beginning of a very successful career in entertainment. Bryan Perez, General Manager and Senior Vice President, NBA Digital: is responsible for the day-to-day operations of the NBA Digital portfolio, which includes NBA TV – the league’s 24-hour digital television network – NBA.com, WNBA.com, NBADLeague.com, NBA League Pass, as well as the league’s broadband and wireless businesses. Perez oversees all aspects of these programs, including programming, operations, editorial, e-commerce and marketing. Earlier in 2008, Turner Broadcasting System, Inc. and the NBA announced a ground-breaking expansion of their long-running partnership, through which the companies will jointly manage a portfolio of the NBA’s digital businesses that Turner Sports will operate out of its Atlanta production facility. Perez reports to David Levy, President of Turner Sports, and Adam Silver, Deputy Commissioner and COO of the NBA. Perez’s extensive and diverse professional background includes, most recently, serving as CEO of Live Nation’s Global Digital division. In this position, Perez established and built the new division and was responsible for the company’s worldwide Internet, wireless, ticketing, and IT strategy and operations. While at Live Nation for three years, Perez also served as President of the Global Digital division for one year, and as President of the Digital Distribution division. From 2004 to 2005 Perez worked as Executive Vice President of Strategy and Business Development for Clear Channel Entertainment, the predecessor to Live Nation, where he led preparation of divisional strategic plans and annual strategic acquisition and development plans, and identified and evaluated new lines of business, business extensions, acquisition targets and joint venture partners.Before joining Clear Channel, Perez was Executive Vice President of Marketing and Communications for the National Hockey League’s Dallas Stars from 2002 to 2004, where he oversaw all ticket sales, new media, marketing and broadcasting efforts for the team. During his tenure, Perez negotiated a long-term radio broadcast agreement, designed and executed marketing and promotional campaigns, negotiated title sponsorship of ticket products, and revamped the franchise’s research efforts to support a newly implemented customer service department. Preceding that position, Perez worked at Hicks Sports Group from 1998 to 2002, where he served as Executive Vice President of Business Development for two years, with a focus on broadcasting and new media. Perez previously also served as Vice President of Business Development from 1998 to 2000. Prior to joining the Hicks Sports Group, he was the Director of Business Development for Madison Square Garden from 1996 to 1998. Perez earned his juris doctorate degree and M.B.A. from Stanford University and his bachelor of business administration from the University of Texas at Austin Bruce Eisen, Vice President, Online Content Development & Strategy, DISH Network: where he is responsible for the strategy and implementation of the company’s online and Internet based initiatives. Eisen’s responsibilities encompass DISH’s online video portal, the delivery of on-demand video content to subscribers’ set-top boxes and the company’s TV Everywhere strategy of making television content available to its subscribers on a variety of devices including computers and SmartPhones. Prior to joining DISH Eisen was the founder and president of Digital Advisors, a digital distribution consulting firm advising a broad range of clients, ranging from start-ups to Fortune 500 companies including Twentieth Century Fox, Blockbuster, Technicolor, Zoran Corp. and Juniper Networks. Eisen was one of the principals who started CinemaNow in 1999 and grew the company from a three person operation to a fifty person company. In connection therewith, Eisen negotiated five rounds of venture financing totaling in excess of $40 million with companies including Microsoft, Blockbuster, EchoStar and Cisco. Eisen was responsible for day-to-day operations of the company and for all of CinemaNow’s business development and legal activities. In that capacity he successfully negotiated CinemaNow’s agreements with over 200 content licensors including such major Hollywood studios as Warner Brothers, MGM, 20th Century Fox, Sony, Paramount, Universal, and The Walt Disney Company. In addition, Eisen brought great success to the company, spearheading distribution and marketing partnerships with MSN, AT&T, Best Buy and other globally-recognized companies including HP, Creative, Archos, Sandisk and Linksys. Prior to joining CinemaNow, Eisen served as senior vice president of the Production/Business Affairs Department for Trimark Pictures, Inc. Eisen’s responsibilities included negotiating Trimark’s film production and distribution agreements. In that capacity, Eisen worked with the Walt Disney Company, Miramax, The Samuel Goldwyn Company, Columbia Pictures, HBO and others. On the production front, Eisen structured Trimark’s relationships with the Screen Actors Guild, the Directors Guild of America, the Writers Guild of America as well as such talent as Samuel L. Jackson, Renee Zellweger, Peter Jackson and Jim Belushi, amongst others. Eisen’s experience in the legal arena of the entertainment industry is matched by his creative endeavors. His producing credits include cult genre favorites “Warlock: The End of Innocence,” starring Bruce Payne, “The Dentist 2,” starring Corbin Bernsen “Leprechaun in the Hood,” starring Warwick Davis and Ice-T as well as two films based on Stephen King properties, “Trucks,” and “Sometimes They Come Back For More.” In addition, he shares a writing credit on “Warlock: The End of Innocence,” the third installment in the popular series. Eisen has lectured at U.C.L.A. and U.S.C. and has spoken at conferences