Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2010 Saturday, January 9th Noon - 1:00 PM Track II – DH16 Branded Media Marketing - Across Platforms - TV, Film, Broadband, Mobile, Virtual Worlds, Music and Games – Reinventing the Commerce & Media Model With the attention of the consumer being assaulted by a host of great technologies – from games and broadband to PVRs - devices as well as content programming, the task of the client, the agency and content provider raising their message above the clutter is daunting. With every challenge, however there exists the opportunity to reinvent the process, and in the evolving world of branded media marketing, the creativity at hand is impressive. The industry’s TV, music, wireless, film and broadband marketing teams are reinventing the world of entertainment, branding and marketing. In this session, we will gain further insight into the structures of our industry’s future. Anne White, SVP Content Strategy & Creative, Premier Retail Networks (PRN) Lisa Marino, Vice President, Sales, RockYou Michael Moroney, Senior VP of Digital Media, TBA Global Robert E. Quicksilver, Chief Content Officer, Tidal TV Charlie Tercek, Creative Director, Serial, Ascent Media Group Andy Meyers, President, M3 Creative Frank H. Nein, co-founder, SVP of Business Development & Marketing Communications, Lexicon Digital Communications Allison Dollar, CEO, ITV Alliance, Moderator Lisa Marino, Vice President, Sales, RockYou: leading all brand sales initiatives for the company. Prior to RockYou Lisa was the National Sales Manager for eBay Motors calling on all major automotive OEMs as well as their franchise dealers. Prior to eBay, Lisa co-founded Cima Systems, a leading fixed operations CRM provider for auto dealers. Lisa started her career in Silicon Valley as a technology M&A investment banker for Montgomery Securities. She earned her MBA from Stanford University School of Business and a BS in Finance from the Wharton School. Anne White, Senior Vice President, Content Strategy & Creative, Premier Retail Networks: An international brand communications expert, White has applied her strategic thinking and creative solutions to build meaningful user experiences for two decades. In her current role at PRN, she is responsible for establishing and implementing programming strategy and branding for targeted, mass-reach, place-based networks. From her innovative work in the movie Minority Report, to her current PRN projects steering the creative development of a dynamic new marketing medium, White excels at engaging audiences with relevant, innovative content that entertains and informs. Michael Moroney, Senior VP of Digital Media, TBA Global: Michael Moroney is a seasoned creative team leader and project strategist. His client experience includes work for Microsoft, Gap, Warner Bros., Intel, Amnesty International and the EMI Group PLC, creating integrated marketing strategies that take advantage of the time-shifting nature of today's most desired audience demographics. During the last 15 years, he helped worked in both B2B and B2C markets to launch large audience websites and new media services. Michael has special expertise in the music technology space and extensive experience with new model music industry companies including AWAL (Artists Without A Label), Artistone.com, and Apple's iTunes. Michael was co-chair of the Technical Positioning Group of the Wireless Application Protocol (WAP) Forum and has lectured at UC Berkeley and The Stanford Business School regarding new media technologies and entertainment business models. He is a regular speaker at new media conferences, including OMMA Mobile, and Digital Hollywood. Charlie Tercek, Creative Director, Serial, Ascent Media Group: Tercek is the founder and creative director of Serial, a company that specializes in advertiser-sponsored episodic series for the Internet. Serial is an operating company under Ascent Media Group. Tercek’s career spans the advertising, film, television and Web industries. Until late 2007, Mr. Tercek was an executive creative director at Mcgarry Bowen, a New York-based advertising agency, where he supervised the creative work on the agency’s Fortune 500 accounts including Kraft and Disney among others. Prior to Mcgarry Bowen, Tercek directed commercials for Millennium Pictures in Santa Monica, California. One of his notable achievements was writing and directing “The Line of Scrimmage,” an 18-episode branded entertainment series sponsored by Toyota that ran on NBC. He also worked as a writing producer for the hit ABC sitcom “Sabrina, the Teenage Witch.” On his spring hiatuses from the show, he wrote feature screenplays for the Disney Channel. Previously Tercek served as a copywriter and creative director for the ad agencies DDB, Messner Vetere (now Euro RSCG) and Ogilvy and Mather, Mr. Tercek helped build campaigns for such brands as McDonald’s, Microsoft and New Balance Athletic Shoes. He is perhaps best known for creating IBM’s “Solutions for a Small Planet” campaign, which ran in 64 countries, was a winner or finalist for every major advertising award, and is now part of the permanent collection of New York’s Museum of Modern Art. Robert E. Quicksilver, Chief Content Officer, Tidal TV: Robert oversees all content acquisition, development and strategy for the broadband television platform. Robert has over fifteen years of senior executive level experience in local television, network television and digital media. Prior to joining TidalTV, Robert played a key role in developing a local video content initiative for Yahoo! Media Group and securing an agreement with the CBS Television Station Group in October 2006. That agreement represented the first time that a major broadcast station group had