Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2010 Thursday, January 7th 3:00 PM - 4:00 PM Track III - ME9 - Mobile Entertainment Track Mobile Commerce and Content - The Mobile Web, Texting, Search and Advertising Options As hundreds of millions of consumers nationally and billions worldwide make and rely on for mobile their primary communications tool, the value of the market as a commercial vehicle explodes in unimaginable ways. What will the services of the future be, who will participate in delivering those services and how will the revenue be both generated and shared in the process is a fascinating discussion. It is clear that the basic bottleneck of both technology, content and revenue which currently rests within the universe of the service provider will evolve into a shared experience among many tiers of players. Much like the cable industry’s evolution into an expanded relationship with partners, the service providers are entering and experimenting with their own set of relationships and partners. In this session, we will begin to explore how the new expanded technology, content and revenue based relationships are evolving. Ali Rana, Vice President, Digital Strategy, Dynamic Logic Jamie Wells, Director, Global Trade Marketing, Microsoft Mobile Advertising David Vigil, Senior Vice President, Firethorn, a Qualcomm Company Brian Johnson, Senior Vice President, Americas and Asia Pacific, mBlox Bruce Stewart, CEO, Digital and Mobile Services, kgb Pooj Preena, CEO, Groupe Hi-Media USA Greg Fawcett, co-founder, MobiAd Sales David Berkowitz, Senior Director of Emerging Media & Innovation for 360i, Moderator Ali Rana, Vice President, Digital Strategy, Dynamic Logic: As Vice President of Digital Strategy, Ali serves as our industry and company leader on emerging media trends and marketing effectiveness. Ali has led a number of high profile industry research initiatives and currently works with advertisers, agencies and publishers in fine-tuning advertising models within mobile, gaming, online video, online display and cross media. Ali joined Millward Brown in 1999 leading our Web Technology team. In 2003, he shifted his focus to research leading Millward Brown's Interactive practice. Ali is a regular speaker to clients as well as at NYU’s Stern School of Business, and a presenter at industry events, including the IAB, ARF and OMMA. Ali has a Bachelor of Arts in Economics from Oberlin College with a minor in Third Stream Computing. Jamie Wells, Director, Global Trade Marketing, Microsoft Mobile Advertising: Over the past decade Jamie Wells has built of wealth strategic marketing and business development expertise, holding key positions across mobile, interactive, experiential and traditional media-based marketing disciplines. As director of trade marketing, Jamie is responsible for defining Microsoft's Mobile Advertising positioning within the mobile advertising industry, which includes developing innovative marketing and advertising programs and initiatives, leading Microsoft's mobile advertising thought leadership efforts and crafting highly effective, cutting edge mobile solutions for advertisers and publishers. Before joining Microsoft, Jamie led the full service mobile advertising and marketing practice at OMD Worldwide, the largest Global Media Agency and a leader in digital marketing innovation, developing custom strategies and agency best practices that leveraged the mobile channel for all of OMD's clients, while stewarding a culture of agency intelligence, innovation and best practices to help its clients remain on the bleeding edge of creative mobile advertising, media and analytics. Additionally, Jamie served in senior marketing and management roles at MangoMOBILE, and Omnicom company, Ringleader Digital, TCS Mobile and 4Kids Entertainment. Wells was the valedictorian of his Executive M.B.A. class at Montclair State University of NJ and earned a B.A. in English from the University of New Hampshire. David Vigil, Senior Vice President, Firethorn, a Qualcomm Company: David L. Vigil is senior vice president for Firethorn and oversees the strategic sales efforts across the entire value chain including Financial Institutions, Carriers and Merchants. Since joining Qualcomm in 1993, Vigil has served in various capacities, including both financial and business development rolls in South East Asia, Russia / Central Europe and Europe. His most recent capacity, prior to joining the Firethorn organization, included service strategy and business development efforts, with both the evaluation of new services platforms and segments, and Qualcomm’s approach to entering new markets. Vigil has served as the Qualcomm executive representative on the board of ‘CTIA – The Wireless Association’ with Tom Wheeler as president and CEO, as well as his successor, Steve Largent Vigil holds both a