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Digital Hollywood Events at CES 2010
Thursday, January 7th
3:00 PM - 4:00 PM
Track II – DH4 - Digital Hollywood and CC4
The Flat Panel-Television Platform: HD, Downloads, Interactivity, Widgets – New Relationships, New Technology
The combination of the TV, the set-top, the broadband connection and digital video recorder is breaking down the barriers of the TV viewing experience. Every player in the entertainment and technology food chain – from content owner to middleware and headend operator, to the subscriber service provider and finally to the CE manufacturer, all play an equally key role. The idea that consumers might use a TV, demanding personal and enhanced video services, as they do a computer has arrived – and it is our job to make the future happen today. In the near future, viewers might be watching a football game and at the same time, on a second window on the TV, that viewer might also be shopping for tank-tops or buying snacks from the supermarket. That viewer might be taping a show, watching a movie and doing research for a term paper on the web at the same time. The TV set will serve as gateway to entertainment and information as sure as the computer opens the door to a world of information. TV, interactive TV, IPTV, PVR TV, broadband based TV, there will likely be as many ways to describe the way consumers will use and access content and programming as there are companies supplying the options. In this session we will explore that coming future
Nick Colsey, Vice President, Network Promotion, Sony Electronics Inc.
Arlo Rose, Senior Director of Product Design, Connected TV, Yahoo!, Inc.
Scott Smyers, Chairman of the Board of Directors of the Digital Living Network Alliance and President, DLNA Corporation
Tracy Geist, Senior Vice President, Business Development, OpenTV
Olivier Manuel, Director of Product Services, North America TV division, Samsung
David Frerichs, Strategic Consultant, Pioneer Electronics
Michelle Eidson, Corporate Development team, EchoStar Technologies LLC.
Jeff Allen, Founder and CEO, RallyPoint, Moderator

Tracy Geist, Senior Vice President, Business Development, OpenTV: Tracy is Senior Vice President, Market Development for OpenTV (OPTV - NASDAQ). Tracy oversees all aspects of OpenTV’s communications, product marketing, solutions marketing, partner management, training, and digital content production, working closely with the other members of senior management to identify and map strategic direction, product roadmap, and market development opportunities. A frequent speaker and panelist, Tracy speaks to a variety of topics on digital television, interactive television services and advanced advertising. Since starting with OpenTV in 2000, she has held various roles in Business Development, Market Development, and Partner Management. Tracy has more than 15 years of experience developing solutions, services, and products in media and technology for companies such as Oracle Corporation, nCUBE (now C-COR), ExtendMedia, and the Bulldog Group. Tracy is based in San Francisco, where she lives with her husband and two young daughters.



Nick Colsey, Vice President, Network Promotion, Sony Electronics Inc., Consumer of America: A veteran of Sony Electronics for 20 years, Mr. Colsey is an integral member of the team responsible for Sony’s successful BRAVIA Internet Video platform and other network service initiatives. In this capacity, he works with multiple Sony product categories to bring the connected experience to consumers worldwide.

Arlo Rose is the Product and Design Architect for Yahoo!'s ConnectedTV group. He came to Yahoo! as the result of the acquisition of his company Pixoria, Inc. where he was product visionary behind Konfabulator, the first desktop widget platform (introduced in 2002). Konfabulator is now the engine that drives the TV Widget platform, with Arlo leading the design effort. Prior to Pixoria and Yahoo!, Arlo spent time creating an updated user experience for the Mac OS at Apple, redefining Linux usability at Eazel, making web-based server administration easy to use at Sun and PGP, and creating a genre of computer and consumer electronic device customization where he was called "The grandfather of consumer customization." by Newsweek.

Michelle Eidson leads the Corporate Development team at EchoStar Technologies LLC. Michelle has been with EchoStar and its predecessor EchoStar Communications Corp. for seven years, responsible for strategic partnerships, investments and M&A activity. Prior to EchoStar, Michelle was both an investment banker and an equity research analyst with expertise in the cable, telecom and media industries with JP Morgan and CIBC World Markets. Michelle earned a bachelor's degree from Colby College and an MBA and Masters in International Relations from the University of Chicago Booth School of Business.

Jeff Allen, CEO, Rallypoint, Jeff Allen is a leading international executive and expert in digital media and consumer technologies. Mr. Allen is the CEO of Rallypoint, a cutting-edge company at the forefront of the consumer electronics and digital media industries. Prior to Rallypoint, Mr. Allen was founder and managing partner of Rocket Ventures, Silicon Valley-based venture capital firm focused on software, semiconductors and digital media services, where he sat on the Board of Directors. Mr. Allen is a frequent speaker for the venture capital marketplace, entertainment and content distribution, the digital home, and advanced media technologies. Mr. Allen has also advised the U.S. Department of Commerce, the Invest In Sweden Agency, the Small Business Administration, and the State of California on economic development activities as it relates to regional technology competencies. Mr. Allen holds a BSEE from the University of Michigan.

Scott Smyers, Chairman of the Board of Directors of the Digital Li
ving Network Alliance and President, DLNA Corporation: Scott Smyers serves as the chairman of the Board of Directors of the Digital Living Network Alliance and as President of DLNA Corporation. Smyers is also Vice President of the Network and Systems Architecture Division of the Platform Technology Center of America at Sony Electronics. Smyers’ particular area of focus is system architecture, system I/O and interfaces and he is actively involved in the industry. Through his leadership as chairman of the 1394 Trade Association's AV Working Group over the course of seven years, Smyers has served a pivotal role in bringing about a suite of standards that define consumer device discovery and control. Smyers serves as the Chairman of the CE Linux Forum Steering Committee, and has in the past served as CTO and member of the Board of Directors of the 1394 Trade Association and on the UPnP Steering Committee. Smyers holds a B.A. in Physics and Philosophy from Cornell University.



David Frerichs, Strategic Consultant, Pioneer Electronics: An expert in mobile services, digital content delivery, and IP licensing, David Frerichs is President of Media Tuners and is a strategic consultant to Pioneer Electronics. Previously, as EVP of Strategic Marketing and Corporate Development at SRS Labs, Frerichs initiated their expansion from beyond television into mobile. At Coding Technologies, he started their USA subsidiary and crafted their mobile success in Japan, Korea, and the USA. Strong adoption of Coding Technologies' MPEG-4 HE AAC audio in these markets played its part in the eventual acquisition of Coding Technologies by Dolby Laboratories in 2007 for $250M. Earlier, as Founder, President, and CTO at iM Networks, he led the curve in 1999 with broadband appliances, content aggregation, and targeted ad insertion, including the development and release of the world's first Internet radio appliance with Philips. Frerichs holds a BS degree in Computer Engineering from the University of Illinois in Urbana/Champaign.