Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2010 Saturday, January 9th 3:00 PM - 4:00 PM Track II - DH20 Next Generation P2P Music and Film - DRM, Paid for Pass-Along and Other Legal Distributed Computing Models and the Entertainment Industries While the debate over legal issues in music and movie distribution of content continues, the P2P and distributed computing industry is making strides in taking its technologies into the mainstream. With many evolving solutions on the way from paid-for-pass-along along with various DRM solutions and advertiser based options - and now an active trade association for P2P exists to enhance the solutions in the marketplace - we are pleased to hold a standalone solution session on the topic. In this session we will attempt to go beyond the legal issues into the practical applications of P2P in the marketplace. P2P advocates make claim to a major share of the market that will play a central force in the future of the music and film industries. In this session, we will hear the case for P2P - understanding it strengths and weaknesses Michael Papish, CEO and Co-founder, MediaUnbound Adrian Sexton, Co-Founder & CEO, New Medici LLC Bob Holmes, CEO, Sudden Industries Nathan Lovejoy, Product Manager, LimeWire Vincent Hsieh, CEO, Aleric Steve Masur, Senior Partner, MasurLaw Travis Kalanick, Founder, RedSwoosh Max Davis, Director, DataRevenue.org Marty Lafferty, CEO, Distributed Computing Industry Association (DCIA), Moderator Michael Papish, CEO & Co-founder, MediaUnbound Inc.: Michael was Chief Engineer of Harvard University’s radio station (WHRB-FM) when he took a leave of absence to co-found MediaUnbound in 2000. As CEO, Michael leads the company’s sales and marketing divisions and helps coordinate the melding of computer engineering and human music analysis which drives MediaUnbound’s technology. Michael has been invited to speak on and moderate numerous industry panels in the US and around the world. He has testified in front of the U.S. Copyright Office on issues regarding webcasting and digital music. Michael serves as a Special Adviser to the Taskforce on Recordkeeping in Noncommercial Webcasting and acts in a pro-bono capacity as policy and technology adviser for WHRB. After returning to school, he graduated from Harvard University with an A.B. in Astrophysics and Philosophy. At the Harvard-Smithsonian Center for Astrophysics, his research focus was on supercomputer simulations of large-scale structure evolution in the universe. Adrian Sexton, Co-Founder & CEO, New Medici LLC: Adrian Sexton co-founded New Medici to innovate media, entertainment and lifestyle branding across digital and traditional platforms. As former digital head of two media companies, Lionsgate and Participant Media, Sexton brings a hybrid background in operational digital strategy, content and marketing/ distribution. Sexton and the New Medici team's passion is building audiences in untapped content niches. Before New Medici, Sexton was Executive Vice President, Digital at Participant Media. He was responsible for running the company's expansion into global media, digital distribution and marketing, and architecting TakePart.com, its social action network™ and its social issue Blog Network. Sexton recently worked on such Participant films as The Soloist, Food Inc., The Visitor, Charlie Wilson’s War, The Kite Runner, and the Academy Award®-winning documentary An Inconvenient Truth. Sexton came to Participant from TAG Strategic, a digital media and entertainment agency he co-founded with EMI veteran Ted Cohen. TAG’s client roster included Lionsgate, Qualcomm, Sandisk and LivePlanet. Before forming TAG, Sexton headed Digital Media as Vice President at Lionsgate, where he oversaw the day-to-day operations, production, media planning and business development for digital and mobile properties. His duties encompassed theatrical, home entertainment, television, international and physical studios. He oversaw the digital campaigns for such movies as the Best Picture Academy Award ®-winning Crash, Oscar®-winning Monster’s Ball, Fahrenheit 9/11, as well as the SAW and Tyler Perry franchises. Sexton identified multiple-platform marketing, distribution and sales opportunities for the studio’s 8000+ title film library in such high-growth markets as broadband, mobile, digital cinema, peer-to-peer and IPTV. Lionsgate’s market capitalization rose from $60 million to $1.2 billion during Sexton’s tenure; and he was part of the team which secured the $350 million credit facility to acquire Artisan Entertainment. Sexton is an arts advisory member of non-profits American Democracy Institute, Games For Change and the Los Angeles Film Festival. Bob Holmes, CEO, Sudden Industries: Bob Holmes, CEO and CCO, Sudden Industries: If you looked at Bob’s resume, you’d think he planned this all from the beginning: from art school to recording artist to record producer to running a production company that became a marketing company and then a digital agency. Sounds logical now, but you try living through it. Nevertheless, this path has ended up providing Bob with a lot of experience in creative technologies, from music videos (remember them?), to Enhanced CDs (how about them?), broadband and mobile phones. In each case, he has dedicated himself to creating the most engaging user