Bachelor of Science in Finance and a master’s degree from San Diego State University. Brian K. Johnson, Senior Vice President, Americas and Asia Pacific: Brian Johnson is the Senior Vice President, Americas and Asia Pacific, for mBlox, the global leader in SMS message delivery and associated financial transaction processing. In this position he oversees the commercial operations in the Americas as well as the Asia Pacific region, with a focus on the mobile entertainment and commerce space. Johnson’s business career, spanning nearly 25 years, has focused on early stage companies that are leading new category creations. Johnson has participated in two successful public offerings and one M&A sale to a public company. Prior to joining mBlox, Johnson was a Senior Vice President at ATG, a GE company, and also served as Senior Vice President and General Manager of Pac-West Telecomm, a VOIP service company. In addition, he has also held various executive level positions at companies such as Comverse, Harris and Winstar. Johnson is the former Executive Director of the California First Foundation and former Board Member for a sales force automation firm. He currently serves on the Board for Asia First Group, an on-line gaming and localization services firm in the mobile space. Johnson holds an MBA and Bachelor of Science in Financial Management. Bruce Stewart, CEO, Digital and Mobile Services, kgb: In this role, Stewart oversees the development of all mobile and digital products and services marketed under the kgb brand. Prior to joining kgb, he served as Vice President & General Manager of the Connected Life Americas Division with Yahoo! Stewart brings broad executive management experience in mobile and digital operations to his post at kgb, having managed Yahoo!’s mobile, PC desktop, and broadband business in the Americas, including its broadband partnerships with ATT, Verizon and Rogers Cable. At Yahoo!, Stewart was instrumental in driving the success of several of Yahoo!'s mobile initiatives over the past three years, including the expansion of Yahoo!'s mobile partnerships in the North America and Latin America regions with leading companies such as ATT, T-Mobile, Sprint, America Movil, Telefonica and Rogers Wireless. On a global basis, Stewart also developed global OEM relationships with Apple, RIM, LG, Samsung, Motorola and Nokia. Stewart also drove the growth of new mobile services including mobile search, mobile advertising, and launched mobile finance and news content sites, and new sports properties such as March Madness, Olympics, and Fantasy Football. Prior to Yahoo!, Bruce served as a Senior Vice President with America Online (AOL) working on the Netscape brand, was Executive Vice President with Exodus Communications, managing all of their international operations in Europe and Asia, and early on was a partner with InterMedia Partners, then the largest privately held cable MSO which was an early leader in delivering digital entertainment, high speed internet and advanced cable communications services. David Berkowitz, Senior Director of Emerging Media & Innovation for 360i: a leading digital marketing agency, where he develops social media programs for Fortune 500 brands. He is routinely quoted in the press and a frequent speaker at industry events. He writes a weekly column for MediaPost, with over 200 published to date, and comments on trends regularly on his blog, MarketersStudio.com, a fixture in the Ad Age Power 150 list. Prior to 360i, he served as director of marketing for Viewpoint's rich media advertising group Unicast and search engine marketing firm iCrossing. Previously, with research firm eMarketer, he interviewed 175 executives, authors, and analysts on the cutting edge of technology and business. David graduated from the State University of New York at Binghamton. He then served on the Alumni Association Board of Directors and chaired the Metro New York Steering Committee. He lives on Manhattan's Upper East Side. Greg Fawcett is a founding partner in MobiAd Sales, a sales and service channel for mobile advertising and sponsorship programs. Greg has provided strategic consulting services for mobile application development from concept to launch for clients including The Associated Press (AP Mobile), Sony, Ansible, iSports and SportsFanLive. Previously, Greg was VP of Business Development at IMG where he helped launch Sprint's Power View video service, distribute Wimbledon and Fashion Week content through iTunes and produce television and digital programming. Greg headed marketing and business development for Sequence Design, Avant!/Synpsys and iSilk. Greg began his career running operations for the Mayor of the City of New York. He received his B.A. from Pomona College and his M.B.A. from NYU's Leonard N. Stern School. Greg lives in California with his wife and son.