syndicated its local video content to an unaffiliated portal. From 1999-2005, Robert served as President, Network Distribution, FOX Broadcast Company, where he oversaw the business relationship between FOX and its U.S. distribution network of 180+ affiliate stations. In that role, Robert helped formulate and implement FOX’s entertainment, sports, news, promotion, distribution, and digital media initiatives across that affiliate body. During his tenure at Fox, Robert was actively involved in a number of broadcast-based regulatory initiatives and, for one year, ran the News Corporation government relations office in Washington D.C. in addition to his network duties. Prior to Fox, Robert served as Vice President, General Counsel, of Sinclair Broadcast Group, a publicly traded local television station group, and prior to that, as Vice President, General Counsel, of River City Broadcasting, a privately held station group. Robert has a J.D from the University of Michigan Law School and B.A. from Dartmouth College, where he graduated summa cum laude. Andy Meyers, President, M3 Creative: Andy Meyers is president of M3 Creative. He was with Entertainment Tonight for more than 13 years, writing and producing the daily show, along with branded major network specials, as well as developing and producing ET on MTV and ET on VH1 before branching off to bring the model to ESPN with the daily series, ESPN Hollywood. In 2004, Meyers formed what was previously M3 Television with his partners, creating an award-winning creative content agency now known for its involvement with some of today’s highest-profile theatrical and cable brands, their talent, as well as series development. Meyers has executive produced, directed and written thousands of hours of content for all distribution formats, and is considered a pioneer in creating branded entertainment programming for the age 8-14 tween audience.  Specializing in delivering multi-platform content, marketing and advertising solutions for clients such as Disney, the Academy of Motion Picture Arts and Sciences, NBC Universal, Paramount, Marvel, Warner Bros., Fox, DreamWorks, Comedy Central, Lifetime and top Madison Avenue brands, M3 produces all forms of programming and promotion: 30-minute daily shows, reality series, interstitials, promos, music videos, commercial spots, specials, webisodes, mobile content, EPKs, DVD material and more. Additionally, it offers complete in-house production services with full-HD facilities that include seven networked Final Cut Pro edit bays, digital Pro Tools sweetening, state-of-the-art graphics design capabilities and remote capabilities. Frank H. Nein Jr., Cofounder/Partner, SVP of Business Development & MarCom via 3 Years at Lexicon Digital Communications (LexiconDigital.tv) & David Caruso of (CSI Miami) Television (DavidCarusoTelevision.tv). Collaborating & Interacting on Various Projects With Groups Such as MySpace, Microsoft, Lionsgate Ent., CBS Interactive, Ubisoft, Nintendo Wii, 13 Hands Digital, Greata Films Inc., InstantMediaKit.com & Others. Previous Sr. Corp/Industry Market R&D Analyst/Consultant for Numerous Corporations That Included CNNfn, Lucent Technologies, Net Access Corp., The Cimarron Group, Oak Productions, iCON Broadcasting Network, Synergy Sports Technology (NBA & EA), & OrionsWave Inc. Notably 10+ years of Various Areas & LOB's Within Telecom Giant, Verizon Communications/Bell Atlantic with 15+ year's of Overall Industry Related Experience. He Maintains his Active Digital Media, Press/Media & Analyst Accreditation/Status & has Covered Hundreds of Industry Related Conferences as Well as Speaks on Numerous Panel Sessions for Such Prestigious Events/Groups as "CES, NAB, CTIA & Victor Harwood’s; Digital Hollywood East/West, Etc." Allison Dollar, CEO, ITV Alliance: a non-profit trade association whose broad constituency is committed to accelerating iTV in the U.S. She is also a principal in 2degree Partners, a management consultancy focused on iTV, specializing in alliance packaging, cross-platform marketing and digital services integration. A longtime champion of ubiquitous interactivity, she co-founded eTV World, Hollyweb Live!, iNNOVATORS™ venture pitch series, and chaired NAB’s Executive Committee to launch Multimedia World. Clients have included IBM’s eBusiness (American Express, Bell Atlantic, Mail Boxes Etc.), AOL, SimplyTV, Web TV, WB, Creative Planet, Stan Lee Media, Vi[z]Rt (virtual sets), and Envivio (MPEG-4). For Webcasts.com she was CSO and a founding board member (IPO as iBEAM Internet Broadcasting Corp). Previously, for Phillips Business Information she led business/content development with over 30 trade publications. Titles included Interactive Video News, Interactive Marketing News, Internet Week, CableFAX, Multimedia Week, E-Commerce News, Film & Video Magazine, A/V Video magazine, Via Satellite. While Editorial Director of In Motion she created sponsor packages with Sony, SGI, PacBell, Autodesk, AOL, HBO, Kodak and Sprint. These anticipated the impact of 3D visual effects, advertainment, DBS, broadband, VOD and wireless devices. She worked with Oscar-nominee documentarian Ross Spears, CBS News, the Maryland Film Commission. A founding board member of Maryland’s WIFV, she received ASAE’s Golden Circle award, held advisory board positions for CINE and the US Film&Video Festival. She holds a M.A. from the University of Virginia and Phi Beta Kappa B.A. from Goucher College in Baltimore, and has been interviewed by National Public Radio, LA Times, Wall Street Journal, Hot Wired, Hollywood Reporter, Variety, BizTalk1, Millimeter, Digitrends, Broadcasting & Cable and other outlets. Her book on iTV, Interactive Television: Tracking and Preparing for an Emerging Market, was released in April 2003.