organized by institutions including Digital Hollywood, iHollywood Forum, the California State Bar Association, NATPE, the Independent Film and Television Alliance, the British Screen Advisory Council and the Bangkok Film Festival. Eisen received his J.D. from the University of Southern California in 1991 and his B.A. cum laude with high honors in Philosophy from Clark University in 1984. Scott L. Brown, Senior Vice President, Media Strategy & Digital Platforms,The Nielsen Company: Scott L. Brown is senior vice president responsible for strategic relationships, marketing and technology for Nielsen Media Research. Scott focuses much of his time on establishing and managing business relationships with advanced technology and new media companies. He is one of the Company’s key experts on evolving television technologies, advanced metering systems, and new technology development. Scott provides the Company’s vision and leadership for the new world of digital convergence, as well as directing related projects, such as the TiVo/Nielsen measurement service, the convergence panel, extended home measurement, DVR timeshifting, and development of on-demand services. Scott joined Nielsen Media Research in 1979 as a systems design specialist. In 1983, Scott managed the national names operation where he developed the Automated Measurement of Lineups (AMOL) system that facilitated the delivery of national overnight ratings. From 1985 through 1987, he served as vice president in charge of national and local production services. In 1992, he was named vice president of metered and diary data collection services. In 1995, Scott became vice president of marketing and began working closely with clients and technology companies. In 1999, Scott was promoted to senior vice president of Marketing & Technology. Mr. Brown is a 1975 graduate of Illinois State University with BS and MS degree. Marc DeBevoise, SVP of Business Development and Strategy, Starz Media LLC: Marc DeBevoise is responsible for the generation, evaluation and execution of business development and growth opportunities. Marc is primarily focused on exploring opportunities related to emerging digital platforms. Digital delivery deals DeBevoise has overseen include content distribution agreements with Amazon Unbox, Xbox Live 360, Heavy.com, Netflix and others. DeBevoise and his team were also responsible for the launch of manga.com, a destination site for global fans of Japanese anime animation. Prior to joining the company in 2006, DeBevoise was the Director of Emerging Markets for NBC Universal Digital Media. In this role, DeBevoise was responsible for generating and executing new business development opportunities related to NBCU’s Internet/Broadband and Wireless businesses. DeBevoise joined NBCU as a member of the Business Development group where he executed various corporate-level projects and transactions including the evaluation of potential acquisitions and investments in digital media and related industries, the analysis of various motion picture slate-financing structures for Universal Pictures, and the integration, strategic review and restructuring of Universal Parks & Resorts. Prior to joining NBCU, DeBevoise was an Associate in the Technology, Media &Telecommunications Investment Banking Group at JPMorgan in San Francisco and New York. In this role, DeBevoise executed and advised on equity, debt and M&A transactions in various sectors including Internet Media, Software, and Information & Business Services. DeBevoise has also worked in Corporate Financial Planning & Operations at Cablevision Systems Corporation and Motion Picture & Television Production Finance at Miramax Films. DeBevoise received his MBA with distinction in Finance and Entertainment, Media & Technology from NYU's Stern School of Business and his BA in Economics and Computer Science from Tufts University. Shahid Khan, Senior Partner, IBB Consulting Group, LLC: Shahid Khan is an acclaimed thought leader and strategist in converging Media and Telecommunications industries, with expertise in identifying and capitalizing on opportunities based on advanced and emerging platforms across cable, broadband and wireless. Shahid is currently a Senior Partner at IBB Consulting Group, LLC, a premier boutique consulting firm serving leading broadband-related product and service providers in Cable, Mobile, Media and Technology industries. At IBB, Shahid advises top management at leading clients such as Sony Entertainment, Showtime, Time Warner Cable, Cablevision and Comcast on Digital Strategy, New Product/Service Development/Launch, Merger Integration, Business Development and Operational Optimization. Some of Shahid’s recent engagements include the transformation of Advertising operations for a leading Cable MSO, development of Digital Strategy for a major Hollywood studio, merger integration of on-line businesses for a leading sports TV network, integration of two leading kids’ TV networks, as well as launches of a mobile-based movie TV network, a multi-platform TV network, an HD TV network, and a broadband entertainment portal. Prior to joining IBB, Shahid was a Managing Director at BearingPoint (formerly KPMG Consulting), responsible for leading BearingPoint’s Entertainment and Information Services industry practice, serving clients such as Warner Music Group, Major League Baseball, Reuters, Moody’s and Rodale. Prior to that, he was a Client Services Partner at IBM Global Services in Communication Industry. Shahid holds an MBA in Marketing and Finance from NYU’s Stern School of Business, and is a Fellow at U. Penn’s Wharton School of Business. He has published numerous white-papers, is a frequent speaker at leading industry conferences, and is often quoted in leading publications such as the Wall Street Journal, USA Today, Red Herring, the New York Times, etc.