experiences that have actually had impact on both audience and sales. He’s won a few awards along the way as well, but he’s more likely to tell you about his cowboy toy collection, which is a lot more fun anyway. Sudden Industries was founded over 13 years ago by entertainment veteran Bob Holmes. How he made the journey from a recording artist to record producer to starting one of the first digital agencies servicing the entertainment and media business is an interesting one, but too long and complicated to include here. Call him up and ask, it’s a good story and he loves to tell it. What we will say is that Sudden, located in New York City, has dedicated itself from the beginning to creating engaging user experiences across a number of digital platforms, including web and broadband (remember when they meant two different things?), ITV, IPTV, mobile and kiosks. We’ve more than satisfied a great roster of by providing them with the breadth of services usually found at larger agencies, while delivering them with the personal attention of smaller boutique shops. Steve Masur, ESQ., Senior Partner, MasurLaw, Steve Masur is Senior Partner at MasurLaw, an entertainment and technology venture law firm founded in 1994 with clients worldwide. Steve helps clients in technology, digital media, music, film, mobile, television, fashion, publishing and social media to create game changing new businesses. His practice focuses on content and technology contracts, day-to-day strategic and legal needs, corporate finance and M&A. Steve started his practice at Sabin, Bermant & Gould in New York, attended law school at American University in Washington, D.C. and worked at the SEC. He is a member of the New York and District of Columbia bars. He serves on the board of the Mobile Entertainment Forum, chairs the New York Bar’s Venture and Technology Law Committee, and is active in such organizations as the Producer’s Guild and the International Association of Entertainment Lawyers. Nathan Lovejoy, Product Manager, LimeWire: Nathan began at Lime Wire in 2006 after which he held a number of positions, but is currently the Product Manager for LimeWire. Nathan has a BA in Semiotics from Brown University and his hobbies include collecting American whiskeys and reading up on media theory. Travis C. Kalanick is the founder and Chief Executive Officer of RedSwoosh, Inc., a software company that brings authoritative network intelligence to the world's digital media networks. Since founding Red Swoosh in January 2001, Kalanick completed venture capital financing with August Capital, closed a number of customer relationships from sectors as varied as telecom, to game software, to grid computing, from Ubisoft Entertainment to Cable & Wireless and directed the company to profitability in Q4 2002. Prior to Red Swoosh, Kalanick was a co-founder of Scour, Inc. in 1998. Pioneering technology in multimedia search, Scour found itself at the forefront of intelligent distributed networking, delivering at its peak 20Gbps of data over 250,000 machines simultaneously. Scour served close to 10 million users with the highest performing, most robust multimedia search index on the Internet. While at Scour, Kalanick served many roles ranging from technical strategy and architecture to spearheading consumer-marketing efforts. He personally oversaw initial rounds of financing with media figures Michael Ovitz and Ron Burkle and their respective investment firms (both on Scour's BOD). He has closed business and technology relationships with a number of companies including Vivendi/Universal, AOL/TW, United Devices, MTV, Miramax, and others. In addition, Scour also had the dubious distinction of having been sued for $250 Billion by 33 of the largest media companies in the world. Scour was sold in Dec, 2000 for $10M in cash and public stock. Kalanick’s technical and business leadership have gained him widespread recognition as an authority in digital media distribution, and network infrastructure technologies. Several media outlets and analysts have featured him including the Wall Street Journal, Forbes, MIT's Technology Review, CBS, Reuters, AP, CNN, Hollywood Reporter, Wired, Los Angeles Times, Jupiter Research, Forrester, Gartner Group, Meta Group, and many others. Prior to Scour, Kalanick served at The Boston Consulting Group as an associate working on financing projects at large energy conglomerates. Prior to BCG, Kalanick served as an engineer at Intel defining and building knowledge management technology so that Intel could better track product marketing and customer support processes. During his time at Intel, Kalanick presented case studies of his work to Senior Management and sat on the Latin American Task Force as technology liaison for Intel Worldwide Customer Support. Kalanick started his first successful business, New Way Academy (an SAT prep company with over 200 students) as a freshman in college. He enjoys political journals, studying innovative, disruptive technologies, waterskiing, and running. Kalanick's university research at UCLA's Computer Science Department focused primarily on Algorithm Analysis and Distributed Systems. In 2002 MIT named Kalanick one of Technology Reviews TR100, one of the world's top 100 innovators under age 35. In 2003 the World Technology Network named Kalanick an Associate