Click on the Video Below and Sample a Session from a previous Digital Hollywood event. For Additional Video Sessions, Click Here Digital Hollywood Events at CES 2010 Friday, January 8th 3:00 PM - 4:00 PM Track I - DH11 and CC9 The Broadband Economy: Video, Communications, Personalization, Social Media, Content, Lifestyle and Advertising Ecosystem In this session we will address the relationship of lifestyle communications, content, advertising and commerce across the Broadband platforms - social media, full entertainment experiences, UGM, search, mobile video and P2P. A revolution in personal communications, advertising and commerce is on its way, and the fully interactive and immersive broadband platforms including social media and gateway concepts such as search are proving to be the most inherently targeted vehicles for interacting with the consumer. We are at the first stages of not only understanding how the technology is impacting the consumer, we are likewise at the first stages of what the technology looks like and how it will function. Advertising and commerce in cutting edge broadband and mobile is our future and in this session, we hope to set a baseline for future exploration. Shoshana Loeb, PhD, Executive Director and Chief Scientist, Telcordia Technologies Moritz Loew, National Head of Advertising, msnbc.com Steve West, Emerging Technology & Media, Alcatel-Lucent Mark Yesayian, Managing Director, Digital West, MEC Interaction Steve Rosenbaum, Founder and CEO, Magnify.net Mark J. Kapczynski, Chief Operating Officer, Kontrol Media Jon Ferro, EVP TV Distribution & Digital Sales, Lionsgate Mark J. Shawn Gold, CEO, Cocodot, former CMO, MySpace, Moderator Shoshana Loeb, PhD, Executive Director and Chief Scientist, Telcordia Technologies: Shoshana Loeb, Ph.D., is an executive, a leader, a researcher, an inventor and an entrepreneur with a proven track record in creating disruptive technologies, operating and growing innovative technology organizations and businesses. Currently, she is a Chief Scientist and an Executive Director at Telcordia Technologies in Piscataway, NJ where she leads efforts focused on the creation of new market-driven products and services for next generation mobile services. She is also involved in the commercialization of innovative technologies using  a variety of business model. In 2004-2005 Dr. Loeb was an Executive in Residence with Murex Investments, an early stage, double bottom line, venture capital firm. In 1999, Dr. Loeb founded Elity Systems and as a CEO transitioned the company through the dot-com bust from an early stage company to a focused and viable venture backed business. The company was sold in 2004 and its products remain in the lead in their market space. Previous to founding Elity, Dr. Loeb served as the Executive Director of the Internet/Information Technology department at Bellcore (formerly Bell Laboratories, now Telcordia Technologies). Her organization invested in, developed and deployed innovative technologies in all areas of next generation telecommunication networks and web applications. Dr. Loeb holds an award-winning Ph.D. in Applied Mathematics from The Weizmann Institute of Science in Rehovot, Israel and a Post-Doctoral Fellowship in Computer Science at Yale University. She holds three granted US patents and several pending patents in the area of wireless services, authored over seventy professional publications and appeared in media and industry events including in the NSF/NPR series on distinguished women in Science and Technology. She is a member of the Investment Advisory Committees of the NJ Economic Development Authority (Edison Innovation Fund) and the Ben Franklin Technology Partners. Dr. Loeb coauthored a book on the “Fabric of Mobile Services” (Wiley, July 2009),  and authored a book on “Information Filtering for Web Personalization” that will be published by Springer in 2010. Steve West, Emerging Technology & Media, Alcatel-Lucent: is based in Ottawa, Canada. Mr. West has a lengthy resume of real-world experience in IPTV and video centric service development, marketing and strategy dating back to the early 90’s. Mr. West is an Alcatel-Lucent Strategy lead responsible for North American activities related to Alcatel-Lucent’s “multi-screen” strategy. Prior to Alcatel-Lucent’s acquisition of iMagicTV in 2003, Mr. West was Director of Product Management, Media Manager IPTV platform. Prior to iMagicTV, Mr. West was responsible for consumer broadband services development and marketing, including the world’s first commercial launch of a consumer mass market IPTV service at Aliant Telecom, Atlantic Canada’s largest telecom service provider. Mr. West holds a Diploma in Marketing and International business from St. Mary's University in Halifax, Nova Scotia and a Diploma in Electronic Engineering Technology from DeVry Institute in Toronto, Ontario. Mark Yesayian, Managing Director, Digital West, MEC Interaction: Mark leads the expansion of our digital capabilities on the West Coast. He is in charge of MEC Seattle and is tasked with driving integrated digital partnerships for our West Coast-based clients that include Paramount, iShares, Activision, and Amazon. He is also responsible for leading the teams’ digital and emerging platform expertise in our Seattle, San Francisco, Los Angeles and Irvine offices. As Managing Partner Head of Digital West Coast, Mark is a member of MEC’s North American Executive Committee. Mark brings us over ten years of experience in digital marketing and top-level client management, across many communication platforms. Additionally, he has a deep knowledge of lead generation/customer acquisition program strategy and execution. Prior to joining MEC, Mark was the Managing Director for Ogilvy in San Francisco leading clients such as Yahoo!, Barclays, Wells Fargo, and the SF Department of the Environment. Previously he was the General Manager of Digitas San Francisco