Fellow. The World Economic Forum has also awarded Kalanick the prestigious Technology Pioneer accolade for 2005. Max Davis, Director, DataRevenue.org: Max has been writing and publishing music and literary works for over 30 years. In 1992 Max founded startup Davis-Reuss, Inc. As general contractors Davis-Reuss, Inc. contracted with Shell Oil, ARCO/BP, Chevron, Union76, LAMTCA and others for over ten years. During that time Max supervised twelve employees, many subcontractors and was the main contact with all clients. Amongst other responsibilities Max personally bid all jobs, approved plans, hired employees, filtered subcontractors and handled all administrative duties connected with running the operation. In or about 1999, Max began the research and development of Internet properties. In 2002 Max walked away from the contracting business. Since then Max has developed, mmsnewsfeed.com™, Digipie®, LaffLoads™, Luvdarts®, MoBull MoFact® and other multimedia content and applications. "The multimedia mobile content developments are what led to thinking about data revenue and the huge ramifications it could have on providing a new way to do business for content providers of all types. Eventually, the mobile network infrastructure will evolve so that even richer content can be served consumer to consumer or otherwise. Delivery of rich content via mobile networks is a natural step that will provide the true accountability and secure distribution the "industry" is missing now. There should be laws and rules in place in anticipation of these events. DataRevenue.org was created to lead the way to the future for its members." Max lives in Bell Canyon, California and has a passion for embracing and utilizing today's new tools in creating tomorrow's innovations. Marty Lafferty, Chief Executive Officer, Distributed Computing Industry Association (DCIA): As DCIA’s CEO, Marty Lafferty is responsible for industry outreach, strategic development and management of all association initiatives. He is an accomplished new media industry leader with a track record of successful multi-business collaboration and excellence in pioneering the distribution of content via new technologies. Throughout his career, Lafferty has served in senior leadership positions for some of the world’s most innovative technology and entertainment companies. Lafferty joined DCIA from Lafferty Media Partners LLC (LMP) where he served as Managing Partner. Prior to LMP, he was CEO of Zoom Culture, which he transformed from a year-old dotcom into a thriving digital television and new media firm within 24 months, working with partners including NBC and PAX TV. He also led Zoom’s software development team and partnered with Apple engineers to serve as the first Beta client for Scale 8’s advanced global storage network and edge content distribution system. Previously he served as CMO for StreamSearch.com, where he oversaw the conversion of streaming video search engines from a technological to an entertainment market focus, working with and for major studios such as Paramount and Artisan. While there, he also led the creation of the interactive multimedia site for Sundance Film Festival. During his tenure as Microsoft TV VP of Corporate & Service Marketing, Lafferty supported the strategic refocus of Microsoft’s WebTV acquisition from a purely B2C niche subscription offering to a B2B application suite for multichannel service distributors and their set-top suppliers, in addition to introducing plans for the Xbox game console. While serving as President of FutureVision, Lafferty supervised the redesign and rollout of the industry’s first true switched digital network service offering and the company’s acquisition by Verizon. Before FutureVision, as VP of TV Answer, he led the development of numerous technically diverse simulcast interactive applications using IVDS over-the-air transmission spectrum, and secured affiliations with PBS and commercial broadcast station groups, culminating in a strategic alliance with CapCities/ ABC. Lafferty was also CEO of NBC’s Olympics joint venture, where he led multiple vendors to develop alternative security solutions for a satellite-delivered mini-subscription PPV signal, as well as oversaw cable and broadcast affiliate marketing. Prior to that, as GE Americom VP of Cable Services, he contributed to GE Astro’s new fleet development and deployment, generating $445 million in sales to television programmers in 18 months. As VP of TDBS, he led Turner Broadcasting’s internal and GI engineering teams to develop and deploy the industry’s first signal-scrambling security technology for basic programming services. Lafferty has received recognition from, and held leadership positions in, numerous industry organizations throughout his career. He was awarded the Council for Entrepreneurial Development Award as a top-fifty new company. He served as Membership Chairman of the Interactive Services Association, and was named Chairman of the International Digital Satellite Television Symposium. Lafferty also co-founded the Satellite Broadcasting Communications Association and served as its first Vice Chairman. Lafferty holds a Master’s degree from Yale University and Bachelors with honors from Williams College. He has received the NCTA’s President’s Award and a CTAM TAMI Award for industry service.