where he worked on digital and relationship marketing programs for Microsoft, Charles Schwab, and Amazon. Steve Rosenbaum, Founder and CEO, Magnify.net: I was a magician in high school, and I always loved the back and forth with the audience. The feedback. When I started working in the media, I found the whole 'one way' thing kind of hollow. I wanted applause if we did well and I wanted rotten fruit if the audience didn't like a documentary or program we produced. At the first chance I got, I invented a TV series that gave the audience a chance to do more than watch -- but actually participate. It was called MTV UNfiltered, and if you haven't checked it out, you can find it here. Along the way, I've made a ton of films, documentaries, and web projects for partners including HBO, Discovery, A&E, MSNBC, and CNN. I've also directed a number of feature documentaries, including a film I'm very proud of "7 Days in September" about how New York was affected by the attacks on the World Trade Center. Magnify.net is the incarnation of the way I see the media world evolving. Increasingly, the power is in the hands of the audience. The audience engages, shares, ranks, and validates. I always imagined Magnify.net as a platform that would engage, embrace, and facilitate media creating, sharing, and collective knowledge. I'm passionate about the sounds and pictures that real people create, and excited to help create order from chaos. Jon Ferro, EVP TV Distribution & Digital Sales, LIONSGATE: Jon has oversight of the company's TV and Digital distribution business. Since joining Lionsgate in 2004, he has been responsible for the company's growth in the cable on-demand and digital VOD and EST platforms. In addition to launching Lionsgate's VOD business with Comcast, Time Warner and other MSO's, Jon established Lionsgate as a leader in the digital delivery business with deals with Apple iTunes, Microsoft Xbox, Sony, Amazon and Netflix. In 2008 he further expanded Lionsgate's digital distribution into the ad supported space with deals with Hulu and YouTube. Under Jon's management, Lionsgate has released 500 titles for digital distribution and has expanded the company's digital footprint into the UK, Australia and New Zealand. Jon joined Lionsgate following the merger with Artisan Entertainment where he served as Senior Vice President of TV Sales. Mark J. Kapczynski, Chief Operating Officer, Kontrol Media: Mark Kapczynski has a successful track record as a serial entrepreneur, chief executive and media industry expert. His current venture, Kontrol Media Corp., is an idea incubator for startups and senior professionals in the media and technology markets including Web 2.0, mobile, and television. Prior to that, he was founder and CEO of MESoft, a media and entertainment software company, for which Kapczynski raised two rounds of seed and venture capital funding exceeding $8MM. Under his leadership, the company also grew its distribution to a global level and partnered with leading IT companies, such as IBM, Sun and AMD, and media companies that include Avid, Ascent Media and Sony. Additionally, he received a patent for a digital media workflow process. From 1995 to 2002, Kapczynski worked at Microsoft Corporation as their Director of Worldwide Media & Entertainment Solutions Group. During that time, he worked with numerous digital media and internet start-ups such as Homestore (now Move.com), Movielink, and MeTV. Mark Kapczynski got his first taste at being an entrepreneur in 1993 when he founded Digital Genesis-a pioneer in the internet/e-commerce space-which was sold to publicly-traded Netgateway, Inc. (NGWY, now IIG) three years later. Mr. Kapczynski graduated from UCLA film school and continues to be active in multiple industry associations that span media, mobile telecom, technology, and Internet Web 2.0. In his free time, Mr. Kapczynski enjoys car racing and playing the drums. Shawn Gold, CEO, Cocodot, former CMO, MySpace: Shawn Gold is Chairman of newly formed Social Approach, a digital media advisory focused on Social Discovery platforms and technologies. Formerly, he was CMO , head of marketing & content for MySpace. At MySpace Gold spearheaded the development and implementation of marketing initiatives and campaigns for MySpace’s more than 110 million users worldwide. He also oversaw the growth and expansion of popular MySpace franchises including Music, Film, Comedy and MySpace Celebrity, as well as creating MySpace’s “Impact awards” and “Our Planet” programs to recognize and reward social responsibility. Gold has over 15 years of experience in digital marketing and content strategy, including serving as publisher of WeblogsInc, the largest publisher of professional blogs on the Web (now an AOL company). In 2000 he bacame president and chief strategy officer of Intermix (formerly eUniverse), where his team brought the online entertainment network to profitability, making it the most popular on the Web. Additionally, he headed marketing and communications for WHN, an ecommerce company that provided marketing services to the 2002 Olympics, ABC, NBC, Comedy Central, MTV and Fox. Prior to WHN.com, Shawn served as head of strategic planning at Rare Medium where he created the inaugural interactive communication strategies for P&G, General Foods, Mattel and Nestle. In 1995, Shawn was GM and Founder of Icon New media’s Advertising Division, publishing Word.com and Charged.com. There he created the first interstitial ads on the web and an industry-leading advertising system based on time rotation and contextual integration. He started developing interactive content in 1992 as a partner with TouchTunes Interactive, a telecommunications music marketing service in the USA, Japan and New Zealand. He is a founding board member of the Producers Guild of America’s New Media Council and author of The Guide to Laughing at Life book series that promotes wellness through laughter.